Vivek Gupta

GTM with Girish ⏩ #11 New Product Development in the CPG industry If there is one thing that we have learnt in the last 2 decades about consumer preferences; it's that they are constantly evolving. The modern generations get bored real quick and are spoilt for choices. This leaves no choice for brands but to constantly innovate and experiment. There are several factors that can make or break a new product in the market like timing, competitor reaction, category trend and much more. But in this edition, I want to emphasize on increasing your chances to get a new product launch successful. Following the right approach increases the probability of a positive consumer outlook. Using the Nigerian FMCG market as the reference point, here is how to approach new product development: 1. Market Research: Understand consumer needs, preferences, and market trends to identify potential opportunities. Primary research conducted in various sub-markets tell you the various local taste preferences that can be flirted with as an existing brand. For example - East Nigeria has high consumption of Crayfish, whereas the North is inclined towards beef, suya. 2. Product Development: Iterate, reiterate and create ‘the’ product that addresses identified market needs and aligns with your brand strategy. Brand, Product and Regulatory teams need to work in tandem to get the desired output. 3. Testing and Validation: You probably will have 2-3 different versions basis different formulations and need to find the winner. Conduct AB product testing’s to understand the version which is set to go head-to-head against the best alternate in market. This is a crucial litmus test of the quality, functionality, and appeal to the target audience. 4. Brand Positioning: Develop a clear positioning strategy that differentiates the product from competitors and resonates with the target market. It can be a new flavour, it can be competitive pricing, or it can be new communication basis TG insight. But it 100% needs a competitive advantage. 5. GTM Strategy: Create a comprehensive marketing plan including pricing, distribution, promotion, and advertising strategies. I personally believe you should pilot the product in a limited environment to monitor and learn closely about trade and consumer reactions and make necessary adjustments. 6. Launch Execution: Execute the launch plan, including product distribution, advertising campaigns, and promotional activities. Some early metrics that need to be closely monitored first few months are Distributor Reorders, Redistribution Reorders, Social Media Reactions, BTL activity feedback. Launching a new product in the Nigerian FMCG market requires a deep understanding of local market dynamics, consumer behaviour, and regulatory environment. Leveraging strategic insights via cross-functional coordination, businesses can position their products for success in Nigeria's dynamic and fast-growing FMCG market. #consumer #fmcg #nigeria #npd

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The Indian beverage market is abuzz with Coca-Cola's latest move toward an asset-light approach for its bottling operations. In a high-profile negotiation, the Bhartia family of Jubilant Bhartia Group, alongside Goldman Sachs, is poised to acquire a 40% stake in Hindustan Coca-Cola Beverages (HCCB). This partnership marks a significant step in the evolving landscape of India’s beverage sector, with implications for Coca-Cola’s strategic vision in one of its fastest-growing markets. The deal, valued at approximately Rs 12,500 crore ($1.5 billion), is structured as a partnership, with both the Bhartia family and Goldman Sachs funding the purchase through a Special Purpose Vehicle (SPV). Goldman Sachs, using its alternatives unit, is reportedly investing via a structured instrument with a targeted return of 20% IRR. Meanwhile, the Bhartia family is looking to raise substantial financing through mutual funds and banks to support their part of the stake acquisition. The deal is expected to leverage convertible preference shares, with conversion likely timed around an anticipated HCCB IPO in the next 2-3 years. By structuring this investment as a convertible instrument, Goldman Sachs secures a flexible position that can provide lucrative returns if the company goes public, while also providing a clear exit strategy. For the Bhartias, the acquisition represents an opportunity to broaden their portfolio beyond Jubilant’s current ventures in food services and pharmaceuticals. With Coca-Cola selling off its direct bottling operations, the market is witnessing a transition similar to PepsiCo's model, which outsourced bottling to Varun Beverages. This move not only reduces operational risks for Coca-Cola but also positions HCCB for a strong valuation in its anticipated IPO. The sale allows for price discovery and capital generation, potentially paving the way for Coca-Cola to strengthen its brand reach through a leaner, franchise-led structure. The Bhartia family and Goldman Sachs’ stake acquisition in HCCB could reshape Coca-Cola's presence in India and bolster the Bhartias’ influence in the beverage market. For investors, this partnership and the expected HCCB IPO signal an evolving opportunity as India's beverage sector continues to expand with rising disposable incomes and growing consumer demand.

