Protected is thrilled to announce that Protected Passport has been selected for ExchangeWire's The Wires 2025 shortlist in the category "Best New Product or Service: Sell Side"! Protected Passport is redefining how the sell side approaches ad verification, bringing more control, transparency, and efficiency to publishers and platforms while protecting outcomes across the Mediaocean stack. We look forward to #TheWire25 awards ceremony on November 13 where the winners will be announced. A big thank you to our team, our partners, and our clients for trusting us on this journey — and congratulations to all of the other nominees! #AdTech #Innovation #ProtectedByMediaocean #Mediaocean
עלינו
Protected by Mediaocean represents a fundamental shift in ad verification. Unlike traditional vendors with rigid, one-size-fits-all approaches, Protected puts control back in the hands of buyers and sellers who know their businesses best. Built on the principle that business is about calculated risks, Protected offers verification on a dial—allowing advertisers to set thresholds that fuel performance, not fear. At the same time, publishers and platforms gain the transparency and protection needed to ensure clean supply and avoid unexpected deductions.As part of the Mediaocean family—alongside Prisma and Innovid—Protected draws on decades of media technology expertise to deliver customizable protection that adapts to each party’s unique risk tolerance and business goals. This isn’t about dictating right or wrong. It’s about empowering smarter decisions with the tools to optimize for sustainable growth across the ecosystem. Learn more at https://www.protected.media/.
- אתר אינטרנט
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http://protected.media
קישור חיצוני עבור Protected by Mediaocean
- תעשייה
- Software Development
- גודל החברה
- 11-50 עובדים
- משרדים ראשיים
- Tel Aviv
- סוג
- בבעלות פרטית
- הקמה
- 2014
- התמחויות
מיקומים
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הראשי
קבלת הוראות הגעה
Tel Aviv, IL
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קבלת הוראות הגעה
New York, US
עובדים ב- Protected by Mediaocean
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Eva Papoutsakis Smith
Redefining Ad Verification at Protected by Mediaocean | Former Microsoft, WebMD, Weather, Pinterest, IAS, and Ziff Davis
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Asaf Greiner
CEO | Founder | Building Trusted Digital Ecosystems | Cybersecurity & Ad Verification Leader
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Sara Maskivish
SVP, Market Enablement - Verification
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Andrii Skomorokhov
Senior Backend Engineer at Protected Media (acquired by Flashtalking)
עדכונים
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Getting serious about #AdVerification? Join Amichai Zuntz 🔜 Dmexco 🔜 Programmatic IO at #ProgrammaticIO to see how Protected by Mediaocean can help keep your brand safe. Book a meeting with Amichai here: https://lnkd.in/dC5Zsnbr #BrandSafety #FraudPrevention #FraudProtection #ProgrammaticAdvertising #AdTech #DigitalAdvertising #MediaBuying #MarketingTechnology
Dealing with Fraud traffic isn’t fun, but ignoring it is worse. If you're serious about protecting your brand and maximizing performance, join me at Programmatic I/O in New York later this month. I’ll be sharing how Protected by Mediaocean helps safeguard reputation while driving better results. Let’s turn risk into resilience.
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Come visit Larson Banilower & the rest of the Protected team this month at #ProgrammaticIO in NYC! If you'd like to book time with any of us, reach out here https://lnkd.in/dC5Zsnbr #Programmatic #ProgrammaticBuying #Verification #AdVerification #Adtech #BrandSafety #Protected #Mediaocean
Hope to see you there. Message me if you'd like to connect.
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Protected by Mediaocean פרסם מחדש את זה
Wise words from Eva Papoutsakis Smith on the importance of choosing a verification platform that allows you to balance your own risk-reward ratio.
Redefining Ad Verification at Protected by Mediaocean | Former Microsoft, WebMD, Weather, Pinterest, IAS, and Ziff Davis
Risk isn’t something to be feared; it’s something to be managed. In business and in life, risk can be positive with the opportunity for high rewards or negative with greater exposure to threats -- but it’s always present. And in the age of AI, the skill to manage risk has never been more crucial. That’s why at Protected by Mediaocean, our focus is on risk mitigation. We partner with clients to minimize exposure, adapt quickly to new threats, and most importantly, provide transparency. By openly sharing what we’re seeing (challenges and opportunities!), we empower better decision making and stronger trust in your media buy. As AI natives, we know that AI gives us powerful tools to stay ahead, but it can't stand alone. Continuous learning, human expertise, and open dialogue with clients and partners remain critical to our process, to provide verification “on a dial," giving you as the customer the flexibility to calibrate your own risk-reward ratio. We’re not in the business of profiting off fear. We’re here to help advertisers navigate risk with clarity, context, and confidence—because real protection comes from deep understanding, not blind avoidance. #AI #RiskMitigation #Protected
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Wise words from Eva Papoutsakis Smith on the importance of choosing a verification platform that allows you to balance your own risk-reward ratio.
