Related topics: video

New research cracks the code on selling power of TikTok video ads

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even ...

Netflix: A zebra among horses

Netflix is often criticized as a Hollywood-style entertainment behemoth crushing all competition and diminishing local content but a QUT academic says that's a simplistic view.

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