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Per Capita consumption still very low vis a vis global numbers. if we get any closer to one of the developed markets/countries, this will atleast be 2.25X from here

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We have an investor looking to acquire companies in F&B and Dairy segment. Criteria: 1. Revenue-Range of 100-500Cr. with acceptable variation of +/- 10%-20% 2. Stake-Minimum 51% stake with expectation of existing management to continue for 2-3 years & they will be provided with a phased exit on meeting specified milestones 3. Preferred segments- Bakery(biscuits, cookies, wafers, rusk, bread, cake etc.); value added dairy except ice cream (butter, ghee, paneer, whey, protein bars, dairy whiteners etc.); snacks(fried pellets, extruded snacks, namkeens, potato chips, healthy snacking products etc.) 4. Profitability- Preference for EBITDA +ve companies but even EBITDA -ve companies are acceptable if they have a strong brand pull 5. Geography- Indian as well as cross borders M&A are acceptable. No necessity for PAN-India presence. Can be a strong regional player as well 6. Distribution- Typical GT/MT model. Not a business entirely driven by D2C 7. Valuation- Combination of revenue & EBITDA multiple Feel free to send the details to '[email protected]' #FnB #dairy #MnA

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"There is so much to celebrate with Haldiram's". 😋🍪 Haldiram's, one of India's iconic snack brands, has been the focus of significant investor interest recently. The company's promoters initially considered selling a majority 51% stake, valuing the business between $8 to $10 billion. However, the latest reports suggest a revision in plans, with the promoters now looking to offload a smaller 10-15% stake. This shift has attracted several global investors, including Singapore's state-owned investment firm Temasek, which is in talks to acquire this minority stake at a valuation of approximately $11 billion. 😉 Temasek’s potential investment could be a precursor to an eventual Initial Public Offering (IPO) for Haldiram's. The company has been a prime target for both private equity firms like Blackstone and Bain Capital and sovereign wealth funds, drawn by its strong growth in India’s expanding snack market. Haldiram's 10-15% Stake to Investors can be several impactful outcomes: Capital Infusion: 😉 The stake sale will bring in significant capital, which can be used for expansion, research and development, and marketing efforts. Global Reach: 😉 With the backing of top global investors like Temasek Holdings, Blackstone, and Bain Capital, Haldiram's can accelerate its plans to expand internationally and enter new markets. Valuation Boost: 😉 The involvement of prestigious investors can enhance Haldiram's brand value and market perception, potentially leading to a higher valuation. IPO Prospects: 😉 The stake sale could pave the way for an initial public offering (IPO), providing an opportunity for further capital raising and public investment. Strategic Expertise: 😉 Investors like Temasek and Blackstone bring in valuable expertise and networks that can help Haldiram's in strategic decision- making and operational efficiencies. Overall, this move can significantly boost Haldiram's growth trajectory and solidify its position as a leading player in the global snacks market. What do you think about this potential impact?

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✨ The biggest scam of the last few decades has been the systematic mis-selling of insurance to those who either absolutely don’t need it or are sold products that are unsuitable for their needs. This has often been justified under the guise of tax-saving benefits and safe investments. Remember the LIC ads that claimed “zindagi ke saath bhi, zindagi ke baad bhi”? This narrative made sense in an era when regulatory safeguards were absent, and a socialist economy emphasized nationalization—including of insurance companies. However, even then, the state-run LIC played a significant role in this mis-selling as agents targeted gullible investors. 📈 To give an example, selling life insurance products to housewives, retired people, or individuals without taxable income in the name of tax savings was common. 📊 Historically, the returns on endowment policies have been below the inflation rate (before accounting for tax benefits under the E-E-E regime). Back then, LIC was the sole provider of life insurance, and there were limited alternatives. Post-liberalization, the entry of private players and the establishment of the Insurance Regulatory and Development Authority of India (IRDAI) in 1999 introduced standardization and improved the way insurance companies operated. 🌟 📊 The mutual fund industry emerged as a viable alternative for small investors, offering better choices. However, the insurance industry didn’t lag behind in crafting another dubious product—ULIPs (Unit Linked Insurance Plans). ULIPs combined life coverage with investment, resulting in sub-par returns when compared to the returns from separately purchased pure life insurance and investments. 🚀 📊 Today, regulators like IRDAI and SEBI are working to prevent mis-selling and enforce mandatory disclosure of policy details and suitability. Public awareness, particularly among the younger generation, has also increased significantly thanks to the internet and easy access to product comparisons. The new tax regime has further reduced the attractiveness of endowment policies and ULIPs, levelling the playing field between long-standing state corporations like LIC and asset management companies (AMCs) that operate with a market-driven approach. 🌐 📊 In the past, LIC’s access to low-cost capital from policyholders allowed it to invest heavily in equities and bonds. However, the financial performance of key insurance players today highlights how such access to cheap capital led to inefficiencies in these state-run entities. LIC today has AUM of INR 55 Lakhs Crores and 74% market share. With evolving regulations and informed investors, the future of the insurance and investment landscape looks to be more transparent and equitable. 🌟 some basics of insurance products and what do risk they actually cover. #insurance#insurancebasics#financialplanning#investmentadvisory#insuranceplanning

