In a world where customers are inundated with countless messages every day, standing out isn’t just about being seen—it’s about being remembered. 📌 Many brands struggle to craft communication that truly connects with their target audience. One of the biggest challenges today is Relevance. Is your brand message adapting to the evolving mindset, beliefs, needs, and micro-expectations of your customers? Another issue is Clarity. Are your communications straightforward and benefit-driven, or, are they overloaded with multi-info that fail to deliver clarity to register ? Poorly or overly designed brand communication can result in missed opportunities, reduced customer engagement, and, ultimately, a weakened brand presence. It is critical to assess: • Is a brand story compelling enough to influence belief / perception? ✒️ • Are you striking the right balance between info and influence? ⚖️ The answers to these questions directly impress upon your audience to set the brand expectation, value and engagement . It is never late to ruminate and re-align your brand communication strategy to ensure it’s not just a message, but a meaningful conversation. Take the 1st step, ... what do you think are the prudent parameters to assess? Score your brand/s! 🌱
Green Bark Consulting
Business Consulting and Services
Cutting-edge solutions in Business Excellence, Marketing, Strategy, Training and Data Analytics.
About us
Specialists in Strategy, Marketing, Branding, Training, Business Excellence and Data Analytics. Our team of experts have combined experience of more than 60 years in the Pharma, Technology and Advertising industry.
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www.greenbarkconsulting.com
External link for Green Bark Consulting
- Industry
- Business Consulting and Services
- Company size
- 2-10 employees
- Headquarters
- Mumbai
- Type
- Privately Held
- Founded
- 2019
Locations
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Mumbai, IN
Employees at Green Bark Consulting
Updates
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Green Bark Consulting reposted this
Please join us in welcoming our esteemed speaker, Mr. Amitabha Gangopadhyay, Founder Director, Green Bark Consulting to the Boardroom Meet at: 🌟 Truesales AI Presents: Vision 2025 - The Future of Pharma Sales 🌟 📅 Date: January 17 📍 Venue: Hotel The Leela, Mumbai An exclusive Boardroom Meet, organized in collaboration with BlueTech Media, as we pave the way for the future of pharmaceutical sales. *By Invitation Only #Vision2025 #PharmaSales #TRUESALESAI #BlueTechMedia #Leadership Tushar Dhawan
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One of the most frequent issues that all business unit heads face is an unenthusiastic response from the sales force to a new campaign that marketing has designed. Could this be due to a conflict of domain ownership? 🤔 Perhaps the sales team is unable to envision the potential impact of these campaigns! Or, the marketing elements have lost their shine?🌟 Maybe it is due to the combination of all of them to a varied degree, as the case differs. It is not just a matter of conflict; rather, it is the primary reason for poor execution. Although traditional grooming through a siloed approach implanted a sense of divergence, most top organisations implemented multiple structural and cultural measures to resolve such disparities. Moreover, modern commercial functions heavily rely on operational collaboration to mitigate these challenges. Despite all the progress, there remain prominent elemental differences between these two distinct breeds, e.g., the culture of the customer, insight orientation, nurturing relationships vs. persuasion through communication, thriving on the plane of perception vs. the drive of passion, etc. Hence, it is not a good idea to put effort into creating all-rounders like in cricket 🏏 Rather, a combination of a collaborative operational model (with pre-defined contributions from cross-function) and an institutionalised practice of ‘strategy selling’ to the salesforce can make it more mutually supportive and rewarding to the common customers. Execution excellence, therefore, stems from building brands through collective wisdom, insight, and the ability to predict what will work and what will not.💡The entire set of disconnects transforms into a synergy, driven by the collective winning spirit. I just recall the famous saying, ‘Marketing is too important a function to be left to marketing department!’ As you anticipate, we need to nurture, coach, and establish such mutuality and collaboration through working processes and hand-holding. You can count on Green Bark Consulting We assist you in transforming silos into synergy, acting as a catalyst to enable you to manage your own independent excellence. What are your thoughts?🌱 #GreenBarkConsulting #SalesLeadership #Marketing
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As we bid farewell to 2024 and step into 2025, we are filled with gratitude for the connections, collaborations, and milestones we've achieved together. Here's to a year of fresh opportunities, bold aspirations, and shared success! 🌟 Wishing you a prosperous and inspiring New Year🌟 #GreenBarkConsulting #NewYear2025
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In a cluttered market, a brand’s most challenging task is to survive! The story has to reverberate in the mind, despite the clutter, which we call "Noise"! Of course, the share of voice is a valid concept, but it's not about the physical share of voice but more about recallable, relevant content and its resonance with the customer. (Let's remember it as 3Rs: Relevance, Resonance, and Recall-ability)🎯 While working with many brands to align communication with the strategy, we find that the challenge is to depict the strategic intent through communication, exactly in the same essence 🤔 It's not true that the louder the voice, the more it will be heard; rather, a significant, meaningful voice is more heard and remembered. That is why we know, "Content is the King." So the key question is, Will the brand's 'voice' simply contribute to the 'noise'? Will it get lost in the noise? Or, will it stand out distinctly, even in the pool of noise, as "music to the ears of the customer?" 🎶 Music is, after all, many instruments, all playing in "harmony"! 🎼✨ What's your take on this? 💭 #BrandNoise #GreenBarkConsulting #BrandBuilding
