Mohit Khattar

Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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Mango Madness: A Refreshing Duo #BIGOBASKET BEST 1 TOP 1 NEAR YOU #SALESACHIN Summer is here, and what better way to beat the heat than with a refreshing and delicious treat? Today, we're spotlighting two of Pune's most beloved products: Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. These market bestsellers are not only affordable but also offer a unique combination of flavors and health benefits. Mother Dairy Classic Dahi: A Creamy Delight At just ₹10 for 80 grams, Mother Dairy Classic Dahi is a budget-friendly option that doesn't compromise on taste or quality. This creamy and tangy curd is a staple in Indian households, and for good reason. It is packed with essential nutrients like calcium, protein, and probiotics, making it a healthy addition to your diet. Frooti Mango Juicy Drink: A Tropical Escape Frooti, with its iconic mango flavor, is a refreshing and thirst-quenching drink that has captured the hearts of millions. Priced at only ₹5 for 65 ml, it's an affordable indulgence that's perfect for hot summer days. A Perfect Pair: Mango Yoghurt Combining the creamy goodness of Mother Dairy Classic Dahi with the sweet, tropical flavor of Frooti Mango Juicy Drink, you can create a delicious and healthy mango yoghurt. This refreshing dessert is easy to make and can be enjoyed by people of all ages. Recipe Ingredients * 1 cup Mother Dairy Classic Dahi * 1/4 cup Frooti Mango Juicy Drink * Honey (to taste) * Almonds or chopped mangoes (for garnish) Instructions In a bowl, combine the Mother Dairy Classic Dahi and Frooti Mango Juicy Drink. Stir until well combined. Add honey to taste. Garnish with almonds or chopped mangoes. Serve chilled. Mango Lassi: Another Refreshing Option If you're looking for a more traditional Indian drink, a mango lassi is a great option. This creamy and frothy beverage is made with yogurt, milk, mango pulp, and spices. You can use Mother Dairy Classic Dahi as the base for your mango lassi. #PUNEPANDA #AajKuchToofanifoodi #MotherDairyDahi #FrootiMango #MangoYoghurt #MangoLassi #HealthyLiving #SummerTreats Share your own mango yoghurt or mango lassi recipes in the comments section below. Let's create a community of food lovers and share our culinary creations together! What about #AMULPREMIUMDAHI GOLD CURD New product New higher MRP Check out try BIGOBASKET UNIVERSITY SALES SALESACHIN

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"The south appears to be at the vanguard of a broader demand recovery in post-Covid India, with the five states that lead in several socio-economic metrics registering healthier sales of both discretionary and fast-moving consumer goods (FMCG) in comparison with the rest of the country. Global consumer research firm Kantar’s latest report showed consumers in the south spent the highest on FMCG products, with an additional ₹2,261 spent per person on an average in 2023, compared with 2022. It also said the total number of shopping trips nearly doubled in 2023 from the previous year, with an exponential 185% growth in FMCG pack purchases. The data is for Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. “This uptake in purchase signifies increased purchasing power and consumer confidence in the region, driving demand across various FMCG categories,” the report said. Companies said demand has improved for the entire country too, since January-March. The Retailers’ Association of India (RAI) reported growth rates in the west and north matching that of the peninsula only in April, with the south being India’s best-performing region in the past 12-15 months. RAI tracks retail-level sales growth across categories every month. In April, retailers in the south expanded sales 5% year-onyear against a 4% pan-India growth rate. In December, there was 7% growth in the south compared with 4% pan-India, RAI data showed. RAI chief executive Kumar Rajagopalan said the peninsular region is reporting better growth even for discretionary categories due to a far higher younger population and high disposable incomes. For FMCG, the growth is expected to be better as supermarket penetration is twice the rate of the rest of the country and this ensures higher shelf space for all categories of new products, he said. Chief executives said the southern recovery has been faster due to far greater concentration of new-age sectors such as startups and tech companies, which employ a young workforce that can easily afford higher discretionary expenditure. Manufacturing investment too has been robust, while remittances from overseas have bounced back after the pandemic in states such as Kerala. Marico chief executive Saugata Gupta told ET the south might be expanding faster due to more urban centres. The FMCG industry’s growth rate has been led by urban markets for five quarters till last calen dar year, while rural growth became higher only in January March. “This fiscal, the north will pick up in tandem with the rural sales recovery that has started. Growth rate in the east is low, while the west has become saturated,” he said." Full report: https://lnkd.in/g-q4rsW3

