Prince Thomas

Kartikeya Tiwari, national creative director and senior vice president, FCB Kinnect, stated, "Sometimes the clients love our ideas, but issues crop up when it comes to executing them with us. Either financially we are too costly, or the timelines are not matching. Or they are not convinced of our execution skills on that particular technique or style of work." Read more👇 https://lnkd.in/dA-kTyvg By Kashmeera Sambamurthy #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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Let's celebrate our games! Over the last 25 years, the Indian gaming industry has grown leaps and bounds, from early Symbian games to today's smartphone titles. But one thing still needs work is "How we launch and celebrate our games!" Every commercial Bollywood movie premiere is a spectacle, red carpets, trailers, teasers, and celebrity promotions. But when it comes to gaming, our launches are often quiet uploads onto the Play Store or Steam, hoping for the best. Recently, I attended the FAU-G launch, hosted by Dot9 Games, nCORE Games and Nazara Publishing and it was an eye-opener. Here is the full video: https://lnkd.in/dccdUXj5 🚀 Key Takeaways: Learn from Bollywood: Turn game launches into full-blown events. Engage the community: Streamers, influencers and cosplayers can build excitement. Celebrate hard work: Glorify the journey of your game development, just like in the film industry. Think BIG: Game launches can be monumental moments that put Indian gaming on the global map. Developers, the success of your games hinges on your audience. But it all starts with us, let's take pride in our work and give it the spotlight it deserves. 👇 What are your thoughts on making Indian game launches more epic? Let’s discuss! 👇 Vishal Gondal Nitish Mittersain Deepak Ail

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🎮 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗚𝗮𝗺𝗶𝗻𝗴 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮: 𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 🚀 The gaming industry in India is 𝗯𝗼𝗼𝗺𝗶𝗻𝗴, and 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 is playing a critical role in transforming it into a cultural phenomenon. From 𝗴𝗮𝗺𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 to 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, social channels like 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲, 𝗮𝗻𝗱 𝗧𝘄𝗶𝘁𝗰𝗵 have become key players in engaging the gaming community. With 𝟮𝟲𝟵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗴𝗮𝗺𝗲𝗿𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 (and growing), the gaming ecosystem is more connected than ever, thanks to these platforms. Here’s how 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 is changing the game: 𝗚𝗮𝗺𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 : Popular influencers and streamers are attracting millions of followers, making gaming a mainstream form of entertainment. 𝗨𝘀𝗲𝗿-𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 : Gamers are sharing experiences, tips, and gameplays, building strong communities that drive brand engagement. 𝗘𝘀𝗽𝗼𝗿𝘁𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 : Esports events are gaining more attention with the help of social media, pulling in millions of viewers. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 : Gaming brands are leveraging influencers to promote new releases, and create hype, leading to rapid user adoption. With 𝟱𝟴% 𝗼𝗳 𝗴𝗮𝗺𝗲𝗿𝘀 relying on social platforms for news and updates, the gaming industry in India is evolving like never before, and social media is its lifeblood. 𝙒𝙝𝙖𝙩'𝙨 𝙣𝙚𝙭𝙩? 𝙏𝙝𝙚 𝙨𝙠𝙮'𝙨 𝙩𝙝𝙚 𝙡𝙞𝙢𝙞𝙩 𝙛𝙤𝙧 𝙄𝙣𝙙𝙞𝙖'𝙨 𝙜𝙖𝙢𝙞𝙣𝙜 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮, 𝙖𝙣𝙙 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙬𝙞𝙡𝙡 𝙤𝙣𝙡𝙮 𝙘𝙤𝙣𝙩𝙞𝙣𝙪𝙚 𝙩𝙤 𝙖𝙢𝙥𝙡𝙞𝙛𝙮 𝙞𝙩𝙨 𝙜𝙧𝙤𝙬𝙩𝙝 🎮🔥 #GamingInIndia #SocialMediaRevolution #Esports #GameStreaming #DigitalIndia #GamingCommunity

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Exciting news for the Indian gaming industry! Projections indicate a 20% growth, reaching Rs 23,100 Cr by FY25. At Liftoff Mobile, we're thrilled to be a part of this journey. Our growth acceleration platform is tailored to assist advertisers, publishers, and game developers in scaling revenue growth effectively. We offer in-depth analytics on gameplay mechanics, meta-game features, IP usage, monetization, and user demographics to shape your app development strategy. Looking to boost user retention and ROAS? Our platform uncovers growth opportunities and enhances game design. By merging your data with trends and insights, we refine user acquisition strategy and catalyze your growth. At Liftoff Mobile we are committed to supporting the Indian gaming industry, we are focused on acquiring the right users and fostering business scalability. Let's elevate your game together!

