Dennis Klompalberts

Business owners struggle coming up with good posts. Here's how 2 Dutch founders changed that. Small business owners are in constant panic mode about sales and end up posting about their products and services. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? If you try to sell in 95% of your posts it puts people into a deep snooze mode 💤 and slowly drags your visibility into oblivion. 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝘄𝗼 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗜 𝗷𝘂𝘀𝘁 𝗺𝗲𝘁 𝘀𝗲𝗹𝗹 𝗮𝗹𝗹 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲—𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗳𝘂𝗻𝗻𝗲𝗹: Instead of churning out the usual "buy my stuff" posts, they flipped the script and started a public business diary. 𝗛𝗼𝘄’𝗱 𝘁𝗵𝗲𝘆 𝗱𝗼 𝗶𝘁? They have a BEHAG, a Big, Hairy, Audacious Goal, a vision for where they want to take their company. And they use it to guide their content ideation. What is their BEHAG? They want to change mobility. 𝗦𝘁𝗲𝗮𝗹 𝗮 𝗽𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗶𝗿 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸: ➡️ Start by thinking where you want to see your company in 5 years? ➡️ What's your mission? What do you genuinely want to change? Focus on those big dreams and start documenting your daily grind. Share the small wins, the fails, and the behind-the-scenes chaos that’s bringing you closer to those goals. This way, you'll never run out of things to say. And, instead of being that person repeating the same tired pitch like a broken record, you’re actually sharing your story. 😘 And here’s the kicker: You’ll connect with people on values, not just price tags. When people buy into your vision, they’re not just customers—they’re your biggest fans. 🎉 ➡️ So, instead of settling for a thinly veiled sales pitch: Just start sharing your mission, share your steps towards it and watch your audience grow with you (Max Schalow 👨‍🚀 and Chingiskhan Kazakhstan 🤠 grew theirs to 25.000 people). 𝗪𝗮𝗻𝘁 𝘁𝗵𝗲 𝗶𝗻𝘀𝗶𝗱𝗲 𝘀𝗰𝗼𝗼𝗽 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱 𝗶𝘁? ⤷ Listen to Max and Chingiskhan on this LinkedIn Live https://lnkd.in/e-SUSdZr P.S.: Does this count a sales pitch? Me selling you on this LinkedIn Live recording? 🤔 ------------------------------------------------------ I'm Simon, and at StoryLux, we help small businesses win the content game with custom-built AI writing agents that drive real results. This post took me 32 minutes of editing after it was pre-written because I couldn't decide on an image.

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𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗯𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗺𝗲𝗱𝗶𝗮 𝗼𝘂𝘁𝗹𝗲𝘁. 𝗪𝗼𝗿𝗸 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰. 𝗦𝘁𝗮𝗿𝘁 𝗻𝗼𝘄, 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂’𝗿𝗲 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱. LinkedIn is a goldmine for founders. If you’re a B2B founder and not posting on LinkedIn, you’re missing out. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: Founders often overlook LinkedIn, thinking it’s too crowded or that their voice won’t stand out. 𝗕𝘂𝘁 𝗹𝗲𝘁 𝗺𝗲 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂—𝗶𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗻𝗲𝘁𝘄𝗼𝗿𝗸, 𝗶𝘁’𝘀 𝗧𝗛𝗘 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁, 𝘀𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆, 𝗮𝗻𝗱 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. 𝗘𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀. Last month, I made a commitment: I’d post at least four times a week, adding value for my audience—fellow founders—by sharing my personal journey, expertise, and insights from PeerSessions. My short-term goal was simple: just one inbound lead or raised hand by year-end. 𝗕𝘂𝘁 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 𝗧𝗵𝗲𝘆 𝗯𝗹𝗲𝘄 𝗺𝗲 𝗮𝘄𝗮𝘆. The positive reactions, the conversations, the connections—it’s not just about likes or comments. It’s about building a name and cultivating an audience. This is a long game, and as a founder, your audience is everything. If you’re hesitating, don’t. 𝗦𝘁𝗮𝗿𝘁 𝘁𝗼𝗱𝗮𝘆. It's fun! Your future self will thank you for taking this step now. And if you’re unsure how to begin, follow some inspirational voices, pick up a good book, and start building your founder brand. 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝘄𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂, 𝗯𝘂𝘁 𝗶𝘁 𝘄𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿𝗲𝘃𝗲𝗿. Some voices to follow: Nick Broekema Lara Acosta Matt Barker Pierre Herubel Aldo Wink Jordi Bron