Redefining Ad Verification at Protected by Mediaocean | Former Microsoft, WebMD, Weather, Pinterest, IAS, and Ziff Davis
Risk isn’t something to be feared; it’s something to be managed. In business and in life, risk can be positive with the opportunity for high rewards or negative with greater exposure to threats -- but it’s always present. And in the age of AI, the skill to manage risk has never been more crucial. That’s why at Protected by Mediaocean, our focus is on risk mitigation. We partner with clients to minimize exposure, adapt quickly to new threats, and most importantly, provide transparency. By openly sharing what we’re seeing (challenges and opportunities!), we empower better decision making and stronger trust in your media buy. As AI natives, we know that AI gives us powerful tools to stay ahead, but it can't stand alone. Continuous learning, human expertise, and open dialogue with clients and partners remain critical to our process, to provide verification “on a dial," giving you as the customer the flexibility to calibrate your own risk-reward ratio. We’re not in the business of profiting off fear. We’re here to help advertisers navigate risk with clarity, context, and confidence—because real protection comes from deep understanding, not blind avoidance. #AI #RiskMitigation #Protected
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We’re thrilled to share some big news: today, Protected by Mediaocean is partnering with the Internet Watch Foundation (IWF) to make digital advertising safer and smarter at scale. This collaboration brings together the IWF’s trusted, continually updated datasets with our AI-powered verification platform to proactively detect and prevent ad placements adjacent to harmful content targeting children. It means faster campaign launches, richer insights, and more efficient media investments while safeguarding brand integrity. As our GM, Asaf Greiner, puts it: “Verification should not only protect, but empower.” Embedding IWF’s data into Protected operationalizes safety alongside performance—making verification both intelligent and impactful. We’re proud to join the IWF in its mission to combat child sexual abuse material online. Their endorsement reflects the strength of our shared commitment: when technology leads with integrity, brands can confidently invest in responsible, high-performing environments. 👉 Curious to learn more? Read the full press release. https://lnkd.in/e8bGfp6N #AdSafety #BrandProtection #ChildSafety #AdTech #Mediaocean
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🚀 Protected by Mediaocean is headed to #DMEXCO2025! 🚀 Join our team members Daria Idler 🔜 Dmexco 🔜 Programmatic IO & Amichai Zuntz 🔜 Dmexco 🔜 Programmatic IO on the event floor to discuss the the latest insights on: · Emerging IVT trends and fraud tactics · Viewability metrics that really matter · Brand safety strategies that protect supply and strengthen buyer trust 📅 Book time with us today to meet them in Cologne! https://lnkd.in/eApsQApj #DMEXCO #Adtech #Programmatic #Verification #CTV #AdTech #DigitalAdvertising #MediaQuality #ProgrammaticAdvertising #FraudPrevention #Viewability #MediaTransparency #AdFraud
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Great post from Sara Maskivish on the importance of balancing brand safety & over blocking. If you want to learn more, reach out to us here: https://lnkd.in/eApsQApj #BrandSafety #AdVerification #MediaQuality #DigitalAdvertising #AdTech #RiskVsReach #AdPerformance #AdMeasurement
In recent conversations with advertisers working with us, the topic of over blocking for the sake of brand safety has been weighing heavily on their minds. The constant struggle of balancing risk versus reach is tiring. This is the exact reason we recently released our “Pre-Blocking Insights” feature that allows advertisers to configure a blocking policy in what I like to call “listening mode”. At Protected by Mediaocean we then report on the number of impressions that would have been blocked should that policy been activated, allowing them to understand the impact of the blocking on their campaign reach. Verification should empower you, not limit you. Let’s stop over-blocking and start optimizing. Interested in hearing more or trialing this feature? Give me a shout! #adverification #brandsafety
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Smarter reporting. Deeper insights. Stronger protection. The latest updates from Protected by Mediaocean are here, making it even easier to surface the metrics that matter, personalize your analysis, and stay ahead of threats. Read about our: • Favorite Reports Flag • Language-based reporting dimension • Enhanced pre-blocking for verified media Explore the full July release: https://lnkd.in/eyccnP8U #AdVerification #MediaQuality #DigitalTransparency #MarTech #AdTech #ProtectedByMediaocean #BrandSafety
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From converged TV to real-time reporting, the future of advertising is here and we’re helping power it. Hear from Ramsey McGrory, President of #Prisma at Mediaocean, joined the Marketecture podcast to talk about Prisma's role in reshaping ad infrastructure. At Protected by Mediaocean, we’re proud to be part of a team building a more connected, transparent, and automated ecosystem where brand safety and verification are built in from the start. As Prisma evolves into the ERP of media, Protected helps ensure that what’s planned and bought is also verified and safe across every screen. Listen here: https://lnkd.in/enKcgfVz #ProtectedByMediaocean #Mediaocean #Prisma #CTV #AdTech #Verification #BrandSafety #Programmatic #Marketecture #AdInfrastructure