One month to go! 🚀 On March 26, we’ll gather in Amsterdam for the IAA Benelux event, bringing the Being Human Manifesto to life. Born from IAA Italy Chapter, this vision of empathy, trust, and collaboration is shaping the way we create, lead, and communicate. 📍 Amsterdam 📅 March 26, 2025 Are you an advertising or marketing professional, a creative, or a business leader shaping the future of our industry? Now it’s your turn to be part of the conversation: Join us! Send us a private message or email us at [email protected] for more details. Stephanie Manning, Ludovica Baudo, Mira AbouJaoude, Alessandra Rossi, DAGMARA SZULCE, Julia van der Veen, Rodger Beekman, Nicolas Sennegon
International Advertising Association - Benelux Chapter
Reclame en adverteerdersdiensten
The Global Compass of Marketing & Communications...now in the Benelux
Over ons
The International Advertising Association brings together over 4000 members from advertisers, agencies and media owners in over 76 countries, who rely on the IAA to keep them informed, share their ideas, enable global networking and support their common interests. The IAA Benelux Chapter is the newest chapter of this global business association, and was created with three focus areas in mind: 1) to shape the industry’s advocacy agenda, bridging Brussels with the U.S.; 2) to create valuable thought leadership and insights for the industry, forming Creativity 4 Better; and 3) to be the home for not only locals in the Benelux, but also internationals/expats working in marketing & communications and who call this region their home. IAA members understand the whole equation of advertising and the wider role it plays in the world, with support from our global association. IAA membership provides preferred access to our international agenda of thought leadership, professional development, and insight programs, and most importantly is an investment in your business and your professional development offering valuable networking opportunities with important leaders from top media and creative agencies, publishers and global brands. To learn more about joining advertising's pre-eminent international industry organization, visit the IAA Global site, or contact the IAA Benelux to apply for membership.
- Branche
- Reclame en adverteerdersdiensten
- Bedrijfsgrootte
- 2-10 medewerkers
- Hoofdkantoor
- Amsterdam
- Type
- Non-profit
- Opgericht
- 2024
Locaties
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Primair
Routebeschrijving
Amsterdam, NL
Medewerkers van International Advertising Association - Benelux Chapter
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Pieter Goossens
Senior international executive | (Change) Management | Business Development | Marketing | Organisation Design | Go-To-Market | Innovation |…
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Alessandra Rossi
Global Business & Product Strategy Executive | Transforming Businesses Through Innovation, Market Expansion & Revenue Growth | Available for…
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Julia van der Veen
Advocaat | Attorney-at-Law at De Roos
Updates
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IAA Benelux community: what are you doing March 11th? Our partner, Biggie Benelux, is hosting an exclusive session at The BIGGIE BREAKFAST CLUB, where they'll will explore how Generative AI and evolving social platforms are reshaping search. All IAA Benelux members are invited. This limited 15-person session will provide key insights on: - The impact of AI and social media on search visibility - Strategies for integrating emerging platforms into your approach - Exclusive industry insights to help future-proof your brand Date: March 11 Time: ENG Session (10h30-13h00) | FR Session (15h30-18h00) Location: Biggie Office, Rue Saint Hubert 17, 1150 Sint-Pieters-Woluwe Seats are limited, and early registration is recommended. Reserve your spot now below!