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What is the best sales model for a B2B business? Your sales model depends on the amount you're selling your products for and it also relates to the cost of your sales. In this video I explain the balance between sales costs en the revenue it (could) make. As AI is maturing and evolving so rapidly I think that the whole mid-section will be eaten alive and change dramatically. I see short term a future for full stack sales and more high end relation based type of sales. But that is for another post. enjoy the video

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🚀 𝐏𝐫𝐞-𝐑𝐞𝐯𝐞𝐧𝐮𝐞? 𝐍𝐨 𝐏𝐫𝐨𝐛𝐥𝐞𝐦! 𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐒𝐞𝐜𝐮𝐫𝐞 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭! 💼💰 🎥 In this video clip, I reveal the secret sauce for #raisingcapital when you're pre-revenue. No sales? No worries! 😎 🔑 Two vital components that can make or break your pitch: 1️⃣ Your TEAM - The powerhouse behind your vision and their track record 2️⃣ Your CONNECTIONS - Your ready-made market and supporters 🌟 These elements provide the crucial evidence #angelinvestors need to back your project, even without those impressive sales figures! 👥 Remember, investors aren't just buying into your product - they're investing in YOU and your network! 🤝 💡 Want to learn more about crafting a killer #pitchdeck that showcases your team and connections? 🌈 𝑻𝒚𝒑𝒆 '𝑷𝑹𝑬-𝑹𝑬𝑽𝑬𝑵𝑼𝑬' 𝒊𝒏 𝒕𝒉𝒆 𝒄𝒐𝒎𝒎𝒆𝒏𝒕𝒔 𝒇𝒐𝒓 𝒂 𝑭𝑹𝑬𝑬 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒂𝒕𝒊𝒐𝒏 𝒐𝒏 𝒉𝒐𝒘 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒚𝒐𝒖𝒓 𝒑𝒓𝒆-𝒓𝒆𝒗𝒆𝒏𝒖𝒆 𝒑𝒊𝒕𝒄𝒉 𝒊𝒓𝒓𝒆𝒔𝒊𝒔𝒕𝒊𝒃𝒍𝒆! 👇 #seedfunding #startupjourney #fundraising #entrepreneurship #venturecapital

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// "Have you ever felt this shiver? This call? This drive?"  The ROLEX's 2024 advertisement wasn't just selling watches... but was telling the story of ambition, risk, and destiny. Remarkably, it's also the perfect metaphor for their own business strategy. In 1945, a Rolex Datejust cost around $300. Today, that same model starts at $7,500. Like their ad says - they "walked this path boldly," and transformed timepieces from functional accessories into investment assets. The journey has been fascinating! When the 1970s Quartz Crisis hit, most Swiss watchmakers contemplated "turning back." But Rolex "couldn't stop and kept going". Instead of competing with cheaper quartz watches, they discovered "strengths they didn't know they had," elevating mechanical watchmaking into an art form. Fast forward to 2024-25, and we're seeing their boldest moves yet. While gold prices surged 27% in 2024, Rolex's response reveals their mastery of "making a new world for themselves": 1️⃣ Material Differentiation: Gold models see up to 14% increases while steel models rise just 3%. Like their advertisement suggests, it "came with risk" - but this strategic tiering has created distinct market segments that strengthen their brand hierarchy. 2️⃣ Controlled Availability: While other luxury brands chase volume, Rolex maintains strict production at 1 million watches annually. They've "found strengths they didn't know they had" in scarcity marketing. 3️⃣ Investment Positioning: Remember that steel #Daytona that cost $1,000 in the 1980s? It now trades above $40,000 in secondary markets. Rolex has transformed from a luxury purchase into a wealth preservation tool - truly "making a new world" for luxury timepieces. What's most remarkable is how Rolex achieves its price inelasticity... its higher prices actually increase desire. Like their ad suggests, after all these bold moves, they can look back and see "this is exactly where they were meant to be." The parallels with Ferrari are striking. Both brands understand that true luxury isn't just about premium pricing - it's about creating an ecosystem where scarcity, craftsmanship, and investment potential converge with emotional resonance. Luxury watches are evolving into a formal asset class... just like fine art or wine. The 2024-25 price increases aren't just about gold costs - they're about Rolex continuing to "follow that light anyway," reshaping the future of luxury. Thoughts on how brands can balance commercial strategy with emotional storytelling? #LuxuryStrategy #WealthManagement #Rolex #BusinessStrategy #InvestmentTrends #LuxuryMarketing #Brand #Storytelling ______________________________________ One Percent Consulting draws upon inspirations to unleash brand's growth. If you enjoyed reading this post, follow me for more. Sign in to Stratinspiration or Book a Session >>> for a FREE chat.

