Redefine Meat

Today marks a historic milestone for us - launching a premium quality steak in retail for mass consumers to buy and cook at home. We're proud to be working with best-in-class retail partners Ocado Retail in the UK, Albert Heijn, Crisp, & Jumbo Supermarkten in the Netherlands, and Coop in Switzerland who have supported us in achieving this bold, and once seemingly impossible target. Check out the news>> https://bit.ly/3LbZgF5 #Time_to_Redefine, #Retail, #NPD, #Launch, #ProductLaunch

At Redefine Meat, we know that innovation starts with people. This International Women’s Day, we’re celebrating the incredible women behind every bite of Redefine Meat. 💡 Danielle Wolmark, Director of Financial Planning & Analysis- Driving strategic decision-making with precision and insight. 🥩 Nitzan Avny, Director of Product- Bringing bold ideas to life and shaping the next generation of new-meat. 🔬 Tal Shimony-Cohen, VP of R&D Food- Pushing the boundaries of food science to create high-quality, innovative products. 📈 Paty Mejias, Sales Manager, France- Expanding Redefine’s reach and bringing new-meat to more tables. From finance to food science, product development to sales, these women are leading with expertise, vision, and passion. Today, we celebrate Danielle, Nitzan, Tal, and Paty, and everyday we appreciate them and the entire team, who make Redefine Meat what it is. Let’s keep making it happen. 🌍💪 #InternationalWomensDay #WomenInLeadership #FoodTech

Burgers are all about great taste, high-quality ingredients, and endless possibilities. Whether you go classic with a bun or mix it up with fresh, nutritious ingredients, there’s always a way to make it your own. Take this version: 🥬 Lettuce – High in fiber 🥑 Guacamole – A great source of healthy fats 🍅 Tomatoes – Naturally rich in essential vitamins 💪 New-Meat – A high-quality protein made for meat lovers 🟣 Beet sauce – Packed with antioxidants With the right balance of flavour and nutrition, this is just one of the many ways to enjoy the future of meat. Discover our burgers here👉 https://bit.ly/4i7gimz #NewMeat #FoodInnovation #HealthyFood

Building an iconic brand takes vision, dedication, and the ability to navigate a rapidly evolving market. As Marketing Manager for Benelux, Laura van de Wijdeven has been doing exactly that for the past three years, helping to shape the presence of Redefine Meat in the Netherlands and Belgium. Laura’s passion for brand building and her deep belief in a new future of meat make her an invaluable asset. From marketing strategy to local activations, she plays a key role in shaping it, ensuring that more and more people can enjoy new meat, without compromise. #RedefinerOfTheMonth #Marketing #Leadership #FMCG

We are proud to collaborate with Compass Group Nederland in the Netherlands, and to support their sustainability journey in corporate catering. In a recent interview, Debbie Rooms, Head of Sustainability at Compass Group NL, highlighted the importance of providing tasty plant-based meat alternatives as a key solution for offering more sustainable and delicious dishes to their guests. As their new-meat supplier, Redefine Meat is excited to help achieve these goals. Together, we aim to create a more sustainable and tasty future - one meal at a time! Read here the summary of the article > Sustainability is a key focus in corporate catering, but balancing ambitious goals with customer preferences is challenging. While Compass Group NL aims for 70% plant-based offerings by 2029 as part of its zero-impact strategy (Nula), many guests still favor traditional meat dishes. The solution lies in plant-based options that have great taste, which are more appealing to consumers. Therefore, collaborating with partners like Redefine Meat, Compass Group offers these kind of high quality and tasteful plant-based alternatives to their guests. Such products help bridge the gap, which makes choosing sustainable dishes easier. Read more >> https://bit.ly/3D8fcHQ

Valentine's Day is tomorrow, and if you haven't planned the perfect meal yet, we've got you covered. ❤️🍽️ It's not just about flowers and chocolates; it’s about sharing unforgettable meals with the people you love. Whether you're setting the table for a romantic dinner, a cozy night in, or a feast with friends, the right dish makes all the difference. We’ve put together some seriously impressive, completely meat-free dishes that bring all the flavour, indulgence, and wow factor to your Valentine’s table. From juicy steaks to rich, comforting pastas, these recipes are guaranteed to impress. 💡 Get inspired here: https://lnkd.in/d38-Dqy9

🌟 This month, we’re shining the spotlight on our incredible Global Culinary Chef, Mor Tamshe. When we asked Mor about one of her biggest accomplishments at Redefine, she didn’t hesitate - the SIAL Trade Show in Paris, France. Leading a team of 13 chefs, serving over 10,000 dishes per day to 300,000 attendees, and perfecting every detail behind the scenes, Mor’s leadership was crucial in making new-meat the star of the event. 🍽️🔥 Her commitment to refining techniques, creating unforgettable flavors, and elevating the new-meat experience continues to set us apart. Right now, Mor is gearing up to fly to the Netherlands next week to meet with our global chefs, share recipes, and cook together at our Best facility- an exciting milestone she's been looking forward to! ✈️👩🍳 📸 Swipe to see highlights and behind-the-scenes moments from SIAL! #RedefineroftheMonth #EmployeeSpotlight #Teamwork

Veganuary is coming to an end, and we’ve calculated the environmental impact of switching to new-meat* from animal-based meat this month: 💨 126kg of CO2 saved—that’s like driving from Paris to Munich. 💧 30,015 liters of water saved—enough for 41 years of drinking water. 🏡 173.16 m² of land saved—the size of two 80m² apartments. This month has shown the power of small changes adding up to big results. As we look beyond Veganuary, these statistics remind us of the significant role food choices play in shaping a more sustainable future. At Redefine Meat, we’re proud to be part of this change—because sustainability starts on your plate.

Meet the Brighter Burger, now making waves on school menus across the UK this Veganuary. We’re proud to partner with food procurement experts, allmanhall on The Brighter Burger [https://bit.ly/4gJ8qHh] - a perfect example of how we can inspire the next generation to make sustainable choices without compromising on taste. Here’s why it’s a big deal: 🌱Less than 6% carbon equivalent emissions of a standard beef burger. 🌱 Tackles food waste and supports regenerative farming. 🌱 High in protein and a great source of fibre, with plant-based ingredients sourced from 100% sustainable sources. Last year’s pilot at Epsom College was a massive hit, with 74% of students saying they wanted new-meat on the menu permanently, proving that delicious and sustainable can go hand in hand. This Veganuary, the Brighter Burger is setting the standard for conscious eating in schools, paving the way for a tastier, greener future. #Veganuary #BrighterBurger #NewMeat #Sustainability

Meet Kevin Graham, the Senior Culinary Account Manager in DACH and a true new-meat pioneer. From managing key accounts to leading culinary initiatives (and even stepping into IT support!), Kevin has done it all. His work has taken him across Europe and beyond, introducing new-meat to chefs, foodservice operators and retailers. Kevin takes pride in presenting new-meat at Michelin-starred restaurants, earning praise from culinary icons. One standout moment was helping a self-proclaimed “vegan product hater” fall in love with our flank steak, leaving with three steaks and a whole new perspective. Thanks for everything you do, Kevin! 🌍💪 #RedefineroftheMonth #EmployeeSpotlight #Teamwork