Tamsin St George Foley

📢 Why Video Content is King: Insights for Dublin Marketers 🎥👑 Attention Dublin marketers! Ever wondered why video content is dominating the digital landscape? Our latest blog dives deep into the power of video marketing and why it's an essential tool for your strategy. 🌟 Key Takeaways: -Boost engagement and reach with compelling video content. -Learn how video can transform your brand's online presence. -Discover tips and tricks tailored for the Dublin market. Don't miss out on these invaluable insights that can elevate your marketing game! Check out the full blog now and start harnessing the power of video. 🔗 Read the blog : https://lnkd.in/gEMjN5m4 #VideoMarketing #ContentIsKing #DublinMarketers #DigitalMarketing #VideoContent #MarketingTips #BoostEngagement #BrandStrategy

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🚀 Unlock the Power of Data Analytics to Boost Your Marketing ROI! 🇮🇪 Did you know that 89% of marketers say data analytics is essential for making informed decisions? Yet, many Irish businesses still struggle to harness its full potential. If you're wondering how data can transform your marketing strategy, here’s what you’ll gain from my latest blog: ✅ Learn how to track and optimize campaigns in real-time. ✅ Discover tools that simplify complex analytics. ✅ Hear about an inspiring Irish success story of data-driven growth. 📊 Data isn’t just numbers—it’s the key to better decisions, improved customer experiences, and more revenue. Curious? Read the full article here: https://lnkd.in/eQFXGfXt 💬 I’d love to hear from you! What challenges have you faced in using data for marketing? Let’s discuss in the comments.👇 #DataAnalytics #DigitalMarketing #IrishBusiness #MarketingROI #DigitalExclerate #MarketingStrategy #BusinessGrowth #DataDriven #SME #TechInnovation #LocalBusiness #ContentMarketing #DigitalTransformation #MarketingTips #BusinessInsights

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🚀 Ready to elevate your business game? 🚀 Our latest blog post "Gain Competitive Advantage: Discover the Power of Digital Transformation for Irish SMEs" dives deep into how digital transformation is revolutionising the way businesses operate. 💡 With the rise of new technologies, Irish SMEs are embracing digital solutions to stay ahead of the curve! Curious about the secret ingredients that can catapult your business to new heights? Head over to the blog to uncover the magic! 🌐✨ Read more: https://lnkd.in/erFHWg2u Join the conversation - let’s discuss how digital transformation is shaping up your business!👇 #DigitalTransformation #IrishSMEs #TechInnovation #BusinessGrowth

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Short-form video is taking over! 💥 TikTok, Reels, Shorts... these platforms are the new frontier of content marketing. Want to capture attention, and grow your audience? Contact us today! 📥 ✉️ [email protected]⠀ 🌐 www.opuswebdesign.ie⠀ 📞087 966 3260⠀ #SocialMediaMarketing #BusinessGrowth #IncreasedSales #TikTokMarketing #ContentCreation #InstagramMarketing #ContentMarketing #TikTok #InstagramReels #DigitalMarketing #VideoMarketing #ContentisKing

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Want to make your brand the talk of the town? 🗣 At Nova Digital, we help Irish businesses stand out with creative social media marketing, web design, paid ads, and killer content creation. 👨‍💼 We’re here to tell your story and connect you with your audience in the most authentic, engaging way possible. 👀 From managing your social platforms to designing sleek websites and crafting targeted ad campaigns, we’ve got the tools to help your business grow online. What are you waiting for - get in touch today! 🌐 #DigitalMarketing #GrowYourBusiness #IrishBusiness

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We have introduced a Charter for Media Agency Selection with support from a working group of member agencies, leading Irish marketers and pitch consultants. This follows on from the similar Charter for Creative Agency Selection, released earlier this year.   The Charter provides brands and agencies with guiding principles to consider before deciding on a pitch process for their media agency partner, with the objective being to significantly reduce the volume and scale of pitches, particularly for clients with media billings under €500,000.    The Charter is being supported by several leading brands which include; Allianz, An Post, Diageo, Irish Ferries, Laya healthcare, PTSB and Vodafone. These brands have lent their support to the charter and we are hoping more will follow suit. In addition, pitch consultants Ebiquity plc, Empirica, Pt78 and Open Communications have endorsed the Charter and will work alongside IAPI members and senior marketers to adhere to it’s principles. IAPI are urging interested parties to get involved and lend their brand name and logo to the charter, pledging their support to a more sustainable way of working. If you would like to take part, please email [email protected].