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5 Key Trends to Watch out in Indian Snacking Consumption 🇮🇳 As consumers seek convenience and variety in their snacking choices, manufacturers are innovating to meet these demands. Here are the top trends shaping the dynamic snack landscape in India: 🌟 Rising Demand for Premium Snacks 🌟 Fusion of Flavours 🌟 E-com & D2C 🌟 Nutritious Snack Choices 🌟 Regional Delicacies in Every Bite Stay ahead of the curve and keep an eye on these trends that are set to transform the snacking industry in the years to come! 🍿🌶️🥜 #Snacking #Trends #Innovation 🚀

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You may estimate the credibility & the knowledge the book carries, especially given that the respected legends such as Mr. DALIP SEHGAL, CEO of Nexus Select Trust (Malls) has written the Foreword and Mr. Nagesh B S, Chairman of Shoppers Stop and founder of TRRAIN (TRUST FOR RETAILERS & RETAIL ASSOCIATES OF INDIA), has penned the Prologue of the book. Their ratification speaks volumes about the depth of knowledge contained in the book. Furthermore, the endorsement of book by The Middle East Council of Shopping Centres & Retailers (MECS+R), a leading authority of the industry, adds further credibility. The book, "The Mechanics of Malls" serves as an indispensable resource for anyone involved in the Retail or Shopping Mall sector, offering a comprehensive guide to the development and management of Shopping Malls globally. Testimonials for the book have been crafted by industry stalwarts: Abhishek Bansal David Macadam Mukesh Kumar Pushpa Bector Rajneesh Mahajan This Masterclass on Shopping Malls, will stay with you for Life !!! The book is already #1bestseller on Amazon To grab a copy of this book, just click this global link of Amazon https://lnkd.in/dADcDE2y for GCC region click on https://t.ly/tej09   ICSC Shopping Centres Association of India (SCAI) Russian Council of Shopping Centres AECC - Asociación Española de Centros y Parques Comerciales European Council of Shopping Places (ECSP) NORDIC COUNCIL OF SHOPPING CENTERS South African Council of Shopping Centres Shopping Centres Association: Russia Belarus Kazakhstan GCSP German Council of Shopping Places German Council of Shopping Centers E.V. MAPIC India (Formerly IRF) Phygital Retail Convention   #legends #1bestseller #enclyclopaedia #TextBook #ReferenceBook #knowledge #management #growth #mall #malls #IndianMalls #ShoppingMalls #shoppingCentres #MallDevelopment #AssetManagement #MallManagement #retail #retailers #RetailIndustry #CommercialRealEstate #BusinessStrategy #Insights #PropertyDevelopment #RealEstate #RetailDesign #Leadership #MallExperience #TenantMix #business #school #design #architect #lease #fitout #susildungarwal #mallmechanic #book #guide #cyclopedia

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Superb insights Rutu Mody-Kamdar, PhD Read more at: https://lnkd.in/gSYaFriB Key takeouts .... Gen Z: Born Into Abundance and Expecting More Children: A World Where Every Wish Feels Within Reach A Collective Shift: From Scarcity to Conscious Abundance

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Fantastic insight & playbook for marketers for shopper planning ( courtesy Moj & Share Chat ) Excerpts ... Celebration Mode On: India’s Festive Shopping Craze 68% shops eagerly for or during festivals, with those aged 18 - 34 years leading the surge in festive shopping. Around 34% of shoppers are open to exploring new brands, making it crucial for brands to invest in brand-building and driving consideration. Nearly 89% of India proactively plans its festive purchases, with 49% planning their purchase right up to the last week . Short Form Videos: India’s Go-To for Entertainment and Shopping Recommendations 81% of India watches short form videos daily, with 49% watching them for more than 30 minutes and 29% more than 60 minutes. 64% of India actively engages by liking, commenting, sharing, or joining challenges. For nearly half of India (47%), short form videos influence purchase decisions. There’s a clear link between short form video viewing time and purchase decisions - 59% of those watching short form videos over 60 minutes act on their recommendations. Regional Languages: The Key to Building Trust Regional Creators: Bridge Between Brands and Consumers 45% of India makes purchases based on videos from creators in their native language, especially in Tier 3 cities. 70% of creators create more content around and during festivals, with 79% of them garnering an increase in user interaction on creator-led content. 79% of the creators collaborate with brands, and 77% are able to successfully achieve the set brand objectives. Around 86% of India prefers content in their regional languages. 84% of India finds content in regional languages more relatable and trustworthy.

