Ruchika H.

🎯 Looking to hire the top 1% of talent? This Friday, we're hosting a special webinar with Nuno and Kasim Aslam, CEO of Solutions 8, one of the world’s top Google Ads agencies. The focus will be on "Finding and Hiring the Top 1% Elite Employees". Kasim will share proven strategies that you can use to identify and hire top-tier talent. Whether you're just starting or looking to scale, these insights will help you build a high-performing team. 🗓 When? This Friday September 27, 2024 1PM EST 🔗 Join us here: https://lnkd.in/e3J9xuaS Don't miss this chance to learn from an industry expert. Whether you're scaling your business or hiring your first team member, you’ll leave with valuable insights! 🙌 #Hiring #TalentAcquisition #Leadership #Webinar #Entrepreneurship #TeamBuilding #GrowthStrategy #LinkedInLive

2

"Data from WARC’s Marketer's Toolkit survey shows only 2% of marketers are using attribution, experiments and marketing mix modelling (MMM) in combination for measurement, whilst a further 22% say they don’t use any modelling at all." Most marketers are failing to accurately measure their efforts, wasting money and energy on ineffective channels and strategies. Wizaly can help you get ahead of your competitors to create better marketing driven by real data. Drop us a comment below or visit our website to talk to an expert about measuring your marketing efforts with unbaised insights. Source: https://lnkd.in/dHHhKXXB

12

3 Comments

Good Moose Tip: Personalized CTAs could make or break your 2025 campaigns. Last year, personalized CTA’s lead to 161% higher conversion rates across digital channels. Test them across your touchpoints and watch engagement soar 🚀. 🖱 #Growth #GrowthMarketing Source: Wisernotify

8

Boost Your Google Ad Rank: Key Factors & Tips Ad Rank plays a pivotal role in determining both the position of your advertisement on Google’s search results page and the consequent visibility to potential customers. Essentially, it acts as a sorting mechanism that Google uses to decide the order of competing ads. Understanding and optimising for Ad Rank can significantly improve your ad’s performance, leading to more clicks, higher conversion rates, and ultimately, a better return on your investment in Google Ads. #GoogleAdRank https://lnkd.in/g3yr8D5y

1

💵 $164.9 billion on ads will spend marketers in Europe in 2024. It's an increase of 5% YoY. ✅ To reach customers in the digital environment effectively, advertisers need the right audience data. 📬 Contact us, and let's talk about reaching your target groups with data gathered from various devices and markets: https://lnkd.in/efNG3XE #audiencedata #adspend #advertising #marketing #digital #online #campaigns

4

AI changing search engine optimisation quickly. Read Martech Consultant Markus Havia’s advice on how to adjust your SEO strategy in the age of AI. 1️⃣ Expect a decrease in organic traffic 2️⃣ Focus on in-depth content 3️⃣ Know the questions your customers are asking 4️⃣ Adjust your rank keyword tracking Read more in the blog. 👇 #SEO #AI #sellbetter

6

Last month, Deyna Lavery and Zoë Stanley-Beglin travelled to Dublin for Google Marketing Live. This is what they took away from the event: 🔸Ads are coming to AI Overviews 🔸The way we search is evolving 🔸Google sees multimodal search as the future 🔸More advertiser control for AI image generation 🔸Improved Performance Max reporting is coming Read more below ⬇️ #GoogleMarketingLive #GoogleAds #PaidMedia

11

FYI: AppsFlyer Report unveils Key Trends in gaming app advertising creativity: The report delves into creative performance in the gaming app industry, offering valuable insights for advertisers.

