Nikhil Vikhe

Magnite launches Magnite Audiences in India and Southeast Asia, empowering publishers and buyers with scalable, first-party data solutions. read more: https://lnkd.in/dW7C9WYS Dinesh Joshi | Harish Iyer | Gavin Buxton #digitaladvertising #firstpartydata #audiencetargeting #publishers #buyers #admonetisation #adtechtoday

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Disney+ Hotstar unveils its upgraded Self-Serve Platform for advertisers, just in time for the ICC Men's T20 World Cup 2024. The enhanced platform ensures a seamless experience across businesses of all sizes, now available to leverage entertainment content in English, Hindi, Tamil, Telugu, and Kannada. Don’t miss this opportunity to elevate your advertising campaigns! Advertise now and reach millions with Disney+ Hotstar. Advertise now: https://bit.ly/3Uw5x2z #DisneyPlusHotstar #SelfServe #MarketingPlatform #SpOTTlight #Targetting #TargetAudience #Audience #PremiumContent #BrandIntegration #BrandMessage #Campaigns #BrandCampaigns #AdCampaigns #Advertising #OTTMarketing #Strategy #ContentStrategy #Engagement #OTTAdvertising #AdvertiseNow #Explore

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BrandWagon Explainer: Understanding CTV advertising and its scope in the Indian market #CTVAdvertising #OTTRevolution #SmartTVs #DigitalMarketingTrends #AdaptOrPerish

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Are you navigating the intricate world of content marketing amidst growing privacy concerns? Discover effective strategies to balance personalization and data protection while staying compliant with GDPR and CCPA. Dive into our latest blog: "Navigating Privacy Concerns in Content Marketing" to learn about: ✅ Prioritizing transparency and consent ✅ Using anonymized data for targeted content ✅ Implementing privacy-preserving technologies ✅ Adopting a privacy-by-design approach Stay ahead in the digital landscape and build trust with your audience. Read the full article here: https://lnkd.in/gUpnDyqY #ContentMarketing #DataPrivacy #GDPR #CCPA #MarketingStrategy #DataProtection #PrivacyByDesign #AnonymizedData

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Programmatic audio has been around for a while now, yet despite the growing number of users on platforms like Spotify and JioSaavn, it still captures only a small portion of media spend, says Mihir Mehta, Managing Partner, 0101.Today https://lnkd.in/diqVypnT ADGULLY

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Discover the power of AI when paired with attention metrics and how programmatic advertisers can now have advanced optimization capabilities to improve KPIs with Jaiti Hariani, DoubleVerify at iMedia Brand Summit, Jaipur. #iMediaIN #WeAreComexposium

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Integrated communication agency, grapes, has appointed Akshay Bhatla as Vice President of Growth for their SEO and Organic verticals. In his new role at Grapes, Akshay will lead the organic vertical, overseeing a wide range of functions including SEO, ASO, ORM, CRM, and Advanced Analytics across multiple geographies. His leadership will be crucial in driving the exponential growth of Grapes' organic department. With over a decade of experience, Akshay previously served as Vice President of Growth & Marketing at EQL Fintech, where he led digital marketing, user growth and retention, and product marketing. He has also worked with esteemed brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar, and Augnito. As VP of Growth at Grapes, he will align various initiatives and leverage his digital expertise to support the company's growth. Shradha Agarwal, Founder and CEO of Grapes, remarked, “In today's landscape, digital services encompass a range of functions from Tech, SEO, and Growth to Creative and PR. It's challenging to streamline these processes into a cohesive growth strategy. Clients seek a one-stop solution that integrates these services to develop robust long-term strategies. With Akshay Bhatla on board, we aim to establish strong verticals that cater to each client's specific priorities while aligning with the overall brand and business objectives." Akshay Bhatla commented, “I am honored to join such a great organization. Grapes has been at the forefront of digital marketing on a large scale, and I am thrilled to be part of this team. I look forward to delivering winning growth strategies that enhance the customer experience and to leading the SEO and other organic channels.” #AkshayBhatla #Grapes #NewAppointment #Leadership #SEO #OrganicGrowth #DigitalMarketing #GrowthStrategy #TechLeadership #MarketingExcellence #IndustryLeaders #AllBoutCorps

