Shiva Teja

Paytm In Talks With Zomato To Sell Ticketing Biz For INR 1,500 Cr Advanced Talks : Paytm and Zomato are in advanced discussions for Zomato to acquire Paytm's movie ticketing and events business, potentially valued at INR 1,500 Cr. Strategic Focus : The deal would help Zomato scale its “going out” business while allowing Paytm to focus on its core digital payments segment. RBI Crackdown : Paytm is restructuring amid regulatory challenges, including RBI's restrictions on its payments bank arm and declining revenues. Financial Impact : Paytm’s movie and events ticketing business contributed 13% of its total revenue in FY23. The sale would streamline Paytm’s operations towards its primary business areas. Market Context : This move comes as Paytm's competitor, BookMyShow, is reportedly closing a significant funding round. Paytm’s stock has also seen a substantial decline due to regulatory issues and falling revenues. Read the full article here - https://lnkd.in/gRE6viPQ #paytm #zomato #startupnews #startupnewsfyi

5

What if you could reach Gen Z with a 100% VIEW-THROUGH-RATE guaranteed? 🎯 We're India's ONLY gaming ad-tech company, giving you access to: 🚀100% View-Through-Rate: Forget ad blockers and skipped ads. Our platform guarantees your message reaches Gen Z loud and clear. ✨Immersive Storytelling: Go beyond banners. We craft captivating experiences that resonate with gamers, not just viewers. ⚡️Unparalleled Insights: Real-time analytics give you the intel you need to optimize your campaigns and maximize impact. Think of it as interactive brand experiences, not ads. Don't miss out on the future of marketing. StreamO is your gateway to the Gen Z audience you've been chasing. 💯 #GamingInfluencers #GamingMarketing #MarketingToGenZ #Marketing #HangoutWithGamersAtScale 

2

We are thrilled to share that we partnered with Dentsu India for the launch of their much-anticipated "India Gaming Report 2024: Pureplay Gaming and Esports", a comprehensive deep dive into the evolving gaming landscape in India. Being part of this industry-leading initiative underscores our commitment to advancing game advertising in the region. We’re also excited to share that our Founder, Divyansh Singh, was invited to share his expert insights through his article titled "Unlocking Pure Play Gaming: How Brands Can Dominate", offering actionable insights for brands aiming to excel in this space. Kudos to Dentsu India for spearheading such a pioneering effort. Dive into the full report and explore the latest trends, data, and expert perspectives here: https://lnkd.in/dKTMprMk Let’s shape the future of gaming together! Chirag Shah | Saurabh Mehta | Kamlesh Jain | Shreyansh Pandey | Kinjal Dwivedi | Mayank Kartikey #GamingAdvertising #IndiaGamingReport #Dentsu #GameOn #IndiaGamingAwards #Season3 #redcarpet #stage #awards #gamers #esports #contentcreators #digital #entertainment #Napptix

20

2 Comments

Driving Revenue Growth at Leading OTT Platforms As the digital landscape continues to evolve, OTT platforms have emerged as powerful players in the entertainment industry. Here are some strategies to drive revenue growth for leading OTT platforms: #OTT #DigitalMarketing #RevenueGrowth #ProgrammaticAds #anantadi

4

Breaking New💥 Zomato is making waves by acquiring Paytm's entertainment ticketing business for a staggering ₹2,048 crore! 🎉 This deal includes Paytm's movie, sports, and events ticketing arms, now set to be part of Zomato’s OTPL and WEPL subsidiaries. With this move, Zomato is not just expanding its reach but also stepping firmly into the world of movies, events, and live entertainment. Share you views below! . . . mastertrust #zomato #paytm #Acquisitions #entertainmentticketing #movies #sports #events #DigitalPayments #fintech #BusinessNews #mergersandacquisitions #indianbusiness #zomatopaytmdeal #paytmacquisition #zomatoexpansion #entertainmentindustry #DigitalEntertainment #OnlineTicketing #businessupdate #mastertrust #IndustryInsights #MarketTrends #growthstory #followmastertrust

