Shane O Connell

What are the top priorities for UK & Ireland marketers? 🎯 Focusing on customer trust 🤖 Enhancing AI use 🛡️ Tackling data integration challenges are top priorities That's according to our latest State of Marketing report. Dive into how AI is transforming marketing strategies for better personalisation and efficiency: https://sforce.co/3yAjmpC

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For Andrew Gray, Head of Revenue Enablement at Sanity, Relationship Map is a key tool to help his sellers multi-thread and close deals. Here’s how one of his sellers recently closed a deal using Relationship Map. ⤵ “One of our reps in EMEA had built his Relationship Map in Sales Navigator, screenshot it and put it on a deal review. He was able to see where he was lacking relationships, what he was missing to be multi-threaded, where he needed more exposure – everything that’s key for relationship mapping,” said Gray. What surprised Andrew about the Relationship Map was that his seller was able to build it directly within Sales Navigator. “Normally our sellers build out some sort of relationship map inside of Excel, a Miro Board, Google Drawings, or some other application. But the fact that he was able to do this inside of Sales Navigator made me think this should be our new standard moving forward.” After using Relationship Map, the seller focused his efforts on the missing key relationships that could help him close the deal. He then used LinkedIn to get an introduction to a key contact who was a champion for moving that deal forward. And best of all, that seller closed the deal a few months later. “Would he have won the deal without the Relationship Map? Maybe.” Gray reflected. “But do I know for a fact that he sat and looked at his Relationship Map, and used it to map out a strategy that ultimately won him that deal? 100%.” Learn more about Relationship Map here: https://lnkd.in/RelationshipMap #SalesNavigator #sales #B2Bsales

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There’s not enough benchmarking data for EMEA SDRs. Whether that’s salaries, compensation plans, tech stacks, and more—information on EMEA SDRs is basically invisible. 👻 And something has to be done! SDR Leaders of EMEA is asking to hear from you to help build the context needed for EMEA SDR roles. Fill in the survey at the link below, and you'll have the chance to win some 🦕 merch that we’ve been holding in the vault for over a year! 😏 Fill in the survey here 👉 https://lnkd.in/eiEbMpUX

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There’s not enough benchmarking data for EMEA SDRs. Whether that’s salaries, compensation plans, tech stacks, and more—information on EMEA SDRs is basically invisible. 👻 And something has to be done! SDR Leaders of EMEA is asking to hear from you to help build the context needed for EMEA SDR roles. Fill in the survey at the link below, and you'll have the chance to win some 🦕 merch that we’ve been holding in the vault for over a year! 😏 Fill in the survey here 👉 https://lnkd.in/eiEbMpUX

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Sales teams and revenue leaders looking to boost their pipeline growth often face the challenge of relying on the same old outbound methods. Ryan Milligan, VP of Sales and Revenue Operations at QuotaPath reveals his go-to strategy: tapping into warm channels by reconnecting with familiar contacts—think former admins, trial signups, and closed-lost opportunities. With smart segmentation tools like Clay and Smart Lead, you can create hyper-targeted email campaigns that reignite interest and drive conversions. The bottom line? If you're not revisiting your past leads, you're missing out on your warmest opportunities for pipeline growth.🔥📈. #PipelineGrowth #LeadGeneration #EmailCampaigns

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The ideal CSM knows every detail of your product, domain, and customers. Their technical skills are second to none. They excel at relationships, coaching, selling, analytics, and strategy. There’s only one problem… The ideal CSM doesn’t exist. #Customersuccess leaders need to stop chasing unicorns, says SuccessCOACHING’s Aaron Thompson, and focus on training and leading their actual, real CSMs to succeed. Train your CSMs in the right mindset, priorities, and operational skills, and you’ll refocus them on what really matters, help them overcome their overwhelm, and hit your true potential as a team. Unsure where to start? Consider these five insights for leaders (in a video format), courtesy of Aaron, Lukas Alexander and Maureen Rice in ChurnZero’s recent CSM Confidential webinar. https://lnkd.in/evVpPAqn

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New to the Aircall Professional plan: Smart Routing 💡 ⚡ Supercharge customer support and inbound sales by routing calls based on the customer data living in your CRM or help desk. 📲️ Improve first contact resolution rates by automatically connecting customers to the best agent to answer their query, such as the account owner or the last agent spoken to. ❤ ️ Make customers feel valued from the first hello, with personalized welcome messages and call routing based on account owner, last touch-point, and more. ⚙️ Optimize operations by distributing calls to the right teams straight away, reducing your missed call rate, your repeat callers, and your overall call volume. Transform your customer’s inbound calling experience with Smart Routing – access the free trial here: https://aircall.la/3xvZun6 #SmartRouting #CustomerSupport #Aircall

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Exciting session announcement! Martin Garvey, Director, EMEA Enterprise Sales at Gong will be delivering a session on: Supercharge Sales with AI Learn how best-in-class GTM leaders rev up their revenue org with AI and uncover their strategies for increased productivity, predictability and growth. Join this insightful discussion about the practicality of leveraging AI and how it can play a pivotal role in navigating the evolving landscape of sales. Key Takeaway: The practicality of leveraging AI across GTM teams to generate greater productivity, predictability and growth. Get tickets: https://lnkd.in/ge2VxsEg #B2BMarketingEx24

