indē wild

I can’t believe I can finally, officially, say this...indē wild just secured $5M in funding. Someone. Pinch. Me. Three years ago, we started indē wild on a Zoom call with one vision: to build a global Indian beauty brand that felt just as at home in Mumbai as it did in New York or London. And today? We’ve just closed a $5M seed extension round led by Unilever Ventures, with SoGal Ventures and True. to fuel our biggest milestone yet- expanding our SEPHORA partnership and launching in the US next year. I still remember the early conversations with investors who told us we were “too niche” or “too small.” But we knew that the world was ready for a beauty brand that didn’t dilute its identity to go global- one that made Ayurveda aspirational, backed by science, and deeply rooted in culture. And thanks to the incredible support from all of you, we proved them wrong. In just 18 months, we’ve seen explosive 400% growth in India, and it’s all because of you. Our Champi Hair Oil became the #1 bestseller on Nykaa, our products and campaigns went viral, and somehow, we’re now selling more than one unit every single minute. (Still wrapping my head around that one!) Building this brand has been anything but easy. I’ve taken investor calls while rocking Dua to sleep, juggled long-haul flights with product formulations, and poured everything I had into making this dream a reality. And now, to have some of the world’s biggest names in beauty believe in this vision? It’s surreal. This funding is more than just a financial milestone...it’s a vote of confidence in what we’re building. And more importantly, in who we’re building it for. To our investors who believed in us early, our community who has shaped every product we’ve made, and our team who has poured their hearts into this brand: Thank you. This is just the beginning. The world is ready for India. And we’re just getting started.

So many of our best ideas at indē wild have come from one place… you. The more time I spend on LinkedIn, the more I see just how insightful this community is. Your beauty trend breakdowns, sharp takes on our brand strategy, and deep dives into what’s working (and what’s not) have been so fun to read. And it got me thinking… Shouldn’t the people driving these conversations have a seat at the table, too? 🤔 We’re hosting our next indē wild focus group soon, and this time, I want to open up a few spots for our LinkedIn community. I’ve seen your ideas online and I want to see if we can work together to make it happen! There are a few names I’ve already asked the team to reach out to, but I want to make sure everyone has a chance. So, if: ✅ You’re passionate about beauty, branding, or the business of both ✅ You want to help shape the future of indē wild ✅ You have thoughts on what’s missing in the industry (and how to fix it) ✅ You’re in Mumbai and available on the 12th of March! Drop a “Focus Group” in the comments, and we’ll reach out with more details! And if you know someone who belongs in this room, tag them below. ✨ The best aren’t built in boardrooms, they’re built by the people who use, love, and challenge them to be better…so let’s get building :)

The indē wild x Ishaan Khatter campaign reminded me of this picture💁♀️ P.s. Me in 2017; look at those braids! :") That's when my mom used to oil my hair during our "champi" sessions that happened twice every week. So now, the reason why I'd buy "just another hair oil" isn't because of its ingredients or how healthy it'll make my hair or because the bottle is so cute but because it'll remind me of those heartfelt banters that I had every time I sat with my mom. It will remind me of her dedication and care. When a brand can tap into their customer's life experiences, you know they're not trying to impose their products and just get you to buy them. It matters to them how their customer will feel when using the product. I am so proud that a homegrown brand was able to bring back an entire self-care ritual and make it relevant for its young Gen Z audiences all over again. (I'm sure my mother will be proud too lol) They not only collaborated with a relevant celebrity but also said no to just selling hair oil in a pretty bottle. I felt like it wasn't being talked about enough, and I wanted my friends in NYC to know about Inde Wild and Diipa Khosla💖 Can’t wait to see what the brand has in store for 2025.