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The EU AI Act is now in force, signalling a crucial time for businesses to ensure their AI systems comply with new regulations. 📲 This goes beyond mere compliance; it's a chance to elevate the trust in your AI and enhance your brand's reputation. 🚀 At EY Ireland, we're on hand to assist you in adapting your AI strategies to improve decision-making and drive innovation. Our expertise in risk management and legal counsel will guarantee that you're well-equipped for the transformative road ahead. 🧮 Find out more here – https://go.ey.com/46ULGzV #AI Peter Bolger | Grit Young | Eoin O'Reilly

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What's on a social media manager mind? #cfm #smm #socialmediamanager #digitalmarketing #contentcreation #marketingagency #contentmarketing #socialmediamanagement #belfast social media manager, digital marketing, social media management

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Calling all Marketers, have your voices heard! The Business Post, in conjunction with RED C Research is calling all Irish marketers' to provide their perspectives on their business, industry, economy, priorities, and strategies. Contribute your valuable insights by completing the short survey: https://bit.ly/3VkU9IH #SeeMoreClearly

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Digital ad-spend is set to surpass the €1bn mark for the first time in Ireland in 2024.👏 A very interesting report from IAB Ireland that provides valuable ammunition for fellow marketers looking to fortify their digital strategy proposals. Video continues to be a dynamic driver with 24% growth year-on-year. I've consistently found that video-first strategies yield the most impressive results. That's why I'm doubling down on this approach in the coming year. Learn more: https://lnkd.in/ewpYBM_s PwC Ireland #digitalmarketing #digitalspend #videofirst

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This month creative company, Folk VML VML released a report on the Family Fallacy, which covers how different realities are shaping Irish culture and modern family dynamics. The report highlights some interesting stats that marketers and brand owners should keep in mind when planning campaigns to make sure to reach a wide range of audiences. Some key take aways we learnt from the report are: -      Overrepresentation: The traditional family structure only accounts for 36% of Irish households, yet it is the most overrepresented group when it comes to advertising and marketing products and services. -      Know your audience: Only 38% of people in Ireland feel brands and companies are in touch with their family’s life and needs as they are today. -      ‘Family’ has been on a journey: Nearly 80% of people in Ireland agree that you don’t have to have kids to be a family. 78% of people say that family is no longer defined purely by blood or marriage. 61% of blended and divorced families believe brands in Ireland should help to normalise non-traditional family structures. 80% of same-sex families want brands to understand how their family works, while 1 in 4 families with children in Ireland is a one-parent family. Are all of these various families being catered for in marketing campaigns? -      Housing shifts: Brands need to adapt to meet the needs of co-living and multi-generational living. 68% of Ireland’s young adults are currently living at home and the average homebuyer is now 39. -      Motherhood and fatherhood:  73% of people in Ireland think that becoming a mother makes career progression harder and 68% of mothers in Ireland feel the portrayal of family structures in advertising and marketing is old school traditional and stereotypical. In other European countries, such as Sweden for instance, 90% take paternity leave. In Ireland, less than half of fathers entitled to paternity take this leave. 25% of respondents in the report also stated they do not want children, which leads to a new demographic, DINK ‘Double income no kids’. Are marketing and communications campaigns making content relevant for this market? The overall take away from the report is that consumers trust, prefer and support brands that understand their needs and where consumers can see themselves and their peer group truly represented in campaigns. 

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🔍 Looking to dominate the search results and drive more traffic to your site? With over 15 years of expertise, we at ePresence excel in both the technical and creative aspects of SEO. 🌐 See our recent blog to discover how our tailored SEO strategies can elevate your business and keep you ahead in the digital landscape of Cork and beyond.   🚀https://lnkd.in/eFV_j9t9 #SEOCork #DigitalMarketingIreland #ePresence

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With a deep understanding of the unique challenges faced by Irish businesses, Social Hub is your dedicated partner in driving engagement and achieving your marketing goals. Let’s take your social media strategy to the next level together. Start your free trial! Link in comments

With a deep understanding of the unique challenges faced by Irish businesses, Social Hub is your dedicated partner in driving engagement and achieving your marketing goals. Let’s take your social media strategy to the next level together. Start your free trial! Link in comments