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I had the honour of hosting a fireside chat with Rajneet Kohli , CEO & Executive Director of Britannia Industries Limited , at the Bengaluru Retail Summit. It was an incredible opportunity to delve into the dynamic FMCG sector in India and explore the trends shaping its future. 5 Key Trends in FMCG Highlighted by Rajneet Kohli: 1. Balanced Growth: It was fascinating to learn that rural and urban growth are becoming almost equal. 2. Regional Impact: The North and West regions are pivotal contributors to this balanced development. 3. Digitalisation: New opportunities are arising from digital marketing, e-commerce, and D2C brands. 4. Premiumisation: Consumers are increasingly choosing premium products. 5. Indianisation: Embracing local flavours and preferences is a significant trend. Understanding Consumer Behaviour and Consumption Patterns: • Unified Aspirations: Both rural and urban consumers aspire to better products. • Rural Priorities: Value, reliability, and community relationships are essential. • Urban Priorities: Convenience, innovation, and personalisation drive urban consumer choices. Role of Tech in Digital Transformation: • Evolving with Time: Britannia exemplifies how companies can remain young and dynamic, continuously evolving. • Massive Reach: I was impressed by Britannia's reach, selling 20 billion packs annually. • Innovative Tech Adoption: Initiatives like QR codes for dietitian consultations and AI-enabled personalized diet plans were showcased. Evolving Brand Strategy: • Trust: Earning consumer trust daily through quality assurance in 90-odd plants. • Customer Understanding: Social listening to meet customer needs was a focal point. • Focus Areas: Premiumisation, Indianisation, and health and wellness were emphasized. The Bengaluru Retail Summit provided a fantastic platform for these insightful discussions, showcasing the transformative power of technology and innovation in retail. Thank you, Rajneet Kohli, for sharing your vision and inspiring us all. Retailers Association of India (RAI)

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Proost Beer (Grano69 Beverages), the Delhi-based craft beer startup co-founded by Tarun Bhargava and Vijay P. Sharma, has successfully raised Rs 30 crore in its ongoing Series A funding round. Co-led by Chimes Group and Srinivasan Namala, the round also saw participation from Hyderabad Angels, The Chennai Angels, and other HNIs. The company plans to use the funds to strengthen its supply chain, expand into new markets, and enhance its product portfolio. Known for its premium quality, low-bitter beers, Proost aims to capture a 5% share of the Indian beer market by 2030. The brand competes with major players like Bira 91 and Simba. #Proost #CraftBeer #SeriesAFunding #StartupGrowth #BeerInnovation #ChimesGroup #SrinivasanNamala #StartupFunding #IndianStartups #BeerIndustry #PremiumBeer #MarketExpansion #Startup77

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What better way to say that we are looking for rockstars at New Shop and that this sector is poised for extraordinary growth! And here's some key takeaways for those considering to build a career in #FMCG in India: 🌟 India has always been a consumption driven economy, where private consumption accounts for 60% of GDP. 🌟 Consumer spending to reach $6 Trillion by end of this decade, and India will be world's 3rd largest consumer market by 2030, 🌟 The phenomenon has country wide adoption, with strong distribution channels of FMCG companies, the sector accounts for 50% of rural spending and employing 3 Million + people, 🌟 1 Billion people account for 83% of purchasing power 🌟 Increase in rural demand can be attributed to migrant workers, who move to cities for work or education, become more aware of brands around them, changing their view of the world, thereby driving consumption patterns. 🌟 Some new changes in consumer patterns - functional foods and beverages fortified with minerals, vitamins, probiotics; healthy foods; vegan; organic; natural etc New Shop is India's largest #convenienceretail chain, empowering 100s of #entrepreneurs across India through our super successful #franchise model. Our #vision is to empower 10,000+ entrepreneurs by 2030; in more than 100+ cities of India, with special focus on Tier 2,3,4. If that purpose motivates you, write to us at [email protected] Let's work together to make NEW SHOP as the most loved retail brand in the world! #franchiseopportunity #cstores #hiring #startuplife #startupindia https://lnkd.in/gU9F72Wm