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"Buddha's Lesson for Consumer-Tech" Most of our lives are spent on protecting & bolstering our sense of self. While some of us will drop it & achieve Enlightenment someday, most of us are going to spend the rest of our lives consuming & engaging with stuff that raises our self-esteem. In our rapidly changing society, it makes sense for businesses to take a moment & reflect: "what are people striving for?" Link in Comments! #curious #psychology #philosophy

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In category defined by solo-viewing, the rise of Connected TV usage and co-viewing of content marks a strategic shift for the SVOD category. Our newly launched syndicated report, The Ormax SVOD Audience Report: 2024 delves into these trends, offering insights into the evolving content preferences and consumption behaviors of Indian SVOD audiences. Ormax Media #OTT #SVOD

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🚀 Big News: The Merger of JioCinema and Disney+ Hotstar into JioHotstar! 🚀 Reliance Industries Limited has announced a game-changing merger that’s set to transform India’s OTT landscape. JioCinema and Disney+ Hotstar are merging to create JioHotstar, a super-streaming platform! Here’s everything you need to know: 1. 💰 $8.5 Billion Deal Announced in February 2024, this major merger brings together two powerful platforms, aligning them to dominate India’s growing digital content market. 2. 🏗️ Better Tech, Bigger Impact It seems JioCinema will merge into Disney+ Hotstar, likely due to Hotstar’s superior tech, especially in live sports streaming. Hotstar’s robust infrastructure will enable a smoother and more dynamic user experience. 3. 🎬 Unified Sports Hub Starting January 2025, all sports content, including the IPL, will be hosted on JioHotstar. This makes the platform the go-to destination for sports enthusiasts across India! 4. 💸 Pricing Changes? While no changes in pricing have been announced yet, currently Hotstar plans start at ₹149 and JioCinema at ₹29. Why this merger matters: Jio's Vision for Digital Content Since its launch in 2016, Reliance Jio has been revolutionizing India’s telecom industry by offering affordable data, leading to a boom in online video consumption. This merger helps Jio strengthen its position by offering a seamless content experience to its vast user base. Hotstar’s Key Role: Hotstar, owned by Disney, is already a leader in the OTT space, known for its live sports streaming (like IPL) and diverse content library. This merger allows Hotstar to leverage Jio’s vast network reach, giving it access to an even larger audience. Strategic Synergy: By combining Jio’s telecom services with Hotstar’s content, this deal will provide Jio customers even more value. It also strengthens their competition against Netflix and AMAZON PRIME Video in India. The future looks exciting as JioHotstar emerges as a powerful player in India's digital streaming space, offering high-quality content and affordable pricing. #JioHotstar #OTT #Streaming #DigitalTransformation #SportsStreaming #Entertainment #Media Mukesh Ambani Sajith Sivanandan Reed Hastings Andy Jassy NMIMS Indore

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These 3 men made entertainment access to miIlions and made India's largest entertainment ticketing portal worth $900M. BookMyShow 1. Founder BookMyShow was founded in 2007 by Ashish Hemrajani, along with Parikshit Dar and Rajesh Balpande. Inspired during a trip to South Africa, Ashish envisioned a platform to simplify ticket booking for entertainment in India. 2. Overview India’s largest entertainment ticketing platform, BookMyShow, operates across multiple countries and offers services for movies, live events, sports, and virtual entertainment. 3. Key Features Movies & Events: Book tickets for movies, concerts, plays, sports, and OTT events. Custom Recommendations: Tailored suggestions based on preferences. Integrated Payments: Multiple options with exclusive offers. F&B Pre-orders: Pre-book snacks in select theaters. 4. Business Model Primarily commission-based, with revenue from ticket sales, premium listings, ads, and OTT partnerships. 5. Competitive Advantage Sleek interface with extensive inventory. Wide network of partners and strong brand loyalty. Adaptable to market trends like virtual events. 6. Market Competitors Direct: Paytm Movies, PVR & INOX apps. Indirect: OTT platforms like Netflix and event platforms like Insider.in. 7. Opportunities Expand globally, innovate with AI and AR/VR, and combine physical and virtual events. 8. Threats Rising competition, regulatory caps on convenience fees, and economic fluctuations. 9. Future Potential With strong market adaptability, tech-driven growth, and a focus on hybrid models, BookMyShow is well-positioned for sustained success. 10. Conclusion BookMyShow, under Ashish Hemrajani’s leadership, has revolutionized entertainment ticketing and continues to lead the industry with innovation, variety, and customer-centric services. Best of luck to BookMyShow Do follow for more such post Aditya Ashesh

