After 25 years in journalism, the last decade as a freelance features writer, I'm excited to announce that on Friday I joined Cradle as content lead.
Cradle is an Amsterdam-Zürich startup that leverages machine learning to accelerate protein engineering, enabling faster and more efficient design of proteins with real-world applications in therapeutics, agriculture, and industrial biotechnology. It's work that underpins new vaccines, therapies, sustainable materials and food alternatives that don't require a farm or a factory. It won the MT/Sprout Startup of the Year award in 2024 and was a Bloomberg European Startup To Watch last year. It has raised more than $100M from investors including IVP and Index Ventures. The science is real, the applications are significant and the solutions it offers are to problems worth solving.
My job is to build Cradle's content operation: I'll be working on bioengineering content, ML content, executive thought leadership, customer case studies, employer branding, and developing our content engine across text, video, social--you name it. I'm bringing a journalistic approach to what the industry calls "content marketing" (which should really be called marketing content). The distinction matters. One starts with what's true and interesting; the other starts with what serves the brief.
A few things I'm looking forward to: colleagues who return emails. Finding reasons to say yes, not enduring that one reason to say no. And—after more than a decade of rates that haven't kept pace with inflation (the one client that gave me a raise since 2013 got the majority of my work)— compensation that reflects my skill level.
What I'll miss: Getting paid to travel to some of the world's most remote, dynamic and dramatic ecosystems (I reported from 21 countries on 5 continents). Talking to people at the top of their field about potentially world-changing stuff no one else knows about yet—oh, wait: I'll still be doing that.
Thanks to the friends, colleagues, colleagues who became friends and friends who became colleagues who provided support, inspiration and assignments along the way (in no particular order):
Brad Wieners
Eric Noe
Jeremy Keehn
Vera Titunik
Maer Roshan
Susan Murcko
David Hochman
Hillary Rosner
Larry Smith
Eddie Alterman
Ana Cox
Ty A.
Tom Clynes
Alissa Quart
Mike Kessler
Nikhil Swaminathan
Vince Beiser
Hugo Lindgren
Sylvia Tan
Danielle Stein Chizzik
Nichol Nelson
Jeff Muskus
Brendan Maher
John Mecklin
Stephan Faris
Adam Grant
Lisa Kearns
Alan Burdick
Brendan Borrell
Don Hoyt Gorman
💻 Aaron Gell
David Rocks
David E. Rovella
Christopher Mims
Sandra Upson
Adriane Ohanesian
Jim Aley
And blessed are the factcheckers!
I don't look at this as quitting journalism, but joining two of the fields currently with the greatest potential for impact that improves people's lives - the reason I got into journalism in the first place.