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Thoroughly enjoyed speaking with Anurag Goyal on his show Sip to Success. He's running a great business in packaging and interviews founders from fmcg, retail and d2c industries. In this podcast, we talk about: 1. My decade long journey in #entrepreneurship, how after 2 failed tech startups, I went #offline and I founded New Shop with Charak Almast and Mani Dev Gyawali as we saw a $40 Billion opportunity in standardising modern convenience retail in India. 2. India is an Entrepreneurship obsessed country and 83% Indians choose to become entrepreneurs as against the global average of 53%. but, 90% of them fail. We know How being a failed #entrepreneur feels like, and that's why we are on a mission to empowering and democratising business ownership in India, by having built a breakthrough #franchising model that's already empowered 100s of #franchiseowners of New Shop. 3. How New Shop's #franchise model works and how we plan to empower 10,000 successful business owners by 2030. 4. The future of franchising, estimated to become a $150B industry by 2028. 5. The future of retail industry is pegged at $2Trillion by 2032, and there will be many players in different types of #modernretail, #ecommerce, and #qcommerce solving for different consumers needs - like how it has happened in evolved consumer markets like USA, China. 6. There will be a consolidation in #traditional retailers, driven by new age consumer demands, infrastructural developments and franchise aspirations. 7. Our experience of working with #d2c brands, and how they can improve to better position for offline retail. https://lnkd.in/gXRp83XH

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#FMCG leaders - STOP TAKING INDIAN CONSUMER FOR A RIDE For years, major FMCG BRANDS HAVE CONTROLLED Indian households through convenience and clever marketing—pumping consumers with SUB-STANDARD, LOW-QUALITY, UNHEALTHY PRODUCTS under the guise of “healthy” benefits that were outright misleading. Kirana shops were silent partners. The untold rules: “STOCK LEADS TO SALES” and “HAMMER FALSE CLAIMS UNTIL CONSUMER BELIEVES them” Here’s the reality check: QUICK COMMERCE and SOCIAL MEDIA have disrupted, democratized, and transformed the FMCG landscape. Consumers are now INFORMED, EMPOWERED, and DONE with being taken for granted and misled. FMCG brands, kirana shop owners, and the government—it’s time to wake up or GET LEFT BEHIND. ## FMCG Brands: STOP BLAMING - EARN BACK CONSUMER TRUST • TRANSPARENCY IS NON-NEGOTIABLE: Consumers are FED UP with hidden ingredients and false health claims. Start being HONEST about what’s inside. Drop the sugar, additives, and processed junk—OR GET READY TO BE REPLACED by cleaner, more transparent brands. • STOP BANKING ON BLIND LOYALTY: Loyalty is DEAD. Today’s consumers want HEALTH, QUALITY, and ETHICS—not empty promises. If you can’t innovate with products that truly resonate, prepare to watch your market share slip away to brands that can. • GO DIGITAL—FAST: Quick commerce isn’t a threat; it’s a TOOL. Embrace it, or get outplayed by brands that leverage digital channels and data to stay relevant. Your consumers have moved online—WHY HAVEN’T YOU? #KiranaShop Owners: WORK FOR THE CONSUMER NOT THE BRAND • BE THE LOCAL TRUST HUB: People trust you. Stock brands that are HONEST and HEALTH-FOCUSED. Become the go-to for QUALITY, not just convenience. • PARTNER WITH HONEST BRANDS: Consumers want alternatives to cheating brands. Build relationships with ethical brands that match new consumer values. Become known for QUALITY, not just the same old products. • DIGITIZE TO COMPETE: Small steps matter. List your shop online, offer home delivery, and STAY CONNECTED with your customers. Quick commerce can’t replace your local credibility—USE IT TO YOUR ADVANTAGE. Government: PROTECT CONSUMER INTEREST • MANDATE HONEST LABELS: Enforce strict standards on health claims. STOP BRANDS FROM MISLEADING CONSUMERS. If you don’t protect them, you’ll FURTHER lose credibility. • EMPOWER KIRANA SHOPS: Support local stores with incentives for digital tools and training. KEEP THEM COMPETITIVE in an online world where big players dominate. • FOSTER LOCAL, ETHICAL BRANDS: Give small, honest brands a leg up. INCENTIVIZE SUSTAINABLE PRACTICES and help these businesses reach more consumers. ##BottomLine FMCG ecosystem is transforming because CONSUMERS ARE TRANSFORMING. Quick commerce has given consumers CHOICE, SPEED, and INFORMATION. The era of taking consumers for granted is OVER. Embrace transparency, empower kirana stores, and support honest brands. THAT’S THE FUTURE OF FMCG #RatneshJain Revant Himatsingka (Food Pharmer)