2

Google India Elevates Mansi Khanna To Director Of Ads, Brand & Reputation Marketing In her new role, Khanna will drive ads marketing for large businesses and SMBs while strengthening Google’s brand reputation in India Read full story on: https://lnkd.in/gXdVz7W6 #GoogleIndia Annurag Batra | Noor Fathima Warsia l Chetan Mehra

3

"5 Reasons to Choose Bharat Adex" ROI, Targeting, Real-Time Analytics, Ease of Use, Cost Efficiency. #AdBenefits #DigitalAds #BharatAdex #bharatadex #AdEngine #MadeInIndia #DigitalMarketing #SmallBusinessIndia #AdvertiseLocal #IndiaBusiness #DigitalAds #MarketingMadeSimple #SMBs

4

1 Comment

Hello Connections Looking quality traffic for Pizza hut oodi kreditbee Jio Cinema Vix Gcash Kiwi Yandex Go Dominos Rive gauche Virgin Mobile Orange health smallcase Bajaj Broking rupeeredee Please ping me for details we have good budgets here. #CPA #CPR #performancemarketing #affiliatemarketing #publisher #linkedinpost #linkedinfeed #linkedinconnections #connections #media #mediamarketing #digitalmarketing #adnetwork

7

1 Comment

What did we do in the last 45 days to go from 1,674 to 4,004 clicks a day? 🚀  We SEO team at GetMega.com, followed a few simple yet effective SEO strategies collaboration with Hemant Kumar and Rajnish Pathania. Here's what worked:  ✅ Internal Linking: Ensured proper connections between related blog pages.   ✅ Updated Meta Tags: Incorporated updated dates to improve relevance.   ✅ Optimized for Secondary Keywords: Naturally added keywords to boost reach.   ✅ Image Optimization: Used keyword-focused Alt Text for blog images.  These strategies helped us achieve remarkable growth in just a few days!  ✨ Key Takeaway: Consistently applying SEO best practices can yield outstanding results in 30-45 days. Keep optimizing!  #SEO #OnPageSEO #OffPageSEO #DigitalMarketing #Growth

21

2 Comments

Gracenote teams with CTV players to optimize contextual ad targeting Know more:- https://lnkd.in/d33CF4q2 #gracenote #martechcubenews #marketingtechnology #digitalmarketing #technology #marketing #martechcube

6

In a recent conversation with Social Samosa, Anshuman Misra ,SVP-HR,LS Digital, shares insights on the company's approach to mental health. He emphasizes the importance of prioritizing employee well-being and highlights various initiatives designed to foster a positive work environment. Read the full article: https://lnkd.in/gBNmcEPv

8

🎙️ New Podcast Alert ⚡️ "I don’t think putting big bucks is going to cut it"— that's the word coming from Ashish Hemrajani on Zomato & Swiggy's ambition to compete with BookMyShow in the entertainment & event ticketing market. Ep 8 of #YoungTurksReloaded dropping soon🎥 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday #cnbctv18

842

2 Comments

Breaking the Clutter: How Curation Redefines Programmatic Advertising Curation is a clutter breaker in programmatic ad tech. We are being very responsible while saying this. Homogeneity is at odds with distinctiveness and relevance in this ecosystem. Most of the ad dollars in today’s times are being directed to walled gardens, over the open web, and curation is a way to bring some of it back. And there is merit to this. Curation creates inventory across publishers using the same programmatic pipes. It also gives advertisers more transparency into the inventory they’re buying by creating targeted inventory bundles tailored to specific advertiser needs. This reduces the complexity of navigating through vast, undifferentiated inventory pools. A lot of the mid tier inventory, which has great value, also gets delivered through this process. Advertisers have the demand for premium inventory and more budgets can be captured by delivering a differentiated product. Instead of casting a wide net across all available inventory, curating ad slots means that only highly targeted placements are selected, leading to better cost efficiency. Advertisers no longer have to pay for irrelevant impressions. #Curation #Programmatic #dsp #adtech #ssp Shivam Srivastava Harveen Sawhney

