Free POS installment- fast, easy, simple , no customer onboarding and no technology hassle. Yes, it is possible! Actually, it I already working! Almost 100% of the Israeli use it (compare to Time magazine claim that 42% of American consumers have used it at least once)
Originating in the Israeli market, this installment payment model has been available for decades, offering customers the flexibility to choose even 12 free installments (=months). But how does it operate, and why the Israeli solution generates the highest market efficiency?
The customer journey is straightforward: at the checkout, whether in a local neighborhood supermarket or elsewhere, the cashier prompts the customer to consider splitting the payment. After the customer selects the desired number of installments – 2,4, and so forth - the cashier processes the transaction, and the customer enjoys interest-free installments.
Behind the scenes, the merchant initiates the transaction by capturing the full transaction amount from the credit card balance, akin to a J5 transaction. However, the merchant only receives the relevant installment. Likewise, when the card issuer bills the customer, it charges solely the relevant installment, thus incrementally releasing the balance held for the transaction until all installments are completed.
While merchants typically opt to accept only the relevant installment, those desiring immediate payment can leverage a factoring company, for a relatively modest discount rate, facilitates upfront crediting of the full transaction amount to the merchant, with the factoring company subsequently entitled to receive future payments.
What renders this solution supremely efficient?
1 Minimal customer acquisition/onboarding costs: any customer can elect to split payments using any Israeli credit card.
2 Economy of scale favor merchants seeking to expedite future payments, resulting in markedly lower discount rates compared to consumer credit rate.
3 The risk assumed by factoring companies is nearly negligible. These entities advance payments to merchants without extending credit directly to consumers, thus holding an asset against which provisioning may not even be requisite. This minimal risk translates into substantially low discount rates.
So, without intending to, the Israeli payment market has advanced the global BNPL while creating the highest market efficiency, so that the entity which can obtain the lowest credit cost is the one that barging for it.
It's a win-win-win scenario: merchants amplify their purchasing power and sales, acquirers (often doubling as factoring providers) reap greater rewards than mere acquiring fees, and customers relish the benefits of free credit.
While one might ponder who stands to lose, it appears that issuers bear the brunt, foregoing opportunities to market expensive consumer credit to consumers…
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