Elion Medical Communications

𝗦𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳𝗳 𝗿𝗶𝗴𝗵𝘁! Is your new year to-do list getting longer for Q1? Need expert help with your medical writing projects? Look no further. Elion offers a range of services, including: 💡 Medical writing / copywriting 📝 Content creation 🔍 Proofreading, editing and data checking 📈 Marketing strategy and content planning 📋 Project management Our team of skilled writers combines creativity with technical expertise to deliver exceptional results. Let us help tick some of those tasks off your list! Visit elion.nz or book a 30-minute obligation-free discovery call to find out more.https://https://lnkd.in/gSSBVasa #healthcare #medicine #pharma #pharmaceuticals #medicaldevices #medicalwriting #medicalwriter #medcomms #freelancewriter #copywriting #copywriter #communication #healthcareadvertising #pharmamarketing

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 In this week’s insights, we discuss three of the latest developments in the healthcare industry. 𝗦𝘁𝘂𝗱𝘆 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘀 𝗴𝗲𝗻𝗲𝘁𝗶𝗰 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗲𝘀𝘁𝗶𝗰𝘂𝗹𝗮𝗿 𝗰𝗮𝗻𝗰𝗲𝗿 As we head into the second half of November, we turn our attention to the annual Movember activity, which focusses on increasing awareness of various aspects of men’s health. A recent study published in Nature has presented new gene faults and evolutionary patterns contributing to the development of testicular cancer. The researchers used whole genome sequencing on 60 patient samples from the 100,000 Genomes Project. Key findings that may help improve treatments include new potential cancer drivers, evolutionary trajectories of genome alterations, and a genomic immune mechanism unique to testicular germ cell tumours. Link: https://lnkd.in/gketunb4 𝗖𝗼𝗹𝗼𝗿𝗲𝗰𝘁𝗮𝗹 𝗰𝗮𝗻𝗰𝗲𝗿 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗿𝗮𝗽𝗶𝗱𝗹𝘆 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝗺𝗼𝗻𝗴 𝘆𝗼𝘂𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 A recent study from the University of Missouri-Kansas City found a substantial rise in colorectal cancer (CRC) cases among younger US populations over the past two decades, with increases of 500% among children aged 10–14, 330% among teens aged 15–19, and 185% among young adults aged 20–24. Despite the low absolute numbers of patients in these groups, clinicians are concerned about the rising trend given the reasons behind it remain unclear. Lifestyle and dietary habits, as well as potential genetic components, likely play a role. The US Preventive Services Task Force recommends that adults of average risk, aged 45–75 years, receive regular colonoscopies every 10 years or a CT colonography or flexible sigmoidoscopy every 5 years. Link: https://lnkd.in/gcP4_tGb 𝗛𝗼𝘄 𝗾𝘂𝗶𝘁𝘁𝗶𝗻𝗴 𝘀𝗺𝗼𝗸𝗶𝗻𝗴 𝗮𝗳𝗳𝗲𝗰𝘁𝘀 𝗵𝗲𝗮𝗿𝘁 𝗵𝗲𝗮𝗹𝘁𝗵 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲 A large-scale Korean cohort study published in JAMA Cardiology found a dose-dependent association between smoking and cardiovascular disease (CVD) risk, with the risk decreasing over time after smoking cessation. The study included 5,391,231 participants with complete smoking histories from 2006 to 2008, followed through 2019. The researchers found that light ex-smokers experienced a rapid reduction in CVD risk, with their levels resembling those of never-smokers shortly after quitting, while heavy ex-smokers may require more than 25 years for their CVD risk to approach that of individuals who have never smoked. The researchers emphasised the importance of preventing smoking initiation altogether. Link: https://lnkd.in/gzV35g2W To learn more about recent news in the healthcare industry, check out our other Industry Insights on LinkedIn or visit elion.nz/insights/.

