Sivan Kaspi

🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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Israel AdTech is back! Join us in Tel Aviv this December 10th to end 2024 with everything you need for your 2025 AdTech strategy. What can you get from the event? Here are the top three things you won’t want to miss. Sign up here >> https://israeladtech.com/ #IsraelAdTech #AdTech2024 #Networking #DataDriven #IndustryEvents

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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🔍 The State of Ad Creatives in App Marketing Our UA Technical Lead - Social, Dana Shaviv, will be joining a webinar with experts from AppsFlyer and TikTok to discuss key creative strategies for 2024. Tune in to learn about the latest trends in creative optimization. Discover insights from our AI, which has analyzed over 220,000 creative variations to identify what makes a winning ad. Don’t miss this opportunity to elevate your app marketing game! https://bit.ly/3KkaoPU #AppMarketing #CreativeStrategies #Webinar #AI #

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Emotions are running high as we are just seven days away from Content Israel 2024, the largest digital and content marketing conference in Israel happening on 3rd July. 😀 We are proud to be one of the partners for this incredible event as they're bringing together the top content marketing gurus in Israel to reveal their tried-and-true strategies for: - Elevating your brand's unique voice - Crafting content that strikes a chord with your audience - Driving real, measurable results It's not just a simple checklist - it's an art form! These experts will discuss all the finer details of leveraging your brand, optimizing your content, and mastering the art of storytelling. Don't miss out on this incredible opportunity to learn from these industry leaders. 👏 Join us at Content Israel by purchasing your tickets from www.contentisrael.com and use the promo code IM25 to receive a 25% discount. 😉 #contentisrael  #Conference2024 #marketing #ContentIsrael2024 #Conference  #ContentMarketing #DigitalMarketing

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The Israel Mobile Summit is right around the corner... Join me & Ilai Bauch on a 360° holistic monetization journey that focuses on players’ experience. We will share how we attained the keys to success through strategic planning, optimization, and segmentation and give you a sneak peek into the future of Monetization. Playtika Mobile Summits Ofir Leitner 🔜 Israel Mobile Summit

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🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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Exciting Collaboration Announcement! We are thrilled to announce that RAS will now represent Fuga in the dynamic and innovative Israeli retail market! This partnership marks a significant milestone for both companies as we join forces to bring Fuga's exceptional products to Israeli consumers. Why This Collaboration Matters: 1. RAS Expertise: With their deep understanding of the Israeli retail landscape and a proven track record of success, RAS is uniquely positioned to introduce and expand Fuga's presence in this vibrant market. 2. Fuga Innovation: With our cutting-edge products and commitment to quality, Fuga brings a fresh and exciting range of offerings that will captivate Israeli consumers. 🌐 What This Means for the Market: Enhanced product availability and accessibility for customers. A synergistic approach to market penetration, combining RAS's local expertise with Fuga's innovative product line. This is an opportunity for growth and development within the Israeli retail sector. We are confident that this collaboration will strengthen our market presence and deliver unparalleled value to our customers. Stay tuned for more updates and exciting developments as we embark on this journey together! #Collaboration #RetailInnovation #MarketExpansion #RAS #Fuga #IsraeliMarket #StrategicPartnership #ExcitingTimesAhead

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"Don't build a travel planner" - 𝗬𝗖, 𝟮𝟬𝟭𝟱 "AI Travel Agent is the future" - 𝗬𝗖, 𝟮𝟬𝟮𝟰 What changed? What transformed one of YC's biggest "don't touch" ideas into 2024's hottest opportunity? I discovered something fascinating at Y Combinator, and found something unexpected. It's not just about better technology… But, Three Factors : 1) Tech got smart enough: AI can now handle what used to take dozens of travel agents - matching your exact needs with the best deals in real-time. 2) Covid changed how we travel: We need flexibility, and old-school booking just can't keep up. 3) Everything's connected now: Remember clunky travel websites? Today's travel services talk to each other seamlessly. All that data flows freely, making AI actually useful. With tools like Dora AI (CloneMyTrips) , we’re taking this a step further—combining personalization, community-driven insights, and easy planning. The real insight? Sometimes the best opportunities aren't new ideas. They're "impossible" ones waiting for their moment. #YCombinator #Clonemytrips #Travel #AI #StartupTrends #Innovation #Doraai