🚀 The BIGGIE BREAKFAST CLUB is back—exclusive and transformative! Search is undergoing a revolution. With Generative AI tools like SearchGPT and social media platforms leading the charge, SEO is no longer what it used to be. Want to know how to position your brand in this new era? Join us on March 11 for a limited, 15-person session at The BIGGIE BREAKFAST CLUB and discover: ✅ The impact of AI and social media on search visibility ✅ Strategies for integrating emerging platforms into your strategy ✅ Exclusive insights to stay ahead in 2025 📅 When: March 11 ENG Session (10h30-13h00) - FR Session (15h30-18h00) 📍 Where: Biggie Office, Rue Saint Hubert 17, 1150 Sint-Pieters-Woluwe Seats are extremely limited—don’t miss out! 🔗 Reserve your spot now: https://wllw.co/7hoQ841LY Let’s lead the future of SEO together! 🌟
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Now is the time to celebrate the companies and leaders who stand strong for Diversity, Equity, and Inclusion...not step back. As DE&I initiatives face unprecedented challenges, those who remain committed to fostering inclusive workplaces and diverse leadership must be recognized and supported. Business leaders have the power to drive real change, ensuring that progress is not reversed. At IAA Benelux, we believe inclusion is not a trend. It’s the foundation of a thriving, innovative industry. That’s why, at our upcoming Being Human event in March, we’re bringing together brands, agencies, and marketing and communications leaders who are ready to stand for progress, not retreat from it. If you believe in the power of inclusive leadership, join us. Let’s push forward, together. 🔗 Read more from Mary Portas below. Alessandra Rossi Stephanie Manning Marianna Ghirlanda Rodger Beekman Mira AbouJaoude Ludovica Baudo Nicolas Sennegon CATHERINE HUBAUT Mick Broekhof LEAD Network Europe International Advertising Association DAGMARA SZULCE IAA Italy Chapter
Founder of Portas, Brand & Retail Expert, Broadcaster, Activist and Author of 'Work like a Woman' and 'Rebuild'. Co-Chair of the Better Business Act.
My Letter to Business Leaders. A few weeks ago, we witnessed Trump sign away decades-worth of hard-fought work to create inclusive workplaces for all. The corporate announcements are now coming in thick and fast, starting with the tech bros – Meta, Alphabet, Amazon – and now sweeping into our world with Accenture last week announcing that it will start “sunsetting” the diversity goals it set in 2017. Now I know this is an incredibly nuanced conversation. Writing Work Like a Woman back in 2018 taught me that in spades. I also know this is a very angry conversation. And I get it. This isn’t just political, it’s also deeply personal. Each and every one of us has a story to share – and when I say ‘us’ I mean everybody. From being outright discriminated against, to being treated as a box to tick, to losing out on opportunities deserved, to being accused of not deserving the opportunities won. The reaction now to what’s happening is just as emotionally charged, on all sides. Mine included. Does this latest vitriolic wave of anti-woke sentiment worry me, of course. Does hearing other women in power endorsing these measures despite benefiting from generations of women fighting for inclusion enrage me, absolutely. Does the women board team at Accenture claiming they’ve happily achieved their target of 30% roles make me want to sob over my desk, indeed it does. Decades of fighting for hard-won equality whether gender, civil rights, LGBTQ or women's suffrage, has taught us that progress is fragile and that without constant vigilance these hard-fought victories can be reversed. Trumpism and his ‘broliarchy’ thrive on exclusion. They weaponise fear, economic anxiety, and misinformation to turn people against diversity suggesting it’s a threat rather than a benefit. But I don’t want to stay angry about this. Because anger is a big part of the problem. We’re so reactive, so self-serving, so short-termist as a society that it’s stopping us from seeing the bigger picture. From looking far enough back to recognise how far we’ve come, and far enough ahead to see where we want to be – as a society and an economy. Right now in a world facing climate crises, economic shifts, and tech revolutions we need the broadest range of perspectives clarity and focus to find solutions. I’m struck by how little of the conversation is about how to drive collective progress. If it were, inclusion would be a fundamental part of every business’s strategy (the facts don’t lie). I don’t pretend to have the answers. I know there are very real political forces at play here that force good people into decisions they don't always want to make. But one thing I do know – as business leaders we have the power to rally around the right questions and follow our moral compass. Silence and apathy enable oppression. And my ask of you all is this: worry less about setting suns and let’s focus on our horizons. It’s the only way we’ll move forward, together.
