Nikhil Gupta

Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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88,234. 🥃 That's the number of alcohol retail outlets in India. That's it?! 😯 For comparison, there are ~13 million Kirana stores in India That makes for only ~0.7% wine outlets Vs Kirana stores The alcobev market in India is a state subject. This holds true even for USA 🇺🇸 One needs to take an excise license in order to sell in a particular state and this license is renewed annually. Each state follows its own excise policy but this is largely following a bigger or neighbouring state at times. Uttar Pradesh leads in terms of number of outlets at over 27,746 followed by Maharashtra at 10,849. For a young startup like ours, the sequence of opening a state while expanding is really important. It probably might be make or break. Here are 3️⃣ pointers I look at while making this decision: 1️⃣ Not merely the #outlets but rather the area and density as well. This will determine the TEAM SIZE required for effective distribution leading to accurate TEAM BUDGETS required to not merely enter but rather SERVICE the state properly. 2️⃣ The MARKET SIZE specifically for your Brand Price Range. Chandigarh for instance is 114 sq. km Vs Himachal Pradesh which is ~500x in size at ~56000 sq. km BUT both have the same market size for Woodsmen Mountain Whiskey price range. Now, it of course makes clear sense to go for Chandigarh because you will need to manage a much smaller area in comparison. 3️⃣ Flexibility in Pricing Each state levies taxes basis certain price range slabs which is added to your selling price (Ex-Distillery Price). The resulting wholesale prices and MRP are equally important as one is relevant to your customer and the other to your consumer. Industry & state trends, players in the trade, overall excise policy are some other factors we take into consideration. 🇮🇳 Which STATE do you think is the BIGGEST market for WHISKEY? 🥃 - 🎞 Building My Whiskey Company #4/52: How do you got about state-wise Distribution in India? #foundersjourney #startup #makeinindia #alcobev #creator #india

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Proost Beer (Grano69 Beverages), the Delhi-based craft beer startup co-founded by Tarun Bhargava and Vijay P. Sharma, has successfully raised Rs 30 crore in its ongoing Series A funding round. Co-led by Chimes Group and Srinivasan Namala, the round also saw participation from Hyderabad Angels, The Chennai Angels, and other HNIs. The company plans to use the funds to strengthen its supply chain, expand into new markets, and enhance its product portfolio. Known for its premium quality, low-bitter beers, Proost aims to capture a 5% share of the Indian beer market by 2030. The brand competes with major players like Bira 91 and Simba. #Proost #CraftBeer #SeriesAFunding #StartupGrowth #BeerInnovation #ChimesGroup #SrinivasanNamala #StartupFunding #IndianStartups #BeerIndustry #PremiumBeer #MarketExpansion #Startup77

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For everyone in the food ecosystem in India 🇮🇳 So, last month we D2P Consultancy published a 108-page research report on the Indian Packaged Milkshake Market - 2024. Why? >>Because in the last 4 years of helping over 40+ F&B brands grow and scale, we realized there was a huge gap when it came to understanding how particular categories behave and function in the ecosystem. >>There were 2 major problems: ▶️ 1. The information was scattered all over the place. ▶️ 2. The industry reports were way too expensive & unaffordable for most brands and startups. >>To solve this problem: ▶️ 1. We created bite-sized content on our social media platforms. ▶️ 2. We then launched India's 1st community of food professionals and enthusiasts- Tasting Officers; to bring our audience honest and unbiased F&B reviews. ▶️ 3. We also carried out different tasting activities through the community for brands at an affordable price. >>However, we wanted to create solid content, that was more comprehensive with more insights and more perspectives. >>So we combined our ongoing research activities, bite-sized content, and Tasting Officer findings in one single report! >>And, after we released the report - a lot of people asked us who this report was for. So addressing this question by calling out everyone whom this report is for: 👨‍💼 1. Investors HNIs, Angels, Family Offices, VCs, and PE Funds: If you are looking to invest in a category through a brand; our research report can come in handy for you to know everything about the category and brands playing and why you should consider investing your money. Sharrp Ventures | Harsh Mariwala Investment Office Sauce.vc Fireside Ventures DSG Consumer Partners Mumbai Angels Indian Angel Network ah! Ventures Inflection Point Ventures Orios Venture Partners Saama Tracxn Artha Group Matrix Partners India Nexus Venture Partners Kalaari Capital Blume Ventures 100X.VC Kae Capital Ankur Capital Sixth Sense Ventures WEH Ventures IndiaQuotient Accel Sequoia Capital NB Ventures Anthill Ventures Helion Ventures Inventus Capital Partners IDG Ventures Vietnam Naspers Limited 👨‍💼2. Builders & Operators If you're an early-stage entrepreneur or an established business who wants to enter a specific category; we will help you build a research report to give you 360-degree and full-rounded information that will enable you to get confidence in the category you wish to build and operate into. 👨‍💼3. Incumbent Brands For market leaders in respective categories who want to experiment with categories outside their core line of business; our research report not only gives you impeccable information about the new line of business but also the whats/whys/hows for your line of growth. If you are one or any of the above - reach out to us to learn more about the process of building in-depth research reports. 🙋‍♂️ www.d2pconsultancy.com #research #report #insights

