Gaby Young

🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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📍 Yesterday, I attended the 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 𝑺𝒕𝒐𝒓𝒊𝒆𝒔 event hosted by Inspired Marketing Digital Agency for B2B Tech. I had the pleasure to meet and chat with professionals like Zohar (Zoe) Haimovitch 🎗, Jordan Snapper, Dasha Rein Dubinsky 🎗️, Yarden Kroitoru and more. 🤔 What inspired me most was... those marketing leaders. Their insights highlighted the unique challenges we face as marketers today. And while success depends on clear strategies and well-thought-out plans, the fast-paced startup environment, especially in our local Israeli realm, is often expected to be "quick and dirty". Yet, even the "quickest and dirtiest" tactical campaigns require a solid foundation that includes a goal, a strategy, a plan, and a strong marketing leader that can lead through this 💪 🎨 The marketing teams' rich scope of responsibilities and challenges demands agility, creativity, and exceptional business understanding. 𝑻𝒉𝒆 𝒎𝒂𝒊𝒏 𝒄𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆𝒔 speakers raised were about building a pipeline with limited budgets, creating content strategies that work in a content-driven world, the social media engagement challenge, and how to build a good and iterative GTM strategies. 👏 Thanks Daniela Morein Bar and the Intel Ignite for the lovely event. #marketing #leadership

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🙋‍♀️ Did you know 20% of social media advertising budgets are wasted on 80% of creatives that fail A/B tests? In an interview with Walla one of the biggest Israeli news platforms, Founder and CEO 🚀Asaf Yanai shares how Alison.ai is turning the old-school ad game on its head by providing deep insights, actionable strategies, and next-gen creative solutions at the click of a button. Trusted by industry giants like Google, Meta, Warner Bros., and LG, Alison has already proven its impact on the advertising world. Now, with a record-breaking $13.3M seed funding round, the company is set to expand even further. 💡 Why Alison? ● No more guesswork: Leverage AI to analyze and refine creative performance in real time. ● Stop wasting money: AI identifies what works, cutting waste on underperforming creatives. ● Trusted innovation: Built on cutting-edge AI technology, with tools for content generation, sentiment analysis, and more. Asaf’s vision: “As it has changed and reshaped many industries, artificial intelligence is also revolutionizing the worlds of advertising and marketing - and Alison is at the forefront of change.” Ready to disrupt the way you advertise? https://lnkd.in/efXj5xYH #AlisonAI #Innovation #AIRevolution #MarTech #AdTech #FutureOfAdvertising

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"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames

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Navigating Israeli Tech Marketing in Challenging Times 💻🇮🇱 In a recent conversation, content and marketing writer Ronni Kives joined Danya Chazan of WadiDigital - Paid Acquisition & SEO Technology Agency to share tips on maintaining balance and focus during wartime: ✨ For Marketing Pros: "Don't ignore the situation, but stay focused and on point. Authenticity matters more than ever." 💙 For Your Well-Being: Drink water 💧 Breathe deeply 🌬️ Take breaks from the news 📰 Let work be your productive distraction 🛠️ Staying grounded helps us all keep moving forward. 🌍💪 How do you stay sane during tough times? Share your tips below. 👇 Hosted by Danya Chazan

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Emotions are running high as we are just seven days away from Content Israel 2024, the largest digital and content marketing conference in Israel happening on 3rd July. 😀 We are proud to be one of the partners for this incredible event as they're bringing together the top content marketing gurus in Israel to reveal their tried-and-true strategies for: - Elevating your brand's unique voice - Crafting content that strikes a chord with your audience - Driving real, measurable results It's not just a simple checklist - it's an art form! These experts will discuss all the finer details of leveraging your brand, optimizing your content, and mastering the art of storytelling. Don't miss out on this incredible opportunity to learn from these industry leaders. 👏 Join us at Content Israel by purchasing your tickets from www.contentisrael.com and use the promo code IM25 to receive a 25% discount. 😉 #contentisrael  #Conference2024 #marketing #ContentIsrael2024 #Conference  #ContentMarketing #DigitalMarketing

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What are the top coworking trends for 2025? Our CEO/Co-founder Eyal Lasker examines the evolution of AI from a conversational tool to becoming an infrastructure that we'll rely on in ways that we're only beginning to understand. Here are 4 trends to keep an eye on for 2025: https://lnkd.in/e4yEwe7k #coworking #coworkingspaces #ai #artificialintelligence #generativeai #genai

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We invite you to watch & listen this interesting episode of "Customer Success Spotlight" podcast, in which Or Memi -אור ממי discusses about BPI- business processes improvement and its connection to customer success.