Back in 2018, I was a small fish in a big sea, attending my first-ever sailboat party in Bermuda, hosted by REVOLVE. I’ll never forget that feeling—being surrounded by so many inspiring people, just grateful to even be there. A special shout-out to Raissa Gerona for that unforgettable experience. Fast forward to 2025, and my brand, indē wild was the one hosting a yacht party to launch our Dewy Lip Tints in the Bay of Bombay. Talk about a full-circle, pinch-me moment! ✨ When we launched Glazed Jalebi and Wedding Rose, we knew the launch had to reflect the feeling: indulgent, celebratory, and effortlessly cool. What better way to capture that than by curating a one-of-a-kind event—a sunset sailboat pop-up bringing together some of the most creative and inspiring people I know? 
 We wanted to create something no one else had—a truly unique experience. This wasn’t just a party; it was an unforgettable moment, designed to build stronger connections and leave a lasting impression. Getting people out of their usual spaces and into a totally new curated environment was key to creating something meaningful. And, here’s how we made it happen: ✨ Curate the vibe, not just the guest list: This wasn’t about influencers; it was about genuinely inspiring people who share our values. Everyone on that boat wasn’t just a guest—they were part of the story.
 ✨ Take them somewhere memorable: Hosting a soirée on a boat created a sense of exclusivity and adventure, breaking the mold of traditional launches. It’s not just about the setting—it’s about making connections in a setting that inspires.
 ✨ Create memories, not just content: The sea at sunset, waves and laughter—it was more than a launch; it was an experience. Personal, intimate, and unforgettable. This journey reminds me that marketing isn’t just about campaigns—it’s about connection. It’s about creating spaces where people feel seen, celebrated, and a little glamorous. As I looked around the boat, seeing everyone glowing in the golden hour (thanks to a little DLT magic 😉 ), I felt overwhelmed with gratitude—for this brand, this community, and this moment. To anyone who’s ever felt like a small fish in a big sea: keep swimming. You never know where the tide might take you 💖 What do you think makes an event truly unforgettable? Let’s learn from each other 👇 #DewyLipTints #CommunityOverCampaigns #indēwild 

🚀 Evolution of a Fan-Favorite: The Next Chapter of the Dewy Lip Treatment 💋 As part of Indē Wild’s NPD team, I’m excited to unveil the new iteration of our beloved Dewy Lip Treatment—now with a sheer, universally flattering tint! 🌿💧 Building on the success of the original formula, we faced key challenges: 1) Formula Integrity:Retaining the deeply hydrating, barrier-repairing benefits of the original while adding a touch of color. 2) The Right Shade: After testing 12 options, we created two perfect shades that work across all skin tones. 3) Cultural Heritage & Ayurvedic Integrity: We maintained the rich Ayurvedic roots by keeping our nourishing blend of traditional ingredients intact—ensuring the product remains true to its heritage while introducing a new layer of functionality. 4) Speed to Market: Bringing this new version to life quickly, without sacrificing quality. The role of NPD was crucial in understanding both the existing formula’s essence and the market’s evolving needs. By balancing product purity with consumer desires for innovation, we ensured that we didn’t just meet expectations—we elevated them. The result? A tinted version of our Dewy Lip Treatment that combines Ayurvedic nourishment with a fun, festive twist. I’m so proud of our team’s hard work and can’t wait to hear how our community reacts! 💖🌸 indē wild

Marketing Spotlight: indē wild's Approach to Brand Building 🌿📊 I've recently been intrigued by the marketing strategies of IndeWild, a beauty brand, led by founder Diipa Khosla, that's been gaining attention in the industry. Their approach offers some interesting insights into modern brand building and marketing techniques. Key Observations: 🎨 Visual Branding: IndeWild's visual identity is striking and consistent across platforms. Their use of color, imagery, and design elements creates a cohesive brand experience that's instantly recognizable. 📱 Digital-First Strategy: The brand has a strong focus on digital channels, particularly social media. • 72% of Millennials and Gen Z follow brands on social media, with 60% making purchases through these platforms. (Source: Sprout Social, 2023) 🌱 Product Focus: IndeWild appears to emphasize natural ingredients in their product line. The global natural cosmetics market is projected to reach $54.5 billion by 2027, growing at a CAGR of 5.0%. (Source: Grand View Research, 2022) 👥 Community Engagement: From what I've observed, the brand actively engages with its audience on social platforms, fostering a sense of community around their products and ethos. 🎯 Targeted Marketing: Their marketing seems well-tailored to a specific demographic, likely millennials and Gen Z consumers interested in beauty and wellness. 80% of consumers are more likely to make a purchase when brands offer personalized experiences. 📣 Influencer Partnerships: IndeWild seems to collaborate with influencers and content creators, leveraging social proof to expand their reach and credibility. 📚 Educational Content: The brand appears to share educational content about their products and ingredients, adding value for their customers beyond just product offerings. These strategies highlight some key trends in modern marketing: - The importance of a strong, consistent visual identity - The power of digital-first, community-focused approaches - The value of aligning with consumer values (e.g., natural products) - The effectiveness of influencer partnerships and educational content in building brand trust I'm curious to hear your thoughts. Have you noticed other interesting strategies from emerging beauty brands? How do you see these approaches translating to other industries? Let's discuss in the comments! Sharing insights helps us all stay at the forefront of marketing trends. #BrandStrategy #DigitalMarketing #BeautyIndustry #MarketingTrends #BrandBuilding

