Simona Maggini

With the #AI market in marketing expected to reach €20 billion by year-end—and €26 billion by 2025—a new role is emerging at the forefront of innovation: the AI Marketing Manager. In an exclusive La Repubblica interview, our CMO Francesco Elmi shares how this transformative role is shaping data-driven strategies, enhancing customer experiences, and driving unprecedented ROI. 👉 Read the interview now: https://lnkd.in/e7FB_dfz

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ArtBotAI’s intelligent #contentorchestration platform, leveraging #genAI models powered by Omnicom, assembles clients’ digital assets, to create and deliver high-quality #personalisedexperiences. Paolo Yuvienco, Chief Technology Officer, Omnicon said, “Brands are demanding more customised content at scale, but their content studios and one-off tools slow down, get more expensive, and lose out on quality and performance when they try to do more with them." https://lnkd.in/diseJSjQ

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Nocturnal Creatures | McDonald's & @ Leo Burnett Italia Introducing the integrated professional campaign titled 'Nocturnal Creatures', launched in Italy in April 2024. Crafted for McDonald's by the renowned ad agency, Leo Burnett Italia, this campaign dives into the essence of nocturnal dining experiences. Just as nocturnal animals thrive in the night, so do GenZers, often finding themselves indulging in late-night meals. Recognizing this trend, the campaign captures a candid and authentic moment shared among friends, presenting McDonald's as the go-to destination for late-night cravings. Shot entirely in infrared, the ads offer a unique and realistic night cam effect, immersing viewers into the nocturnal world of McDonald's diners. Analyzing this innovative approach, the campaign succeeds in capturing a candid and authentic moment shared among friends, echoing the casual and relatable vibe of late-night hangouts. The black-and-white photography adds a timeless and universal appeal, while the prominent "Open late" message caters directly to night owls seeking familiar dining options after hours. Rather than glamorizing the experience, the campaign presents McDonald's as an everyday, accessible choice for consumers, aligning seamlessly with the nocturnal lifestyle of its target audience. #McDonalds #LeoBurnettItalia #NocturnalCreatures #Advertising #MarketingCampaign #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect   #LateNightDining #InnovativeAds #ConsumerBehavior #MarketAnalysis

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“Nocturnal Creatures,” a campaign by Leo Burnett Italia and McDonald's celebrates the nocturnal habits of Gen Z.    Statistics reveal that 84.4% of Gen Z seek late-night camaraderie over a shared meal. “Nocturnal Creatures” captures the essence of a late-night rendezvous where young people come together to create ever-lasting memories.    Read more: https://lnkd.in/gszQ7jGT     LBBonline - Little Black Book | #creativeagency #advertisingagency 

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 "The result, for those willing to change, is the breaking of traditional advertising stereotypes and the development of a more authentic, plural, and connected communication that aligns with consumers' interests and the spirit of our time." ⁣In this article, Simone Gasperin, Partner and Head of Marketing & Growth at BPool, dives into the need to rethink advertising stereotypes and how every choice, from the agency to who's involved in the campaign, communicates more than we realize. ⁣ ⁣ 👉 Read the full article on the Meio e Mensagem website and discover how this transformation is already happening: https://lnkd.in/dz5xTD_N

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"I would recommend DDBrix to those who are starting to study theory; this is a good exercise to start thinking about applying it in practice." Marco Salvadego, Supply Chain Director at Bticino, joined our recent DDDays in Italy and shared his experience: At DDDays, it’s about discovering Demand-Driven and making it real. We bring theory to life, guiding you step-by-step from the fundamentals to practical exercises that turn concepts into skills. Marco and other attendees dove right into the action, learning, practicing, and having a blast as they unlocked new DDMRP concepts! 🚀 Whether you're new to DDMRP or looking to sharpen your skills, DDDays is designed to deepen your knowledge and turn it into experience. 📅 Ready to take the next step? Join us at our upcoming DDBrix sessions! Find the nearest location and sign up today https://lnkd.in/ed4UygNE #DDDays #DDMRP #SupplyChainExcellence #b2wise #FromTheoryToPractice #HandsOnLearning #DDBrix #SupplyChainManagement #DemandDriven #SupplyChainOptimization #SupplyChainPlanning #SupplyChainTransformation Demand Driven Institute Luigi Rognoni

