Jagruti Kirloskar

*Navigating the Evolving World of PR* I recently spoke to ADGULLY and discussed how the Public Relations landscape has transformed. In the last few years, the importance of reputation management has undergone a sea change. More brands and clients, especially from the leadership teams, are viewing Public Relations from a close range. We have a relatively new and young audience that we need to face in the coming years so there are bigger challenges for brands and PR practitioners, who have to be more agile and proactive in their thinking to draw up business solutions for clients. My Journey at NIIT Limited so far... At NIIT, we've embraced a digital-first strategy, prioritizing seamless user experiences and personalized content to engage both individual learners and corporate clients. Staying ahead in this dynamic industry requires agility and constant innovation, and that's what excites me the most about my role. Crucial to this journey has been positioning NIIT as a thought leader and leveraging omnichannel, data-driven strategies to ensure consistent messaging. Crisis management, honed through experience, is also a vital part of our approach, focusing on preparedness and swift, transparent communication. I encourage you to read more about my thoughts and experiences on understanding how brands can remain relevant in today’s fast-paced world, here: https://lnkd.in/gPt9KSMt #PublicRelations #PRLeadership #CrisisManagement #DigitalStrategy #ThoughtLeadership #BrandPositioning #CorporateCommunications #OmnichannelMarketing #DataDrivenPR #BrandVisibility #NIIT #InnovationInPR #PRTrends

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Unveiling Growth Strategies for Small to Medium Agencies with Arun Sudhaman, Editor PRovoke Media Join us for an insightful conversation on The India PR Show's third episode, where Arun Sudhaman, an industry expert, shares invaluable insights into agency growth trends. Discover key questions answered, such as defining mid-size to small-size agencies, identifying niches for differentiation, and navigating global best practices. In this episode, Arun Sudhaman delves into the nuances of agency growth, providing actionable tips and real-world examples for aspiring agencies. From understanding industry benchmarks to implementing strategic differentiation, this episode is a goldmine for agencies aiming to scale their operations effectively. Don't miss out on this must-watch episode for PR professionals, agency owners and communicators eager to elevate their agency's growth trajectory. Subscribe to The India PR Show for more interviews and expert insights into the world of public relations. Watch the podcast here https://lnkd.in/gawbyQMM listen here on Spotify - https://lnkd.in/g8VtsvVV Google Podcast- https://lnkd.in/ggR_rTzM Tune in monthly across YouTube, podcast platforms, and social media channels to gain invaluable insights and join the conversation. Follow us on IG: TheIndiaPRShow LinkedIn: The India PR Show The India PR Show is brought to you by Bala Kumaran and me. Please watch, listen, and share. Let us also know what you think and who would you want to see on the show next. Produced by BrandStory Productions Ebony & Ivory PR #publicrelations #marketing #journalism #india #podcast #theindiaprshow #tiprs #communications #theindiastory #entrepreneur #digitalmarketing #pr

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Start of a weekly SATURDAY Digest: #PRforPR Measurement & Data Analytics are the elixir/ram baan for: 1. PR Industry's speedy growth 2. Making Corporate Communications more influential within an organization 3. Closing the gap with the boardroom. However, despite measurement and its discussion being around for more than two decades, its understanding and application are yet to hit the bulls eye! Starting today, BRAND BALANCE will bring to you quick weekly (every Saturday) nuggets of information that will try to help you review and reshape your visualization of PR Measurement & #DataAnalytics. Titled PRforPR, this weekly digest will attempt to build the framework of PR Measurement so that #CEO #CMO #CFO desks start viewing #PR #corporatecommunications not as a cost but a #revenue centre! Below is the first one! It will be great to hear your suggestions on topics, areas, challenges that can be included in this weekly Saturday digest. CommsAdda ET BrandEquity AMEC Measurement and Evaluation International Communications Consultancy Organisation IPRA International Public Relations Association Institute for Public Relations PRCAI Prasad Sangameshwaran Mou Chakravorty Lloyd Mathias Irvinder Kaur Shubham Mukherjee Sujit Patil, ABC Mrinall Dey (He/Him) Bhaskar Majumdar Jyotsna Dash Nanda Saman Khan (She/Her) Aruna Balkrishna Partha Ghosh Shipra Singh Preeti Binoy Anup Sharma Ganapathy Viswanathan Ajay Kakar Tarunjeet Rattan ATUL RAJA Nandini Chatterjee Karishma Shah Usha Iyer, PhD Sarita Bahl Paarul Chand Anubhuti Yadav Bijoya A Ghosh Sudeep Bhalla Gaurav Kapoor Michelle DSouza Sanjeev Handa Gayathri Sharma Satrajit Sen

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PR can redefine ROI in Brand Communication through measurable metrics, it will compel the conventional Advertising framework to rethink its approach. ... PR, HAS POTENTIAL FOR DELIVERING LONG TERM VALUE. https://lnkd.in/gg6eEzzk

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This article has saved the strength of PR and genuine media organisations credibility. #publicrelations #digitalpr #onlinemedia https://lnkd.in/dd_ABGzz

