Pieter Paul van Oerle

Reducing noisy and polluting motorcycles, mopeds and delivery trucks in a 1 km radius from Sitges center has been on my agenda for some time but needs solutions causing least disruption. Interested in joining this effort to bring the green city vision to fruition? Only 100 cities from the 27 EU Member States will be supported and despite not being a city, Sitges is well-positioned to lead this transformation. Clúster de l'Energia Eficient de Catalunya Generalitat de Catalunya

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🚨@here iwell has been selected for The Benelux Climate Tech100 Change.inc and Climate Tech Summit have selected 100 leading companies for the Benelux Climate Tech100. The Benelux Climate Tech100 showcases the most innovative and impactful companies in the Benelux, driving technological solutions for today’s major climate challenges. These businesses have progressed beyond the early startup phase, are scaling rapidly, and have secured significant growth capital. Recognized for their achievements, they lead the way in six categories: Energy, Mobility & Transportation, Food & Agri, Climate Fintech & Reporting, Carbon Solutions, and Industry & Circular Economy — with Energy being the largest. Vote now for iwell: https://lnkd.in/e_trFqVn

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Want to invest in climate technology?! Want to scale your climate tech biz?! Then, you'll want to listen to the latest episode of the #climatetechspotlight podcast, in which I spoke with Bas Van Den Brande, Country Manager of Carbon Equity. Link in the comments to listen. Let us know what you think? #climatetech #renewables

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🚀 #Now in the Growth Stage: How to accelerate startup development with these 3 key steps, shared by Sharon Klaver , Founder & MD of Builders: 👾Data Gathering: Gather as much data as possible to inform your decisions and strategies. ⭐Validation: Ensure both your product and team are thoroughly validated through testing and feedback loops. ✨Intuition Matters: Trust your instincts and listen to your gut feelings when navigating the startup journey. #EUSS24 #Entrepreneurship #BuildingSuccess

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I am the first ever Dutch writer for this magazine (1 million readers worldwide) and that brings me great joy. Ethics in Silicon Valley are being shaped by technocratic and reductionistic thinking. How can we value these ethics? Are there alternative ethics? #longtermism #risks #technology #businessethics #ethics #Musk #MacAskill #BankFriedman My first article on Ethics and technology for Ctoday :

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Problem 1: no imagination - no spatial relations, dynamic, speed awareness Problem 2: energy scarcity and overloaded energy networks Solution: synergy energy vision. 1. Start with the network - and keep production and use as LOCAL as possible. In Peppelhof, Eykelenbosch and Hermanus Hoeve, Limburg we do off-grid with solar and biomass. 48V DC. Appliances are bought in caravan and boating shops. 2. Take a local source (solar, gravity, biomass, water temperature difference, etc) and involve a technology of differences. 3. Earthquake-resistant buildings have been off-grid powered with modern gravity this way (not by us, but credit goes to the Politecnico Torino). 4. Gravity is an abundant resource. Earthquake resistance means a little movement (in the example, it was bamboo), they connected piezo electronics and used the pressure of the roof. 5. Nature always creates matter with differences and transformations! 🥰 Photosynthesis e.g. creating sugars, oxygen, cellulose, green leaves, etc. Trading with fungi inside the soil for water. Green chemistry economy... No wonder our ThinkTank is called Abundanism. Always go to what's abundant and use that. My desire is health! Health! Health! And yes, in my time I worked with sooooooooo many people who admired Le Petit Prince. Go Go Go young ones... What we could do since the 1970s you can do now easier with AI. We had no internet. You have democratised education... 😂😂😂 We did it! You can do it too... Just go to the oldies or AI, dice a bit deeper and be creative to find your own recipes in your own local cultures. #innovation #economy #energy #dutchdesign Picture made on one of my first solo travels to South Africa to educate Dutch Design. It's the moment that the boat enters the light... Timespace... 💃🏽🤸🏽‍♀️💯💥