1

🚀 Boost Your Google Shopping Performance with Adstrong ✨ As a leader in the CSS space, Adstrong delivers over €100m in incremental revenue annually for partners. Why advertisers trust Adstrong: ✅ Performance-Based Pricing – Pay only for validated sales. ✅ Rapid Setup – Campaigns live in 1-3 days. ✅ Expert Support – Dedicated managers optimise and adapt campaigns. ✅ Proven Results – Over 100m+ leads generated yearly for 3,000+ stores. Adstrong finds hidden opportunities, enhances visibility, and maximises ROI—all with no risk to you. 👉 Learn more https://ow.ly/hNNB50U5lwe to elevate your Google Shopping strategy. #GoogleShopping #CSS #PerformanceMarketing #Adstrong

1

Stop guessing and start winning with Konnecto! Our live gap analysis and benchmarking tools give you a clear view of your market position against competitors. Curious how you stack up? Read this recent article to understand how we help brands get access to data that tells the REAL story of who can convert and you should be working with! >> https://lnkd.in/ddzcKZFc

9

How is the EU's Digital Services Act (DSA) shaking up digital advertising? From ad labeling to data privacy, this regulation is setting the stage for a more consumer-first approach. Dive into this insightful article by Adform’s VP for Legal and Privacy Compliance, Elena Turtureanu, featured in AdMonsters, to discover how the DSA is shaping a more accountable digital ecosystem: https://lnkd.in/dv3z85ED

37

➡️ New Incentive Added! Share Your Insights & Win Big. Affiverse is all about community. We value your feedback and want to ensure we’re doing everything we can to support and empower affiliate marketers like you. That’s why we’ve launched the Affiverse Insights Survey—and this time, there’s an exciting new twist! The survey is open for a limited time, so don’t delay! https://lnkd.in/ekk98e4v #AffiverseSurvey #ShapeTheFuture #affiliatemarketing

3

Did you know that last-click attribution captures only 1.3% of Pinterest's impact on sales? This eye-opening statistic from Fospha reveals a critical truth: traditional measurement methods are leaving massive value on the table. Discover how Marketing Mix Modelling provides privacy-compliant insights to boost ROI and optimise strategies: http://spr.ly/6045Ugfbh

37

1 Comment

Tired of fragmented data and limited attribution models hindering your influencer marketing efforts? Phyllo's Measurement APIs empower you to track the entire customer journey, from discovery to purchase. Gain a clear picture of every influencer's impact and optimize your campaigns for maximum ROI. #Phyllo #Influencermarketing #APIs

18

1 Comment

TikTok has recently introduced Smart+ , an AI-powered performance solution. With Smart+, just enter your assets, budget, and targeting goals. The system will automatically select the best creative and audience, ensuring your ads reach the right people at the right time. This offers a more efficient way to drive performance. Here’s what it brings to the table: - Better Performance - Operational Efficiency - Creative Made Easy Key Features: - Simplified Setup - Optimal Campaign Management - Automated Creative #TikTok #NerdNibble #Nerdware #Trends #DigitalMarketing

4

Google Ads takes e-commerce advertising to new heights with Performance Max for Marketplaces! Find out how this innovation is reshaping the game: https://lnkd.in/dR8MQ-2Y #DigitalMarketing #PPC #PerformanceMax #GoogleAds #EcommerceMarketing #Amazon #Ads #EcommerceAdvertising #OnlineAds #PayPerClick

1

📊 What strategies are truly driving performance from your marketing spend? It’s a question many marketers ask themselves regularly, and business leaders demand a reliable, evidence-based answer. However, that’s hard to come by in an increasingly complex channel, media and consumer environment. In this guide, we explain why Marketing Attribution Analysis is the key solution you need. Discover how our approach empowers you to address critical questions and unlock the full potential of your marketing efforts. 📥 Download here: https://lnkd.in/e58btYuQ #CACI #Data #dataanalytics #MarketingPerformance #MarketingAttribution #CustomerSegmentation #ConsumerBehavior #MarketingROI #BusinessStrategy #MarketingInsights #DataDrivenMarketing #MarketingEffectiveness #ConsumerExpectations #MarketingAnalytics #ExternalFactors #MarketingResults

18

1 Comment

Google's cookie changes are forcing marketers to rethink their strategies. Just like the transition to Apple's IDFA, I believe we can navigate this shift with innovations and adaptation: - Google's Privacy Sandbox API offers a glimmer of hope; - Develop robust strategies beyond traditional attribution models; - Focus on building first-party data and alternative measurement methods. Read my full article for Campaign Middle East – it was a pleasure sharing my professional insights with Anup Oommen Let's discuss how to adapt to this new landscape. Your thoughts? #DigitalMarketing #DataPrivacy #AdTech #CookieLess

20