FINN Partners

The Middle East’s health sector is evolving rapidly, driven by Saudi Arabia’s Vision 2030 and the UAE’s National Agenda 2031, with significant investments in AI-driven diagnostics, telemedicine, and digital health. However, success goes beyond innovation—it requires a deep understanding of stakeholders, market dynamics, and competition.   How can businesses align their strategies with regional priorities and drive sustainable growth? Our latest blog explores key insights from The Future of Pharma & MedTech: A Digital-First Approach, offering a closer look at the strategies shaping the next phase of industry growth in the Middle East.   Joy Livera SPAG FINN Partners   #Pharma #MedTech #HealthcareInnovation #DigitalHealth #DataDrivenDecisions #MiddleEastHealth

Let’s hear it for Chantal Bowman, Debbie Flynn and Amy Skelding! This trio of FINN managing partners and industry icons just landed on the PRWeek UK 2025 Power Book—a definitive list of the most influential voices in PR and communications. Their strategic thinking, creative leadership, business savvy and ability to cut through the noise continue to push boundaries and drive impact. We’re proud to have them leading the charge at FINN. Join us in congratulating these trailblazers! #PowerPlayers #PRWeekPowerBook #CommunicationsLeaders PRWeek UK FINN Partners UK

The line between corporate and consumer PR is fading—stakeholder audiences expect brands to align their values with their messaging. Transparency, ethics, and action are essential for building trust. In our latest blog, Kachi Akumabor explores how businesses can: ✅ Align messaging with global events ✅ Leverage social media for authenticity ✅ Foster trust through meaningful action #CorporateCommunications #ConsumerPR FINN Partners UK

At 102 years old, Dr. Howard Tucker holds the #GuinnessWorldRecord for the oldest practicing physician, and after more than seven decades in #neurology, he’s seen medicine evolve in ways most of us can only imagine.  In an interview with Ritesh Patel at our #SXSW Future of Health day, he shared his insights on medicine, revolutionary diagnostic technologies, #longevity, and what keeps him going. Dr. Tucker is also the recent star of the documentary "What’s Next?", which chronicles one year in the life of Dr. Tucker, who must grapple with a shifting medical landscape and aging for the first time. Watch the movie trailer here: https://lnkd.in/ecQmVeJ2 and learn more about the documentary at https://lnkd.in/eqky_fhV #FINNxSXSW #SXSW #FINNxHumbleHouse #SXSW2025 #FutureOfHealth #WhatsNextMovie Morgan T. Austin Tucker Taylor Taglianetti humble ventures

Is #SXSW too big to matter anymore? FINN Senior Partner Greg Swan shares his perspective on the largest convergence of tech, music, film, and culture in the U.S., and why marcomm pros who desire their brands to be part of culture (rather than advertising around culture) are still gathering in Austin each year.

Leadership. Impact. Legacy. We are incredibly proud of Managing Partners Shivani Gupta and Aman Gupta for their well-earned recognition at the exchange4media Awards 2024!   Shivani Gupta – Named “Mentor of the Year in PR” at the 𝗪𝗼𝗺𝗲𝗻 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗿𝘀 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰, honoring her dedication to nurturing talent, empowering teams, and shaping the next generation of PR professionals.   Aman Gupta – Recognized at the 𝗲𝟰𝗺 𝗣𝗥 𝗮𝗻𝗱 𝗖𝗼𝗿𝗽 𝗖𝗼𝗺𝗺 𝗠𝗮𝗲𝘀𝘁𝗿𝗼 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰 for his strategic vision, leadership, and transformative impact on the global communications landscape.   Shivani and Aman embody the values of FINN Partners—building a culture of collaboration, innovation, and purpose. Their leadership continues to inspire us as we create meaningful change and drive conversations that matter. Join us in celebrating leaders who not only drive success but are shaping the future of communications! 🎉👏   SPAG FINN Partners #Leadership #Mentorship #FINNPartners #PurposeDriven #PRExcellence

As we celebrate #InternationalWomensDay, we’re excited to kick off our series spotlighting the incredible women driving change inside our agency and across the #PR and #marketing industry throughout #WomensHistoryMonth.   From breaking barriers to building up the next generation of leaders, these women are true trailblazers. Their influence manifests in the way they mentor, innovate, and champion new voices. Real progress happens when you look beyond today and pave the way for tomorrow.   Who inspires you? Tag a mentor or a rising star who’s shaping the future. Let’s celebrate the women who lead, lift, and transform.   #Leadership #FINNDiversity #IWD2025 #AccelerateAction