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“So Menno, at least 95% of business owners are making a mistake they already know about?”. This is how you can make your revenue 2X or 3X with less stress. I’ll reveal one of the biggest mistakes every entrepreneur makes. Well, maybe not every entrepreneur but at least 95%... And the most crazy thing is that you already know this is a mistake. I’ll share the biggest key to getting rid of this problem and making your business skyrocket. But first, let me explain the mistake. It’s about focus… When people start out in the world of business they often run into the shiny object syndrome. This is where you switch between projects/opportunities a lot and don’t manage to get 1 thing off the ground because of the lack of focus and dedication. But then later, when finally getting the first results by focussing on one thing everybody makes the same mistake again. Inside of your business there’s a ton of opportunities, you currently have more than 10 different great ways to grow your business. But if you don’t choose one and stick to it until it’s successful you’ll get stuck. Big chance that’s what’s currently happening for you. So then what is my big secret to solve this? Well, you might not expect this from me because I’m not a little 12 year old girl but… Journaling is how you fix this. By writing you can get your thoughts in order and think clearly, this is an excellent way of staying rational and keeping a good overview of what’s going on. You can have conversations with yourself just by using pen and paper. Here are some questions I like to answer using my pen and paper for direction and focus in business and in life:            ⁉️ Which 20% of my actions today lead to 80% of the results?            ⁉️ What have I learned today?            ⁉️ What would I have done differently today if I got a second chance?            ⁉️ What advice would I give to someone else in my situation?            ⁉️ Where / or to whom do I need to start saying "no"? That’s it, good luck!

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Put on your tin foil hats and ask yourself: What does this chart tell you? 'Cos it tells me that the market sees future growth as coming from innovation (principally AI) - but that it's also looking for a safe haven insulated from the disruption that innovation (principally AI) will bring. It starts to make sense of this pervasive appetite for short-term, risk averse, 'high efficiency / low effectiveness' marketing right now. You can't blame marketing clients though - that's the broader business psychology infecting everything outside of the M7 - 'hunker down, squeeze the lemons, acquiesce 'til the robots to come along and bring about fantastical growth'. With the M7, "The Money" has found a place that seems to offer all the upside of innovation and disruption (potential for huge growth) and few of the risks that come with it (uncertainty, risk, failure). This chart is telling me that the real danger of AI isn't that in the future its going to steal your job, it's that here in the present it is becoming a black hole for all the money chasing growth. I think it's all a bit misguided. If AI (by which we seem to mostly mean very sophisticated LLM) is really going to be as disruptive as the hype suggests then it will filter through everything in the economy - applications will be in places we haven't imagined. Don't worry it's not gonna be the C-suite wet dream of a 'fully automated luxury dystopia' that the doomers claim, but I'm fairly certain that in everything AI touches it is going to increase the delta between the best and the rest. Right now businesses should be trying to adapt to that coming reality - average won't be worth it, below average will be totally pointless, instead they are doing the opposite: "how do we maintain mediocrity but do it really, really, cheap". Thats a bad strategy for a few reasons: 1. Efficiency and optimization is the one single area where AI will eat almost anything a human can do for breakfast - you're building competitive advantage in an area where everything you do is about to be eclipsed - not smart. 2. You're fomenting a culture of myopic incrementalism that will leave you exposed as AI lands - AI will handle the increments, the scaling, what you need to create right now is a culture of ideas and innovation that embraces opportunity. 3. While everyone else is hunkering down the playing field is open, aim for awesome and your share of voice is gonna work harder because everyone else is chasing average. This goes beyond marketing - while everyone else is starry eyed about AI there's a massive innovation opportunity opening up for those who jump in. Again - I don't blame marketers here - but i do think together with your agency pals we can be tag team champions for growth, innovation, and effectiveness against the current timid furtive mood that exists beyond the 7 biggest stocks.

