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Data is the new currency, but are we spending it wisely? In today's data-driven world, the pressure to collect, store, and process vast amounts of information is immense. Big Tech's reliance on extensive datasets and AI innovations drives a “Fear of Missing Out” on data, while evolving regulations like the California Consumer Privacy Act (#CCPA), Texas Data Privacy And Security Act, the EU #GDPR, etc., demand purposeful and proportionate collection. Excessive data collection leads to data obesity—overwhelming repositories of unused or redundant data that increase risks of breaches, non-compliance, and reputational damage—dark data (forgotten or underutilized) compounds this problem, exposing organizations. Our article (with Tim Timmermans) contains actionable insights, tools, and practices to help your organization deal with data obesity and stay data-fit to thrive in the modern data economy. 💬 What’s your take? How do you balance the hunger for data with the need for security and compliance? Share your thoughts in the comments below! #DataObesity #DataGovernanceAct #GDPR #DataManagement #InnovationAndCompliance Antwerp Management School ON2IT Cybersecurity IAPP ISACA California Privacy Protection Agency CNIL - Commission Nationale de l'Informatique et des Libertés European Data Protection Board EFDPO European Federation of Data Protection Officers Autorité de protection des données - Gegevensbeschermingsautoriteit Federal Trade Commission Basic-Fit