𝗜𝗻𝗰𝗼𝗺𝗶𝗻𝗴! 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁𝘀 Over on our Elion website, we release a new blog post every month. Here are some of our latest blogs to check out! How to write a manuscript for a peer-reviewed medical journal: Writing a manuscript for a peer-reviewed medical journal is a critical step in sharing your research with the scientific community and advancing your academic career. However, this process can be complex and demanding, requiring careful attention to detail at every stage. Read more here: https://lnkd.in/gNHuGuTh 5 tips from a medical editor to improve your writing Are you wanting to improve your writing? Here are five tips from the editorial perspective for new medical writers to remember when writing. Read more here: https://lnkd.in/g7x9fWPh Catch up with the 2024 updates to the ABPI Code of Practice The Association of British Pharmaceutical Industry (ABPI) Code of Practice updates came into effect on 1 October 2024. Pharmaceutical companies have until 31 December 2024 to become compliant. This blog discusses some of the important changes and provides links to further information. Read more here: https://lnkd.in/dRZJ32-2 If you want to see even more like these blogs, head over to our website here: https://elion.nz/blog/ #healthcare #medicine #pharma #pharmaceuticals #medicaldevices #medicalwriting #medicalwriter #medcomms #freelancewriter #copywriting #copywriter #communication #elion #elionmedcomms

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗔𝗜 In this week’s insights, we discuss recent news regarding the use of artificial intelligence (AI) technologies in healthcare. 𝗪𝗵𝗮𝗸𝗮𝗿𝗼𝗻𝗴𝗼𝗿𝗮𝘂 𝗔𝗼𝘁𝗲𝗮𝗿𝗼𝗮 𝗷𝗼𝗶𝗻𝘀 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗡𝗲𝘄 𝗭𝗲𝗮𝗹𝗮𝗻𝗱 𝗰𝗹𝗼𝘂𝗱 Whakarongorau Aotearoa // New Zealand Telehealth Services// is transferring to Microsoft's new hyperscale cloud host in New Zealand by the end of the year. This transfer will integrate Whakarongorau's telehealth system into a single platform, which promises to increase operational efficiency by implementing artificial intelligence (AI) tools. ‘This agreement with Microsoft will allow us to deliver secure, seamless services across digital and AI platforms, ensuring we meet New Zealanders’ needs wherever they are,’ said Mike Mulvaney, Chief Information Officer (CIO) of Whakarongorau. Further reading: https://lnkd.in/gi3pD32d 𝗧𝗵𝗲 𝗙𝗗𝗔 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝗮 𝗻𝗲𝘄 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝗼𝗻 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗻𝗴 𝗔𝗜 𝗶𝗻 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 The US Food and Drug Administration (FDA) has released its stance on regulating artificial intelligence (AI) in healthcare. The FDA is working to promote AI best practices globally through the International Medical Device Regulators Forum and accommodate AI in clinical trials through the International Council for Harmonisation. The published perspective highlights the need for flexible mechanisms, transparency and proficiency in regulating AI. It also emphasises life cycle management and post-market performance monitoring, especially for large language models (LLMs) and their uses. Further reading: https://lnkd.in/eXtikgzb 𝗔𝗜-𝗯𝗮𝘀𝗲𝗱 𝘁𝗼𝗼𝗹𝘀 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗽𝘂𝗹𝗺𝗼𝗻𝗮𝗿𝘆 𝗲𝗺𝗯𝗼𝗹𝗶𝘀𝗺 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝘀 Data from a recent study demonstrate the potential that artificial intelligence (AI) can have in diagnosing and managing pulmonary embolism (PE). Dr. Zeina Morcos, co-author of the study, presented her findings at the #CHEST 2024 annual meeting in Boston. The study compared the abilities of two AI models, ChatGPT -3.5 and DoximityGPT, in diagnosing PE. It found that both models could successfully reach conclusions that aligned with clinicians’ assessments and diagnoses of PE made using CT angiography (CTA). DoximityGPT, in particular, showed high diagnostic accuracy, matching clinical diagnoses in 7 out of 10 cases. Further reading: https://lnkd.in/gar5aJGH Discover our Industry Insights on LinkedIn to learn more about the latest AI-related developments in healthcare, or visit us at elion.nz/insights/. #healthcare #medicine #pharma #pharmaceuticals #medicaldevices #medicalwriting #medicalwriter #medcomms #freelancewriter #copywri