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𝗛𝗲𝗿𝗲'𝘀 𝗮 𝗺𝗶𝗻𝗱-𝗯𝗹𝗼𝘄𝗶𝗻𝗴 𝗳𝗮𝗰𝘁: Companies that document their social media strategy are 538% more likely to be successful. Let that sink in. 𝗔 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗲𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗮 𝗸𝗲𝘆 𝗶𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 𝘁𝗼 𝗰𝗿𝘂𝘀𝗵𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. But what does a social media strategy look like? ✅ 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Nike focuses on athletes and fitness enthusiasts, using motivational and inspirational content tailored to this audience. ✅ 𝗗𝗲𝗳𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗴𝗼𝗮𝗹𝘀 Coca-Cola aims to increase brand loyalty and global reach through campaigns like #ShareACoke, which fosters personal connections with the brand. ✅ 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Airbnb leverages Instagram for visual storytelling, Twitter for customer service, and Facebook for community engagement. ✅ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿 Coca-Cola’s content calendar includes seasonal campaigns, interactive posts, and nostalgic content that resonates with a broad audience. ✅ 𝗧𝗿𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝗺𝗲𝘁𝗿𝗶𝗰𝘀 Nike tracks engagement rates, hashtag performance, and video views to measure the success of their motivational campaigns. A documented #strategy will keep you focused, organized, and accountable. It's the difference between #posting for the sake of posting and posting with a #purpose. So, if you haven't documented your social media strategy yet, now is the time. #socialmediastrategy #documentedstrategy #brandsuccess #motivationalcontent #brandloyalty #visualstorytelling #contentcalendar #engagementtracking #postingwithpurpose #strategicplanning #socialmediamarketing #marketing #marketingstrategy #execution #audience #growth

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I once believed that I couldn't attract new B2B clients on YouTube unless I was famous. Turns out, even with less than 100 views per video you can close $10,000 deals. How do I know this? Because I did it... here's how. 1/ Value First, Sale Last Most bigger channels cater to the masses which in most cases leads to them creating content that's filled with fluff and pushes you to buy their products to get the real juice. So I took the route of giving everything away, by making videos 15 or even 30 minutes long doing complete breakdowns of strategies I've personally used and found success with. 2/ Solve Real Problems I focused my videos on solving real problems my ICP is facing on a daily basis and giving actionable tips to help them reach their desired objective. By doing so my ICP views me as a subject matter expert and someone who can help them solve their problems blocking them from their goals. 3/ Installed a Sales Mechanism Every strategy needs a goal, my strategy was YouTube content marketing and my goal was sales. So at the end of every video after I've shared all the value I ask my viewers that if they are seeking more help and fall in line with our ICP we have links in our description to connect with me for a chat. This is a direct call to action to make qualified leads convert. 4/ Consistency I know you've heard it a thousand times, but staying consistent is really the secret to success with organic content. Follow the 3 principles I laid out earlier and keep doing it for the next 6-8 months and you'll start to see sales coming from organic content. For YouTube, I recommend posting a minimum of 2-3 videos per week based on how much time you have and resources. Did I miss anything? If you've generated any type of sales from organic content I would love to hear what startegies you've followed that helped you.