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🌍 India’s Influence is Growing Like Never Before — and so should your brand’s presence in the digital world! 📈 At PR Professionals, we believe that just like #India is rising on the global diplomatic stage, your #brand can also dominate its industry through the power of strategic communication. 🚀 From crisis management to thought leadership, we specialize in amplifying your brand’s story and delivering high-impact PR and social media strategies tailored to your needs. We’ve successfully delivered for the best of brands such as UNICEF, DLF Limited, Jindal Stainless, Delhi Metro Rail Corporation (DMRC), National Capital Region Transport Corporation (NCRTC) IDFC FIRST Bank, Ministry of Power, IITs, IIMs, Manipal, Artemis, and now, we’re ready to take your brand to the next level! Just like India's diplomatic rise being acknowledged globally, it's time for your brand to make waves in the market! 🌟 Let’s harness this momentum and -- Grow your digital footprint 📲 Enhance brand visibility 🌐 Navigate crisis situations with confidence ⚠️ Get in touch ([email protected]) with us today to unlock your brand’s full potential. #PR #SocialMedia #BrandVisibility #DigitalGrowth #StrategicCommunication #CrisisManagement #Leadership #Marketing #BrandInfluence #publicrelations #mediamanagement #communication #branding

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The PR Industry is getting ready to disrupt the Advertising Industry. My article in ET BrandEquity. The PR Industry is on the brink of a transformative leap! The industry is gradually adopting scientific ERPs (Efforts, Resources, and Processes) along with robust measurement & data analytics. The PR & Corporate Communications machinery is fortifying and taking full control of the PR INPUT-OUTUT-OUTCOME blocks of the communication cycle. If implemented well, this domino effect across corporates will eventually lead to significant disruption in the advertising industry. Brand owners will be forced to review their budget allocations across AD and PR baskets! Thank you, Prasad Sangameshwaran Sujit Patil, ABC Amith Prabhu Anup Sharma Bhaskar Majumdar Mrinall Dey (He/Him) Jyotsna Dash Nanda Bhavya Suri Tarunjeet Rattan Mou Chakravorty Shubham Mukherjee Irvinder Kaur Preeti Binoy Sapna Bhawnani Sreekant Khandekar Paarul Chand Anubhuti Yadav Sudeep Bhalla Prajjal Saha Hemant Gaule Madhu Chhibber Nandini Chatterjee Kavita Lakhani Asia-Pacific Association of Communication Directors AMEC Measurement and Evaluation International Communications Consultancy Organisation IPRA International Public Relations Association Institute for Public Relations PRCAI PRPOI Public Relations Student Society of America (PRSSA) Indian Institute of Mass Communication, Delhi School of COmmunications & REputation Symbiosis Institute Of Media And Communication, Pune CommsAdda PRovoke Media #pr #advertising #brandmanagement #branderps #ROO #ROI #disruption #ceo #cmo #corporatecommunications #marcomm #dataanalytics #efforts #resources #processes #growth #brandreputation #measurement https://shorturl.at/Qggpk

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#NationalPRDay 'Beyond Press Releases: Unraveling the New PR Paradigm' Thanks The PR Post | ADGULLY | Bijoya A Ghosh In the fast-paced world of information, the way we build and manage reputations has undergone a dramatic shift. Public relations (PR) is no longer confined to press releases and media briefings. Over the past decade, the PR landscape has transformed into a dynamic ecosystem, embracing digital tools, social media engagement, and a focus on transparency. Today, on national PR Day, Adgully delves into this evolution, exploring the key factors that have propelled PR to the forefront of navigating the ever-growing stream of information and shaping public perception in a digital age. Jyotsna Dash Nanda | Mrinall Dey (He/Him) | Bhavya Sharma | CommsAdda | Chetan Mahajan https://lnkd.in/gg-R9TZY

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There is Marketing and then there is #B2BMarketing! While the aim is always to connect and engage, B2B marketing requires a unique blend of strategy, precision, and insight. That’s why while choosing an elective for my #CMOProgram I opted for the B2B Marketing Certification from Columbia Business School. In the world of B2C marketing, the goal is often to cast a wide net, appealing to the masses with emotional resonance. However, B2B marketing is a different beast altogether. It’s about diving deeper, targeting a specialized audience with intricate decision-making processes. It requires understanding the complexities of your client's business, anticipating their needs, and delivering tailored solutions that drive real value. Here are a few key insights I’ve gathered on what sets B2B marketing apart and why mastering it is crucial: Targeted Approach: B2B marketing demands a laser-focused strategy. It’s about reaching key decision-makers and influencers with content that addresses their specific challenges and goals. Relationship Building: Unlike B2C, where transactions can be quick, B2B relationships are nurtured over time. Learning to build trust and establish long-term partnerships is essential. Data-Driven Strategies: Every move in B2B marketing is backed by data. Understanding market trends, analyzing customer behaviour, and making informed decisions are fundamental to success. Complex Sales Cycles: B2B sales processes are often lengthy and multifaceted, requiring a strategic approach to guide prospects through various stages of the buyer’s journey. A heartfelt thank you to Columbia Business School and the incredible instructors and peers who made this journey unforgettable! #CBSCMO #CBS #ColumbiaBusinessSchool #BusinessMarketing #MarketingStrategy #CMOProgram 

