The Apple Watch Series 10 is on sale back at its Black Friday price

The 42mm and 46mm models got a markdown just in time for any New Year's fitness goals.
By Bethany Allard  on 
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The Series 10 comes equipped with new features for users who like to spend their time in the water. Credit: Apple

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Maybe you didn't get the Apple Watch you wanted under the tree this year, or maybe being just two days away from Jan. 2025 has you a little extra aware of the fitness goals you set — either way, it's worth knowing the Apple Watch Series 10 is back down to its lowest price ever.

Amazon, Walmart, and Best Buy are offering the same markdown on both sizes of the watch, with the lattermost retailer being your best option for colorway availability. As of Dec. 30, the prices break down so that the 42mm Apple Watch Series 10 is on sale for $329, down $70 from its $399 MSRP, and the 46mm Apple Watch Series 10 is $359, $70 down from the $429 MSRP. These are also the prices we saw these watches at during Black Friday season.

Compared to the Series 9, the Series 10 doesn't have any standout upgrades, but it makes several small improvements. Mashable Senior Editor Stan Schroeder wrote in his review of the Series 10 that its probably not worth buying the new watch for Series 9 owners, but if "you own any of the [other] previous versions, the Series 10 will feel a lot fresher...And if you've never owned an Apple Watch and want to dive in now, the Series 10 is a good place to start."

For instance, the 18-hour battery life from Apple Watches prior returns, but the latest iteration offers faster charging, promising zero to 80% in 30 minutes (Schroeder saw it go from 0 to 80% in 40 minutes, and 20 and 80% in 25). The display is one millimeter larger than past iterations, which Schroeder said made for a slightly more comfortable experience even if the display size didn't immediately feel bigger unless comparing the watches side by side. He did say, however, that the weight does drop nearly a third from the Series 9 to 10, and that difference was definitely noticeable. The wide-angle OLED display also helped improve visibility from the side.

Beyond battery and design, the watch comes packed with the same features as predecessors, along with a new depth app and water temperature sensor. The watch also supports audio playback, but we're betting more people will appreciate the better voice isolation for taking calls. And if you're wondering, no, this watch doesn't have the blood-oxygen sensor either due to a lawsuit against Apple.

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Apple Watch Series 10 (42mm, GPS)
$329.00 at Amazon
$399.00 Save $70.00

Apple Watch Series 10 (42mm, GPS)
$329.00 at Walmart
$399.00 Save $70.00

Apple Watch Series 10 (42mm, GPS)
$329.00 at Best Buy
$399.00 Save $70.00
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Bethany Allard
Shopping Reporter

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.

She graduated from New York University with a B.A. in Journalism and English Literature. You can follow her on X @betallard and reach her by email at [email protected]. In her free time, you'll find her playing her Switch, hanging with her cat Mila, or cooking something new in her kitchen.


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