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Kwality Walls Slow Churn: Indulge in Real Fruit Luxury (Now Available at Mithai Mart!) #FOODICPUNE #PUNEPANDA #SALESACHIN Calling all ice cream aficionados in Pune! Are you tired of the same old, generic flavors? Do you crave a truly decadent and delightful frozen treat made with real ingredients? Then look no further than Kwality Walls Slow Churn, now available at Mithai Mart, the best mithai shop in Kothrud near Anand Nagar metro train station! Introducing the Star of the Show: Jamun Slow Churn Our Slow Churn range boasts a symphony of flavors, and we're especially excited about our Jamun variant. Made with 100% fresh milk and bursting with real jamun fruit, this ice cream is not just a dessert – it's a delightful indulgence packed with health benefits! Jamun: A Nutritional Powerhouse Jamun, also known as the Indian Blackberry, is a delicious fruit native to India. But it's not just tasty, it's also incredibly good for you! Here are some of the health benefits of jamun: Rich in antioxidantsJamun is loaded with antioxidants that help fight free radicals in the body, protecting your cells from damage. Aids in diabetes management Jamun seeds have been shown to have blood sugar-lowering properties, making it a beneficial fruit for those with diabetes. Boosts digestion Jamun is a good source of dietary fiber, which aids in digestion and gut health. Strengthens immunity Jamun's vitamin C content helps boost your immune system, keeping you healthy. Slow Churn The Art of Real Fruit Ice Cream Kwality Walls Slow Churn isn't your average frozen dessert. We use a unique slow churning process that creates a denser, richer texture and allows the natural flavors of the fruits, like jamun, to shine through. Imagine it like having a scoop of heaven straight from nature's bounty! The Secret Behind the Slow Churn Traditional ice cream production involves a fast churning process that incorporates a lot of air. This air creates a lighter texture but can dilute the flavor of the ingredients. Kwality Walls Slow Churn takes a different approach. By slowing down the churning process, we: Minimize air incorporation This results in a denser, creamier texture that feels more luxurious in your mouth. Allow better ingredient interaction The slower churning allows the flavors of the fruits and other ingredients to blend more seamlessly, creating a more complex and enjoyable taste profile. Preserve fruit integrity Slower churning puts less stress on the fruit pieces, helping them retain their natural texture and flavor. Flavorful Options for Every Craving While Jamun is our current champion, Slow Churn offers a variety of delectable flavors to tantalize your taste buds. We have classic favorites like Mango, and for the adventurous foodie, we recommend our Pink Guava Slow Churn with a sprinkle of red chili powder – a sweet and spicy #KwalityWallsSlowChurn #RealFruitLuxury #PuneFoodie #AajkuchToofaniFoodi #MithaiMartKothrud

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Hello Anand Chandrasekaran Kunal Bahl In the era of aggregators, India is one of those countries that misses out on laundry market , despite of companies like Uclean or Tumble dry still more than 96% market is uncaptured. Why? because everyone is competing against each other, local laundries and premium franchise companies are in bloodwars. Understanding the space we have crafted Sneaco , a single destination for people looking to get their clothes clean, We are aggregating this sector by onboarding existing laundries on our platform, opening multiple options to choose from according to your budget. With our USP of serving within 24hrs Sneaco becomes the fastest company to serve laundries eliminating longer service periods , damage claims and budget issues. With your mastery in consumer brands, can we get few mins of your valuable time!

