Etgar Shpivak

You chance to launch a product during an event from Scalehub! Maximize awareness in tech community Get real feedback from other founders and experienced executives

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Tel-aviv has improved its position among the top startup ecosystems worldwide according to Startup Genome's 2024 report (https://lnkd.in/dN3aUa_h). What a powerful evidence of Israeli startup and innovation environment's resilience and the unshaken trust of the global investor community. The Israeli high-tech sector remains to be the engine of the nation’s economy, accounting for 18% of GDP, 48% of exports, and 11% of workforce. At Tachles VC we are proud we can back the next generation of cyber, cloud and infrastructure AI Israeli-born start-ups. Karel Tušek, Sivan Kanev, Boris Chovnik, Robin Bienfait

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10 Exciting Israeli Startups you may not have heard about BUT, you should be following: 1. WINN.AI - Salestech 2. Onebeat - Retail tech company 3. MazeBolt - Cyber Security 4. Cynomi - Cyber Security 5. Canditech - HR Tech 6. Percepto - Autonomous Drones - Drone tech 7. HiBob - HR Tech 8. Mesh Payments - Fintech 9. XTEND - Drone tech 10. Connecteam - HR Tech #startupnation

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Mainly on my channel, Focus Point, I explain how and what to do for reaching success. Now it's time for practical cases! Very soon, there will be an interview on the channel with Nadav Shoval, CEO and founder of OpenWeb, our first Israeli unicorn. We invested in this company at an early stage, and today it is a leader in its industry. Nadav talked about his story and views, shared how he managed to achieve such impressive results. I'm sure the OpenWeb case will be useful to many, especially those interested in learning how to set goals and achieve success, even for established players. To not miss out, subscribe to my channel. Link in the comments.

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No matter what challenges reality brings, Israeli startups continue to deliver. Thanks Calcalist כלכליסט and Bank Hapoalim בנק הפועלים for continuing to support our ecosystem. The only thing I would change in the article is my picture.. its about time 🤷🏻‍♂️🤷🏻‍♂️🤷🏻‍♂️ #nomatterwhat Glilot Capital Partners

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😎 Hey, We are Unix - Your digital marketing partner A digital marketing agency specializing in business - www.Unixdigital.co.il 👉 We Design and development websites and landing pages, with an emphasis on the % of conversion on the website - the real measure of the customer's user experience (Ux-Ui). 👉 Build and implement unique marketing processes for each client and the industry in which it operates in order to reach profitability goals and ROI (return on investment) from the marketing activity. We adapt our skills, knowledge and experience according to the changing nature of each project and client. Our list of services includes: 1. Website design and development 2. Outsourced marketing manager (CMO) 3. Establishment and management of the PPC department - including Google, META, LinkedIn, Tabula and Outbrain. 4. Google SEO and SEM 5. Analysis of profitability and return on investment (ROI) from the marketing activity Whether you know exactly what you need or you have no idea what the next step is that will propel you forward, we will be happy to schedule a conversation, get to know you and the business, and together we will understand how things can be done more efficiently and profitably 👌