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Durga Puja in Kolkata is always a bit crazy. This year, GTPL KCBPL sponsored 40 pujas, and we printed over 2,500 VIP passes for our partners and friends. We thought we had it all under control... until we ran out of passes days before the festivities began! Panic set in. I needed 200 more passes, fast, especially for some important stakeholders we really wanted to accommodate. With the holidays in full swing, finding a printer was a challenge. Finally, I found someone, but there was a catch: the passes were printed as individual sheets, not booklets. I was staring at 6,000 loose pages that needed to be sorted and bound. Overwhelmed, I was about to give up when my incredible family stepped in. My aunt, always the empathetic one, saw my predicament and said, "We can solve this together." Soon, it was an all-hands-on-deck situation. My mom, sister, cousins, even my niece and nephew – everyone formed an assembly line, each taking on a specific task in the sorting and bundling process. What started as a crisis turned into a fun, chaotic family bonding experience. We laughed, we strategized, and we got the job done! This activity became a beautiful bonding exercise for the family, reminding me that sometimes working with family can be more than just work. This experience taught me a few valuable lessons: -The Power of Family: In a crisis, my family didn't hesitate to step up. They saw my problem as their own, and together, we turned a stressful situation into a memorable one. -Asking for Help: It's okay to lean on those around you. Sometimes, all it takes is reaching out, and you'll be surprised by the support you receive. I never expected this kind of help from my aunt, who may not have had the solution straight up but was there to help me find it. -Appreciating the Everyday: It's easy to take the efforts of others for granted. But in moments of crisis, we truly see the value of those who support us, day in and day out. This Durga Puja will always hold a special place in my heart. It was a reminder of the incredible strength and love that lies within my family, and a lesson in the importance of gratitude and collaboration. #DurgaPuja #Family #Teamwork #Gratitude #Kolkata #Support #Community

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Viraj Sheth, Co-Founder & CEO of Monk Entertainment shares how Gen Z can turn their doom-scrolling into productive habits. He also shares that instead of mindlessly scrolling, everyone can use it to research what brands are missing and pitch their insights to agencies!🚀 Hosted by Karan Shah, Founder & CEO at IIDE, this Supersession was a great learning experience for all our PG students. Check out the full supersession video on our YouTube channel! - - - #digitalmarketing #influencermarketing #business #marketing

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Did you know that 7 out of 10 e-retail orders come from Tier 2/3 cities and smaller towns, though the numbers may be lower for younger D2C brands? By 2025, millennial consumers will drive one-third of the global social media shopping expenditure, followed by Gen Z at 29% and Gen X at 28%. Recently, Tejas discussed what’s driving marketing in Tier 2+ cities across industries. While Tier 1 cities have to drive a higher AOV across segments, The next 500 million new internet users will come from Tier 2+ cities or smaller towns. Hence, most brands are working to create better distribution and visibility across not just only Tier 1 but Tier 2+ cities as well At Mobavenue, we enable growth in Tier 2+ cities by solving distribution and reach challenges. Are you looking to reach the ideal audience with the right strategies? Just message us, and we'll work on tailored growth plans. Fact: According to McKinsey & Company, the number of households with annual income INR 10-25 lakhs is expected to grow from 80 million in 2018 to a remarkable 140 million by 2025. Thank you Amazon Web Services (AWS) for the feature.