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Zomato bans AI-generated food images. Is this the start of something we will see other retailers replicate? I believe that AI has a key part to play in generating and iterating brand content. But I agree with this move. As a customer, I want the product image I see to be of the actual product I am considering buying, not an AI-generated facsimile. We see AI-generated product images starting to creep onto Amazon, and they are already common on the likes of Shein. I have said before that I believe retailers need to agree on a set of AI content principles for their manufacturer base to adhere to. Zomato is leading the way. #digitalcommerce #ecommerce #content #ai #aicontent #cmo #cpg #cpgindustry #fmcg #fmcgindustry #product #images

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Food Aggregators or Competitors? The Restaurant Industry's New Dilemma The Indian restaurant industry finds itself at a crossroads as Zomato and Swiggy, the country’s dominant food delivery platforms, take bold strides into the realm of quick-service kitchens. Their launch of separate apps promising food delivery within 10-15 minutes has sparked a heated debate, with the National Restaurant Association of India (NRAI) raising strong objections. NRAI argues that such moves amount to private labeling, which not only creates a conflict of interest but also risks cannibalizing the very ecosystem these platforms helped build. Aggregators' Perspective: Innovation or Overreach? For Zomato and Swiggy, the move represents a natural evolution of their business models. Benefits include operational control, improved profitability through private labeling, and the ability to cater to unmet demand using customer data. While this innovation drives efficiency, it also raises ethical concerns about their dual role as platforms and competitors. Restaurants' Concerns: A Threat to Survival? Restaurants, especially smaller operators, face significant challenges. The risk of revenue cannibalization, conflict of interest, and increased dependency on platforms creates an uneven playing field, threatening the sustainability of the restaurant ecosystem. Impact on Customers For customers, faster deliveries and tailored offerings are attractive. However, reduced diversity, transparency issues, and potential quality concerns could emerge as aggregator-owned brands dominate. A Balanced Way Forward To foster a sustainable ecosystem: Regulatory Oversight: Ensure transparency and fairness in aggregator practices. Strengthened Collaboration: Aggregators can support restaurants with data insights and equitable partnerships. Restaurant Diversification: Operators should reduce dependency by building direct digital engagement. Customer Education: Transparency about aggregator-owned brands will maintain trust. Conclusion: Finding Common Ground The launch of private-label apps reflects the evolving dynamics of food delivery but poses critical challenges for fair competition. A balanced approach, prioritizing collaboration and shared growth, is essential for the future of India’s F&B ecosystem. #FoodDelivery #RestaurantIndustry #Zomato #Swiggy #F&BInsights #InnovationInFood #RestaurantOperators #FoodTech #CompetitionMatters #QuickCommerce #IndustryDynamics #PrivateLabeling #LeadershipInsights #RestaurantGrowth #BusinessStrategy

