Ryan Abrams

Only about 5% are in the market for a solution in your category. Are you allocating enough marketing budget to engaging the other 95%? I had an insightful conversation with Udi Ledergor 🏳‍🌈 , the inspirational Chief evangelist & former CMO of Gong, about the secrets behind building and scaling successful marketing teams. Here are three key takeaways from our chat: - how to recruit, nurture, and lead a high-performing marketing team - methods to scale marketing efforts without losing focus on the audience and delivering high quality content and audience experience - lessons from Udi’s career journey at Gong and pre-Gong days, like how to evaluate an early stage startup for your marketing career Listen to the episode and don't forget to subscribe to the B2B Go-To-Market Leaders Podcast to stay updated on all our latest episodes. #MarketingOperations #Leadership #Podcast #GrowthMindset

5

Only about 5% are in the market for a solution in your category. Are you allocating enough marketing budget to engaging the other 95%? I had an insightful conversation with Udi Ledergor 🏳‍🌈 , the inspirational Chief evangelist & former CMO of Gong, about the secrets behind building and scaling successful marketing teams. Here are three key takeaways from our chat: - how to recruit, nurture, and lead a high-performing marketing team - methods to scale marketing efforts without losing focus on the audience and delivering high quality content and audience experience - lessons from Udi’s career journey at Gong and pre-Gong days, like how to evaluate an early stage startup for your marketing career Listen to the episode and don't forget to subscribe to the B2B Go-To-Market Leaders Podcast to stay updated on all our latest episodes. #MarketingOperations #Leadership #Podcast #GrowthMindset

1

Loved these gems from Omer Rabin about branding that sticks from our recent webinar with Udi Ledergor 🏳‍🌈 from Gong 💡 1️⃣ Consistency is key – make sure your brand and team always follow the guidebook. Every detail, from SDR emails to financial documents, should reflect your branding. 2️⃣ Define your identity - choose three adjectives that capture your brand & ensure everyone on the team knows them. It's more than just a logo; it's about capturing your brand's essence. 3️⃣ Leverage AI thoughtfully - make the most of your creative skills as a marketer. While AI can handle repetitive tasks, your creativity remains vital and unmatched. Catch the complete webinar recap for more insights! 🎥 👇

30

Kommo is a revolutionary tool designed to manage and optimize your sales pipeline. But how exactly does Kommo achieve this? 🤔 Enhanced Pipeline Management📊 Increased Productivity⏱️ Improved Deal Closing💰 ProTip: Enhance Your CRM with Kommo 🚀 At CasandraSoft, we've discovered that integrating Kommo with CRM solutions like HubSpot can be a real game changer. Integrating Kommo with HubSpot allows sales teams to leverage the best of both worlds. While HubSpot offers excellent customer relationship management capabilities, Kommo focuses on optimizing and managing the sales pipeline. Together, they provide a comprehensive view of the sales cycle, from lead generation to deal closure. This integration enables sales teams to track and manage sales opportunities in Kommo while keeping customer information updated in HubSpot. This not only improves efficiency but also ensures that everyone on the team is on the same page. Furthermore, integrating Kommo with HubSpot can help identify trends and patterns in sales data, which can be invaluable for informing sales and marketing strategies. So, if you're looking for a way to take your real estate business to the next level, Kommo could be the solution you've been searching for. Don't get left behind – it's time to optimize your sales pipeline with Kommo! https://lnkd.in/dRrYzv7r #CRM #Kommo #HubSpot #partners #CasandraSoft #LATAM #México

1

🚀 New Releases Alert 🚀 Nathanel Creson, our amazing Customer Success Manager, is here to walk you through the latest updates in our Time Clock! Want to learn more? Dive into our webinar hub, where you’ll find tons of helpful tutorials on how to make the most out of Connecteam 🎥 ✨ Link in the 1st comment👇 #featurerelease #timetracking #timeclock #employeemanagement #employeeoperations #business #businessowner #employees

34

‏1‏ ‏תגובה‏

When you introduce a new term, get ready to answer some questions! 💡 Since Optimove CEO Pini Yakuel unveiled the term "The Position-Less Marketer" at #OptimovConnect2024, we've gotten plenty of questions on what it means for the future of marketing. So, we collected and answered the key ones in this FAQ blog. Take a look ⬇

12

Here is a list of the best posts we read this week. 1. Last year I've witnessed how CRO shut down the ABM program that drove $2.5mln pipeline in 6 months. Here is why by Andrei Zinkevich - https://lnkd.in/ddk_j6Jf 2. Here's a 4-sentence email buying team execs love by Nate Nasralla - https://lnkd.in/dnat6KBQ 3. 10 steps to go from 0 to a full ABM motion by Vladimir Blagojević - https://lnkd.in/dpeYDMM7 4. Multichannel vs Omnichannel for B2B Marketing in 2025..here's the scoop by Justin Rowe - https://lnkd.in/dHJNKQMa 5. Don't fall into this trap. Here are some practical ways to make sure your strategy is driving your technology stack, and not the other way around Darrell Alfonso  -https://lnkd.in/dyqe4VYm 6. The real reason most Google Ads campaigns fail to drive pipeline by Jonathan Bland - https://lnkd.in/dFhBhxUQ What was your favorite post this week? Share in the comments. 0 to ABM by Vladimir Blagojević #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe

30

‏2‏ ‏תגובות‏

Let's cut to the chase: 🥯 ProductX, January 7-8, Smolarz Auditorium, Tel Aviv. 80% of product features gather dust, and GTM teams spend 20% of their time wishing things just worked. Bagel’s here to flip that script- because your backlog doesn’t need more 'good intentions.' Stop by our booth—unless you enjoy doing things the hard way (No judgment, just a little concerned.) #productX #AIData #productfeeback #feedbackloop #bagelai #productrevenue #getbagel #productgtmalignment #aiforproduct