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We all know the Benelux is the heart of Europe...but how do we turn that influence into even greater soft power? 😉 Last week, International Advertising Association joined Brand Finance for the 6th Soft Power Summit, where world leaders, academics, and experts unpacked how nations build global influence through innovation, culture, and diplomacy. So, where do we stand in the Global Soft Power Index 2025? - The Netherlands ranks 15th, Belgium lands at 19th, and Luxembourg at 29th. - Germany and France (yes, our lovely neighbors) secure the 5th and 6th spots. - The UK drops to 3rd, overtaken by China. - Middle Eastern nations are seeing a decline...except for the UAE, steady at 10th. - The biggest mover? El Salvador, jumping 35 places. But let’s talk about Benelux’s secret weapon: innovation, creativity, and policy. From Dutch design, innovation and tech pioneers, to Belgium’s thriving creative scene and policy weight, and Luxembourg’s fintech ambitions, we’re packed with brands shaping the future. So, Benelux community, how do we collectively flex our Soft Power muscles? Which companies or ideas should we showcase more on the global stage? 👀 Let’s put the spotlight where it belongs! 📊 Check out the Global Soft Power Index 2025: https://lnkd.in/dxXmDWnJ
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🌍 Cultural Immersion vs. Cosmopolitan Universe – which side are you on? Consumers are increasingly embracing local identity and tradition, while global brands continue to maintain a uniform presence, often without adapting to regional cultures. This clash of perspectives is reshaping the marketing landscape. 📖 Discover more in Trendbook 2025 → https://lnkd.in/dW5CJJwK 🚀 Trendbook 2025: War of the Worlds explores the biggest challenges and shifts defining the advertising industry in 2025. With the support of IAA Global, @Focus Nation (IF NATION GROUP) brings together experts with international experience to help marketers navigate the rapidly evolving world of communication. 🔍 Our mission is to educate the industry, highlight key brand-building trends, and inspire informed decision-making for the future. 💡 Want to connect with us? Drop us a message at [email protected] – we’d love to hear from you! #FocusNation #MarketingTrends #BrandBuilding #Trendbook2025
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As part of our “The United Nations of IAA” campaign, we continue to spotlight the passionate professionals who drive collaboration, diversity, and unity across our global network. Today, we introduce our very own Stephanie Manning, Founder of Ikigai Communications and Executive Director of International Advertising Association - Benelux Chapter. Stephanie shares her passion for turning complexity into clear, impactful strategies, whether leading corporate communications, advising startups as a fractional CMO, or empowering teams to deliver their best work. She also talks about why IAA’s global network matters, the power of collaboration, and how initiatives like Creativity4Better inspire marketing leaders to shape industries and society. Read more here: https://lnkd.in/eq_M8thg
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As we head toward the anticipation of spring, IAA Benelux is building momentum with exciting events, new community members, and key industry developments. From our upcoming Being Human Manifesto launch event in Amsterdam to engaging discussions at the European Parliament, we’re shaping the future of ethical and impactful marketing and advertising. Read on to stay updated on everything happening at IAA Benelux and find out how you can get involved!
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2025 Trends, insights and inspiration—all in one place! Focus Nation | IF NATION GROUP with support of International Advertising Association brings together experts with international experience to help marketers navigate the rapidly evolving world of communication. Our goal is to educate the industry, share the latest trends in brand-building, and inspire informed decision-making in the face of upcoming changes. Introducing the 2025 edition of Trendbook 2025: War of the Worlds by Focus Nation! This extensive publication dives into the biggest challenges and shifts shaping the advertising industry in 2025. 📖 What’s inside? 👉 7 points of divergence that highlight the dualities redefining the marketing landscape. 👉 14 polarizing trends – uncover what’s gaining momentum and what’s fading away. 👉 Insights from 17 independent industry experts with unique perspectives. 👉 Exclusive research by IQS to support every claim. 👉 Nearly 100 pages of inspiration and actionable insights for every marketer. 🚀 Be ready for what’s next. Download Trendbook 2025 here: https://lnkd.in/dW5CJJwK Want to get to know us IF NATION better? Drop a message at [email protected] !! #FocusNation #MarketingTrends #BrandBuilding #Trendbook2025
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As we continue our LeadersView series, we’re honored to feature insights from Beatrice Cox-Riesenfelder, Director of Sales for Profil Newsmagazine and Area Director Europe, IAA Global. Beatrice highlights one of the most pivotal shifts in the media industry, the deep integration of AI, which is driving hyper-personalized content while also raising critical discussions around ethics, fair compensation, and copyright. Read her perspective on what’s next for 2025: https://lnkd.in/dsYXKVSX
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As we continue our LeadersView series, gathering perspectives from industry visionaries on what lies ahead in 2025, we turn to Naji Boulos, President of IAA Lebanon chapter. With Lebanon’s deep-rooted creative talent and innovative spirit, Naji highlights how the country is poised to strengthen its role as a key advertising hub in the Middle East. Read more here: https://lnkd.in/e_FfC9-7
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