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🎥 Watch the Full Interview: Trends and Insights on Consumer Behavior in 2024! 🍴📊 As the CMO of 10bis, the leading B2B food delivery platform, I had the opportunity to share some important insights with N12 News Israel, Israel's leading news channel. This year, we've observed a fascinating shift in consumer behavior, driven by the ongoing price increases. 💡 Key Takeaways: Shift in Spending Habits: Consumers are not cutting back on spending they’re just spending differently. Groceries Over Dining Out: With rising prices, people are increasingly choosing to cook at home, reallocating their budgets toward groceries instead of dining out. Growth Across Categories: At 10bis, we’ve seen a surge in demand across various sectors—including supermarkets, butchers, and delicatessens—as more consumers focus on cost-effective meal preparation at home. 👉 Tune in to learn more about how we’re responding to these changes and what’s shaping the food industry in 2024 and beyond!

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A week ago today I took the stage at Content Israel as a key speaker. I transparently shared in a room with over 300 fellow marketers that the first thing my CEO always asks me when we brainstorm a new campaign or program is, “Jen, what’s your content distribution plan?” 7 days and 3 hours to the dot, Daniel Kushner 🐙 asked me to provide my content distribution plan for one of our latest customer programs ( side note: super excited to launch, it's still top secret, so do stay tuned) And you know what was front and center as part of that distribution plan? #EmployeeAdvocacy. Why? Because when you understand how to use employee networks to distribute your content you crack the code in making sure your content is seen by the right people, from the right people in your organization. You create meaningful and personalized customer journeys. You stay true to what social media was intended for-- being social, and build a people-to-people connection. You use the authentic voices of your employees to share the content you’ve worked so hard to create ensuring that your content sees the light of day, you get the credit you deserve, and you can measure the actual engagement and reach of that content far beyond your corporate profile. And most importantly, you build meaningful relationships and can understand what content was used to help build them... So my question to you is, do you include #EmployeeAdvocacy as part of your distribution plan? Sharing my slide on my thought process on how to use advocacy to build meaningful customer journeys if some may find it helpful.

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Exciting News for Marketing Professionals! 🚀 Meet Oded Israeli, Wawiwa's very own CMO and an early adopter of AI - a true fanatic and enthusiast! From the early days, Oded has examined and tested every AI tool out there with the discerning eye of a professional marketer. So when he volunteered to put together the upcoming "Gen AI for Marketing Professionals" workshop, everyone was truly excited! 🎉 🔹 What: Gen AI for Marketing Professionals 🔹 When: Starting May 21st, 5 sessions, 3 hours each (total 15 hours) 🔹 Why: A must for anyone looking to harness AI for top-tier marketing strategies and content creation in-house This workshop is designed for marketing professionals eager to unlock the full potential of AI in their work. Led by Oded, it's packed with practical insights and hands-on learning experiences. Don't miss out on this opportunity to take your marketing efforts to new heights! Secure your spot now and join us for an enriching learning experience. Trust me, it'll be worth it! 💡 #digitalmarketing #upskilling #ai

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Are you looking for some practical tips on how to enhance your product's UX? Look no further than the latest episode of the Product Builder podcast with special guest, UX expert Bar Rhamim. (Available in Hebrew) If you're a product manager, this episode is a must-watch. Bar's expertise in understanding user needs and creating user-friendly solutions offers valuable lessons you can apply to your projects. 🎧 Listen now and transform your product's UX! (Links in the comments) #ProductBuilderPodcast #UserResearch #UXDesign #ProductManagement #PMPodcast #ProductManager

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I love when we get to talk to super clever people and the interview with Gong's Chief Evangelist Udi Ledergor is full of practical, useful and genuinely helpful nuggets. His three principles on what makes content valuable are just 👌. You can check out the summary here and dive in. #b2bmarketing #b2bbrand #b2btechmarketing

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📱 5 Mobile Data Trends of 2023 from AppsFlyer  Stay ahead in the fast-paced world of mobile data! 🚀 Explore the top 5 trends of 2023 according to AppsFlyer and adapt your strategies accordingly. 💡 #PremiumAds #GCPP #AdTech #mobiledatatrend

