Vinay Pingle

Vinay Pingle

Category Manager, Chocolates (Equity) at Mondelēz International

Mumbai, Maharashtra, India
5K followers 500+ connections

About

Driven, proactive and ambitious professional with over 10 years of work experience spanning marketing, market research, client servicing & information technology.

Activity

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Experience

  • Mondelēz International

    Mondelēz International

    13 years 1 month

    • Mondelēz International Graphic

      Category Manager - Chocolates Equity (Cadbury Dairy Milk, Crispello)

      Mondelēz International

      - Present 1 year 8 months

      Mumbai, Maharashtra, India

    • Mondelēz International Graphic

      Senior Brand Manager, Gifting, Chocolates

      Mondelēz International

      - 1 year 8 months

      Mumbai, Maharashtra, India

    • Mondelēz International Graphic

      Senior Brand Manager, Equity, Chocolates

      Mondelēz International

      - 1 year 1 month

      Mumbai, Maharashtra, India

    • Mondelēz International Graphic

      Innovation Manager, Biscuits

      Mondelēz International

      - 1 year 11 months

      Mumbai, Maharashtra, India

    • Mondelēz International Graphic

      Insights Manager - Biscuits & Candy

      Mondelēz International

      - 5 months

      Mumbai, Maharashtra, India

    • Mondelēz International Graphic

      Insights Manager - Biscuits

      Mondelēz International

      - 2 years 6 months

      Mumbai Area, India

      Looking after India and Middle East

    • Mondelēz International Graphic

      Insights Manager, Cocoa Beverage

      Mondelēz International

      - 1 year 9 months

      Mumbai Area, India

    • Mondelēz International Graphic

      Asst. Manager - Consumer Insights

      Mondelēz International

      - 2 years 6 months

      Mumbai Area, India

      On secondment from TNS India Pvt. Ltd.

      Handling insights for the Chocolates category. Driving company understanding of how to optimize market elements to build brands. This includes:

      • Identifying consumers needs and wants
      • Evaluating consumer's assessment of our products and advertising
      • Monitoring the market position and equities of our brands

      Other Responsibilities:

      • Handle all research – both qualitative & quantitative and ensure dissemination of…

      On secondment from TNS India Pvt. Ltd.

      Handling insights for the Chocolates category. Driving company understanding of how to optimize market elements to build brands. This includes:

      • Identifying consumers needs and wants
      • Evaluating consumer's assessment of our products and advertising
      • Monitoring the market position and equities of our brands

      Other Responsibilities:

      • Handle all research – both qualitative & quantitative and ensure dissemination of insights in most efficient and impactful manner
      • To be a custodian of knowledge of past work and current trends on the category
      • Coordinating with research agencies & internal stakeholders to enable the category teams to analyze performance of the brand activation plans
      • Managing the research program for the year within allocated budgets

  • TNS

    TNS

    3 years 10 months

    • TNS Graphic

      Associate Project Director

      TNS

      - 4 months

      Mumbai

      Leading Client servicing on a day to day basis and suggesting appropriate research methodologies where required

      • Strong experience on Brand Health Tracking, Brand Equity Study, Usage and Attitude, Ad & Campaign Evaluation, Product Testing
      • Designing questionnaires, preparation of relevant materials for field work, managing the logistics, data analysis & presentation writing

    • TNS Graphic

      Senior Research Executive

      TNS

      - 1 year 2 months

      Mumbai Area, India

    • TNS Graphic

      Research Executive

      TNS

      - 2 years 5 months

  • Summer Intern

    Central Bank of India

    - 3 months

  • Accenture Graphic

    Software Engineer

    Accenture

    - 2 years 2 months

Education

  • NL Dalmia Institute of Management Studies and Research

    PGDBM Marketing

    -

  • Vidyalankar Institute of Technology

    BE Information Technology

    -

Languages

  • English

    -

  • Hindi

    -

  • Marathi

    -

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