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(Post 1/2) Yesterday, I attended a G-CMO #Next meetup which covered the #VentureCapital POV regarding the position of #Marketing, mainly the #CMO. We were hosted by SysAid (Thank you Dorit Oren Israeli) and the first session was held by Michal 🦄 Sever and Daniel Cohen. The event shed light on the intricate dynamics between marketing leaders and venture capitalists (#VCs), highlighting essential strategies for CMOs to elevate their roles and impact within their organizations. 1. The VC Landscape: Roles and Expectations Michal Sever and Daniel Cohen emphasized the multifaceted responsibilities of VCs: a. Raising Capital: A significant portion of their time is devoted to securing funding. b. Supporting Portfolio Companies: VCs actively support the growth and development of their investments. c. Engaging with Startups: Constantly meeting new startups to identify the most promising opportunities. The unique perspective VCs bring from these interactions often reveals a critical gap: CEOs frequently pitch alongside their VP of Finance or CRO, but rarely include their CMOs. This omission underscores a common misunderstanding about the pivotal role of marketing in storytelling and strategic communication. 2. The Storytelling Deficit #CEOs understand the necessity of compelling #storytelling but often lack the skills to execute it effectively. CMOs are crucial in unifying the company's narrative across all stakeholders, yet they are frequently absent from high-level discussions. To earn a seat at the "big boys' table," CMOs must get access to company data to craft a cohesive and compelling story that resonates with investors (CEOs usually keep this information away from marketing). 3. The American-Israeli Dichotomy The speakers pointed out a cultural contrast: while Israelis excel in innovation, they often struggle with storytelling—a strength commonly found in their American counterparts. This gap in narrative proficiency can hinder the effectiveness of Israeli startups in the global market. 4. Marketing's Crucial Role in Investor Relations A key takeaway from the meeting was the "rule of thumb" for investor communications: All investor-facing materials (PPTs, documents, etc.) should go through marketing. These materials must not only be accurate but also visually impressive and compelling. 5. CMOs who have demonstrated extraordinary creativity—such as SodaStream’s Super Bowl ad, and (I prefer not to mention)'s unconventional marketing on adult sites—stand out to VCs. Innovative, out-of-the-box marketing strategies are what capture investor interest and confidence. 6. The Perils of Outsourcing Marketing Outsourcing marketing can lead to a disconnect within the organization, causing frustration and inefficiency. The trend of taking marketing out of house is seen as a major mistake to VCs, emphasizing the need for integrated, in-house marketing teams to maintain alignment and coherence in messaging. My next post will cover the panel session.

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🚨 24-hour countdown! 🚨 Tomorrow, we're pulling back the curtain on how Israeli startups can ace #SOC2 compliance without breaking a sweat. And it’s all happening in Hebrew! Ready to see how Scytale can transform your compliance game? Join us for a live demo with Matan Ephron, our compliance solutions consultant, who’ll walk you through: • The must-know secrets of SOC 2 compliance for Israeli companies • A foolproof roadmap to SOC 2 compliance • A live tour of our platform that automates the SOC 2 process  • Expert tips on how we handle your audit-readiness from start to finish Don’t miss this chance to get ahead of the game. Set your alarms and get ready to level up your compliance game with us. 🚀 See you tomorrow! Register here: eu1.hubs.ly/H0cm8sn0

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IVC Data and Insights report on the Israeli venture market for Q1-Q3 2024 reveals: - $7.4 billion invested in Israeli startups, surpassing the entire 2023 total of $6.9 billion. - $13 billion generated from exits, a 26% increase from 2023's $10.4 billion. - 23% surge in foreign investments year-over-year. - 67% of capital sourced from global investors, with 33% from Israeli funds. - $2.7 billion secured by early-stage startups, the second-highest figure in Israeli startup ecosystem history (after 2022's record). These figures demonstrate investors' confidence in the long-term sustainability of the Israeli startup ecosystem. Trust received, challenge accepted. We're building the future, brick by brick.

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"Don't be afraid to make any mistakes. Don't get in love with your product, get in love with the solution." In a recent episode of Tech Salescraft, Elad Ben-Israel, Co-Founder and CEO of Wing, delves into the challenging yet rewarding path of navigating the startup landscape. With extensive experience in tech giants like Microsoft and Amazon, Elad shares his insights on the importance of innovative sales strategies and the evolving role of a CEO in a tech startup. Explore our latest blog for a detailed look at how Elad’s journey and Wing’s approach to building impactful tech solutions highlight the significance of passion, leadership, and community in driving startup success.👇 https://lnkd.in/ez37nbQ7 #StartupStories #TechSalesRecruitment #TechSalescraft #TechSalesBlog

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Recently I was at an event at Google, and they were ranking the top technological-ecosystems in the world. Tel Aviv was number 3. Even after the last year, we have demonstrated an incredible commitment to our ideas, our development, and yes — our dreams. One of the most beautiful aspects to me about Dreemz is how it’s part of this larger picture of Israeli-Tech-sector resilience. By putting our companies, and our visions, out there in these unprecedented times, it helps define companies like Dreemz as part of the very fabric of innovation and perseverance that defines Israeli-tech. We’re not just promoting one vision — we’re trying to foster a culture of optimism and collaboration, even when many peoples’ instincts try and get them to behave more cautiously. I believe that actively showcasing Dreemz’s progress, success, and adaptability, demonstrates that the broader Israeli-tech sector is strong, and unified. And our commitment to reaching our goals and engaging with our user base and investors becomes even more crucial, as part of this larger backdrop. It is an honor and a privilege to be able to be part of the fabric of what keeps us thriving, dreaming, and growing. And knowing that supporting companies like Dreemz is part of the way that we can support Israel. #israel #startup #dreemz #dreams #resilience #strength