27

In a recent interview for MarTech Series, AnswerRocket CEO Alon Goren explains how modern marketers can craft a more effective and impactful strategy. 🔑 The key lies in embracing a customer-centric approach, where understanding your audience's needs and preferences is paramount. Data-driven insights empower you to: 🌟Tailor your messaging 🌟Personalize experiences 🌟Foster genuine connections that drive results. Learn more from Alon's interview about these strategies and build a modern marketing toolkit: https://bit.ly/47O7LAy

10

Is your CRO strategy hurting more than helping? Optimizing for conversions should simplify life, not create chaos. Yet for many teams, it’s a whirlwind of scattered data, misaligned workflows, and aimless experiments. Here’s what happens when CRO goes off the rails: 1️⃣ Random Tests = Random Results Without a clear hypothesis, you’re not optimizing—you’re gambling. 2️⃣ Data Overload, Insight Underserved Too many dashboards, too little action. If you’re drowning in metrics but missing meaningful insights, it’s time to rethink your approach. 3️⃣ Siloed Efforts, Zero Collaboration When marketing, product, and design teams work in isolation, the magic of synergy is lost. But it doesn’t have to be this way. At Useryze, we help you build a smarter CRO strategy: ✔️ Centralized Experimentation Libraries to make insights scalable. ✔️ Streamlined Workflows to keep your teams aligned and focused. ✔️ Cross-Functional Collaboration to unlock the power of integrated efforts. CRO is more than just increasing conversions—it’s about creating efficient systems, actionable feedback loops, and a culture of continuous improvement. What’s holding your CRO progress back? Let’s strategize and optimize. #CROStrategy #TeamCollaboration #ContentOptimization

1

Why join us at Optimove Connect 2025? You'll gain "more insights in two days than you would in two months!". Neil Hoyne, Google's Chief Strategist and Connect 2024 keynote speaker, shares why he thinks Connect is a must-attend for CRM marketers. Early Bird registration for Connect is now OPEN! 📣 Secure your spot ➡ https://lnkd.in/ekAJpXSn #OptimoveConnect2025

19

Calling all SDRs on the hunt for a new opportunity - here are a bunch of amazing companies with open SDR roles: — Snowflake — Curve Dental — TELUS — Fleetio — Gong — Watershed — Confluent — BuildOps — Tines — Plaid — Paylocity — Attentive — Bloomreach — Buyers Edge Platform — Fivetran — Horizon3.ai — Kontakt.io — Responsive — AppsFlyer — Seismic — Rippling — Iterable — Podium — Salesloft You know the deal: 💚 If you know someone looking for a new opportunity, tag them. 💚 If you're hiring, tag your company and mention any open roles. #hiringnow #jobalert #recruiting #tech #networking #saas #revops #sales #gtm #hiring #SDR #jobpostings #jobhunting #openroles

8

‏2‏ ‏תגובות‏

In this episode of the Martech360 Podcast, we navigate the intricate world of CRM solutions and sales strategies with Zahra Jivá, Director of Global Sales Strategy at Pipedrive. Zahra brings a wealth of knowledge in sales operations, data-driven strategies, and customer-centric methodologies, all while leading global teams for one of the most innovative sales CRM platforms. full podcast- https://lnkd.in/dcxE3qWr #podcast #sales #marketing #crm #innovation #ai

23

In this episode of the SalesStar Podcast by SalesTech Star we had Rony Vexelman, VP Marketing at Optimove chat about the evolving #martech and marketing ecosystem: Key topics covered: -The use of AI in martech and modern marketing -The changing marketing and sales cycle in B2B SaaS -Generative AI in salestech and martech Have a quick listen --> https://shorturl.at/MqdHN #podcasts #B2Bsales #salestech #martech #B2Bmarketing #B2Bpodcasts #salestechnology #marketingtechnology #B2Bpodcasts

27

In this episode of the SalesStar Podcast by SalesTech Star we had Rony Vexelman, VP Marketing at Optimove chat about the evolving #martech and marketing ecosystem: Key topics covered: -The use of AI in martech and modern marketing -The changing marketing and sales cycle in B2B SaaS -Generative AI in salestech and martech Have a quick listen --> https://shorturl.at/MqdHN #podcasts #B2Bsales #salestech #martech #B2Bmarketing #B2Bpodcasts #salestechnology #marketingtechnology #B2Bpodcasts

8

In the next session of the HubSpot Admins user group, we're talking about Coefficient. Come learn how to unblock your data roadblocks inside HubSpot. https://hubs.li/Q02vSPZm0 #HubSpot #HubSpotTipsAndTricks #Webinar

6

✅ Account Intelligence is the solid base that your ABM initiatives must stand on! 💪 Read more: 👉 https://okt.to/RQs2py Marketers need to empower their ABM campaigns with organized, layered, and enriched data so they can not only prioritize high-quality leads better but also create more effective, better-timed marketing touchpoints and activities leading to better results! 🎯 💯 #tech #B2B #B2Bmarketing #data #growth #demandgeneration #ABM #AccountIntelligence

16

‏4‏ ‏תגובות‏

👍What an insightful article by Dikla Cohen! 🛒🤔 "Cart abandonment", a frequent occurrence on virtually any eCommerce platform, is a term that strikes concern. It's high time to put an end to this trend! Discover how email marketing can rescue lost sales and boost customer loyalty. Learn the strategies to reduce abandonment rates and convert potential shoppers into loyal customers. Read more: https://lnkd.in/gpX46b9N #eCommerce #ecommerceexpoasia #ECEA #ECEA2024 #EmailMarketing #CartAbandonment #marketing

11