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More attendees talking about the power of #ddbrix. https://lnkd.in/gxAsbRx5 #demanddriven #thoughtware #ddmrp #supplychainresilience

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In today's rapidly evolving media landscape, brand safety is more crucial than ever. In the second episode of 'Behind the Screens,' we delved into insightful discussions with Elena Gris Mejias, Marketing Director of Hyundai, and Beatriz Pérez Montequi, Head of Sales Spain & Italy of Samsung Ads. We explored strategies on building trusted brands in a busy and crowded environment, measuring success, and the collective industry efforts required to ensure transparency. Watch here: https://lnkd.in/d-5cdr3C #Media #BrandSafety #Transparency #MarketingLeaders #IndustryInsights

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ESOMAR Congress, Athens was an insightful experience, with discussions ranging from advancements in AI to global socio-economic issues. The intersection of technology, ethics, and real-world challenges must have sparked some deep reflections. We at Market Dimensions offers Ethnic, Consumer, B2B and healthcare online panels in US, Canada, Europe for qualitative surveys and for focus group and IDIs recruitment. We do not compromise on quality because it’s the backbone of research yet 3MD offers competitive rates. Market Dimensions is well-positioned to provide valuable insights across various sectors. Your commitment to quality while maintaining competitive rates is essential, especially in the current research landscape. How do you see the growing use of AI and synthetic data influencing your recruitment process for qualitative surveys and focus groups? #focusgroups #recruitment #ethnic #panels #qualitative #quantitative #online #telephone #fyp #esomar #hardtoreachaudiences #healthcare #B2B #Consumer

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This week, as part of our ongoing "United Nations of IAA" campaign, where we share insights from global executives on fostering unity, collaboration, and diversity across 56 countries, we’re thrilled to present Marianna Ghirlanda – President of the IAA Italy Chapter. 1. What do you do? As CEO of BBDO Italy, I have the privilege and responsibility of leading one of the most creative and influential advertising agencies in the industry. My role involves not only driving business growth and operational excellence but also fostering a culture of innovation, collaboration, and inclusivity. I believe in empowering our teams to push creative boundaries while staying deeply attuned to the needs of our clients and the evolving expectations of society. At BBDO, our focus is on creating meaningful, impactful campaigns that resonate with audiences, deliver results for our clients, and contribute to a more responsible and conscious advertising landscape. 2. Why did you join the IAA? I joined the International Advertising Association because I believe in giving back to the industry that has given me so much. I am passionate about fostering the growth and development of young talent, empowering them to shape the future of advertising. By contributing to the IAA's initiatives, I aim to create opportunities for the next generation and help build a more innovative, inclusive, and responsible industry. 3. Which IAA value is closest to your heart and why? We believe creativity inspires people to take action and solve business and societal challenges. I appreciate this value because it captures the transformative power of creativity. It reflects my belief that creativity is not just about making things beautiful or compelling but about driving meaningful change, inspiring action, and addressing both business and societal challenges. It aligns perfectly with my vision of advertising as a force for good, capable of leaving a lasting impact on individuals and communities 4. What is your favorite example of IAA serving the marketing communications community? What I love most about the IAA is the incredible work we do with Young Professionals. Supporting and empowering the next generation is something I deeply care about, as they are the future of our industry. The IAA provides them with opportunities to learn, grow, and connect with experienced leaders, fostering their creativity and potential. By investing in their development, we are not only shaping stronger professionals but also ensuring a brighter and more innovative future for the advertising industry. Thank you, Marianna, for your thoughtful insights! #UNofIAA #MarCom #creativity #innovation #unity #collaboration

