Filled with the entrepreneurial spirit passed down to him from his now deceased father, Jonathan, of Mexican-American heritage, is the owner and operator of Monkey Cakes in Fredericton, NB. The bakery specializes in cupcakes - Jonathan ...See moreFilled with the entrepreneurial spirit passed down to him from his now deceased father, Jonathan, of Mexican-American heritage, is the owner and operator of Monkey Cakes in Fredericton, NB. The bakery specializes in cupcakes - Jonathan wanting this focus to be something fun to match his personality and the business name - but also sells custom cakes and a few other sweet bakery items, such as decorated shortbread and cinnamon buns. Jonathan, however, is caught in a catch-22 situation where he's not making enough money to hire full-time staff, his wife Natalie who has a full-time job of her own but assists "unpaid" whenever she can, yet has insufficient labor to produce enough goods to stock his display cases to make it through the sales day. As such, beyond Natalie's day job, the two live the bakery 24/7 without anything to show for it. Steve can see that Jonathan knows how to bake and has passion not only for the work but life in general, but that he isn't taking full advantage both of his time or his background. Steve wants to introduce new items that reflect the fun that Jonathan is trying to achieve, reflect Jonathan's Mexican heritage, and will streamline the labor required, all the while allowing Jonathan to make whatever needs to be made fresh and from scratch everyday. Tiffany wants to bring fun yet practicality into the space, the former which Jonathan admits is currently missing. Written by
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