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🌟 Exciting news! 🌟 We're thrilled to announce that Mr Deepak Verma, COO of ImagesBazaar, has been featured in ADGULLY's exclusive report on "Optimizing ROI in CTV Advertising"! 🚀 This insightful article delves into the growth of CTV, data-driven strategies, and audience engagement, offering valuable takeaways for marketers and advertisers. Kudos to journalist Ms Abha Garyil Peer! 🙌 Read the full story here: https://lnkd.in/g5ixw6Rp #CTVAdvertising #ROIOptimization #MarketingInsights #PRNews #ImagesBazaar

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The Significance of Decision Making in PR and Business Development In the fast-paced business world, good decisions lie at the foundation of every success. From business development to public relations, wise choices set industry leaders apart. Business Development: The Growth Path In business development, decision-making is crucial for opportunity discovery and risk management. Strategic decisions on market entry, partnerships, and product design chart the way for a company. Good timing for entering an emerging market, for instance, can provide a very competitive advantage. Bad decisions, on the other hand, for example, those about misjudging demand, can inflict expensive setbacks. PR Industry: Crafting the Right Message Decisions taken within PR for messaging, media engagement, and crisis management are critical. Let's take a scenario where a brand is undergoing a reputational crisis due to product recall. A quick and engaging response from the PR team through the media can settle matters and restore loyalty and trust in your brand. On the contrary, if the reaction comes late or is not satisfying enough, the brand's position is put at stake. Integrating Data and Intuition Effective decision-making is achieved by a blend of insight arising from data and intuitive judgment. In business development, one uses market research and analytics to identify the trends and opportunities presented. Thus, PR is also thriving with the understanding of public sentiment and media dynamics in its message. Empowering Teams for Better Decisions When empowered with the right tools and information, teams can build a culture of informed decision-making. In business development, the need is to have access to market data and analytics; in PR, to have training and skills in media relations and crisis management. Ultimately, the business development and PR skill that leads to growth, resilience, and long-term success is the development of timely informed decision-making abilities. #BusinessDevelopment #DecisionMaking #PublicRelations #PRStrategy #Leadership #PRProfessionals #PRP

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Crisis Management can be a nightmare for PR professionals especially in this AI driven world. Here’s my take on how you can tackle blows & comeup with counterpunches! Thanks Mediabrief.com for featuring my views. #crisismanagement #digitalworld #pr #prtools #effectivecommunication #crisiscommunication #prprofessionals #clientmanagement

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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"Public Relations is no more about media presence or market visibility. PR now is about engagement. WHAT and HOW you engage with is what makes the difference in impact and influence." - Devesh Purohit #pr #publicrelations #reputationmanagement #imagemanagement #engagement #influence #impact #corporatecommunications #internalcommunication

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So powerful. Hats off to copy person.

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Having worked in Public Relations (PR) for years, I still get frustrated when people ask, "Isse kya hi hoga?" or "What difference does PR really make?" Well, here’s my take. PR is so much more than media coverage and press releases. At its core, it’s about building trust, shaping perceptions, and fostering genuine connections between a brand and its audiences. Today’s consumers are more discerning than ever—they value transparency, authenticity, and brands that stand for something meaningful. This is where PR steps in—not just to update, but to truly connect. Effective PR starts with understanding audiences—what they care about, how they feel, and what they expect. It’s about telling stories that resonate, crafting a brand narrative that speaks to people on an emotional level. Through thoughtful strategies—whether on digital platforms, at events, through influencers, or during a crisis—PR shapes brand perception and builds credibility. When PR succeeds, it doesn’t just create awareness/ buzz; it turns audiences into advocates. PR is the heartbeat of meaningful engagement, bringing brands closer to the people they serve. Every story, every relationship nurtured, is a step towards real, long-term impact. #FridayFacts #ImpactofPR #PersonalViews #AgreeorDisagree

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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From cracking codes of yesteryear PR practices to reimagining communication in the era of outsourced intelligence , my power puff panel , distinguished practitioners and industry leaders - Paarul Chand Rahul Mishra Vineet Handa got together to discuss what goes in the making of Public Relations , building brand narratives and 'saving the day' for businesses , when crisis hits home ! From first jobs, rough starts, undefined definitions to blurring lines between comms, innovation, marketing and lot more … Here is a treat of an episode for the industry that still faces a perceptional undervalue and yet expected to over deliver ! Click here for your share of winter wisdom and some kracker-jacks, this holiday season - https://lnkd.in/gb-phPAD #publicrelations #industrytalks #podcast #experts Lateral Sutraa PRmoment India 🇮🇳 Kaizzen Burson

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'In the week that NCA sells to Ogilvy, it's clear that agencies need to invest in their own brands to attract clients and talent'. A handful of newly launched agency brands from India have mastered this art. Good wishes to all of them. But cannot help detect an element of 'gaming the system' in garnering visibility. A certain kind of work that attracts global jury attention, the awards which follow and so on. Of course, work that makes business sense and help build brands happen too. #advertising https://lnkd.in/gQtMStAM

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