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Performance management or enhancement is a universal need for all businesses. Lack of direction (or mismanagement) from the senior/midlevel management finally manifests as a topline or bottom-line crisis 📉 or plummeted growth, losing market share and rank. Numerous studies have demonstrated that these issues do not stem from managers' incapacity to effectively manage people and their efforts but rather from their inability to bridge the psychological divide between themselves and their team. The psychology of success reveals that most individuals are eager to perform, but they approach it based on the lessons they've learnt from their experiences, regardless of the length or depth of those experiences. They view everything, including goal-setting rationale, business operation process/method, and performance evaluation, through their lenses. Most often such a chasm is blamed on a new ‘virus’... the ‘new gen mindset’! And the tug of war gets set in... Who will change? Should the new generation adapt to the norms of 'tradition'? Or the well-groomed, evolved managers should learn to ‘convert’ the new-gen challenges to opportunities? Let's not forget the infallible truth: 'Business is customer conversion, which in turn is a conversion of people—mindset!’ 🧠 It's time to abandon the traditional practice of "motivation-review-motivation"! Let's understand the core issues that prevent people from giving their best effort. Let’s address their inhibition and barriers in their languages and help them flourish their best! This program, designed by us at Green Bark Consulting aims to do more than just reinforce what they have already done. On the contrary, to show them ‘what could have been done to excel.’ Our program's foundation lies in the "psychology of success." Try it and discover how it helps your managers transform! 💡 visit us at: greenbarkconsulting.com
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We’re Live!! 🎊 ✨ Green Bark Consulting is thrilled to announce the launch of our official website! This marks a significant milestone for us, and we are excited to share this journey with all of you. Visit us at greenbarkconsulting.com to explore more. Stay connected for updates and insights! #GreenBarkConsulting
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We are strong proponents of brand thinking, rather than just templating!💡 Like the emergence of neuromarketing in message creation for the customers, for marketers it is all about creating absolute clarity of concepts and how different steps of thinking get connected into an overall brand thinking. Do give it a read! ⏩
How much learning and quality of brand planning is achieved by marketing folks through the well-known ‘Templates for the Brand Planning’? 🤔 Well, don't get me wrong! I use templates too... I am only raising these questions to challenge our traditional marketing methods. 👉 Can strategic thinking be templatised ? 👉 Can one free-wheel through the fixed lanes of the maze of a template? 👉 Can you inspire 'out of the box' thinking by being ‘within the box’ of a template? Templates are often looked upon as an overly glorified inherited ritual to be ‘filled up and then filed up.’ 📝 I believe colleagues from MNCs will be able to relate to this more. This is how the intended purpose of the template was subverted as we all became overdependent on the templates. It's as if we ask children to color the pre-drawn sketches. While they learn how to color, they do not learn the foundational skill of sketching! Therefore, the very use of templates is critical. Treating the template as a 'thinking template' rather than a comprehensive 'fill-in-the-blanks' document transforms the practice into training/coaching the ‘thinking’ and not the ‘filling’. As a result, brand practitioners will apply their most valuable insights to real-world scenarios through a structured thought process. According to my understanding, that’s the purpose of standardizing brand planning. All of us observed marketers struggle to capture strength, opportunity, issues, and such fundamental conceptual elements despite days of customer/consumer connects through exhaustive fieldwork! Not surprising! Since they were driven ‘to see’ what was happening in the market but not ‘to observe’ anything. Observation is a scientific art, and it needs training and coaching! Once again, do not get me wrong! It's time to create a collective boost towards good marketing through training and coaching on 'brand thinking’, rather than just filling in templates. What’s your take on this? 💭 #BrandPlanning #Marketing #GreenBarkConsulting
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Check out our most recent article in Pharma Now - Empowering Pharma Leadership magazine! 🧬 It sheds some light on the perspective of rare diseases and orphan drugs, as well as the critical hurdles associated with this subject. Read here: https://lnkd.in/d9iwVDWG Don't miss the insight, it's a sensitive topic that needs more eyeballs! #RareDiseases #OrphanDrugs
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This is the most critical issue in business planning❗My 3 decades of observation Here is what I've learnt from working with a variety of companies, both small and large, MNCs and IPCs, in India and South Asia: Potential is typically concentrated in a small group of consumers / accounts / doctors (Pareto's principle). Despite this, many businesses opt to invest equally through the law of averages in both high- and low-potential markets. The market is not a geography; it is the aggregation of customer potential in a geography! 🌏 Particularly in India, where potential most often consolidates in a small geography holding an economically capable population (metros/semi-metros, etc.). This is evident across industries, such as consumer goods, healthcare, and also pharma! Hoping for the market to progress "soon" is nothing more than bearing extraordinary costs, and expectations from a low-potential market. (That's how businesses get into trouble!) All of us know, ‘hope’ is not a strategy! People commit to costs too early and then struggle with productivity; this is intolerable to investors. That's how the stress percolates across the company down to the ground level, leading to attrition, disruption, and finally chaos. All we need to do is stay in the present; deploy in proportion to potential, and progress. Expand as the business grows! #GreenBarkConsulting #SFE #BusinessLeaders
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