Entourage reposted this
I've been told Europe Accounting Tech was broken and made it impossible to scale as a software in Europe 🤯 So we wanted to figure that out. Welcome to our very own 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡 white-paper 🇪🇺 In 2025, building or expanding a fintech in Europe without understanding the accounting landscape is a risk no one should take. With the Chift API team, we interviewed over 600 SMEs across four main markets: France 🇫🇷, the Netherlands 🇳🇱, Spain 🇪🇸, and Italy 🇮🇹. Yes, the market is fragmented. Yes, it’s dominated by local champions. For any company trying to scale, this isn’t just a technical hurdle. It’s a strategic bottleneck. But here’s the twist: it's also one of the most exciting markets out there 🔥🔥. Massive changes are reshaping the industry and setting the stage for a new wave of innovation. From e-invoicing and the rise of AI, to changing customer expectations—European Accounting Tech is entering a new era. If you’re building, selling, or investing in fintech in Europe, you need to read this. Inside, we cover: 🧮 How the Accounting Tech landscape is evolving 🇪🇺 Key differences between France, the Netherlands, Spain, and Italy (with more to come in the next edition) 💝 How SMEs actually choose their software (spoiler: price isn't the top factor) 🔗 What customers now expect when it comes to integrations We were fortunate to receive exclusive insights from leading experts in the industry: Petteri Rantamäki (Accounting office strategist at Visma), George Robson (Partner at Sequoia Capital), Joep Rohof (Senior Partner Manager at Mollie), Ashleigh Auld (Strategic Partner Marketing Manager at Pleo), and Nicolas M. (Product Manager Integrations at Agicap). A heartfelt thank you 💚 to each of them for generously sharing their time and expertise. ➡️ Want a copy? Just drop “𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡” in the comments and I’ll DM it to you. #AccountingTech #SaaS #Fintech #Europe #integrations #API