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CASE STORY - PART 3 - End-2-End analytics ---- So, let's continue our journey. This time I'm gonna tell you about quite an interesting thing - end-2-end analytics, and how we implemented it in Tel Aviv Medical Center - T.A.M.C Ltd. (actual report on the cover, to give you the brief idea what's it's all about 😊) That was one of their main pains when we first met, and also one of the most useful instruments a private clinic can use to improve their marketing. So, to all the CMOs, digital marketing specialists etc. - I would definitely recommend you to check it out. https://lnkd.in/e5-XxdiE #healthcareIT #HealthIT #DigitalHealth #e2eanalytics

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The future of HiTech investments looks bright! 🌟 The Frost & Sullivan team has conducted an insightful survey featuring perspectives from leading venture capitalists. Discover key trends and opportunities by checking out the full survey here. 📊🔗 #HiTech #Investments #VentureCapital

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This is by far RAINMAKERS best lead generation hack 👇 A podcast where your guests are your champions! This isn’t your typical podcast strategy Here’s how to use podcasts with zero listeners to create big opportunities: 💡 Invite C-level decision-makers in your ICP to be guests. 💡 Structure the process with three key interactions: 1️⃣ Prep session: Align on the focus and highlight their expertise. 2️⃣ Recording session: The actual episode taping (where trust starts to form). 3️⃣ Follow-up: Share the episode and extend the conversation. The brilliance lies in the touchpoints between sessions - each one is a chance to engage further and guide the discussion toward a potential demo of your product or service. Why it works: By co-creating content with your champions, you build a relationship that goes beyond a sales pitch. When the episode airs, they already understand your value, making a demo feel like the obvious next step. Thanks to Matan Alperovitch for inviting me as a guest to his lead generation tool - it inspired me to reflect on this strategy! #GTM #LeadGenHacks #StartupSales

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East Jerusalem based medtech accelerator JINNOVATE launches with 14 Arab-Israeli led portfolio companies https://lnkd.in/d35gczUz Sheba Medical Center, Tel Hashomer Shaare Zedek Medical Center, Jerusalem Techlinic Mahmoud Khweis Israel Innovation Authority רשות החדשנות USAID ARC Innovation Takwin VC Ezadeen Alsaad Jafar Mahfouz Muawyah Akash ISRAEL21c — Good News From Israel

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"AR computing!" Say goodbye to traditional laptops. An Israeli entrepreneur has innovated a technology that bids farewell to our traditional laptops. Tamir Berliner- founder of Sightful and the innovator behind the Spacetop G1! What is the Spacetop G1? Spatial computer that seamlessly integrates the functionality of a laptop with the capabilities Of Augmented Reality (AR). A 100-inch virtual workspace replaces the need for a physical screen. Spacetop G1 adapts to various environments, whether at home, in the office, or on the go. This represents a step forward in integrating AR technologies with daily tasks. Spatial with AR transforms how we interact with digital content, personally and professionally. The real test will be in its execution. The usability of the AR interface, the battery life, the comfort of AR glasses, etc., are crucial. I believe Sightful has managed to address these practical concerns effectively. And I am awaiting the official release in india. Congrats to Tamir Berliner and the team for their bold move and fantastic innovation. The Spacetop G1 is an evolution in how we think about personal computing. Soorya Narayanan | AppLogiQ #applogiq #innovation #entrepreneur #techentrepreneur #augmentedreality #spatialcomputing #management #startups

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We are excited to announce the collaboration between VOYA and GoGIS, the official representative of Google in Israel. The Google Maps API offers advanced tools and services, but its complexity requires proper planning to optimize requests and fully utilize its capabilities. This partnership with GoGIS helps us tailor these tools to the unique needs of our system. I highly recommend other startups to approach GoGIS for professional guidance to ensure efficient use of the Google Maps API. A special thank you to Judith Yehudit Yogev for her support, attentiveness, and guidance throughout this process. Together, we can deliver advanced solutions and enhance the user experience.

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