When we started planning the first indē wild campaign of 2025, I had this thought: "How do we take Nani’s Sunday ritual and make it the hottest ritual of the year?" The answer? Ishaan Khatter, obviously. 🔥 Champi has always been this beautiful mix of care and connection—but somehow, it became labeled as "old-school" self-care. I knew we had to change that. We wanted people to see it differently: fun, universal, genderless, and ready for their global big moment. And wow—did it work. Ishaan came in as our first-ever male campaign star and absolutely broke the internet. (Even Diet Sabya had something to say—and who can blame them?) Creating a cultural moment doesn’t happen by accident—it takes intention. Here’s what worked for us: 1⃣ The best moments tap into something people already know. Champi wasn’t a trend we pulled out of thin air—it’s part of who we are. But we gave it a glow-up that made people say, “Wait, this feels fresh.” 2⃣ Self-care is for everyone. Choosing Ishaan was a statement: he perfectly embodies indē wild’s core value that self-care belongs to girls, guys, gays, theys and YOU. 3⃣ Own the camp. We leaned into the female gaze—making self-care sensual, empowering, and unapologetically fun. And let’s be real: how bad can a thirst trap be when the product keeps your hair that hydrated? 4⃣ Conversations over content: When people start tagging their friends, sharing memes—you’re not just launching a product, you’re building a moment that people want to be part of. 💡 The fact is, the most powerful campaigns don’t just sell products—they create memories, conversations, and moments that stick. They make people feel seen and invite them in. That’s how you go beyond trends and build movements. I’m so proud of how this campaign turned out—not just because of the numbers (though those were pretty incredible too 😉) but because it signifies a pivotal moment in the beauty industry, directly challenging established gender norms and embracing a more inclusive and nuanced approach to self-care. To my fellow marketers and brand builders—what did you think of the campaign? What would you have done differently? Let’s talk in the comments.👇 #CulturalMarketing #ChampiGlow #BeautyForAll #indēwild

We went up against the biggest names in the country— and won. The Champi Hair Oil was more than just a product for us. It was a way to take something deeply personal—those Sunday champi rituals that connected generations in my family—and share it with the world. Today, seeing it become the #1 bestseller on Nykaa, with millions of bottles sold and lives touched, is a humbling reminder of the beauty industry’s shift: towards inclusivity, authenticity, and cultural celebration. It’s not just a hair oil. It’s an indē wild love letter to our heritage, reimagined with modern science, and this is just the beginning. From being the first Ayurvedistry™️ brand in SEPHORA UK to making Indian beauty a global conversation, we’re here to show that tradition and innovation don’t just coexist—they thrive together. To everyone who’s been part of this journey—thank you for believing in the power of a brown girl with a mission. What’s next? You’ll just have to wait and see 😉 What’s a gap in the beauty space you see? Let’s fix it together!

#OnMyRadar - Is Diipa Khosla's brand indē wild becoming a playbook for beauty brands who wish to celebrate Indian roots? If you think Hailey Bieber's Rhode is doing great marketing campaigns, I'd like you to check out indē wild, created and founded by influencer turned entrepreneur Diipa Khosla. To speak the internet language - 'inde wild products have beauty girlies in a chokehold'. Their well formulated effective products along with beauty campaigns that feature real skin and present them in the dreamiest possible way - this combination of science and authenticity has led to Inde Wild winning the internet beauty game without a doubt. ✅ The right messaging and excitement around Ayurvedic rituals ✅ The powerful personal brand of Diipa AND her mother who is an Ayurvedic doctor ✅ The celebration of community and culture of India ✅ The fun of pop ups, limited edition goodies, press tours, PR kits AND trending social media game (Diipa's years of growth on social media really shows in the quality of work they push at such fast pace) ✅ The offline tours, integrations with spas and placement in SEPHORA Tira and more They have successfully made the very Indian ritual of Champi (hair oiling) cool among the new gen again. In the time when the beauty market is so saturated, it takes efforts to stand out and create a cult following of your own. Diipa's powerful personal brand helps but there is A LOT to learn from how they position themselves. Efficacy, Authenticity and Storytelling - the three pillars for beauty brands to work on 🚀