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Yesterday I was interviewed by ExchangeWire about Swapfiets and how we communicate sustainability. 🚲🍃 💡10 thoughts for marketers who are figuring this out (saved the best for last 😉): 1. Companies should be sustainable because making our planet & society better is the right thing to do. Walk the talk first. 👀 2. Brand ‘mission or purpose’ usually involves some degree of sustainability but they don’t NEED to be the same. 🤯 3. Your brand won’t solve all the problems of the world - pick one that you are amazing at solving and stick to it overtime. ⏳ 4. Never forget: A product / service needs to *fit needs* first and foremost (quality, identify myself with, price I can afford). Sustainability efforts that are not making you better for your audience should not be part of marketing scope. 👩🏽‍💻 5. Know that sustainability research often suffers from the “SAY-DO” gap. Few people will admit they don’t care, and few researches truly understand this effect. 🤨 6. Most people are motivated by ‘how buying sustainable makes them feel’. Brands that know how to communicate sustainability in a simple and relatable way are more successful than hyper sustainable brands that get lost in the numbers. 🤷🏽‍♀️ 7. Brands that are too hard on themselves about their impact will get stuck. Brands that do not care enough and overstate their impact won’t get away with it. Be reasonable and get your facts checked independently. 🧐 8. Let’s make sustainability sexy - explain visually what you mean and why should people care, how it impacts their lives. 🛟 9. Planting trees alone won’t make anyone buy your brand. Being the best at what you do will. 🌳 10. If by doing what you inherently do as a company makes the world a better place (like putting more bikes in the street ;)) you are in a very privileged position. Make sure people know how it contributes to their lives. And I hope you sell a lot more. 🚀 If this helped you, share it further, and let’s build a world with more transparent and effective sustainability communication. 😊 #Sustainability #BrandStrategy #BrandPurpose #Branding

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https://lnkd.in/eE3exxae #Climate performance, especially #carbon management, is going to change competitive landscapes in every corner of every market. Context Labs BV customers and partners are proving this every day. Managing carbon. Growing share and revenue. Driving emissions down and margins up. Thank you MIT Technology Review for sharing our story. #Climate. The opportunity of our lifetime. https://lnkd.in/eE3exxae

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Founders: want to know what your company is worth? 📢 ➡️ Tomorrow torq.partners is giving a Valuation 101 workshop at Crossroads 2024 by Startup Utrecht Region at Dotslash Utrecht. At 13.00 at the Frontspace stage we will be giving founders (and other interested parties) a quick run through of how investors and acquirers value companies. So: 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐚𝐧𝐝: 💰 Planning a fund raising round? 🤝 Thinking about your exit roadmap and curious what your company would be worth? 📈 Wanting to offer key personnel shares and in need of a market valuation for your business? We will provide you with a very practical "how to" and easy-to-apply valuation methods. So you can ensure that you will approach your fund raising round or exit well-informed and with confidence. Yori May Mitch Karsten torq.partners | Benelux #startup #fundraising #valuation #entrepreneurship #founders #venturecapital #capitalraise #exit #mergersandacquisitions

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The new episode of the Vision 2222 Podcast is out! #19 - Sabine Berendse: Circular Economy, Recycling, and the Future of Plastic Waste In this episode, we talk to Sabine Berendse, founder and CEO of Stichting Vrienden van Green Phenix, a startup whose goal is to retrieve and recycle as many recyclables as possible and create social employment opportunities. Green Phenix aims to reduce plastic pollution in the marine environment through innovative and creative recycling, education, and awareness. In her own words, Sabine is a dedicated social entrepreneur and social innovator with a proven track record of making a real impact. Having spent most of her professional career in the Caribbean region, she's gained invaluable insights into the non-profit and business landscapes. We begin by discussing the contradictory picture of the Caribbean islands: beautiful beaches and majestic landscapes distorted by the enormous problem of plastic waste. We dive deeper into one of the prevalent issues: littering. We explore the story of Green Phenix, which Sabine has founded to find solutions to fight plastic waste, and its early connections with 3D printing and transforming plastic waste into 3D printing filament. We discuss the challenges of creating a circular economy for an island or even an archipelago of islands, sometimes with different heritages and histories. We touch on other Green Phenix initiatives like Dream Factory and Vertical Gardens. We overview the policies required for a fully sustainable, circular economy of plastic materials, such as design, technology, and behavioral aspects. We also discuss aspects and the future of plastic production and the benefits of these materials. Then, we try to peek into the future world and identify the problems we could solve today to make this future world a better place. #plasticwaste #caribbean #curacao #beach #landfill #trash #litter #watemanagement #garbagebin #ppe #faceshield #recycling #recyclebin #3dprinting #plasticfilament #circulareconomy #sustainability #emissions #downscaling #digitalmanufacturing #verticalfarming #packaging #singleuseplastic #biodiversity #climatechange #seaturtles

