Dennis Valle

Agenda Digitale - Digital360 published an article (in Italian) on our recent research on Online Tracking Restrictions: Evidence from Cookies https://lnkd.in/eF5rs9YR Bernd Skiera HEC Paris, Hi! PARIS Center - AI for Science, Business & Society #cookieless #tracking #onlineadvertising #behavioraladvertising #privacy #dataethics #righttobeforgotten #gdpr

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🎉 I am super happy to announce the publication of the new article co-authored with Chiara Civera, Cecilia Casalegno and Elena Candelo: "Italian Small Retailers' Adaptation to Digital Transformation: A Stakeholder Marketing Approach", in Micro & Macro Marketing! 📝 In this study we explore how small Italian retailers are adapting to the challenges of digital transformation through the lens of stakeholder marketing. The study sheds light on how these companies can remain competitive and foster social sustainability. Read the full article here: https://lnkd.in/dbhHjep7 #Marketing #MultistakeholderMarketing #DigitalTransformation #Retail #Research

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Thank you,  Domenico Ioppolo for organizing this workshop. I was truly delighted to be here among such distinguished speakers at this remarkable conference. The title of this event, "Is the Brand Still Important?" is indeed thought-provoking, especially considering the significant changes we've witnessed in the marketing landscape. Customer behavior has evolved dramatically, with the digital customer now holding more power and being influenced by various sources. Additionally, the rapid advancement of technology, particularly the rise of artificial intelligence in the past nine months, has further transformed the playing field. While overall brand importance, as measured by various indicators, has shown a slowdown in growth, a closer examination reveals that companies embracing AI have experienced explosive growth in value. Notable examples include Microsoft, Nvidia, and other major players. This shift raises an important question: will customers remain loyal? I believe they will, as customers inherently seek connections with brands that understand their needs and share their values. As marketers, we must adapt to this new loyalty dynamic and harness the power of digital marketing to address each customer individually, leveraging available technologies to better serve them. In this changing landscape, the relationship between the customer's purpose and the company's purpose becomes crucial. Companies that effectively navigate these factors and maintain strong customer relationships will be the ones that thrive. There are numerous aspects to consider, but ultimately, I believe that focusing on the customers' individual needs and values will be the key to success in the ever-evolving world of marketing. #h2hmarketing

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🤖 Harnessing AI for Brand Transformation As we look ahead to 2025, Alessandra Iovinella, Managing Director of FutureBrand Milan, shares her insights on the transformative power of AI in branding with Fortune Italia. From redefining brand identities in the digital age to embracing AI-driven creativity, Alessandra sheds light on how brands can adapt and thrive in today’s fast-changing landscape. Key takeaways include: The importance of blending human expertise with AI to tell fresh, authentic brand stories. How simplified, platform-specific communication strengthens brand consistency. Why investing in a brand fosters pride, attracts talent, and drives business success. Read her thoughts on digital transformation in the December issue of Fortune Italy. 🔗 https://lnkd.in/eMCpU5ra #brandtransformation #genderequality #futurebrand

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Art and Business, two sides of the same coin since the rise of civilization. Even more connected in this period of rapid changes and uncertainty. A fascinating challenge in front of all of us, which the Art Thinking Project association can help facing in a structured and creative way!

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Is Artificial Intelligence finally changing the media landscape? GEDI and Reply give newspapers a newly found voice. GEDI Gruppo Editoriale is the home of famous Italian newspaper brands like "la Reppublica" and "la Stampa". As of June 2024 Exor N.V. exercised its option on the remaining shares and now owns 100% of GEDI Gruppo Editoriale. Thanks to my investor friend Paolo Veneziani, I met Reply last November before the Exor Investor Day. Reply's "Voice Studio uses one of the best AI-based voice cloning engines to convert text articles into high-quality audio podcasts, ensuring the realism and naturalness needed for a clear and authentic listening experience." according to Business Wire. *** No investment advice. No buy or sell recommendation for any of the quoted companies mentioned. Personal opinion only. Do your own research *** Source picture: gedi.it

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One of the most interesting ideas emerging recently is e/acc, effective accelerationism. I'll have a live conversation about it with Giulio Prisco on May 7 at 3pm CET (in Italian). Join us! https://lnkd.in/dVe8KfUy Giulio Prisco is a renowned futurist, cosmist and advocate of effective accelerationism (e/acc). Discover the interesting intersection between technology, philosophy and the future in this in-depth study of the concepts and principles of e/acc. From great cosmist aspirations to the practical applications of accelerating progress, this conversation is a stimulating exploration of human potential and the role of technology in shaping our future. Don't miss this unique opportunity to learn from one of the brightest minds in the field of Futurist thinking. Can you briefly explain the fundamental principles of effective accelerationism (e/acc) and how it differs from other Futurist philosophies? How do you see e/acc as a continuation or evolution of the ideas of cosmism and extropia? In your opinion, what are the most significant challenges facing humanity today, and how can e/acc help solve these challenges? Can you delve deeper into the concept of "out-of-balance thermodynamics" and its relevance to the objectives of e/acc? What is the role you see for artificial intelligence in movement and/acc, and how do you imagine the development and integration of AI with human society? How do you respond to criticism that e/acc could lead to greater inequality or loss of control over technologies? What is your vision for the future of humanity and the universe in the context of e/acc? How do you see the relationship between e/acc and other emerging technologies, such as space exploration, biotechnology and nanotechnology? How can people and society help achieve e/acc goals and accelerate progress towards a better future? What are your thoughts on the ethical considerations surrounding e/acc, and how can we ensure that technology is used responsibly and for the good of all?