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I'm excited to share our success stories with you at SalesDriver. Take a look at the post featuring an Israeli FoodTech company. If you have questions about this case - feel free to ask. 😀 #AI #Sales #LeadGeneration #Innovation #BigData 

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😎 Hey, We are Unix - Your digital marketing partner A digital marketing agency specializing in business - www.Unixdigital.co.il 👉 We Design and development websites and landing pages, with an emphasis on the % of conversion on the website - the real measure of the customer's user experience (Ux-Ui). 👉 Build and implement unique marketing processes for each client and the industry in which it operates in order to reach profitability goals and ROI (return on investment) from the marketing activity. We adapt our skills, knowledge and experience according to the changing nature of each project and client. Our list of services includes: 1. Website design and development 2. Outsourced marketing manager (CMO) 3. Establishment and management of the PPC department - including Google, META, LinkedIn, Tabula and Outbrain. 4. Google SEO and SEM 5. Analysis of profitability and return on investment (ROI) from the marketing activity Whether you know exactly what you need or you have no idea what the next step is that will propel you forward, we will be happy to schedule a conversation, get to know you and the business, and together we will understand how things can be done more efficiently and profitably 👌

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🌟 We’re in Forbes! 🌟 Thrilled to share that our CEO, Eran Mizrahi, has been featured in Forbes, discussing a topic close to our hearts: “Avoiding Burnout When Your Team Hits the Major Leagues.” 🏆 Eran dives into actionable ways to keep high-performing teams energized and resilient, so no one has to carry the whole game alone. 💪 Highlights include: ✨ Building a culture where time off is essential, not optional ✨ Embracing each team member's strengths to keep the balance Check out the full article for more insights on leading with longevity in mind. 🌱 #ForbesFeature #Leadership #Teamwork #BurnoutPrevention #ingredientbrothers #ingredients #privatelabel #bulk #wholesale #importer #supplier #manufacturer #entrepreneurship

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💥 88% of the Israeli D2C brands achieved growth last year - A Global E-commerce Powerhouse 💥 We've interviewed 40 of the most successful Direct-to-Consumer (D2C) brands, and our findings reveal the key factors that set them apart from the rest. From innovative marketing strategies to data-driven insights, these brands are redefining industries and achieving remarkable growth. Israel’s D2C ecosystem comprises agile, mid sized companies that operate with lean, strategically organized teams. Known for prioritizing efficiency and growth, 66% of these brands allocate over 30% of revenue to marketing, frequently leveraging Meta platforms as key growth engines. A focus on data-driven testing and the integration of AI tools, especially for creative ideation and customer engagement, bolsters their competitive edge. Yet, growth brings challenges. Rising CAC remains a top concern, with 75% of companies expressing apprehension over inflation. Nevertheless, opportunities for expansion remain robust, particularly in new product launches, influencer collaborations, and category diversification. Explore the Full Report ⏬⏬ Gain insight into marketing frameworks, strategic innovation, and the dynamic tactics powering Israeli D2C brands on the global stage. Discover the essentials driving this success. Meta’s D2C Report 🚀🚀 https://lnkd.in/eRPMzYvJ #IsraeliEcommerce#D2CBrands#DigitalGrowth#MetaInsights#EcommerceTrends#Innovation#MarketingStrategy#CustomerEngagement#AIInMarketing#GlobalEcommerce Tom Zach Ido Dotan Leeor Teperovich Adi Soffer Teeni Maayan Sarig Gabriela Shpigelman

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Definitely one of the best teams I’ve met and worked with in the local tech scene. Run:ai ✨ But a few more reasons why this acquisition is awesome. 1. Nvidia appreciates us & keeps on doubling-down on the Israeli startup ecosystem. After the huge success with Mellanox the Giant is here to stay. That’s great. Again - I’d say that a big part of it belongs to Eyal Waldman. 2. Israel will get stronger, or at least keep on track within the race to AI. 3. Timing: especially now. When Israel is threatened and facing different attacks, and some big challenges. While many of us are not at our best (to say the least) and fight for our future - Nvidia knows what great innovation we have here, how great the teams are - and closing such a deal. 4. Just like many other great things we’ve seen recently, also this innovation starts with science. Education is important! 5. A small reason to smile and feel proud of our tech industry. Happy news. Congratulations Omri Geller Ronen Dar Yael Dor Rona Segev … 🤍 #bringthembacknow

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