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India's retail evolution in 2024 signaled a new era of transformation, with disruptive innovations, a thriving startup ecosystem, and changing consumer expectations reshaping the industry. The future of business is here — and it's happening now. I shared my thoughts for the year ahead in my latest ETRetail article: https://lnkd.in/d4tXPc-y

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𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗔𝗺𝘂𝗹 𝗶𝘀 𝗯𝗮𝗻𝗸𝗶𝗻𝗴 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗻𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? As we mark World Milk Day today, here is a piece one of the best examples of how Asia’s largest milk brand is leveraging nostalgia in building a brand. The spotlight is back on an iconic Shyam Benegal directed ‘Manthan’ when recently GCMMF walked the red carpet at Cannes where the 4K restored version was released. Did you know Manthan is India’s first crowdfunded film where 5,00,000 farmers donated ₹2 each to bring the project to fruition 48 years ago? The jingle ‘𝘔𝘦𝘳𝘰 𝘎𝘢𝘢𝘮 𝘒𝘢𝘵𝘩𝘢 𝘗𝘢𝘳𝘦𝘺’ taken from the same movie has been refurbished several times by the brand to evoke positive emotions for brand. Amul scored perfectly every time to transport us back to memories and feelings associated with the past to create an emotional connection with its consumers. A wealth of research shows that nostalgia can result in creating more trust towards the brand and increase purchase intention. ➡️Following the reception at Cannes, the restored version of Manthan will be released in 100 theatres, across 50 cities in India on June 1 and June 2. 𝐂𝐡𝐞𝐜𝐤 𝐭𝐡𝐢𝐬 𝐨𝐮𝐭 𝐟𝐨𝐫 𝐨𝐧𝐞 𝐦𝐨𝐫𝐞 𝐭𝐢𝐦𝐞. (𝐀𝐮𝐝𝐢𝐨 𝐨𝐧 𝐩𝐥𝐞𝐚𝐬𝐞!)🔊 This is so iconic and nostalgic, that every time I come across this ad film it gives goosebumps! Happy weekend. #worldmilkday #nostalgia #nostalgiamarketing #retromarketing #amul #marketing #iconicads #bestads