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🚀 Salespeople reveal what they're thinking in 2024…👀🚀 We've just released our latest report, in which we asked hundreds of AEs and sales leaders for their views on everything from their sales process and tooling to their confidence in the year ahead. Some eye-openers such as: 🔍 Only 9% of AEs think their company’s buying process is very good—meaning there's a huge opportunity to make impactful improvements that could set your team apart. 🤝 1 in 2 AEs lost a deal during the handover to Customer Success. But, when these teams collaborate effectively, customer churn plummets. 🧵 78% of AEs find it difficult to multithread beyond their champion—highlighting an opportunity to improve and learn how to strengthen relationships across the buying team. From refreshing onboarding practices to tackling stakeholder visibility, we’re sharing what sellers really want (and need) to win.. This report is for anyone involved in driving sales success—from those on the front lines of sales to strategic leadership. These insights give you a peek under the bonnet of what’s really going on in the minds of Account Executives and revenue leaders. 👉 In the spirit of buyer enablement we’re not even harvesting your email address and flooding you with sales emails…simply download the full report, in peace, in the comments #SalesInsights #trumpet #SalesStrategy #AccountExecutives

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Revenue cadences touch every aspect of your go-to-market organisation. Clari’s, Parin Lad, Director, Customer Success + Sales Engineering explores what best in class looks like, and how you can apply this to your organisation for an effective go-to-market strategy. #EngageSummit

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Sales Teams Aren't Efficient 🎞 https://lnkd.in/eQvHJEQ9 Inefficient sales teams are often a product of their environment, we help you implement a comprehensive Sales Enablement strategy that eliminates common obstacles faced by sales teams. Want to know more? Contact us 👉 https://lnkd.in/etT_S4sg Or drop us a message here 😉 #markettraction #markettractioninternational #salesenablement #marketing #dataenrichment

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Want to supercharge your SDR team’s performance? Eddie Galvan, CEO of Xcellerate Labs, is hosting a webinar where he’ll dive into 5 key strategies to help you get the most out of your sales development efforts. 📅 Mark your calendar for Thursday, 24th October 2024, at 3:00 PM UK time. Packed with actionable insights, this session is perfect for anyone serious about driving growth and hitting targets. Ready to take your team to the next level? Don’t miss out! 💼 #SDR #SalesDevelopment #XcellerateLabs #Webinar #SalesGrowth #TeamSuccess

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Incorporate practical exercises and hands-on experiences into your SDR training program. Read the full article: Rolling out the welcome mat: Optimising the first four weeks for a new sales hire ▸ https://lttr.ai/ATSHe #EverythingOutbound #ComprehensivePlaybook #DrivingProductivity #sdr

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What sets great SMB sales leaders apart? It's not about a single deal transforming your quarter but building a system that consistently delivers results. Tom Richardson, GM International at Personio and former Sales Leader at Stripe breaks down the key elements behind consistent, scalable success —covering everything from pipeline management to supporting your team. Forme Partners #Leadership #SalesSuccess #Growth #ExpertInsights #SMBSales

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Kicking off a call block can require a little extra motivation, so we asked top sales reps how they get into the right mindset for cold calling. ☎️ John Graham at Hyqoo had a smart approach that you might find useful.👇 His first move? Checking the news for any updates about those companies—good or bad. This helps him get in the business mindset, tailor his communication style, and set the right tone for each interaction. Once he's done that, it’s all about getting into action. As John says, he likes to "eat the frog" first thing in the morning—tackling the most important task right away to set himself up for a productive day. How do you like to get in the cold calling mindset? #SalesTips #sdr #bdr #coldcall

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Curious why some sales teams consistently outperform others? The answer often lies not just in the talent they hire, but in how they hire. Here's how leveraging data and analytics can revamp your sales hiring process, giving you a definitive competitive edge: Analyse Top Performer Traits: Use data to dissect the common characteristics and performance metrics of your best salespeople. What skills, background, and behavioural traits do they share? Implement these insights to refine your candidate profiles. Streamline Sourcing with Analytics: Employ analytics to evaluate the effectiveness of various sourcing channels. Are your top talents coming more from LinkedIn, job boards, or referrals? Allocate resources accordingly to maximise quality hires. Optimise Interview Processes: Collect and analyse data on interview outcomes. Which interview stages are most predictive of job success? Adjust your process to focus on these key assessments to enhance decision-making. Predictive Performance Modeling: Develop predictive models using historical data to forecast how well a candidate might perform in your specific sales environment. This can significantly reduce the risk of costly mis-hires. Post-Hire Analytics: Don’t stop at the hire. Track the onboarding success and ongoing performance of new hires against the data-driven criteria you’ve established. This continuous loop of feedback will refine your hiring process over time. Think of data not just as numbers, but as a roadmap to better hiring decisions. Ready to turn insights into action and build a powerhouse sales team? Dive deeper with SalesHQ. Let us help you unlock the power of data in your hiring strategy. https://lnkd.in/gjXT-YMy #SalesExcellence #DataDrivenHiring #SalesHQ #AnalyticsInRecruitment #ModernHiring #TalentAnalytics

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