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Pravis Growth Partners, a dynamic growth marketing firm co-founded by Vishal Gupta and Prashant Sinha, has made a strategic investment in StreamO, an innovative ad-tech gaming platform renowned for its strong connection with the Gen-Z audience. This collaboration marks an exciting venture into the realm of live gaming platforms and the vibrant Gen-Z demographic. Under the leadership of founder and CEO Tushaar Garg since 2021, StreamO has been pivotal in bridging the gap between gamers, viewers, and major brands. Boasting a network of over 20,000 gamers and a subscriber base exceeding 300 million, predominantly comprising Gen-Z users, the platform is positioned at the forefront of this burgeoning industry. With global game video content viewership soaring to 120 billion hours on platforms like YouTube in 2022 and India's consumption rates surpassing global averages, the potential for brand engagement in this space is immense. “Gaming offers an unparalleled opportunity to connect with the elusive Gen-Z audience, notoriously challenging to engage through traditional media. With StreamO, we're uniquely positioned to tap into the explosive growth of live gaming platforms and the fervent Gen-Z communities they foster. Tushaar is a visionary in the Indian gaming landscape, and we're thrilled to join forces with him on this journey,” said Vishal Gupta, co-founder of StreamO. Building on their successful venture with Momspresso, culminating in its acquisition by Honasa (Mamaearth), Gupta and Sinha bring their extensive expertise in influencer marketing and strategic brand partnerships to Pravis. “StreamO has already made waves in the gaming community by forging authentic connections between brands and gamers. With Vishal and Prashant on board, we're eager to elevate this success to new heights. Their proficiency in influencer marketing and strategic brand partnerships will be pivotal in driving our growth and business forward,” remarked Tushaar Garg. StreamO has cemented its position as an industry leader through partnerships with major brands such as Netflix, Amazon Prime Video, Intel, Sony PlayStation, OnePlus, Hero, Crocs, Taco Bell, and Spotify, facilitating over 100 significant brand engagements. The new collaboration with Pravis is poised to further bolster StreamO’s ability to connect brands with the highly engaged Gen-Z gaming community, heralding a new era of innovation in live gaming sponsorships. #Pravis #Streamo #Investment #Strategy #Adtech #Gaming #GamingSector #GamingIndustry #LiveGaming #GenZ #Collaboration #Startup #AllBoutCorps

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🚀 OTT Alert: Disney+ Hotstar and JioCinema Joining Forces as “JioStar”! 🚀 India’s streaming landscape is about to get a major shake-up with the anticipated launch of JioStar — the powerhouse platform combining Disney+ Hotstar and JioCinema. With Disney’s rich catalog, Hotstar’s exclusive cricket rights, and Jio’s vast digital network, this new player could redefine how India streams content. What to expect? ✨ Epic Content Line-Up: Think Marvel, Pixar, and live sports — all in one place! ✨ Enhanced User Experience: A single, streamlined service that’s both cost-effective and packed with local and global favorites. ✨ Intense Competition: JioStar is poised to take on streaming giants like Netflix and Amazon Prime, raising the stakes in India’s OTT market. For viewers, this could mean more content, better accessibility, and possibly even competitive pricing. With India as one of the fastest-growing OTT markets, JioStar’s arrival reflects a bold new direction in digital entertainment. Will it be the ultimate entertainment hub? Only time will tell! 📲🍿 #JioStar #OTTRevolution #StreamingWars #DisneyHotstar #RelianceJio

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USD 40,000 in revenue from the sale of 3,333 Geet Avatars from the iconic Bollywood movie 'Jab We Met' on The Sandbox / BharatBox marks a strong start for Web3-powered entertainment. This milestone proves that the Web3 business is real and growing. Enterprises still on the fence should take note: this is about reimagining IPs and connecting with global audiences in immersive, impactful ways. At Shemaroo Entertainment Ltd. , we’re proud to lead this shift. With Geet Avatars selling out in just 45 days on The SandBox metaverse , the upcoming launch of the ShemarooVerse app on the PWR Labs , and a host of new initiatives, we’re set to make 2025 even more exciting and transformative for a digital-first world. The future is here, and it’s immersive #Shemaroo #Bollywood #immersive #ShemarooVerse #Web3 #Metaverse #Innovation #FutureOfEntertainment https://lnkd.in/gkx6nCgf

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FCB Group India has been making headlines for winning pitches and awards, but what's the secret to their success?   Dheeraj Sinha, CEO of FCB Group India, spoke to Melt Magazine's Suresh Venkat to give the low-down on why the agency has been so successful of late:   “The good thing about advertising of today is that we’re being called in to solve problems, not just to do another ad or campaign… We’re using technology, data, AI, building products and packaging, or solving something at the distribution end. So the fundamental definition of an agency today is that creativity is being used to solve business problems, and human problems.”   Watch the full interview as they explore the future of advertising, his "growth, guts, and glory" mindset, and how to solve problems through creativity.    Get ready to “Melt” with Dheeraj: https://lnkd.in/eYCVYAzn     #FCB #FCBGroupIndia #Advertising #Melt #AI #Creativity #Interview #Technology #Advertising

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