Omkar Joshi

Google India Elevates Mansi Khanna To Director Of Ads, Brand & Reputation Marketing In her new role, Khanna will drive ads marketing for large businesses and SMBs while strengthening Google’s brand reputation in India Read full story on: https://lnkd.in/gXdVz7W6 #GoogleIndia Annurag Batra | Noor Fathima Warsia l Chetan Mehra

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What’s it like selling a comb to a bald person or a grandma’s cookbook to your own grandma? Sounds odd, right? But as marketers, our job is to make the impossible possible! Take Cadbury, for instance-a brand that transformed chocolates from a kids’ delight to an adult indulgence and a festive must-have. With that shift, chocolate sales skyrocketed, becoming a symbol of celebration across occasions. That’s the essence of a GTM strategy-it’s not just about launching a product; it’s about shaping the market to welcome your brand with open arms. A solid GTM plan ensures your product gets the perfect runway to take off smoothly. Read the blog to know more: Link: https://lnkd.in/dTPNyc8D #blog #goodread #Informative #GTM #gtmstrategy #marketing #advertising #brands #branding #marketingagency #Gr8Brews

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When everyone's chasing the Moment Marketing wave, Ms Vandana Sethhi, our CEO & Founder, reminds us that, 'Not every moment requires a sales pitch and that the moment should not just be dealt with creativity but also with sensitivity.' #momentmarketing #controversialads #advertising #controversialadvertising #campaigns #sensitivecampaigns #controversialtopics #momentmarketingindia #advertisingethics #campaignethics #WaterCommunications #agencylife #advertisingagency #advertising #socialmediamarketing #socialmedia #adagency #digitalmarketingagency #creativeagency . . https://lnkd.in/dPWR4VyY

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Now-a-days, for every successful marketing strategy, influencer marketing has become an important part. Explore the impact of influencer marketing on PR strategies. Learn how influencers are reshaping brand communication and engagement tactics. Discover key insights to integrate influencers effectively into your PR campaigns. Read the Article Here: https://lnkd.in/gyMX2zwa . . . . #influencermarketing #prstrategies #brandcommunication #brands #digitalpr #digitalmarketing #socialmediainfluence #prinsights #influencerimpact #marketingstrategy #publicrelations #leaders #digitalinfluencers #prcampaigns #brandengagement #success #influencercollaboration #socialmediamarketing #marketingtactics #influencerrelations #contentmarketing #businessconnectindia

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Trend-setter campaign for Swiggy Vijay Kumar's partnership with Swiggy was a Big Hit. Campaign Performance Report: 40 Million Views 2.3 Million Likes 6000+ Comments 500,000+ Shares How did this campaign perform so well? Because of the Audience preferences and data understanding. Vijay's audience is always interested in seeing unpredictable scripts and ideas out of the box. Relevancy and Audience understanding can help your campaign go viral and attain amazing results. This is New-Age Influencer Marketing. Where you understand data and audience preferences. Are you looking for a New-Age Influencer Campaign for your company? DM me or email at [email protected] #InfluencerMarketing #ContentMarketing #Influencers #TrendSetters

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Google India elevates Mansi Khanna to Director, Ads, Brand & Reputation Marketing. Khanna was earlier the head of ads marketing, large customers and SMBs. Read more: https://lnkd.in/gUmddAnQ #GoogleIndia #Leadership #AdsMarketing #BrandMarketing #ReputationMarketing #MansiKhanna #DigitalMarketing

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How Can a Strong Brand Transform Your Business and Beyond? The tale of kale's rise to superfood fame and the disastrous Fyre Festival highlight the immense power of branding. Strong brands can revolutionize businesses, create loyal followings, and adapt to changing market needs. However, without a clear purpose and strategic direction, brands can falter and lead to business failures. Key takeaways on how to build a strong brand: 🌟 Invest in building a brand with a clear purpose that resonates with your audience. 🌟 Embrace adaptability and innovation to keep your brand relevant in changing markets. 🌟 Leverage the power of storytelling to connect emotionally with customers and stakeholders. Read more here: https://lnkd.in/gxZs62SZ #BrandStrategy #BrandPurpose #BrandBuilding

