Contributor Network

G2's contributor network connects a global audience of software buyers and decision-makers through a community of trusted industry experts. This series features in-depth educational articles from our guest authors that provide an insider’s perspective on the latest tech innovations.

Ethics of Facial Recognition: Key Issues and Solutions
Contributor Network

You unlock your phone using Face ID. A traffic cop identifies a suspect with real-time surveillance footage. Retailers use it to track...

Contributor Network

What Is Incentive Marketing? 6 Proven Tactics to Drive Loyalty

You’ve optimized your landing pages, fine-tuned your email flows, and tested your ad creative, yet...

Contributor Network

12 Ways to Foster Accountability in the Workplace (+Examples)

What’s the difference between a high-performing team and one that constantly drops the ball? One...

Contributor Network

How to Stop a DDoS Attack and Protect Your Network

A DDoS attack doesn’t knock. It crashes through the front door.

Contributor Network

Database DevOps: Automate Changes for Faster Delivery

In fast-paced DevOps environments, a single database issue can stall deployments for hours....

Contributor Network

CRM Analytics: Turn Customer Data into Actionable Insights

Every meaningful business outcome starts with one thing: understanding your customers better. W...

Contributor Network

Passwordless Authentication: Secure Access Without Passwords

Passwordless authentication isn’t just a futuristic idea anymore; it’s becoming essential for...

Contributor Network

Top Line vs. Bottom Line: How to Make Smarter Business Decisions

Let’s talk financials — specifically, the two numbers every business owner, investor, and CFO keeps...

Contributor Network

What Is Unified Communications? Key Benefits and Use Cases

Today’s teams are more connected.