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱? Well, here is the latest blog from Elion on the 2024 updates to the ABPI Code of Practice! The Association of British Pharmaceutical Industry (ABPI) Code of Practice updates came into effect on 1 October 2024. With key changes related to: - 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗯𝗶𝗻𝗴 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (𝗣𝗜) 𝗮𝗻𝗱 𝗤𝗥 𝗰𝗼𝗱𝗲𝘀 - 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻𝗻𝗲𝗹 - 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. Pharmaceutical companies have until 31 December 2024 to become compliant. This blog discusses some of the important changes and provides links to further information. Read the blog here: https://lnkd.in/dRZJ32-2 Find out more about Elion and how we can help you here : https://elion.nz/services/ #healthcare #medicine #pharma #pharmaceuticals #medicaldevices #medicalwriting #medicalwriter #medcomms #freelancewriter #copywriting #copywriter #communication #healthcareadvertising #pharmamarketing

𝗕𝗹𝘂𝗲 𝗰𝗶𝗿𝗰𝗹𝗲? 𝗪𝗵𝗮𝘁 𝗯𝗹𝘂𝗲 𝗰𝗶𝗿𝗰𝗹𝗲? Today, Thursday 14 November is World Diabetes Day.  With 1 in 10 adults living with diabetes around the world, it is vital to continue raising awareness of the condition, available treatments and services, as well as educating patients, caregivers and families about this health issue.  Keep an eye out for the blue circle - the international symbol for diabetes awareness. Data Source https://lnkd.in/gzP3tY2P. To find out more, visit https://lnkd.in/dcJMsBe #medicine #healthcare #pharmaceuticals #pharma #therapeutics #WorldDiabetesDay #diabetes #clinicalresearch

𝗗𝗼𝗻'𝘁 𝗹𝗲𝘁 𝘂𝗻𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗮𝗺𝗽𝗲𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗽𝗶𝗿𝗶𝘁! Do you smell that? Smells like roast turkey and sweet potato pie. With Thanksgiving and the holiday season just around the corner, now’s the time to lock in your projects before the end-of-year rush! 🎄🦃 At Elion, we’re here to help you stay ahead of those deadlines, so you can enjoy the holidays stress-free. Our services include: ✏️ Medical writing 💡 Medical copywriting 📝 Content creation 🔍 Proofreading, editing and data checking 📈 Marketing strategy and content planning 📋 Project management Whether you’re preparing for holiday campaigns or wrapping up year-end projects, let us handle the heavy lifting. Don’t let the season sneak up on you—reach out now at [email protected] to secure your spot before things get hectic! #healthcare #medicine #pharma #pharmaceuticals #medicaldevices #medicalwriting #medicalwriter #medcomms #freelancewriter #copywriting #copywriter #communication #healthcareadvertising #pharmamarketing

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗠𝗲𝗱𝗖𝗼𝗺𝗺𝘀 This week’s medical communications post focuses on three of the latest insights in the world of #MedComms. A guide on medical publication professionals’ earnings The latest article in the MAP Newsletter of the ISMPP (International Society for Medical Publication Professionals) provides a guide on the compensation of publication activities in healthcare. Regional and international regulations have been put in place to answer the dilemma of ‘who gets what’ for contributing to a publication. These regulations aim to protect the efforts of patients and authors, as well as limit bias and conflict. The article contributes to the debate regarding compensation in publications by presenting practical examples and resources. Further reading: https://lnkd.in/gPv_Xkjr How to ensure the latest medical evidence is reaching healthcare professionals? In a recent webinar published by EPG Health, expert speakers discuss how a smart digital approach can make scientific data more accessible to healthcare professionals (HCPs). HCPs often face challenges accessing relevant medical data and scientific information. Pharmaceutical companies struggle to cater to HCP needs, often targeting only prescribers and neglecting the broader HCP community. A smart digital approach can improve accessibility by improving access, personalising content and delivering it through the right channels at the right time. View the complete on-demand webinar here. https://lnkd.in/gRQSCHNF Effectively delivering medical education through content A webinar organised by Reuters Events explores ways of developing content to deliver medical education and build trust with healthcare professionals (HCP). The speakers aim to dissect various topics, such as developing strategies to balance independent and company-led medical education to meet modern HCP demands, effectively using educational content to engage HCPs and bridging medical education gap. Online registration for the webinar is now open, while the webinar itself takes place on 7 November. Register for the webinar here. https://lnkd.in/gWkxPpKJ To learn more about recent news in medical communications, check out our other Industry Insights on LinkedIn or visit elion.nz/insights/.

