Selling Eshgro: How Anton Loeffen Transformed Eshgro into a Cloud Industry Leader

Anton’s journey is remarkable; from writing his first software at age 14 and becoming a programming finalist at 17, to founding his first company at 21 and successfully selling it. This episode delves into his business development strategies, the significance of recurring revenue, and crucial financial metrics like EBITDA.

We will also explore Anton's personal development, his experience with venture capital and private equity, and the lessons learned from managing partnerships and preparing for an exit. Additionally, Anton shares insights on balancing professional and personal life and offers advice for aspiring entrepreneurs.

Tune in for a comprehensive look into Anton Loeffen’s entrepreneurial journey, filled with valuable insights and lessons. Don’t forget to subscribe and provide feedback. 

We are discussing:

• 00:00 Founder shows dedication, passion, and deep involvement.
• 03:35 Interest in programming sparked by TV series.
• 06:38 Learning communication, marketing, sales; consulting banks successfully.
• 10:06 Split company; hired co-founder; later separated.
• 12:43 Learn from mistakes; trust and value your team.
• 15:55 Respected feedback prompted management improvement through learning.
• 19:27 Bootstrapped initially, funded by software earnings and consulting.
• 24:15 Angels were hands-off but sometimes frustratingly repetitive.
• 27:40 Exited investors, considered growth or personal exit strategy.
• 30:45 41 interested parties narrowed to 3 finalists, negotiated exit.
• 34:25 EBITDA is crucial for venture capital success.
• 37:59 McKinsey and Holland Capital managed preparation process.
• 40:47 Escrow valued at $330 million via SaaS multiple.
• 45:26 Hire top talent; ensure strong, buyable strategy.
• 47:29 Regretted work-life balance, improved, now more relaxed.
• 50:28 Subscribe, feedback welcomed, join next episode.

More about Anton Loeffen:
Anton Loeffen's interest in programming began during his school years, sparked by the TV series "Wizkids," which dealt with artificial intelligence. Intrigued by the idea of creating virtual reality friends, he asked his parents for a computer and began learning to code. This newfound passion allowed him to see the potential of software in creating something from nothing. Anton went on to develop software for various companies and even sold his first software to banks, marking the start of a successful tech career.
You can connect with him though LinkedIn

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