Tiziano Tassi

At SIME : Roland Williams talks to exciting guests about how AI affects the increasingly mobile market landscape. Marco Cavazzana 🧑‍🚀👋✨ & Ana Mrdjanov Their message is that AI is already used to create fictitious products to capture people's reactions, create test campaigns and avoid pitfalls in campaigns. It's about testing and finding new ways to create - instead of guessing what people want... To keep up, they want you to be curious, cultivate contacts and build and cooperate in networks to stay up-to-date…

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🚀 Creating a Distinctive Food Brand Identity: The Case of Ice Vegas🍦 At L'Alchimiste, we believe that a strong brand identity is the cornerstone of success for any food brand. Here are some key rules we follow when crafting an unforgettable brand: 1. Simplicity is Key: A minimalist design speaks volumes. It’s about making every element count. 2. Consistency: Ensure your visual and verbal identity remains consistent across all platforms. 3. Emotional Connection: Build a narrative that resonates with your audience's emotions and values. 4. Quality Over Quantity: Focus on delivering high-quality products and experiences rather than an overload of choices. 5. Authenticity: Stay true to your brand’s core values and mission. ✨ Case Study: Ice Vegas ✨ Ice Vegas, a premium ice cream brand, perfectly embodies these principles. Our approach with Ice Vegas was to create a brand that is pure, sophisticated, and memorable. Minimalist Design: We stripped down the design to its essentials, focusing on clean lines and simple, elegant packaging. This minimalist approach not only enhances the premium feel but also allows the quality of the product to shine through. A Few Key Rules: Ice Vegas operates on a philosophy of "less is more." With only a handful of carefully crafted rules guiding their branding and marketing strategies, they maintain a clear and powerful brand message. The result? A brand that stands out in the crowded ice cream market for its elegance and simplicity. 🍨 Experience the difference with Ice Vegas – where simplicity meets luxury. #Branding #FoodBrandIdentity #MinimalistDesign #IceCream #PremiumBrand #LAlchimiste #IceVegas

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🚀 Get Ready for Marketing Business Summit 2024! 🚀 Don't miss out on November 15-16, 2024, in Milan, where the Marketing Business Summit will bring together SEO powerhouses for two days of advanced digital marketing insights. This year’s event will deliver actionable strategies that will reshape your SEO for 2025 and beyond. 💥 Meet the Experts! 💥 Here’s the complete lineup of top speakers ready to share their expertise: Arnout Hellemans – Advanced SEO insights, covering JavaScript SEO auditing, Core Web Vitals, and technical SEO prioritization. Lauren Henley – A leading voice in Link Building and Digital PR, with strategies to drive backlinks and maximize link equity. Gianluca Fiorelli – Discover his SEO recovery case study post-Core Update and avoid common SEO mistakes. Omi Sido – This year's moderator and SEO consultant will ensure discussions stay impactful and focused on real-world SEO tactics. Lily Ray – Expert in live SEO site analysis and advanced tips during real-time Q&A. Marco Giordano – Specialist in SEO strategies for improved Analytics, Content Management & SEO Samuel Schmitt – Learn how he doubled traffic with topic clusters and BOFU content strategies in his SaaS business case study. Craig Campbell – Presenting a groundbreaking case study with innovative SEO methods that yield exceptional results. Gus Pelogia – Master the art of SEO A/B testing for large websites with actionable insights. 🔥 What to Expect? Hands-on sessions covering advanced SEO topics Real-time case studies with actionable takeaways Networking with top digital marketing professionals 🎟️ Hurry! There are limited discounted tickets available. Don’t miss the chance to reshape your SEO strategy and unlock your site’s full potential in 2025. 👉 Secure your spot now https://lnkd.in/dvNqQtsh

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The CEO's Playbook: Mastering Resources, Processes, and Values Me and Giuseppe Stigliano dive into the core elements every CEO manages in an established business. Giuseppe simplifies the essentials: - resources, which include everything from the people in the company to the reputation of the brand; - processes, which are how people in the company work together; - values, which show what the company truly cares about, like diversity and sustainability. We discuss the importance of both visible resources like team members and less visible ones like a company's reputation. We also discuss how the way teams work together shapes everyday business activities. Lastly, we look into the company's core values, covering everything from financial health to commitments to diversity and sustainability, which reveal what the company really stands for. Watch now to better understand these critical elements that drive a company's success (link in the comments). #aglassofmarketing