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"Can Quick Commerce provide an opportunity for the rise of healthy cooked food brands? 10-minute food delivery has redefined convenience in India, but at what cost? The race for speed often compromises food quality, freshness, and nutrition. As we increasingly prioritize “quick,” are we forgetting “good”? This presents a golden opportunity for healthy, cooked food brands to disrupt the market—not by delivering faster, but by delivering better. → Consumers are craving trust. A growing segment values wholesome, thoughtfully-prepared meals over lightning-fast options. → Healthy food = long-term loyalty. Brands that prioritize nutrition and taste can tap into India’s rising health-conscious demographic. Imagine a service that doesn’t just save time but adds value to your plate. The question isn’t how fast you can deliver—it’s how good your food really is. Would you choose quality over speed?"

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For everyone in the food ecosystem in India 🇮🇳 So, last month we D2P Consultancy published a 108-page research report on the Indian Packaged Milkshake Market - 2024. Why? >>Because in the last 4 years of helping over 40+ F&B brands grow and scale, we realized there was a huge gap when it came to understanding how particular categories behave and function in the ecosystem. >>There were 2 major problems: ▶️ 1. The information was scattered all over the place. ▶️ 2. The industry reports were way too expensive & unaffordable for most brands and startups. >>To solve this problem: ▶️ 1. We created bite-sized content on our social media platforms. ▶️ 2. We then launched India's 1st community of food professionals and enthusiasts- Tasting Officers; to bring our audience honest and unbiased F&B reviews. ▶️ 3. We also carried out different tasting activities through the community for brands at an affordable price. >>However, we wanted to create solid content, that was more comprehensive with more insights and more perspectives. >>So we combined our ongoing research activities, bite-sized content, and Tasting Officer findings in one single report! >>And, after we released the report - a lot of people asked us who this report was for. So addressing this question by calling out everyone whom this report is for: 👨‍💼 1. Investors HNIs, Angels, Family Offices, VCs, and PE Funds: If you are looking to invest in a category through a brand; our research report can come in handy for you to know everything about the category and brands playing and why you should consider investing your money. Sharrp Ventures | Harsh Mariwala Investment Office Sauce.vc Fireside Ventures DSG Consumer Partners Mumbai Angels Indian Angel Network ah! Ventures Inflection Point Ventures Orios Venture Partners Saama Tracxn Artha Group Matrix Partners India Nexus Venture Partners Kalaari Capital Blume Ventures 100X.VC Kae Capital Ankur Capital Sixth Sense Ventures WEH Ventures IndiaQuotient Accel Sequoia Capital NB Ventures Anthill Ventures Helion Ventures Inventus Capital Partners IDG Ventures Vietnam Naspers Limited 👨‍💼2. Builders & Operators If you're an early-stage entrepreneur or an established business who wants to enter a specific category; we will help you build a research report to give you 360-degree and full-rounded information that will enable you to get confidence in the category you wish to build and operate into. 👨‍💼3. Incumbent Brands For market leaders in respective categories who want to experiment with categories outside their core line of business; our research report not only gives you impeccable information about the new line of business but also the whats/whys/hows for your line of growth. If you are one or any of the above - reach out to us to learn more about the process of building in-depth research reports. 🙋‍♂️ www.d2pconsultancy.com #research #report #insights