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🌐 Universal Design & Social Sustainability: Strategic Inclusivity Redefined Social sustainability is transforming organizational frameworks by integrating comprehensive inclusivity assessments. #Wideclusive introduces a rigorous three-dimensional approach to evaluating design and social impact: 1. Physical Quality: Ensuring spatial accessibility for diverse abilities 2. Sensory-Cognitive Quality: Creating intuitive, comprehensible environments 3. Social Quality: Designing spaces that foster participation and collective well-being Key Highlights: - Holistic user journey analysis - Early Universal Design principle implementation - Competitive advantage through inclusive strategies Beyond ethical commitment, this approach represents a strategic lever for organizational innovation, talent attraction, and enhanced brand reputation. #UniversalDesign #SocialSustainability #InclusiveInnovation

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“Si sa che la gente dà buoni consigli Se non può più dare cattivo esempio “ Cantava Fabrizio De Andre’ : questo e’ quello che mi e’ venuto in mente quando una persona che conosco, appena assunta in una posizione chiave da un noto retailer,mi ha chiesto alcuni consigli 😀 Ho ripensato cio che avevo scritto qualche anno fa dopo essere uscito dal grande circo delle multinazionali in cui ho lavorato quasi 20 anni 😱 l’avevo definito “ a common sense manifesto”( link nei commenti) ✅1. Stop living on Ivory Tower: Subtitle : more than 3 days in the office is not good for your health and for your Organization Strategic thinking is the most important skill to write a Strategy but understanding the local competitive environment and knowing your customer , communicating to your team properly , setting the right tone of voice and executing day by day are all paramount to succeed ✅2.Your #people are keen to be inspired , they like stories but need examples Subtitle: People are not stupid!Walk the talk please “People want guidance, not rhetoric; they need to know what the plan of action is and how it will be implemented. They want to be given responsibility to help solve the problem and the authority to act on it.” –H. Schultz ✅3.Work hard and relentlessly, surrounding yourself with the right people Subtitle the footsteps you left behind are not the numbers you have delivered but the quality of people you have attracted and nurtured The people side in the Organization is too important to be delegated to HR! ✅4. Only if you love what you do and you have a genuine passion, can you influence and drive the Organization Subtitle: when you have lost your passion it is time to jump off the bus “Heart is what separates good from great” -M.Jordan ✅5.Store is the core Subtitle: yes we’re ops people “ folks on the front lines – the ones who actually talk to the customer – are the only ones who really know what’s going on out there.” -S.Walton ✅6.Stay curious and keep your eyes peeled Subtitle be proud and happy of what you have achieved but always humble enough to be keen to learn more ‘The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.’ -S. Hawking ✅7. Honour your sponsors and do not forget to give back Subtitle Reputation and track record are not enough Seek out people you respect to help you and guide you and never forget to give back : do the same for new/ younger colleagues in the organization ✅.8 Learn to be resilient Subtitle the wheel is turning and you are not an hamster! keep your personal values strong and never lose the respect of yourself and of your people.Because this is your own treasure: be ready to leave ✅9.Make family and friends a priority Subtitle never bet on one horse ✅ 10. Have Fun Subtitle:Life is too short for not having fun try always to to have fun and to find a ridiculous, funny or ironical aspect in all the serious, strategical, urgent stuff you are working on

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I am sharing my recent chat with Dario d'Elia Wired Italia on the impact and opportunities of #generativeAI. When technology is a real enabler of human thinking and human creativity #wpp #wppopen #wireditalia #AI #marketing #ideas Paola Maffezzoni

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The "System 0" paradigm represents an advanced model for human-AI interaction, designed to go beyond Kahneman's classic frameworks of quick, intuitive thinking (System 1) and reflective, deliberate thinking (System 2). Unlike these, System 0 aims to create a seamless, immediate collaboration between AI and humans, minimizing communication barriers. However, human intelligence remains crucial for guiding AI, ensuring it aligns with our goals and values. 📍SO DON’T BLAME AI IF IT DOESN’T WORK, TRY ANALYZING YOURSELF AND STUDYING MORE! #AI #humanintelligence #innovation ——————————————— If we haven’t met yet and this is the first post you’re reading from me, I’m Stefania Scrivani, Co-Founder of Aimaze and #LegalTechAdvisor Association. Since 1985, I’ve been an Innovative Thinker in the fashion industry and a Creative Designer specializing in artificial intelligence, focused on tackling challenges for fashion brands, pushing boundaries, and leveraging new technologies to our advantage. > You can find me here on LinkedIn and on Instagram.