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🚀 AI Search Intent and How to Find It 🤖 I'm excited to share that together with Valerio Cusinato, and Luisella Curcio, we're embarking on a significant qualitative research project on the evolution of search intents in search engines through AI. 📊🔍 For those not familiar with SEO: search intents are the goals users aim to achieve when typing a query into a search engine. Thanks to artificial intelligence, these goals have evolved into more complex behaviors. 🤯✨ 🔍 Research Objective: Define new search intents and publish the results in an upcoming book! 📚 📄 What We Will Publish: The methodology used for the research A report on the macro-behaviors of users ❌ What We Will NOT Publish: Any data from testers who share their ChatGPT usage with us. The process will be completely anonymous, without any names or personal information. 📌 What You Need to Do (just 1 minute): Go to ChatGPT Export the first chat from your history or, even better, the first 5 (this will help us gather more data). It's crucial to respect the chronology to avoid bias in the analysis, regardless of whether it's for professional or recreational use. We will never know who you are or why you do it. To export the chats, just click the share button at the top right of the chat. Share the link to the chats. Thank you! 🙏 Let's advance our understanding of AI-driven search intents together! 🚀 https://lnkd.in/dRssmJMm #AI #SEO #Research #SearchIntents #ArtificialIntelligence #DataScience

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We’ve all heard it: digital tech is transforming our economy. But how? What dynamics will truly leave a mark? I’ve just read an inspiring interview by Datwave with Carlo Alberto Carnevale-Maffè, Professor of Strategy at SDA Bocconi. Drawing from his insights, here are 3 game-changing technological developments that will shape the global economy in the next decade: #1 Living to 120 Years 🌱 Advanced computational power and biology are converging, revolutionising life sciences. A renowned biologist recently told me, "If you want to live to 120, just stay in good shape for the next ten years." With breakthroughs like CRISPR, we're on the brink of unprecedented healthcare and longevity advancements. #2 AI Disrupting White-Collar Jobs 🤖 GenAI is set to transform white-collar work. Knowledge workers spend 20% of their time collecting and organising information—tasks GenAI excels at. Carlo predicts our AI colleagues will become goal-oriented tools driving specific outcomes. For example, AI platforms like OpenAI's Codex are already revolutionising programming by assisting developers in writing and optimising code. #3 Bye-Bye Manuals and Procedures 📚 AI is dismantling rigid workflows. Companies have long trained workers on structured procedures. Now, dialogic AI is ushering in an era of conversational and interactive paradigms. Carlo highlights this shift from a "follow the manual" approach to an "ask me anything" mindset. For instance, AI chatbots in customer service now provide dynamic, personalised assistance, leaving set scripts behind. Let me know your thoughts on these transformative developments! -gs P.S.: Don't miss the full interview (link in the first comment)!

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As CEO of Spaghetti Digitali, I’ve had the privilege of witnessing both the challenges and opportunities that communication agencies across Italy and Europe are facing today. In 2024, the industry is at a crossroads, shaped by rapid technological advancements, evolving client expectations, and economic pressures. Agencies are being called to adapt, driving innovation while maintaining efficiency and value. Key Challenges: Digital Transformation: With a strong shift toward digital-first approaches, agencies must expand their expertise in AI, data analytics, and content personalization. Clients now expect campaigns to integrate cutting-edge tools, from social listening platforms to predictive insights. Talent Retention: The "war for talent" remains intense, especially for creative and digital roles. Agencies need to build engaging workplace cultures and offer flexible work environments to attract and retain top professionals in a highly competitive market. Sustainability & Transparency: There’s increasing demand for sustainable and transparent practices. Both clients and consumers expect authenticity and purpose in communication, challenging agencies to deliver responsibly while innovating. Economic Pressures: Rising costs and tighter budgets are testing traditional agency models. Clients demand value-driven services, making flexibility and efficiency critical to staying competitive. Opportunities Ahead: Embracing AI-driven tools to streamline workflows and accelerate insights. Strengthening client-agency partnerships through data transparency and collaborative processes. Focusing on upskilling team members to stay aligned with rapid digital shifts. In this fast-evolving landscape, agencies that prioritize adaptive strategies and sustainable growth will not only survive but thrive in the European market. #digitaltransformation #marketingtrends #agencies #spaghettidigitali

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Yesterday I attended #cxcircle by Contentsquare in Milan with my partner-in-CX Marta Ferri and it was full of great ideas on how to improve our Customer Experience using data-driven insights. A few key takeaways: - Mixing skills and perspectives from different teams leads to more creative solutions; - Make sure your testing aligns with business goals; - AB testing and constant experimentation are the way to keep improving; - Tailor experiences to your users to boost loyalty and satisfaction. Can’t wait to bring these ideas back to the team and see how we can continue to level up our CX game!