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Learning from Mistakes: Elevating Food Safety in Corporate Catering In the heart of Bengaluru, Crazy Food Services (CFS) was once a go-to destination for delicious meals at corporate events and stood as a iconic food destination of culinary excellence. But one day, a shocking discovery shook the trust of their patrons: a piece of glass found in a meal. This incident sparked questions about how such a mistake could happen. But from adversity emerged a journey of introspection and transformation. How did CFS rise from the ashes of a grave error to redefine standards in the catering industry? Let's dive into the story and glean insights for a safer, more resilient future. 🔍 What Went Wrong? The shocking discovery of glass in a patron's meal ignited widespread outrage and disbelief. How could such a seemingly harmful incident occur in such a serious oversight? This question echoed throughout the culinary community, prompting deep reflection and demands for accountability 🚀 Turning Adversity into Opportunity In the aftermath of the incident, CFS refused to succumb to defeat. Instead, they rallied their team and embarked on a journey of redemption. Through introspection and humility, they acknowledged their shortcomings and committed to a path of transformation. 💡 A Culture of Vigilance Armed with newfound determination, CFS implemented stringent protocols and rigorous training programs. Every aspect of their operations underwent scrutiny, from food preparation to service delivery. The goal? To instill a culture of vigilance and accountability at every level of the organization. 🌟 The Road to Redemption With each passing day, CFS emerged stronger and more resilient. Their commitment to excellence and unwavering dedication to food safety became their hallmark. Slowly but surely, they earned back the trust of their clientele and set a new standard for the industry. Other catering companies saw what happened to CFS and started doing the same to keep their food safe and stay ahead of emerging competition. 🤔 Food for Thought As we reflect on this transformative journey, let's ponder: What measures would you want to implement to enhance food safety in your own organizations? How can you turn adversity into an opportunity for growth and innovation? #FoodSafety #CorporateCatering #Transformation #Accountability #Resilience #LessonsLearned Join the conversation and share your thoughts on fostering a culture of safety in the culinary world make it simple.

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WHISKEY 🥃 Vs FMCG🧃 The sheer size of whiskey brands in India - both regional and national (despite all the challenges) is MASSIVE! Can you imagine sales of Royal Stag Whisky is ~₹5000 cr = sales of Maggi in India?! 🤯 Can you believe Blenders Pride Whisky with ~₹3000 cr sales is bigger than Gillette in India?! It’s true. Even non-PAN India players like Rockford (majorly concentrated in North India) are at an impressive ~₹1500 crores in Net Sales > Starbucks, Real Juice or Boost. The whiskey space in India offers the opportunity to scale to an IPO’able level even at a regional-level! With Woodsmen Mountain Whiskey, we’re building from the Himalayas for India 🇮🇳 We’ve begun our journey in North India and have scaled to ₹100 cr+ Gross ARR in 3 years. We can’t wait to bring our Himalayan Whiskey to more Indian cities in 2025. For those in the alcobev distribution business, happy to connect and explore mutually beneficial partnerships in your state. Please DM/comment 👇🏼 The time to build homegrown brands from and for India is here & now! 🇮🇳 **** Disclaimer: Numbers are estimate from multiple sources. Any corrections are welcome :)

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Court orders Uber to pay over Rs 50,000 to customer for failing to provide cab to airport, resulting in missed flight. Finally, there is an accountability with cab aggregators for missing flight. RideAlly launched its initiative, "Guaranteed Cab or Flight Ticket Reimbursement", more than 2 years ago and have done 2 reimbursements out of 1+ Lakh bookings so far without anyone going to court. Thanks to our team, partners, drivers, technology and a culture of customer first, our services have been great and so many trust RideAlly to travel from/to airport in 6 cities. Do check our written policy at https://lnkd.in/gJcXwNNJ If at all client missed flight and informed us, our team immediately took action and post verification, reimbursed the amount. Both customers have been our ambassadors and have recommended us again and again. This should be the norm rather cab aggregators do not feel any responsibility for deficiency in services. Glad that consumer went to court and got the justice. Please circulate it wide so that every cab agency or aggregator feel responsible like RideAlly and follow the basic commitment towards service. Get the App: https://rideally.com/app Call Any time: 08046004600 WhatsApp: 9739826789

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“The Indian Packaged Milkshake Market Report- April 2024” In the last 4 years of helping over 40+ food and beverage brands grow and scale, we realized there was a huge gap when it came to understanding how particular categories behave and function in the ecosystem. There were 2 major problems: 1. The information is scattered all over the place 2. The industry reports are way too expensive and unaffordable for most brands and startups. To solve this, we decided to create our own one-of-a-kind reports. We also wanted to leverage our strong connection of resources all over India which includes Media Agencies, Co-Packers, Manufacturers, Ingredient Suppliers, Flavour Houses, Packaging Vendors, Label Manufacturers, Distributor Networks, and Brand Strategists. And, we’re proud to state that you’ll find exclusive insights and insider information from the above-stated industry professionals and experts throughout the report. To not further stretch this post, wrapping up this post by announcing D2P Consultancy’s report on the Indian Packaged Milkshake Market. This is our sincere attempt at creating a solution for anyone and everyone truly passionate about the Indian food and beverage industry. Lastly, a huge thank you to our Experts who took out their valuable time offered exclusive insights, and helped us create this one-of-a-kind report. Isha Dhoble Vandana Tandan Jyoti Sagar Sontakke-Gokhale Aseem Aggarwal Pankaj Dargad