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“Ho appena completato How to Build Visual Content Marketing Strategies! Dai uno sguardo: https://lnkd.in/dvXwQ8pD #contentmarketing #marketingstrategy”

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🌟 #roadtoIS25: The ITIR Summit will be the stage for the official presentation of the book “Shades of Blue - Science, technologies and business strategies for the exploration of uncharted futures”, published by McGraw Hill and edited by Marica Grego. 🌟 📖 I am proud to be part of this extraordinary project as an author, alongside a team of outstanding professionals and academics. My contribution, "Navigating the ocean of innovation: strategies, currents, and captains of the technological future", reflects my vision of how companies advance with strength through the vast blue of technological innovation. They explore new routes, tackle complex challenges, and navigate invisible currents like artificial intelligence—a force that has surfaced with its opportunities, challenges, and ethical responsibilities. Leaders, like courageous captains, steer toward uncharted horizons, transforming every challenge into an opportunity. 🔗 A special thank you to Stefano Denicolai for involving me in this magnificent initiative, and to all the co-authors and editors who made this work possible. 📢 What about you? Did I spark your curiosity? Stay tuned! #itirsummit2025 #roadtoIS25 #transformativeinnovation #digitaltransformation #sustainability #researchanddevelopment

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Beyond AI Bias: Teoresi was awarded second place at Premio Areté. We are proud to have been named one of the top finalists for the 21st Areté Award at Il Salone della CSR e dell'innovazione sociale for our "Beyond AI Bias" initiatives, earning second place for the Internal Communication category. "We believe the most important innovation isn't just in the technologies we create, but in how we bring value to people," said Beatrice Borgia, MBA, Ph.D, Chief Corporate Development Officer at Teoresi. "For us, innovation is also about people: we invest in training and projects that focus on individuals and their journeys, both personal and professional, while embracing diversity. Being nominated for this award encourages us to keep working toward a future where technology, creativity, and lateral thinking make a real impact - both socially and technologically." Read more about the award and the nominated project: https://lnkd.in/dmByUpAM #CSR #ESG #sustainability #inclusion #diversity #engineeringforhumanlife #teoresigroup

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Design departures: In 1932 Fortunato Depero did something different. He designed a Camparisoda bottle that was to prove iconic for his company - Campari - shaping their destiny both figuratively and literally. In your life, in our industry, there will be ‘design departures’ - turning points where we design something new, something different, something that forms the template for our future. My view is that there have been too few ‘design departures’ in our world (people sometimes complain that training has barely changed since Victorian times) and I think it is for each of us to find our points of departure, if we wish to shape the future. #training #learning #future #design #innovation #education

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🎥 Curious about transforming your marketing strategy? Watch this! We will give you a peek into our workshop at Intersections 2024: "Programmatic: L’arte della pianificazione per una strategia omnichannel." 👥 Led by our experts Francesco Salanitri and Matteo Ferrario , the session covered: 👉The growing impact of digital audio for precise targeting 👉Winning strategies for retail (GDO) and travel industries 👉Pro tips to supercharge your omnichannel marketing 👉 Don’t miss out—watch the full workshop here: http://bit.ly/4fvKdU7 #Intersections2024 #ProgrammaticAdvertising #OmnichannelStrategy #Tangoo

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We are excited to share that the upcoming episode of Business Talk will feature Prof. Daniel Trabucchi and Prof. Tommaso Buganza from the School of Management at Politecnico di Milano. In this episode, they will share key insights from their book, "Platform Thinking: Read the Past. Write the Future", which delves into the dynamics of innovation and the platform ecosystem. Prof. Daniel Trabucchi specializes in innovation management, focusing on Platform Thinking, Agile methodologies, and the human aspects of innovation, with a particular emphasis on Innovation Leadership. Prof. Tommaso Buganza’s expertise lies at the crossroads of Leadership, Design, and Innovation, with a focus on fostering engagement in innovation, developing business models driven by digital technologies, and implementing flexible project management to drive innovation. Stay tuned to discover how Uber, Spotify, Airbnb, Booking.com and more have transformed daily life for millions. #BusinessTalk #PlatformThinking #InnovationLeadership #DigitalTransformation #AgileInnovation #FutureOfBusiness #InnovationEcosystem #LeadershipAndDesign #DisruptiveInnovation #InnovationInsights Global Management Consultancy Goodreads

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It has been since the time of Olivetti that Italy has not had a big player in the IT arena. However, It would be important to improve the reputation in acquisitions processes. The messages to the market, in my opinion, would to be more oriented towards a better moral commitment, this will be Luca Ferrari ‘s great challenge. The great results in terms of profitability must also be in terms of post M&A #bendingspoons #welldone

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