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London, Berlin and now Milano!!! The European Loyalty Association (ELA)'s 2024 tour of Europe, has a final stop on the 7th of November. We opened registrations last week and this happened!!! If you are a loyalty and CRM professional and live in Italy, join the meeting by becoming an ELA member (then it's free 😉 ). If you are an ELA member who speaks and understands Italiano... unisciti a noi! Registration link in comments If you are a loyalty solution provider and want to get involved, let me know. We have 4 opportunities left 😢 Ci vediamo a Milano gente!!!! #customerloyalty #crm

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Stop blasting your domain and website customers with generic messaging! Imagine being able to create hyper-targeted value messages at scale. Increase retention, ARPS and become a value provider for your customers. If you are attending #WCEU and want to know more, contact our team!

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Over the past 13 years, I have created and attended hundreds of analyses for e-commerce brands. The pattern I most often observed is that analyses remain on presentations; they don’t translate into actions. Without actions, there is no impact. But actions without direction lead nowhere... 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗲𝗻𝘀𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗮𝗰𝘁 𝗼𝗻 𝗱𝗮𝘁𝗮 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻? 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴: 🔸 Introduction of the Protagonist: Understand the situation. 🔸 Development of the Plot: Identify a problem or opportunity. 🔸 Resolution: Formulate questions that translate into hypotheses for experiments connected with the problem Action is driven by motivation, stories inspire, and structure guides the way

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7 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐑𝐌𝐍𝐬 𝐂𝐨𝐦𝐩𝐚𝐫𝐞𝐝: The result will surprise you (at first) Previously, I explored the ratio of ad revenue to e-commerce revenue as a measure of retail media network maturity. Today, we're shifting gears by comparing ad revenue to GMV for 7 key European Retail Media Networks. At first glance, the results might surprise you—we’d expect Amazon to lead the field, but others like Zalando look better in this view. So, what's going on? Let me explain why this can be an apples-to-oranges situation: 👉🏼 When a retailer has a high share of first-party (1P) sales, their e-commerce revenue as a percentage of GMV is much higher compared to a company focused on third-party (3P) sales. 👉🏼 For example, Amazon’s dominance in 3P sales makes its ad revenue look lower as a percentage of GMV, especially when compared to competitors like OTTO or Zalando. 👉🏼 However, if we shift our focus to comparing ad revenue to e-commerce revenue instead, the story changes dramatically. Amazon, with its robust 3P marketplace, appears far more efficient at generating ad revenue compared to Zalando. It all comes down to what metric you're using. What’s the best KPI for evaluating RMN maturity? Let’s discuss.👇 #retailmedia #commercemedia

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You want to give a technical talk without making it boring for the audience. Here is how TRIZ works in the hands of Roberto Guiotto and Matteo Zambon #marketinganalyticssummit

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On the MARIO DRAGHI THE FUTURE OF COMPETITIVENESS report. The European Association of Communications Agencies (EACA) mission is to promote and defend our Industry across Europe, ensuring its actors are as strong, as supported, as valorised as possible to public and private stakeholders. In that context it is particularly interesting to read the MARIO DRAGHI report which calls for 800b’€ a year of investments to keep up with China and the US. The report emphasizes that Communication and Digital innovation are crucial drivers of European Economic Growth . It calls for an acceleration of Digital Transformation with huge investments in digital infrastructures to build an interconnected and technological advanced Europe. With champions in areas such as Telecom and Transport amongst others! We can only embrace those recommendations! As partners of our industry clients, we also want a competitive Europe made of highly performing companies, industry champions who can scale for global market and invest in communication to establish their value proposition to global consumers next to their Chinese and American competitors The Olympic Games reminded us Europe is Number one in Sports! Let’s make it Number One in Business too! Tamara Daltroff Johan Boserup Charley Stoney Doris Danner Radu Florescu Myriam Domínguez Seda Laure Jolibois Francesco Bottegal Dr. Mónika Magyar Kasia Gluszak

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🌍 Exciting times ahead for the digital advertising landscape! Utiq, a fresh player in the adtech arena, is gearing up to make waves in the Americas after establishing its roots in Belgium just this year. In a recent interview, Utiq’s leadership shed light on their innovative approach to digital marketing, positioning it as a dynamic marketplace where selective bidders can engage efficiently. This perspective can reshape how businesses connect with their audiences. Key takeaways: 1. **Market Expansion**: Utiq's foray into the Americas could lead to new standards in digital advertising. 2. **Bidding Strategies**: Understanding digital advertising as a competitive exchange is crucial for businesses to maximise their ROI. 3. **Innovation in Focus**: As the adtech landscape evolves, staying updated on trends is essential for marketers. For those in the digital marketing sphere, it’s essential to keep your eyes peeled on emerging players like Utiq, as they could redefine practices and methodologies. ➡️ What are your thoughts on the future of digital advertising? Let’s discuss in the comments! If you're passionate about digital marketing insights and strategies, don't forget to connect with me for more content! #DigitalMarketing #AdTech #Utiq #MarketingInnovation #BusinessGrowth #DigitalAdvertising #AdStrategies #LinkedInCommunity

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