Podcast Episodes
LISTEN IN A POD APP
Filters
Scott Brinker | HubSpot / chiefmartec.com
Changes in the MarTech Landscape
Scott Brinker, VP of Platform Ecosystems at HubSpot, explores the rapid evolution of the Martech landscape with surprising insights on how AI is transforming vendor options. Discover how the industry's exponential growth, driven by technological advancements and AI, poses challenges and opportunities for marketers. Gain a deeper understanding of how to navigate this expanding technological…
Play PodcastJay Schwedelson | SubjectLine.com
How to increase email response rates
Jay Schwedelson, the founder of SubjectLine.com, delves into the art of email marketing, emphasizing the balance between frequency and relevancy in creating compelling content. He shares insights on crafting captivating subject lines that genuinely engage readers, highlighting the importance of personalizing content to resonate with recipients. Jay also discusses the power and potential of pop-ups…
Play PodcastJeff Nelder | Employer-Funded Financial Aid Inc.
Purpose-based brand definition & strategy
Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores the essence of aligning a company's mission with its purpose, emphasizing how intentionality and authenticity can forge trust and drive brand success. Jeff provides insights on how stakeholders can benefit from a clearly defined…
Play PodcastMarc Sirkin | Third Door Media
The story behind Semrush’s acquisition of Third Door Media
Marc Sirkin, CEO of Third Door Media, delves into the intricate journey of Third Door Media's acquisition by SEMrush, highlighting the strategic reasons behind the deal and the unique synergies it created. Discover how the acquisition impacts media operations, the integration challenges faced when merging with a tech company, and the balance between maintaining editorial…
Play PodcastKelley Thornton | Tiege Hanley
Has DTC Marketing Peaked
Kelley Thornton, the founder and CEO of Tiege Hanley, discusses the evolution and current landscape of direct-to-consumer (D2C) marketing. He shares insights from his journey as a serial entrepreneur, emphasizing the dynamic nature of content creation and channel optimization. Discussing the historical rise and strategic pivots of well-known D2C brands, Thornton highlights the significance of…
Play PodcastRob Freedman | EZO
Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align…
Play PodcastDavid Edelman | Harvard Business School
The history of personalization
David Edelman, senior lecturer at Harvard Business School, takes us through the history of personalization in marketing, starting from the early days of direct mail to today's AI-driven strategies. He explains how channels have evolved and discusses the importance of moving from merely targeting customers to enhancing their overall experience. Learn how companies can gather…
Play PodcastScott Harkey | Harkey Group
The art & science behind billboards
Scott Harkey, Founder and CEO of the Harkey Group, delves into the evolution and effectiveness of out-of-home advertising. Learn about how modern technology is transforming billboard marketing into a more targeted, data-driven approach. Scott also shares his insights on creative strategies, measuring impact, and the power of billboards as media multipliers.
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
Play PodcastSponsors of the MarTech Podcast