6

🚀 Looking for Google ADx MA Accounts with Good Revenue Share? 🚀 We're here to help you get the best ADx Approval! 🎉 👉 Fill out this form: https://lnkd.in/dHz_Tjki 📌 Note: Without GAM access, we cannot provide approval to anyone. Let's maximize your revenue together! 💰💼 #GoogleADx #AdManager #Monetization #DigitalMarketing #OnlineAdvertising #RevenueGrowth #AdTech #Publishers #HnTGaming #ADxApproval #AdTech #WebMonetization #AppMonetization #CTVMonetization

9

1 Comment

🎥 𝗚𝗲𝗻𝗔𝗜 + 𝗦𝘄𝗶𝗳𝘁𝗖𝗵𝗮𝘁 + 𝗖𝗼𝗻𝘃𝗲𝗚𝗲𝗻𝗶𝘂𝘀 = 𝗢𝗧𝗧 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗙𝗼𝗿𝗺𝘂𝗹𝗮! OTT platforms face constant hurdles in content compliance and customer engagement. At Madgical Techdom, we partnered with SwiftChat for seamless communication and ConveGenius to enhance AI-powered moderation, transforming operations for a leading OTT platform. 📈 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝘁𝗵𝗮𝘁 𝗦𝗽𝗲𝗮𝗸: • 30% savings in time & costs • Elevated content accuracy • 20% revenue boost through improved customer satisfaction Ready to unlock this success formula? Follow SwiftChat: https://lnkd.in/dchJyBmz ConveGenius: https://convegenius.com They can supercharge your OTT platform! #SwiftChat #ConveGenius #GenAI #OTTPlatformSolutions #ContentModeration #CustomerEngagement #Madgical #Madgicaltechdom

35

19 Comments

Build a strong connection with your regional audience across South India through Way2News and Promote your brand like never before #way2news #regionalaudience #localads #nativeads #targetaudience #localaudience #digitalmarketing #digitaladvertising #branding

9

Are you navigating the intricate world of content marketing amidst growing privacy concerns? Discover effective strategies to balance personalization and data protection while staying compliant with GDPR and CCPA. Dive into our latest blog: "Navigating Privacy Concerns in Content Marketing" to learn about: ✅ Prioritizing transparency and consent ✅ Using anonymized data for targeted content ✅ Implementing privacy-preserving technologies ✅ Adopting a privacy-by-design approach Stay ahead in the digital landscape and build trust with your audience. Read the full article here: https://lnkd.in/gUpnDyqY #ContentMarketing #DataPrivacy #GDPR #CCPA #MarketingStrategy #DataProtection #PrivacyByDesign #AnonymizedData

4

India’s Ad-tech market is worth ₹75,000 crores, but digital publishers only capture ₹2,500 crores. Why? The problem is that Big Tech dominates ad revenue, leaving publishers with a small share. To be practical, sticking to traditional methods won’t cut it anymore in today’s programmatic advertising landscape. But here’s how publishers can turn things around: 1. First-party data.  With third-party cookies disappearing, using your own data to create personalized, privacy-safe ads is key. 2. Web 3.0 It offers opportunities to create engaging, immersive experiences. 3. Creator partnerships Collaborating with influencers and content creators can help tap into new revenue streams. Publishers have powerful tools at their disposal, but finding them requires innovation and a shift in mindset. What do you think? #DigitalPublishers #DigitalAdvertising #AdTechMedia, #AdTech #Programmatic #Firstpartydata

43

3 Comments

New campaign alert 🚨 Newly launched Exclusive brand deal Needed: Crypto and cricket related YouTube channels Geo : all countries (world wide ) budget : as per insights (good) managers and youtubers can connect us directly on whatsApp : +91 99048 62806 will update further details on WhatsApp . . . . . . . . #youtuber #crypto #influencer #betting #1xbet #winzo #infulencermarketing

2

1 Comment