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𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐢𝐟 𝐀𝐈 𝐭𝐚𝐤𝐞𝐬 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐬𝐢𝐝𝐞 𝐨𝐟 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? ➠ Will marketers lose their jobs, or will we grow with AI? ➠ AI can make content, predict trends, and study customer behavior faster than we can. ➠ But can it understand human feelings deeply? Can it truly connect? 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: ➠ The future of marketing with AI will change what it means to be creative. ➠ It's not just about data-driven campaigns but also using emotional intelligence in ways AI can't copy... yet. 𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐧𝐞𝐱𝐭? ➠ Marketers need to adapt, using AI as a tool instead of fearing it. ➠ The human touch, our ability to make real connections can't be replaced. Are you ready to shape the future instead of letting it shape you? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐛𝐞𝐥𝐨𝐰. Let's shape the conversation together! #Marketing #AI #FutureOfMarketing #MarketingInnovation #DigitalMarketing #AIandHumanCreativity

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🚀 Ready to Build a Future-Proof Online Business? 🌍 Tired of chasing opportunities that don’t deliver? It’s time to invest in yourself and start earning with a proven system that works! 💼 For just $7, you can get started with an Affiliate Marketing System that offers: ✅ 100% Commissions on the front end (Break even with 1 sale!) ✅ 7 Streams of Income from one link ✅ No monthly fees ✅ Free traffic guides on Facebook + Instagram 🚀 ✅ Done-for-you videos, sales funnels, and ads ✅ Instant payouts and monthly recurring commissions Whether you're looking for a side hustle or a full-time income, this beginner-friendly system provides everything you need, including a private support group to help you every step of the way. And YES, you can pass these bonuses on to your customers to boost your success! Pain Points We Solve: * Confused by complex systems that don’t deliver? We give you a simple, proven method. * Struggling with traffic? Get our free traffic method guides. * Feeling stuck with your current income? This system provides multiple income streams! 1.3 million affiliates have joined the OLSP System and are already seeing results. Isn’t it time you did too? 💡 Want to know more? Comment "INFO" below to learn how you can turn $7 into unlimited daily payments and start building your online business TODAY! #AffiliateMarketing #DigitalBusiness #OnlineIncome #PassiveIncome #WorkFromHome #Entrepreneurship #SideHustle #FinancialFreedom #MakeMoneyOnline #BusinessGrowth #LinkedInBusiness #OnlineOpportunities #7DollarStartup #SmallBusiness #MarketingStrategies #CareerTransformation