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💁‍♀️ How to Create an Influencer Using Gen-AI? Our first speaker at #TechTogether, Maarten Reijgersberg, introduced us to the potential of Gen-AI in brand advertising. As the creator of Esther Olofsson, Maarten and his team at RAUWcc are exploring how to develop 21st-century mascots. First, meet Esther on her Instagram: Esther Olofsson (here: https://lnkd.in/gVvDk7cV). 👉 So, how can Gen-AI help? In every way. Esther's image and voice are entirely created with Gen-AI. She even sings on social media—and yes, the song was generated by Gen-AI too! RAUWcc has made Esther their digital colleague, testing various tasks she can perform to free up their real colleagues for more creative work. 👉 How could this change branding? “I see a renaissance of mascots. In the '60s, family businesses became multinationals and created mascots like McDonald's and KFC. Today, Gen-AI can create engaging personas for chatbots, enhancing customer interaction. A Brazilian example is Casas Bahia, which features CB, their brand ambassador active on platforms like TikTok: Casas Bahia (check it here: https://lnkd.in/gdChPjXT), says Marteen. 👉 Advantages of a Virtual Brand Ambassador: 1️⃣ Exclusivity: Think about Jumbo and Undercover, they share Frank Lammers as their face! 2️⃣ They can be anywhere, anytime (even if it's in the future or in the past)! 3️⃣ Their popularity can grow without increasing costs. ~~~ By TechTogether Press ~~~

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Interested in AI for foodtech? Then I can strongly recommend the 1st European AI & FoodTech Summit, 3-5 September in Amsterdam. 10 key AI opportunities & challenges will be explored in the course of the event such as: ✅ Mastering the Data ✅ Collaboration ✅ Consumer Innovation ✅ Personalised Nutrition ✅ Discovery ✅ New Product Development, Innovation ✅ Processing Optimization ✅ Upcycling ✅ Food safety, Risk Assessment ✅ Sustainability Thanks a lot to Gerard Klein Essink for organizing this great event with 2 days of in-depth discussions, expert insights, and vibrant networking opportunities. Book your spot HERE 👉 https://bit.ly/3WH9DI7. And the leading experts sharing their views are Vidyadhar (Vidya) Ranade (FrieslandCampina), Alexandre Bastos (Givaudan), Jasmin Hume, PhD (Shiru), Trevor Groome (IFF), Mario Ubiali (Thimus), Jason Cohen (Simulacra Synthetic Data Studio), Jean-François HENON (Optimistik), Mariette Abrahams PhD MBA (Qina ), Asli Solmaz-Kaiser (iComplai - Early Warning System for Food Supply Chain), Marcel van Verk (KeyGene), Ehud Hausman (Reinhold Cohn Group), Nard Clabbers (Ncnc Inc), Stefan Baier, Ph.D., Meinolf Sellmann (InsideOpt), Eyal Shimoni 🎗, Daniel Dikovsky (Redefine Meat), Johan Langenbick (Foodpairing AI), Noa Weiss, among others. #AI #ArtificialIntelligence #Food #FoodTech #Innovations #FoodSafety #Processing #Upcycling #Discovery #Sustainability #Consumer #Data #Carbon #IP #MachineLearning #Maintenance #Nutrition #Digital #Amsterdam

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One of the top things that make entrepreneurship hard is when you lack a community of people who are all in the same boat. So, after years of working from cafe's, flex- and home office, Buster Franken and I deemed it the right time to take matter into our own hands and create a community of startup founders in Utrecht. Instead of an anonymous flex office or a co-working space, we want it to be a tight-knit group of people working seriously on their (impact) startups. Aside from work, there's also the important things that bring us together like shared lunches, drinks, community events and work-out sessions. The beautiful thing is that the community is for and by founders, where everyone will contribute to make it their own 🔥 Here's a video tour & intro: https://lnkd.in/ecvj88HZ (yes my face looks great on the thumbnail don't you think 🤣 ) Apply here: https://lnkd.in/efVF5Xm4 :) Even more info on the Notion page: https://lnkd.in/eEbyz5GX