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The Unsung Heroes of Revenue Growth for consumer brands? Did you know that Food & Beverage (F&B) has become a significant revenue stream for non-F&B companies like PVR Inox and Indigo? In some cases, F&B revenue rivals their core business! This astonishing fact highlights the crucial role F&B professionals play in driving economy and commerce. Yet, they often lack the recognition they deserve. Key Statistics: 1. PVR Inox F&B revenue contributes ~25% to total revenue. 2. Indigo's F&B sales make up a substantial portion of overall revenue. The Takeaway: F&B professionals are vital to the success of various industries, including hospitality, entertainment, and aviation. Their expertise drives revenue, enhances customer experience, and creates jobs. It's time to give F&B professionals the respect they deserve! Why F&B Professionals Matter: 1. Revenue Growth: F&B contributes significantly to non-F&B companies' bottom line. 2. Customer Experience: Delicious food and exceptional service create memorable experiences. 3. Job Creation: F&B employs millions worldwide, driving economic growth. 4. Innovation: F&B professionals push culinary boundaries, driving trends and innovation. Let's Recognize Their Value: 1. Provide training and development opportunities. 2. Offer competitive compensation and benefits. 3. Celebrate F&B achievements and innovations. 4. Invite F&B professionals to strategic decision-making tables. It's time to acknowledge the impact of F&B professionals on our economy and commerce. Let's give them the respect and recognition they deserve! Share your thoughts! How do you think F&B professionals can be better valued?

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As someone deeply invested in creating healthier food options, I've come to realize that the real villain isn't always obvious. Sometimes, it's the bread that pretends to be healthy. Ashish Vidyarthi brings this to life in his own iconic way—reminding us that not all breads are what they appear to be.  Kyunki #HarBreadZeroMaidaNahiHota. At TheHealthFactory, we believe in transparency and the importance of making smarter choices, especially when it comes to something as simple yet essential as bread. #BreadBadloAadatNahi #TheHealthFactory

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Impact Of The Heat Wave On Beverage Sales As the summer heat wave swept across India, people sought out ways to keep cool and hydrated. This was reflected in the sales of beverages which showed a YoY growth of 37%. Let's take a closer look at the sales of beverages in the winter months versus the summer months. During the summer months, the average monthly sales of cold beverages increased to 1.66 times compared to the winter months. However, the impact of weather on beverage sales varied across states. The northern states, including Rajasthan, UP, and Punjab saw the largest jump in sales. Rajasthan experienced the highest rise with 3.1 times the sales in the summer months compared to the winter sales. Customers have made a definitive switch to cool drinks, with milk additive product sales dropping and products like lassi and buttermilk increasing up to 2.7 times. Syrups and concentrates also grew to 3.1 times compared to winter sales. Additionally, glucose powder and tablets have seen a seasonal jump with sales increasing to 5.5 times in the summer months. Interestingly, family packs of beverages (2L+) saw the largest jump with the average monthly sales increasing to 2.4 times YoY. Delhi and Punjab's summer sales of family packs recorded the biggest change with an increase to 3.4 and 4 times respectively for these regions. Family packs were also seen to be part of the "stock-up" shopping missions where the sales grew 37% in the large baskets (where shoppers had >10 products). As the summer heat continues, it's no surprise that the demand for cold beverages is soaring. Stay cool and hydrated!