Senior Partner Beth Friedman, FACHDM attended #HIMSS25, where conversations centered around proven #AI success stories and health tech solutions to propel clinical efficiency and patient experience. Here are Beth’s key takeaways:    ✅ Rethink patient experience with smart rooms  Smart hospital room design took center stage as Valley Health System and Vibe Health by eVideon showcased proven advancements in care team efficiency and patient engagement. Northwell Health and Nebraska Medicine also shared their patient success stories in partnership with Vibe.    ✅ Look for real AI results AI discussions at #HIMSS25 focused on practical applications over hype. Tom Lawry challenged vendors to clearly define how AI creates value.    Warris B. from Claimable shared this example – using AI, patients can draft appeal letters to their health plans in 20 minutes instead of two weeks. And Dr Zafar C. from Seattle Children's explained how adaptX’s AI tools helped anesthesia teams achieve the first-ever opioid-free surgery center and stop 3,900 metric tons of CO2 from entering the Earth’s atmosphere.    ✅ Leave no one behind to achieve positive health outcomes #NCMedicaid and Sarasota Memorial Health Care System presented how their Unite Us platform and community outreach programs help thousands of high-risk Medicaid members while also saving #healthplans $85 per member, per month. Similarly, Sparta Community Hospital integrated SDOH capture into their TruBridge EHR and reengineered processes to achieve a 98% improvement in data compilation, with automated dashboards for SDOH action and reporting. Susan Gutjahr summed up the urgency in these community efforts: “In rural health, when we ask a social needs question, we must be able to act on it.”    ✅Keep clinicians productive and happy Advancements in #ambientlistening and #voiceenabledclinicaldocumentation took the spotlight during the pre-conference AI summit and in the exhibit hall. This included announcements by Microsoft’s Dragon CoPilot, Zoom, Teledoc Health, Abridge, and more. Christopher Wickersham, CHCIO, AVP of Support Services at CereCore, also reiterated the need for strong clinical IT help desks to keep physicians happy and productive as EHRs embed these tools and higher levels of support are needed during his conversation with Jim Tate on The Tate Chronicles.    ✅ Stay informed and connected during turbulent times Hal Wolf, CEO at HIMSS, reiterated what most attendees were thinking: the health sector is facing unprecedented pressure, including federal cuts for clinical research and Medicaid. Now more than ever, trusted health voices are needed. This includes FINN Partners.    Our own FINN team recorded podcasts, met with journalists, covered sessions, and conducted dozens of interviews to keep you informed and connected. Look for our upcoming #HealthUnaBASHEd and #FINNVoices episodes recorded live at HIMSS on Healthcare NOW Radio.

Grace Cordovano, PhD, BCPA (Unblock Health) and Jen Horonjeff, PhD (Savvy Cooperative) closed the day at the #FINNxHumbleHouse #FutureOfHealth Day with a powerful, real, and sobering conversation on what authentic patient-centricity should look like in healthcare. Key Takeaways: ⚕️ Patients & caregivers want shared decision-making: Just like clinicians, patients are burned out too. They want partnership, not just prescriptions. This is fixable! Startups need to invite patients into leadership roles and advisory boards ASAP. ⚕️ Patient perspectives must come first: Before building solutions, ask patients. Their voices should shape healthcare, research, and policy-making from the start. ⚕️ Patient advocacy isn’t exclusive: You don’t have to be a professional advocate to be part of the conversation. All patients should be heard. The session brought these ideas to life with real stories—including August, a cancer warrior excited to play baseball this spring. Authentic patient engagement isn’t just a "nice-to-have"—it's a business strategy that leads to more compassionate, effective care. #PatientCentricity #HealthcareInnovation #PatientVoices #SXSW #FINNxSXSW #HealthTech

Real-world data moves healthcare from reactive to proactive care. #FutureOfHealth experts Reginald Swift from Rubix LS, and Shuchi Rana of ServiceNow explored how integrating environmental, social, and medical data can improve patient care. Key Takeaways: ⚕️ Personal stories fuel innovation – Reginald's mission began after his father missed a melanoma trial. ⚕️ Environment and health are linked – Weather, pollution & location impact outcomes.  ⚕️ Public-private partnerships – CMS & CDC collaborations turn data into action.  ⚕️ Broad applications – From aging in place to cancer treatment.  ⚕️ Collaboration is key – Public health, patient advocates & social workers must align. #FINNxSXSW #SXSW #FINNxHumbleHouse #SXSW2025