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🚲 You might think sponsoring a WorldTour Cycling superteam is an absolute guarantee of commercial success, right? - Well, unfortunately that's not the case for AGU BV, longtime sponsor of Team Jumbo / Visma I Lease a Bike 🚲 Citing 'financial difficulties' (see article 👇) the clothing brand announced they are to end their partnership with one of pro cycling's most successful teams over the past few years - Following on from former pro David Millar's recent decision to close his CHPT3 apparel label by entering into voluntary liquidation, what do you think are the reasons behind these business issues? - The general post-COVID Bike Industry sickness? - High pricing? or... - More competitive prices with other labels? i.e... - Cut-throat competition? - Something else? Or do you think this is simply a market correction, and that's the way it goes? I have to be honest here, I've never bought anything by Rapha (not that AGU clothes are that expensive!) and I'm more than happy to buy a whole outfit from Decathlon for less than the price of bib shorts from either of those other firms mentioned! 🚲 I reckon that when the economy takes a downturn, most of us look to make savings where we can. Obviously a good bike can last a couple of decades (more in my case!) if you take care of it, and you're not racing 20,000km+ on it per year - But if you go out riding 3 or 4 times a week, those clothes are exposed to the elements all the time, and are obviously not as durable as steel, aluminium or even carbon-fibre - so why would you spend 5x the price for a premium product that lasts the same as a bargain? I'm not telling anyone how to spend their money - you do what you gotta do, and it's not simply a teacher here moaning about having no money as usual, it's a high-end brand supplying a giant team in our sport complaining about financial difficulties - What, if anything, has to change? ------------------------------------------------------------------------------- I'm a Business English coach for Bike Industry professionals and a lifelong Bike fanboy. I post a lot of English tips and Bike stuff, so follow or connect if you don't want to miss any updates https://lnkd.in/e8DNgEj7

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For a long time I have been the only women in the room but the good news is that that is changing. More women in digital who have a leading role. I truly believe a company, a team or a group is more interesting and capable if there is diversity. Not only on gender but on every aspact that makes me me and you you. I see it within WeAreBrain where we try to create diverse and inclusive teams, both on the project an the management side. But this article is about women in tech. Still some work to do. So lets be visible, lets surround us with other like-minded women and men, and lets support each other! #DEI #Womenintech

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🚨 Shell’s Landmark Emissions Case: Implications for Climate Strategy 🚨 A major legal development today; #Shell has won their appeal in reversing the 2021 ruling in which they were ordered to cut their carbon emissions by 45% by 2030, compared to 2019 levels, in order to protect Dutch citizens. This comes just months after Shell weakened a 2030 carbon reduction target and scrapped a 2035 objective, citing expectations for strong gas demand and uncertainty in the #energy transition.   This highlights the ongoing debate between corporate climate commitments and legal mandates and raises some critical questions: ➡ What does this mean for future emissions legislation? ➡ How will energy companies balance their legal obligations with global sustainability goals? ➡ How do businesses and policymakers build sustainable pathways amid regulatory challenges. ➡ Should courts have the power to mandate emissions reductions on global companies? ➡ Read more here: https://lnkd.in/eybcXRek. Love to hear your views below #ClimateCrisis  #SustainabilityRegulation  #COP29  

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Attending the 19th Sustainability Summit, Minister of Environment, Forests and Climate Change is the Chief Guest and spoke about complete ban on single use plastic among other things. However, countries that have overcome the challenge of waste have doe it differently. In The Netherlands, for instance, everytime you go to a store to buy monthly groceries, packaging ( plastic, beer cans and others) surcharge gets added to your bill. Next time when you go shopping and take empty cans and bottles, the amount gets knocked off your bill. Since there's a value attached to empty bottles, cans etc, what goes into trash, gets collected by the homeless and returned to the store for money. So manufacturers can take back packaging when they deliver goods. When it comes to Plastic bags these too are charged and people use them to shop. Therefore, I believe that ban on plastic is not the solution, we need to change our behaviour towards use of plastic. Because we give packaging free, Indian consumers attach no value to it and hence throw it on the garbage.

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Did you see a lot of innovation at PLMA last week in Amsterdam? This question came up several times during the inspiring meetings we had with some of our clients and other ambitious entrepreneurs. Actually, we had similar thoughts... To be honest, the answer is no, not really. We didn't see much innovation, let alone groundbreaking ones. Is that a negative thing? Maybe not. What we do know is that PLMA is still a great trade show to network! Cibus Nexum #PLMA #privatelabel #comanufacturing #foodinnovation #foodtechnology #ingredients

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