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#FMCG leaders - STOP TAKING INDIAN CONSUMER FOR A RIDE For years, major FMCG BRANDS HAVE CONTROLLED Indian households through convenience and clever marketing—pumping consumers with SUB-STANDARD, LOW-QUALITY, UNHEALTHY PRODUCTS under the guise of “healthy” benefits that were outright misleading. Kirana shops were silent partners. The untold rules: “STOCK LEADS TO SALES” and “HAMMER FALSE CLAIMS UNTIL CONSUMER BELIEVES them” Here’s the reality check: QUICK COMMERCE and SOCIAL MEDIA have disrupted, democratized, and transformed the FMCG landscape. Consumers are now INFORMED, EMPOWERED, and DONE with being taken for granted and misled. FMCG brands, kirana shop owners, and the government—it’s time to wake up or GET LEFT BEHIND. ## FMCG Brands: STOP BLAMING - EARN BACK CONSUMER TRUST • TRANSPARENCY IS NON-NEGOTIABLE: Consumers are FED UP with hidden ingredients and false health claims. Start being HONEST about what’s inside. Drop the sugar, additives, and processed junk—OR GET READY TO BE REPLACED by cleaner, more transparent brands. • STOP BANKING ON BLIND LOYALTY: Loyalty is DEAD. Today’s consumers want HEALTH, QUALITY, and ETHICS—not empty promises. If you can’t innovate with products that truly resonate, prepare to watch your market share slip away to brands that can. • GO DIGITAL—FAST: Quick commerce isn’t a threat; it’s a TOOL. Embrace it, or get outplayed by brands that leverage digital channels and data to stay relevant. Your consumers have moved online—WHY HAVEN’T YOU? #KiranaShop Owners: WORK FOR THE CONSUMER NOT THE BRAND • BE THE LOCAL TRUST HUB: People trust you. Stock brands that are HONEST and HEALTH-FOCUSED. Become the go-to for QUALITY, not just convenience. • PARTNER WITH HONEST BRANDS: Consumers want alternatives to cheating brands. Build relationships with ethical brands that match new consumer values. Become known for QUALITY, not just the same old products. • DIGITIZE TO COMPETE: Small steps matter. List your shop online, offer home delivery, and STAY CONNECTED with your customers. Quick commerce can’t replace your local credibility—USE IT TO YOUR ADVANTAGE. Government: PROTECT CONSUMER INTEREST • MANDATE HONEST LABELS: Enforce strict standards on health claims. STOP BRANDS FROM MISLEADING CONSUMERS. If you don’t protect them, you’ll FURTHER lose credibility. • EMPOWER KIRANA SHOPS: Support local stores with incentives for digital tools and training. KEEP THEM COMPETITIVE in an online world where big players dominate. • FOSTER LOCAL, ETHICAL BRANDS: Give small, honest brands a leg up. INCENTIVIZE SUSTAINABLE PRACTICES and help these businesses reach more consumers. ##BottomLine FMCG ecosystem is transforming because CONSUMERS ARE TRANSFORMING. Quick commerce has given consumers CHOICE, SPEED, and INFORMATION. The era of taking consumers for granted is OVER. Embrace transparency, empower kirana stores, and support honest brands. THAT’S THE FUTURE OF FMCG #RatneshJain Revant Himatsingka (Food Pharmer)

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*"Chef De Coded: Unlocking Opportunities for HORECA Brands"* India's largest network of professional executive chefs, Chef De Coded, has been instrumental in facilitating successful partnerships between HORECA brands and culinary experts across the country. *Key Highlights:* - Facilitated numerous deals for HORECA brands Pan-India - Established a strong network of professional executive chefs which is more than 1000 plus Chefs - Providing a platform for brands to collaborate with culinary experts *Looking Ahead to 2025:* With a promising outlook for 2025, Chef De Coded is poised to strengthen its partnerships with HORECA brands. Several prominent brands have expressed interest in collaborating closely with the network, paving the way for exciting opportunities. *Quote:* "We're thrilled to have played a pivotal role in connecting HORECA brands with our network of esteemed chefs," said [Your Name], Founder of Chef De Coded. "As we look to 2025, we're eager to foster even more meaningful partnerships and drive growth within the industry." *About Chef De Coded:* Chef De Coded is India's largest network of professional executive chefs, dedicated to facilitating connections between culinary experts and HORECA brands. #ChefDeCoded #HORECA #Partnerships #CulinaryExperts #Network #Growth #Opportunities #2025Outlook

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