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In the third episode of the mini-series 'Behind the Screens' we met with Dario Dinoi of Havas Media Network Italy, one of the leaders in the media planning sector. Dario discusses how the approach to media planning has evolved in today's television era, highlighting the reasons for including #CTV in a media plan and the challenges when it comes to measurement. Listen to Dario's thoughts here: https://lnkd.in/dA2uF5rh #MediaPlanning #Television #Havasmedia #SamsungTVPlus #SamsungAds

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🚀Kantar Media’s Campaign Audience Validation™ tool empowered Publicis Groupe to unlock value for Alpina, gaining greater control over its Finesse launch campaign. 📊Working with its agency Publicis, Alpina needed accurate data and insights to inform its advertising strategies in this highly competitive category and to optimise its campaign to ensure it reached its target audience. 🤝Publicis partnered with Kantar Media for the launch of Finesse, collaborating to optimise campaign performance and validating its campaign impact with independent measurement.  📖Read our case study to find out how our Campaign Audience Validation tool™ helped Publicis solve their challenge:  https://lnkd.in/egBe4WwM #Alpina #Publicis #AudiencesUnlocked

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AI might have been the hot topic at Cannes this year, but to what extent does AI impact the creative process? Each year, we reflect on the trends that emerged at the Cannes Lions festival. This year's spotlight is on artificial intelligence and the impact that technology is having on advertising - you might be surprised by the results. Dive in here: https://lnkd.in/dJqZZNCb

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Today on the #AWEurope24 stage, we heard from Michael Pogson, Executive Creative Director at twogether, about why brands need to do more than just sell to audiences. This insight echoes our own findings from The Power Index. Find out more about The Power Index and receive a subscription discount when you download your copy here: https://lnkd.in/gp84SUeD #MarketResearch #ThoughtLeadership

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At Havas Media Network, we're firm believers in the power of attention to create more meaningful media experience for consumers and drive outcomes for brands. The attention ecosystem is growing at a breakneck pace, with a proliferation of partners aiming to help integrate attention into media planning and measurement. Our own Jonathan Waite shared perspective with Evelyn Mitchell-Wolf on a new EMARKETER report on the Attention Metrics Ecosystem, providing a comprehensive look at this space and the partners that are helping advertisers and brands harness attention with greater sophistication than ever before. If you're an EMARKTER subscriber, checkout the full report here: Attention Metrics Ecosystem 2024 (emarketer.com) You can learn more about Havas Media Network's recent research to determine the link between attention and brand outcomes here: https://lnkd.in/gSUQ4Cin

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🚨 Press Release 🚨 Fundamental Media's latest Global Brand Survey analyses the perception of asset management brands among 902 financial intermediaries across seven European countries. Our research highlights differences in brand preferences, revealing a preference for global managers in Italy and Spain, while intermediaries in the Netherlands, UK, and France favour local managers. It also details the attributes intermediaries value, such as qualitative and analytical strengths in Germany and personable approaches in Spain. These valuable insights assist asset managers in enhancing their brand strength and marketing strategies across Europe. Find out more: https://lnkd.in/eZWWXkEJ If you would like to obtain copies of our GBS research, please contact us: [email protected]. #AssetManagement #GlobalBrandSurvey #FinancialIntermediaries #ResearchInsights

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To thrive in this volatile cultural, political, economic and technological climate, business-to-business (B2B) marketers must reground themselves in humanity, prioritising the deepening of relationships with customers and the businesses, key opinion leaders, media and other constituencies that influence them.  But how? To guide you and your brand, we’ve launched INDUSTRY—our global strategic communications offering that brings together HAVAS Red’s global B2B expertise across multiple vertical industries. We have also just released our latest white paper, “Inside Person-to-Person (P2P) Communications: Brand Stewardship via Human Connection.” It outlines best practices and trends for B2B brands who want to understand how to forge powerful personal connections with audiences across their value chain — including employees, customers, suppliers, partners, investors, shareholders, regulators and community leaders.     Download it, share it and let us know what you think. And if you’re interested in learning more, we’d love to continue the conversation.      #B2BMarketing #B2B https://lnkd.in/enWxfzXU  

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