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You don’t need a massive team to boost efficiency! AI agents can serve as a first-line resource, helping teams navigate documentation, processes, and repositories with ease. In this short clip from Pharma Talks, Joseph Falcone shares why he prefers calling AI augmented intelligence — a partner that helps us work smarter, not harder. 🎧 Want more expert insights? Watch the full conversation with Joseph Falcone & Nataliya Andreychuk now: https://lnkd.in/dzvTY4Pp Pharma Talks: Content Production Efficiency – How to Monitor & Improve

Pharma companies are eager to invest in IVA development, but adoption among sales reps remains a challenge. A recent study shows that 62% of sales reps still rely on printed materials for promotions — a costly practice that can also expose the company to compliance risks. So, how can we integrate IVAs into sales reps' daily routines more effectively?

The Power of Patient Feedback in Healthcare Marketing In 2025, patient reviews and testimonials are more than just nice-to-haves — they’re essential to your marketing strategy. With 74% of people saying online reviews play a key role in choosing a provider (Kyruus Health), patient feedback has real power. Think about it: We rely on reviews for everything, from restaurants to products. So, why should healthcare be any different? 84% of consumers won’t consider a provider with less than four stars. Positive reviews not only build trust but also increase visibility, helping new patients find you more easily. The bottom line? When healthcare organizations prioritize review management, everyone wins. Providers get valuable insights to improve care, and patients feel heard and valued. It’s a powerful way to build loyalty, trust, and long-term connections that traditional marketing just can’t replicate.

🎙️New Episode of Pharma Talks – Now Live What does it take to create high-quality pharma content at scale — without sacrificing speed or accuracy? In this episode of Pharma Talks, Nataliya Andreychuk sits down with Joseph Falcone to explore the strategies behind streamlining content production, tracking performance, and leveraging AI to optimize workflows. Here’s what you’ll learn: ✅ How to build and monitor a Center of Excellence (CoE) in pharma organizations ✅ The impact of AI and automation on modern content workflows ✅ Key content performance KPIs to track and improve efficiency ✅ Practical steps to scale content production while maintaining compliance and quality If you’re ready to transform your content strategy and stay ahead in the digital pharma space, this episode is a must-listen. 🔗 Listen now: https://lnkd.in/dUTTnEgN

64% of U.S. customers say great CX influences them more than advertising (PwC). Yet, a single negative interaction can drive 17% of consumers away for good. To manage CX effectively, businesses need to measure it. This article by Nataliya Andreychuk explores five key metrics — CSAT, NPS, Churn Rate, CLV, and Social Media Engagement—that help brands refine their strategy and improve customer retention. 📖 Read the full article on Martech.zone: https://lnkd.in/d2_smVKZ

AI is no longer just a concept in life sciences — it’s a driving force behind groundbreaking innovations. From accelerating drug discovery to improving diagnostics and patient care, AI-powered solutions are transforming the pharmaceutical and healthcare industries. Leading companies are already leveraging AI to push the boundaries of what’s possible. Here are some of the most impactful use cases shaping the future of life sciences today.

Managing digital content at scale is no easy task — but AI auto-tagging is changing the game. By automatically assigning descriptive labels to images, videos, text, and other assets, AI makes content easier to search, organize, and utilize. AI tagging isn’t just about automation. With eWizard, AI-powered tagging becomes even more efficient, helping you manage digital assets effortlessly and optimize content for better engagement.

AI isn’t just speeding up content — it’s making teams more ambitious and autonomous. Legal guidance is evolving, but the vision is clear: pulling approved materials, generating text and images, designing, translating, customizing, and coding — all at once, at incredible speed. The future of content is here. Catch the full conversation on Pharma Talks: https://lnkd.in/dTfmwVJK

AI is transforming the life sciences industry, with companies increasingly integrating it into various areas of research, patient care, and drug development. While not every AI-driven innovation will stand the test of time, experimentation is key. The real value lies in continuously refining AI applications to enhance outcomes in life sciences.

Despite the growing influence of AI across industries, its adoption in pharmaceutical marketing remains limited. According to Statista, only 2% of pharma and healthcare companies have integrated AI into their sales and marketing strategies. Several factors contribute to this slow adoption, including regulatory challenges, resistance to change, a shortage of skilled professionals, and data integration issues. However, one key obstacle is often a limited understanding of AI’s capabilities in marketing. To bridge this gap, it is essential to explore the specific areas where AI can drive measurable impact and improve efficiency.