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Gamification in Personal Care:  Lessons for personal care brands from Mamaearth Mamaearth, a leading personal care brand in India, has successfully leveraged gamification to drive growth and customer engagement. By incorporating game-like elements into their marketing and customer experience strategies, they have created a unique and rewarding experience for their consumers. Key Gamification Strategies Adopted by Mamaearth: Loyalty Programs: The "Goodness Insider" program rewards customers with points for purchases, redeemable for discounts or free products. This tiered system, similar to leveling up in a game, encourages repeat purchases. Social Media Challenges: Campaigns like the #MamaearthChallenge engage users through interactive challenges, fostering a sense of community and driving user-generated content. Referral Programs: Gamified referral programs incentivize customers to share the brand with friends, leading to increased customer acquisition. Interactive Quizzes: Personalized quizzes help customers find suitable products, enhancing the shopping experience and driving conversions. Benefits of Gamification for Mamaearth: Increased Customer Engagement: Gamification has led to higher app engagement, social media interactions, and website visits. Improved Customer Retention: Loyalty programs and personalized experiences have reduced churn rates and fostered long-term relationships. Boosted Sales: Gamification strategies have contributed to increased online sales and customer acquisition. Key Lessons for Other Personal Care Brands: Foster Engagement: Create interactive experiences that encourage customer participation and repeat interactions. Build Community: Encourage user-generated content and foster a sense of belonging among customers. Personalize Experiences: Use data to provide tailored recommendations and improve customer satisfaction. Reward Loyalty: Implement effective loyalty programs to incentivize repeat purchases and build long-term relationships. By adopting gamification strategies, personal care brands can create a more engaging, rewarding, and personalized customer experience, driving growth and differentiating themselves in a competitive market.

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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Read our latest article in Campaign India on "Navigating Gen Z: Balancing tech, tradition, and identity in a connected world," where Himani Pundir discusses how brands can cultivate familiarity and rapport with Gen Z by incorporating cultural elements into their communication and offerings. https://bit.ly/3QynXyI #bravenewthinking

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Check out the recent article by Shajesh Menon on how the three crucial elements of data, design and events can create cohesive brand experiences that resonate with the right audience and drive engagement. Binitha Shajesh Vidyadhar K Arindam Roychowdhury Ravi Shankar K YourStory Media Shradha Sharma

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‘You have to start somewhere!’ 🎙️ Sharing my first podcast experience! Courtesy Nitin Sabharwal. As someone always in learning mode, there’s always more to discover and insights to gain. In hindsight, there are areas I could have expanded on and been more insightful from a marketer’s perspective, but it was a valuable learning experience nonetheless. Looking forward to the next one (if at all 😉)! #FirstPodcast #LearningJourney #AlwaysImproving #ContinuousLearning

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🏋‍♂️ Back to the grind after the long Diwali weekend? Well, 'tis also that time of the year when the FY24 results of private companies in India starts comin' in. Here's what The Arc covered during the Diwali break: 🎆 Meta India (Facebook India Online Services" grew its gross advertising revenue 25% to a staggering Rs 22,730 crore in FY24. That's a neat $2.7 billion. Profit After Tax: $60 million, ⬆ 43% over the previous year. Full report: https://lnkd.in/gpwhez2X 🎆 AWS India clocked operating revenue of Rs 14,446 crore ($1.72 billion) in FY24, though its growth (13%) slowed compared to the previous year (43%). Read my full report here to see how its metrics is one of the contributing factors to the top-level churn at AWS India. https://lnkd.in/ggeppchy

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In a recent conversation with Social Samosa, Anshuman Misra ,SVP-HR,LS Digital, shares insights on the company's approach to mental health. He emphasizes the importance of prioritizing employee well-being and highlights various initiatives designed to foster a positive work environment. Read the full article: https://lnkd.in/gBNmcEPv

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In conversation with Arpan Biswas, Head to our YouTube Channel to listen to the full podcast #1 marketing podcast

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Let's dive deep into Zomato's world! 🔍 We're tackling a real-world Root Cause Analysis (RCA) challenge. Want to join the discussion and sharpen your problem-solving skills? Share your thoughts and solutions! 💡 #productmanagement #pmschool #product #productmanager #hiring #tech #pm #b2c #b2b #fintech #startup #RCA #Zomato #problemSolving #productmanagement

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