Bram van Schaik

Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/eBZKS8qf #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/et3_d9jj #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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Shaking things up! ⚡ Odido storms into the 2024 Dutch Top 30 as the highest-ranking newcomer! From an overnight transformation that shook the Dutch telecom market to establishing a vibrant brand identity, Odido's launch was nothing short of spectacular. Want to dive deeper into this disruptive debut? 👉 Download the full Kantar BrandZ Top30 Most Valuable Dutch Brands report for exclusive insights! https://lnkd.in/efbjyDGf #Odido #Innovation #BrandSuccess #BrandZNL2024

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Looking to secure some knowledge on how to surge ahead in the fast-paced consumer goods industry??? Have a listen to the compelling podcast linked below.

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YOU'RE INVITED 📌 Join our webinar on Thursday, 11 July introducing the newest AI-powered innovation testing tool on Kantar Marketplace - ConceptEvaluate AI. You will learn: 1️⃣ How you can get the most of AI-powered insights 2️⃣ What are the use cases where AI can be most effective for your innovation journey 3️⃣ How different industries can use AI to predict in-market success for multiple concepts, including FCMG, Tech and Financial services 4️⃣ How you can reduce risks of your innovation process and boost your creative thinking process using AI Reserve your spot today ➡️ https://lnkd.in/gRsnsGVm

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Grounded in consumer opinion, Kantar BrandZ analysis enables businesses to identify a brand’s strength in the market and provides strategic guidance on how to boost value for the long-term. Discover the Belgian consumer opinion, with insights for marketers. Download the key event insights now: https://kantar.be/BrandZ   #BrandZ #KantarBelgium #KantarBrandZ

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Generative Artificial Intelligence in market research is evolving very quickly. Are you intrigued by its diverse applications and eager to explore potential drawbacks? Embark on an enlightening journey with my colleague Stijn Poffé from Human8. Join us for a complimentary webinar titled 'The Supercharged Human: How AI is transforming the insights industry.' Delve into the latest advancements shaping the landscape. This presentation, one of the top 10 sessions at MIE’24, is now exclusively available in webinar format. Mark your calendars for May 23rd, 2024, from 10:00 AM to 10:45 AM CET, and unlock invaluable insights into the realm of AI.

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NEW October Ipsos Update includes Ben Page's introduction to our 10th anniversary Global Trends report alongside latest What Worries the World monitor - for first time in 29 months, inflation is no longer the #1 concern overall. Also featuring: * Concern about cost of living may have peaked internationally (for now) but it's on the increase in the US. See our latest updates on the election campaign and follow Chris Jackson Mallory Newall Clifford Young and Sarah Feldman for more. * Poll Digest: 68% in France have felt unsafe on public transport. 51% of Germans say they should stop sending arms to Ukraine. 54% in Pakistan cite their fellow citizens as their "favourite thing" about their country. 80% in Turkiye say they wouldn't be able to find a home on their budget if they had to move today. * What the Future: News: 64% of Americans say their household got a physical newspaper delivered when they were growing up. Today, 69% say it's important to stay current with news to be a productive member of society. But 68% say the media care "more about stirring people up than reporting news neutrally". Take a look at the analysis by Matt Carmichael Kate MacArthur Christopher Good and team. * The Ipsos Health Service Report: Britons' ratings of our health system are on the decline, both in absolute terms and relative to other countries. As recently as 2018, 73% described the quality of healthcare we have access to as "good". Now that figure stands at 45%, and we are in 11th place. Lots more in here for you to browse - and then download any reports where you want to go deeper:

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Kantar Marketing Trends 2025 – The voyage to total video This week Gonca Bubani shares why it is important for marketers to test and learn how to balance broadcast and streaming TV. Learn more about the journey to total video and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/ekPQrmgk #MarketingTrends #Marketing #Marketing2025

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Hard to keep up with the endless new developments through AI? Here is the summary of our roadmap at Kantar. What is available now and what is available soon? https://lnkd.in/emu9sbJ8

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𝗟𝗔𝗦𝗧 𝗖𝗛𝗔𝗡𝗖𝗘 𝗧𝗢 𝗥𝗘𝗚𝗜𝗦𝗧𝗘𝗥- 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝗴𝗼! Join Kantar's experts tomorrow, you'll learn: 🔹What strong brands have in common based on our analysis of 6.5 billion data points 🔹Which marketing levers make the biggest difference, and when 🔹How to shape your marketing strategy using Kantar’s Growth Driver and the Growth Accelerators 🔹How successful brands put them into action 🔹How to track and predict the most important metrics   Secure your slot today: https://lnkd.in/e2REBU2B #BlueprintforBrandGrowth #Marketing

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Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/e6Mq7Pc3 #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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NEW November Ipsos Update features Ben Page review of the month, ahead of US election alongside Ben Marshall’s research on how people around the world rate their country’s infrastructure (EV charging points get low marks). Plus: * Mike VanNieuwkuyk Alexandre de Saint-Léon and Mathieu Doiret pick up the story on electric cars, including a look at the barriers - real and perceived - to purchasing one for the first time * Diana Livadic on why #AI alone can’t make creative and impactful adverts * Matt Carmichael, Kate MacArthur and guests on the future of the food industry * Betsy Georgiton, Jim Legg and Ajay Bangia with the latest in our “Conversations with AI” series * The new AXA/Ipsos Future Risks Report, which sees Cyber Security, Big Data and AI prominent in the worry list of experts and the public alike, although climate change is out in front * Colin Ho and Chris Murphy on marketing to older generations: 50-70s are responsible for 27% of spending across 14 major markets Browse the digest and download the research reports if you want to go deeper

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Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

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Kantar Marketing Trends 2025 – Livestreaming: alive and kicking This week Chirantan Ray and Hannah Walley talk about how livestreaming in China has transformed commerce in the region and the benefit brands can see by leveraging this marketing platform. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/eAQGzjUZ #MarketingTrends #Marketing #Marketing2025

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Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido overnight. In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone. Read the full insights and strategies behind Odido's success. https://lnkd.in/e3a7irCF #BrandTransformation #MarketingStrategy #BrandZCaseStudy

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