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10 Exciting Israeli Startups you may not have heard about BUT, you should be following: 1. WINN.AI - Salestech 2. Onebeat - Retail tech company 3. MazeBolt - Cyber Security 4. Cynomi - Cyber Security 5. Canditech - HR Tech 6. Percepto - Autonomous Drones - Drone tech 7. HiBob - HR Tech 8. Mesh Payments - Fintech 9. XTEND - Drone tech 10. Connecteam - HR Tech #startupnation

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NOTHING IS FINAL. That was one of the big takeaways of today's panel on #content and #productmarketing at the monday.com offices in Tel Aviv. "'Final' is the real F-word of content," said Peretz Eisenberg, senior digital content creator at AppsFlyer. "Just do it, and if it doesn't work, do it differently." As someone who has sat on both the product marketing and the content marketing sides of the fence (sometimes simultaneously), I had fun hearing PMM-CMM tag teams from Monday (Guy Barnea and Amit Tsafrir) and AppsFlyer (Oryan Aviner and Peretz Eisenberg 🇮🇱) talk about how they collaborate on the messaging. Whether you're bringing product/persona knowledge or tone of voice to the table, both teams said that one of the most important things is to be able to explain your thought process and back it up with data or examples... and, of course, to keep that messaging doc alive. P.S. Kudos to Shoshi Davis for organizing! 👏

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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Recently I was at an event at Google, and they were ranking the top technological-ecosystems in the world. Tel Aviv was number 3. Even after the last year, we have demonstrated an incredible commitment to our ideas, our development, and yes — our dreams. One of the most beautiful aspects to me about Dreemz is how it’s part of this larger picture of Israeli-Tech-sector resilience. By putting our companies, and our visions, out there in these unprecedented times, it helps define companies like Dreemz as part of the very fabric of innovation and perseverance that defines Israeli-tech. We’re not just promoting one vision — we’re trying to foster a culture of optimism and collaboration, even when many peoples’ instincts try and get them to behave more cautiously. I believe that actively showcasing Dreemz’s progress, success, and adaptability, demonstrates that the broader Israeli-tech sector is strong, and unified. And our commitment to reaching our goals and engaging with our user base and investors becomes even more crucial, as part of this larger backdrop. It is an honor and a privilege to be able to be part of the fabric of what keeps us thriving, dreaming, and growing. And knowing that supporting companies like Dreemz is part of the way that we can support Israel. #israel #startup #dreemz #dreams #resilience #strength

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In an era where marketing budgets are shrinking and media costs are rising, how can we replicate the impact that advertisements in the past? Last week, I had the honor of exploring this question at the TheMarker annual Commerce Conference. 💫 It's a significant and intricate challenge, but in a time when prime time is now all the time, we must recognize that the consumer holds the power. They are the hero, and the brand is only the sidekick that here to help him achieve his goals. Find out more >>  https://lnkd.in/dG34DbAS

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Cyfluencer's Yael Moav will be presenting about B2B influencer marketing strategies for 2025 on Tuesday, 24 September, for those curious marketers who will be in the Tel Aviv area. Additional gripping subjects to be discussed as well, ranging from SEO, Twitter/X, AI in marketing and more. Plus free breakfast! Check out the link in comments to register #marketing #digitalmarketing #influencermarketing #inpersonevents

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This video was created using AI. A site called InVideo, in its free version, is known for creating very high-quality videos in English, although there is still room for improvement in Hebrew. Want to hear more about free AI products for content creators? Feel free to follow us! Video Topic: What is important to know when choosing a software house? Part 1: Experience and Expertise 🧠 Experience and expertise are critical! Make sure the software house you choose has experience with projects similar to yours and has a team of experts who know how to provide creative and innovative solutions. Meeting Your Needs 🎯 Not every software house is suitable for every business. It is important to choose a software house that understands your unique needs and knows how to tailor technological solutions accordingly. Saving Time and Costs 💡 Business owners, we know how much time and money you invest in sales and customer service. Here is where our advantage comes in - with the help of AI avatars and advanced technology, we can save you a lot of time and money and make the process more efficient! Support and Customer Service 📞 Support and customer service are an integral part of the process. Make sure the software house offers accessible customer service and professional support at every stage of the project. Flexibility and Customization 🔄 Your project is unique and requires customized solutions. Choose a software house that offers flexibility and customization to ensure your project meets all your expectations. ✨ If you are looking for a software house that will save you time and money with advanced technological solutions, contact us! We will be happy to help you take your business forward.

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Join Nati Cohen and Me for an interesting talk about Amazon CloudFront where We will talk about the 888 story of using AWS components, caching and the new KVS introduced just lately

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