At Elion, what makes us unique is that we are a team of technical medical writers and promotional copywriters under one roof.  At Elion, our writers have a wealth of experience.   …agency and client-side …technical medical writing and promotional copywriting ...creative and strategy This gives us the flexibility to take on projects that span the full spectrum of medical communications – from developing manuscripts for peer-reviewed journals to creating promotional content for your latest pharmaceutical or medical device marketing campaign.  WE THINK with the commercial and strategic nous of a client WE WRITE with the creative flair of an advertising agency WE WORK to the exacting standards of a medical communications agency Elion brings creativity into writing clinical papers and our technical expertise/subject knowledge into our marketing. We are your go-to for personalised freelance writing support. Find out more at elion.nz or book a 30-minute obligation-free discovery call. #healthcare #medicine #pharma #pharmaceuticals #medicaldevices #medicalwriting #medicalwriter #medcomms #freelancewriter #copywriting #copywriter #communication #healthcareadvertising #pharmamarketing

𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 T𝗵𝗿𝗲𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆. 𝗔𝗱𝘃𝗮𝗻𝗰𝗶𝗻𝗴 𝗯𝗿𝗲𝗮𝘀𝘁 𝗰𝗮𝗻𝗰𝗲𝗿 𝗰𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗛𝗘𝗥𝟮-𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝘁𝗵𝗲𝗿𝗮𝗽𝗶𝗲𝘀 Breast Cancer Awareness Month marks a period of the year in which healthcare professionals and organisations worldwide aim to raise awareness of the importance of diagnosing and treating breast cancer early. In a recent interview with the American Journal of Managed Care, Dr. Michael Hassett, a medical oncologist at Dana-Farber Cancer Institute, speaks about his presentation on targeted therapy innovation as a key strategy for improving outcomes and reducing costs in cancer care. In breast cancer, HER2 (human epidermal growth factor receptor 2) is a crucial target. Scientists have come up with significant innovations in treatment over the past 20 years, but questions remain about which patients need which treatments. Emerging concepts like HER2-low and HER2-ultra-low, as well as targeted treatments for ER-positive breast cancer, promise to transform treatment plans. Link to the full interview: https://lnkd.in/gcBN37gu 𝗧𝗵𝗲 𝗙𝗗𝗔 𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝘀 𝗔𝗯𝗿𝘆𝘀𝘃𝗼 𝗥𝗦𝗩 𝘃𝗮𝗰𝗰𝗶𝗻𝗲 𝗳𝗼𝗿 𝗮𝗱𝘂𝗹𝘁𝘀 𝗮𝘁 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗿𝗶𝘀𝗸 The US Food and Drug Administration (FDA) has approved Pfizer's Abrysvo RSV (respiratory syncytial virus) vaccine for adults aged 18 to 59 years with an increased risk for the disease. This approval expands on the vaccine's existing indications for older adults and pregnant women, making Abrysvo the only RSV vaccine indicated for adults aged 18 to 49 at increased risk. The vaccine is intended for adults with certain chronic conditions, such as obesity, diabetes and heart failure, who are at higher risk of developing and being hospitalised for RSV-associated lower respiratory tract disease. Link to the FDA statement: https://lnkd.in/gtYh9MgZ 𝗠𝘂𝘀𝗶𝗰 𝗮𝗻𝗱 𝘀𝗹𝗲𝗲𝗽 𝗵𝘆𝗴𝗶𝗲𝗻𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝘀 𝗼𝗳𝗳𝗲𝗿 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝗹𝗶𝗲𝗳 A study published in the Journal of Midwifery & Women's Health found that listening to music and following sleep hygiene advice significantly improved sleep quality and insomnia severity in pregnant women. The study included 98 women who were at least 25 weeks pregnant and reported poor sleep quality. The participants were randomly assigned to either the Music and Sleep Hygiene (MSH) or the Sleep Hygiene (SH) group. Both interventions showed improvements in sleep quality, insomnia symptoms, depression, anxiety and stress levels. Thus, music and good sleep hygiene can potentially replace medications for pregnancy-related insomnia. Link to the study: https://lnkd.in/gMc-Fiq3 Visit us at elion.nz/insights/