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The 'real' Brand Ambassador : In India, usually in #FMCD (#consumerelectronics) & #mobile (#smartphone) industry, trained professionals are planted inside the Multi brand outlets, Modern Trade Stores, Regional Specialty Stores & Brand Shops by each brand. These trained professionals undergo rigorous training programs for the specific products / solutions marketed by the brand. The idea is that these well trained pros would entertain & resolve queries of the consumer walk-ins. They would engage, educate & deliver best-in-class experience to the prospective buyer / consumer. These trained professionals are called by various names across the industries, viz., In-Shop Promoters (ISPs), Shop Sales Executives (SSEs), In-Shop Demonstrators (ISDs) etc. In general, these individuals are either 10th / 12th pass, may be graduates, and a little bit of them are post graduates; and from a bit lower strata of the society. I don't mean to tag them or anyone here in any which ways, but just want to let you know who they really are. In other industries like #Paints, #Buildingmaterials, #Mobility, #Infra, #Automobiles etc., the product / solutions training is provided to the painters, plumbers & plumbing contractors, Tire technicians, Fabricators, Electricians, Shop Floor Professionals, and so on & so forth. This community of people is like a soldier standing on the border of the country. They are the first & the last consumer / customer facing 'humans' between the 'brand' and the 'prospective buyer'. Hence, I feel this community (ISPs, SSEs, ISDs, Painters, Plumbers, Tire Technicians, Fabricators, Electricians etc....etc....) are the 'REAL' Brand Ambassadors in their respective industries for their respective brands. We need to take care of them & the frontline sales team, the way we treat the 'signed' #BrandAmbassadors who are either Bollywood actors, Cricket players and / or big known celebrities. The 'REAL' Brand Ambassadors deserve the same, if not more; attention, respect & focus; as that given to the 'signed' Brand Ambassadors. Agree ?!! Thoughts please.......... #sales #marketing #brand #business #categorymanagement #productplanning #recruitment #search #selection #staffing #humanresources #consultant #team #culture #jobs #jobsearch #OpenToWork #India #recruitmentprofessionals #headhunter

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A master class in cooperative philosophy and collective well being through missionary professionalism.

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Amstel Grande: UBL Launches Premium Beer in India United Breweries Limited (UBL) announced the launch of its iconic premium beer brand, Amstel Grande, in India. The launch event in Mumbai immersed attendees in an Amsterdam-themed experience. UBL brings a new era of premium beers to India, backed by 150 years of brewing excellence. Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. Amstel Grande’s slow brewing and extended maturation process fully develop its rich, smooth taste. The finest barley, unique Dutch yeast, and carefully selected hops craft each sip, showcasing the brand's unwavering commitment to quality. Since 1870, Amstel has embodied the art of brewing, starting with two friends' dream of a better beer in Amsterdam. Now, as one of Heineken’s iconic brands enjoyed in over 100 countries, Amstel brings its rich heritage to India with Amstel Grande. Amstel showcases its commitment to quality with this premium brew, embracing the philosophy of ‘Brewed for Bonding’ to create moments of connection and celebration among friends. Amstel Grande arrives in India after a carefully curated journey, crafted specifically to match Indian tastes. With no added sugar, Amstel Grande underwent extensive global and local testing. It achieved top scores in blind tastings, setting a new standard in premium beer. Available in 330 ml, 500 ml, and 650 ml, it caters to diverse preferences, making it a top choice for beer lovers. United Breweries views Amstel Grande as a flagship initiative in the premium beer segment for the coming years. Developed in India, Amstel Grande meets the demand for premium strong beer with global appeal and quality. The packaging, inspired by Amsterdam, features illustrations of Dutch architecture and scenic canals, capturing its charm in every bottle. Designed for young, premium beer enthusiasts, it blends global inspiration with local craftsmanship. Amstel Grande is now available in Maharashtra, with plans for expansion to other states in the near future. UBL has priced Amstel Grande competitively at INR 160 for a 330ml bottle, INR 195 for a 500ml can, and INR 250 for a 650ml bottle. Leading outlets across Maharashtra now offer it. About United Breweries Limited Bengaluru-headquartered United Breweries Limited, part of the HEINEKEN Company, is the largest beer manufacturer in India. The company produces and markets packaged drinking water and soda, internationally recognized beer, and non-alcoholic beverages. UBL’s diverse portfolio includes popular brands such as Kingfisher Strong, Premium, Ultra, Ultra Max, Ultra Witbier, and Storm. Additionally, it features Queenfisher Premium, Heineken®️ Original, Heineken®️ Silver, Heineken®️ 0.0, and Amstel. Moreover, UBL offers Kingfisher Premium Water and Soda, further expanding its range of products.

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How can FMCG stores benefit from partnerships like BeSure Sainik Canteen? Partnerships like with BeSure Sainik Canteen can significantly benefit FMCG stores by expanding product reach across India, leveraging a network of 900+ stores operated by retired force personnel. This collaboration enhances brand visibility, fosters national distribution, and supports the retired force community.

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