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🚀 𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝘄𝗶𝘁𝗵 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴? 𝗧𝗵𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗰𝗿𝘂𝘀𝗵 𝘆𝗼𝘂𝗿 2025 𝗴𝗼𝗮𝗹𝘀 (𝗯𝗮𝗰𝗸𝗲𝗱 𝗯𝘆 𝗿𝗲𝘀𝘂𝗹𝘁𝘀). Clear goals = focused strategy = measurable success! 🚀 But here’s the truth: too many people dive into social media without a plan. Let’s make 2025 the year you grow with intention! 🌟 1️⃣ 𝗗𝗲𝗳𝗶𝗻𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻 𝗬𝗼𝘂𝗿 𝗧𝗲𝗿𝗺𝘀 - Is it gaining followers? - Boosting engagement? - Increasing sales? Your success is personal—get crystal clear on what it means for you! 2️⃣ 𝗖𝗵𝗼𝗼𝘀𝗲 3 𝗞𝗲𝘆 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 Focus on what drives results for YOUR business. Examples: - Building brand awareness - Fostering community - Driving traffic to your website 3️⃣ 𝗤𝘂𝗮𝗻𝘁𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗚𝗼𝗮𝗹𝘀 Specific numbers make goals actionable. 🎯 ❌ “Get more followers” ✅ “Add 1,000 followers by Q1” 4️⃣ 𝗦𝗲𝘁 𝗮 𝗥𝗲𝗮𝗹𝗶𝘀𝘁𝗶𝗰 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲 - Deadlines keep you motivated and accountable. - Whether it’s weekly, monthly, or quarterly, give your goals structure. 5️⃣ 𝗔𝗹𝗶𝗴𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗚𝗼𝗮𝗹𝘀 Your content should match your objectives: - Want engagement? Share relatable posts or carousels. - Want sales? Highlight testimonials or product features. 6️⃣ 𝗠𝗼𝗻𝗶𝘁𝗼𝗿, 𝗔𝗱𝗮𝗽𝘁, 𝗮𝗻𝗱 𝗥𝗲𝗽𝗲𝗮𝘁 - Keep an eye on your analytics. 📊 - If something isn’t working, adjust and try again. Progress isn’t always linear—and that’s okay! ✨ 2025 𝗰𝗮𝗻 𝗯𝗲 𝗬𝗢𝗨𝗥 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘆𝗲𝗮𝗿 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮𝗅 What’s your top social media goal for the new year? #goalsetting #socialmediagrowth #smm #socialmediaagency #socialmediamanager #socialmediamanagement #socialmediamarketing #socialmediastrategy #socialmediatips #socialmediaforbusiness

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''We will make a video reportage of your company that will be shown to x million readers (on L'Écho/Le Soir/Whatever) for just a few thousands euros. It's also very good for your SEO!!'' Short tutorial on why you need to mark those emails as spam. 1 They scrape your company email address via automation, so there's nothing personal about it 2 Even if the publication is well-known, nobody will notice the sub-sub-page where your ''exclusive interview'' will appear 3 The Domain Authority of the website does not reflect on your content, if the page authority which embeds your content is zero 4 This is just a scam, with which traditional media try to cash on their (fading) reputation 5 If you don't believe me, ask them to send you an example of ''sponsored content'' and check it on Semrush (see image) In this example, they proposed me a page on a website with 20millions monthly visits. The problem is that we would have appeared on a kind of sub-page with an average 18 monthly visits. Moral of the story: - there's no shortcut to people's attention - you have to provide them with value, not advertising - the good news is that it's easier to ask your (potential) customers how you can help them, rather than ask a shady media company to buy clients for you

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Strong case studies = Higher conversions Highlight your clients' specific challenges, how your solution provided a breakthrough, and the quantifiable results they achieved. Use storytelling techniques to bring your case studies to life & build trust with potential clients. #landingpage #cro #funnels #funneloptimisation #salesfunnel

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Your brand desires increased engagement, simplified communication, and improved conversion rates. You have done it all or you have done nothing. Whatever the case, you might not have created an explainer video. It is the way. You'll spend something between 2000 - 15,000 euros for decent to high quality 1 to 2 minute quality video work. Might feel pricy but it's actually cost effective when you read about all the goodies I describe below. Why explainer animation? 1. Explainer animations capture and hold the audience's attention far better than text or static images. They combine visuals, audio, and storytelling to create an engaging multi-sensory experience that boosts viewer retention and comprehension of your message. 2. Animations excel at breaking down complex ideas or products into simple, easy to understand concepts. This allows you to clearly convey your value proposition and educate potential customers about your offerings in a concise, memorable way. 3. Multiple studies show that including explainer videos on landing pages can increase conversion rates by up to 80%. The combination of enhanced understanding and emotional connection created by animations makes viewers more likely to take action and convert into customers or leads. 4. Explainer animations can be easily shared across various platforms, from your website to social media channels, increasing your reach and potential impact. 5. Animations provide an opportunity to showcase your brand's unique personality and style, helping you stand out in a crowded market. 6. While initial production costs may seem high, explainer animations offer long-term value as they can be used repeatedly across different marketing campaigns. An example video is attached to this post. Let me know in the comments what you think. 🤗

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