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AZB & Partners is representing Bharti Enterprises in connection with Agro Tech Foods Limited proposed acquisition of Delmonte Foods, a joint venture between Bharti Enterprises and Del Monte Pacific, through an INR 1,300-crore share swap transaction. The transaction team at AZB & Partners is led by Senior Partner Anil Kasturi and Partner Ashish Pareek, with support from Senior Associates Kaushal Prabhat and Kanika Jaggi, and Associates Mohit Sharma and Sheetal Aery. In addition, the Competition Commission of India (CCI) team is guided by Partner Hemangini Dadwal, supported by Senior Associate Chandni Anand and Associates Ileina Srivastav and Ojasvi Mishra. Read more: https://lnkd.in/eHKFXa3Q #thecourtroom #deals #announcement #lawfirmupdates #acquisition

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Suhail Sameer, Founder of OTP Ventures and former CEO of BharatPe, shares how a conversation with Mr. Sanjeev Goenka led to launching an FMCG business, acquiring companies, and starting a fund. Catch his full story and the lessons he learned in our full episode. YouTube Link: https://lnkd.in/gJK8dqhC #podcast #business #entrepreneurship #suhailsameer #venturecapital

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Zepto seems to be in a tear after securing the second tranche of its $1.3Bn funding round, which was announced in Aug’24, as per this article in The Arc from Aditi Shrivastava - - The number of dark stores that were to be increased to 700 by Mar’25, is now being targeted at 1200. - Its food delivery service, Cafe, currently operated through 15% of its dark stores, is being rolled out all across. - Spends are up on discounts and other elements required to grow business. In fact the app interface now clearly distinguishes orders which are convenience based vs those where savings (read discounts) are higher, subject to a minimum order value of ₹1199. - All this seems to have raised its burn from ₹77Cr per month (Mar-Apr) to ₹250-300Cr (Oct-Nov). Despite the burn rate, it seems they still have a cash runway of more than 3 years. The post also has the breakdown of how Zepto calculates its economics per order. It will be interesting to keep an eye out on how Zepto navigates the coming times, in their quest for growth and profitability and whether it’ll be able to move its position in the pecking order. #quickcommerce #India #retailstory

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Deal Announcement – Complete transaction in Less than 3 months! Maiz Kitchens, a first of its kind modern QSR chain that believes in serving fresher, healthier fast food at an affordable price, successfully closed its Series A fundraise. Founded by Veer Bharatiya, Maiz is poised to replicate the Chipotle story in India! Radix acted as the Exclusive banker for this transaction which was closed in less than 3 months’ timeframe! What does Maiz’s super quick Series A turnaround tell us? In one line, despite how the larger macro environment, whether it's the Funding winter or the preceding Unicorn race, Investors fundamentally are always looking to unearth those Diamonds in the rough. Startups with strong fundamentals, visionary leaders, proven execution capability and large TAMs don’t have to rely solely on burning investor money for growth. These companies are always poised to leverage their customer love and execution strength to get the likeminded and right investment partners for targeting next big milestone. Maiz is one such diamond! 4 things that worked in favour of Maiz: o  A great team with clear vision and phenomenal execution capability. o  A solid plan executed to last decimal point details. o  Abundance of customer love which is visible in stellar Unit Economics. o  Super nimble approach of management with clear focus on Capital Efficiency Maiz is both a testament and validation of the Radix way! At Radix, we pride ourselves in being able to spot these gems. We are always long-term partners with the founding team and do our part in materializing their vision. Today, Radix Capital Advisors takes immense pleasure in announcing the successful closure of INR 21.5 Cr Series A fundraise for Maiz Kitchens. All the best to Maiz team! Brace yourself for the next Maiz outlet in your city! Congratulations Veer Bhartiya Rahul Chhabria, Pratiksha Barasia Maya Taparia Ashish Chacko Akash Bagul Mahesh Triplicane Damodaran Vignesh Ramanan Maiz Kitchens Radix Capital Advisors Yash Vora   Keep Spicing Up and Scaling New Heights – Onwards & Upwards ! #startups #SeriesA #Fundraise #DealAlert #consumer