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Should intermediary fix a royalty arrangement with news publishers before the government fixes it? Answers our founder, Subhash Bhutoria in this post. #copyright #newspublication #intermediary #digitalmedia #businessstrategies #lawsb #lawfirm #india

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Does size matter? How screens impact programmatic media buying. Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact with, say experts. Varun Mohan, Chirag Bhatia, Abhishek Upadhyay comment. ✍ Shantanu David #pitch #programmatic #screenads #advertising

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Despite the immense potential of #programmatic advertising, its adoption in India remains slow. In our latest blog, explore why embracing it is crucial for modern-day marketers and the transformative impact it has on India's mobile advertising ecosystem. Read here: https://lnkd.in/gibZEgUU

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How CTV is shaping the future of targeted advertising in India : Bhavesh Talreja, Founder and CEO, Globale Media, writes on CTV's exciting opportunities for advertisers and reshaping the ad tech industry. #e4m #TargetedAds #AdvertisingInIndia #PersonalizedAds #ConnectedTV #FutureOfAdvertising #IndiaTech #AdTech

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In the latest edition of the Media Bulletin, we looked at how publishers are using zero-party and first-party data to develop better products and deliver more relevant content and advertising. One publishing executive in India said having actionable user data made the difference between “effective and defective advertising”. Smart data strategies benefit local publishers and broadcasters as well as large national brands, and we highlight examples of local media leveraging user data for editorial and commercial success. #dataoperations #publishing

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Over a quarter of global DOOH now programmatic. Can India keep pace? India lacks the infra & measurement metrics for programmatic ads, limiting the flexibility and engagement that prDOOH can offer. There is also low awareness in this arena, opine some industry players. Read more: https://lnkd.in/gQu7BGaQ Junaid Shaikh Dipankar Sanyal Rachana Lokhande Gulab Patil ✍️Kanchan Srivastava #DOOH #ProgrammaticAdvertising #DigitalOutOfHome #India #AdTech #AdvertisingTrends #Programmatic #DigitalMarketing #IndustryInsights

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Our Chief Digital Officer Prashanth Kumar, shares his perspective on what he expects from the upcoming Union Budget 2024 and how it can impact digital advertising in the July 2024 edition of Adtech today. #UnionBudget #AdTech

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Brandpulse Global shines at the latest Chrome Data Analytics and Media International Conference in Kuala Lumpur, Malaysia Link in the comments Pankaj Krishna #mediabrief #ChromeDM #BrandpulseGlobal #InternationalConferenceInKualaLumpur #Malaysia #digital #marketing #media

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📊 New-Age Trends in Programmatic Advertising - A panel discussion we’ve all been waiting for! Hear from Abhishek Seth, Karan Goel, Karthik S., and Ankur Rathi as they share insights to reach relevant audiences, the role of retail media, holistic measurement, and more, only at the #e4mRealTime Summit 2024! 🙌 Watch Live - https://lnkd.in/dbuyNUEM "Retail media is where the data rests, the audience intelligence rests, and I think that's where the attribution rests. Because of all these reasons, it's becoming the preferred choice for marketers and media professionals, so they get the right data points to justify their media investments." - Abhishek Seth, Head of Media, Greater India (India, SL & BD), HP. "Fundamentally, if you look at a brand like Sebamed, the journey we are on still has awareness as the biggest task." - Karan Goel, CMO, Sebamed India. "Retail media is increasingly focused on profitability and business goal objectives. It enhances targeting by leveraging accurate data from reliable sources, rather than simply buying affinity audiences. Programmatic activation ensures data flows seamlessly, enabling effective audience reach across multiple platforms." -Karthik Shankar , Head of Digital Trading, GroupM. #e4mEvents #ProgrammaticAdvertising #FutureOfAdvertising #DigitalTrends #AdTech #MarketingTransformation #Mumbai

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