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There's buzz across the market that HUL is looking to acquire Minimalist for ₹3,000 crores. While I personally feel the valuation is a bit nutso (new favourite word), it's heartening to see India Inc embrace new age companies who are creating differentiators and appealing to broader consumer bases than the traditional. Some great examples across the past decade include: 1. Dr. Vaidya's by RPSG Group: Built by the phenomenal Trisha Rajani Vaidya and Arjun Vaidya, in 2019. By no means the biggest exit, it was one of India's first D2C exits, opening up the pathway for other India Incs to follow suit. 2. Flipkart by Walmart: India's largest startup acquisition and the World's largest E-commerce acquisition at $16 billion, this deal was Walmart's commitment to what's expected to the biggest growth market for the next decade and a chance to incorporate a lot of Flipkart's processes and in-house technology into Walmart's global e-comm efforts 3. CaratLane - A TATA Product & Tata 1mg: Clubbing the two, since Tata has been an active player across M&A, the teams here beautifully showcased a synergistic (ONLY time this word should be used) acquisition as well as a market-entry one, with Tanishq's supply chain being leveraged in the jewellery space, while 1mg giving Tatas a foray into pharmaceutical retail. 4. Reliance Industries Limited and Haptik, Addverb, Fynd (Shopsense Retail Technologies Ltd.), Karkinos Healthcare, JioSaavn and more, Reliance has emerged the most supportive of corporates, acquiring startups to help expand their reach, services and bolster the ecosystem they are building. Kudos to Aakrit Vaish and the omnipresent Manoj Modi. Global companies have long had their eye on India, with the likes of Meta acquiring Little Eye Labs all the way back in 2014, with Google following suit in 2017 (acquiring Halli Labs) and 2018 (acquiring Where is my Train), Rephrase.ai being snapped up by Adobe and more #venturecapital #startups #acquisition #funding #sale

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙉𝙤𝙣-𝘾𝙤𝙢𝙥𝙚𝙩𝙞𝙩𝙞𝙫𝙚 𝘾𝙡𝙖𝙪𝙨𝙚𝙨 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙃𝙤𝙘𝙘𝙤 𝙄𝙘𝙚 𝘾𝙧𝙚𝙖𝙢 𝙋𝙞𝙫𝙤𝙩 A non-competitive clause in business deals prevents sellers from starting or engaging in competing ventures for a specified period. This was the case when the Chona family sold Havmor Ice Cream to Lotte for INR 1,020 crore in 2017, including a non-competitive clause. After this period, the Chonas saw a significant opportunity in the new-age ice cream market. They pivoted their brand, Hocco , from serving Indian recipes in QSR restaurants to a thriving ice cream brand. This decision was driven by several factors: Market Potential: They recognized the growing demand for innovative ice cream products. Expertise: They already had extensive experience in the ice cream business. Goodwill: They had strong relationships with distributors and a positive reputation in the Indian market. Emerging Quick Commerce: The rise of quick commerce platforms provided a perfect boost for launching a new-age ice cream brand like Hocco. They secured a Rs 100 crore investment from Sauce.vc VC and other angel investors, successfully re-entering the ice cream market with renewed focus and innovation. Non-competitive clauses provide breathing room for Ankit Chona to plan their next move strategically without immediate competition. For Hocco, it meant transforming and relaunching as an ice cream brand, demonstrating the strategic benefits of such agreements. #StartupStrategy #NonCompetitiveClauses #Havmor #HoccoIceCream #Entrepreneurship #BusinessGrowth #Investment

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Proost Beer (Grano69 Beverages), the Delhi-based craft beer startup co-founded by Tarun Bhargava and Vijay P. Sharma, has successfully raised Rs 30 crore in its ongoing Series A funding round. Co-led by Chimes Group and Srinivasan Namala, the round also saw participation from Hyderabad Angels, The Chennai Angels, and other HNIs. The company plans to use the funds to strengthen its supply chain, expand into new markets, and enhance its product portfolio. Known for its premium quality, low-bitter beers, Proost aims to capture a 5% share of the Indian beer market by 2030. The brand competes with major players like Bira 91 and Simba. #Proost #CraftBeer #SeriesAFunding #StartupGrowth #BeerInnovation #ChimesGroup #SrinivasanNamala #StartupFunding #IndianStartups #BeerIndustry #PremiumBeer #MarketExpansion #Startup77

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📦🚚 PAG has bought majority stake in Pravesha Industries for $200 million - This is PAG's second investment in India’s packaging sector in two months, post the deal with Manjushree Technopack.

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