Preeti Croke

Sign up now if you haven't already! Our April edition features evidence-based articles, reports and a webinar about: - Your evidence-based framework for Brand Growth | Webinar oncoming - Kantar BrandZ Most Valuable Brands 2024 reports from Brazil, Italy and Netherlands - The debate around impact of repeated ad exposure - How to avoid your brand being inadvertently tarred with the 'Greenwashing brush' - Kantar Creative Effectiveness Awards 2024 - 🎧 Podcast of the month | Connected Innovation: How to innovate differently - 📈Chart of the month | Tesla vs Mercedes: Fast-tracking growth through meaningful difference 👉 Join 100,000+ subscribers and stay up to date with the latest thinking from our experts - it's free!

13

If you missed my ESOMAR talk on AI and its implications for the Market Research industry, you can view it here: https://bit.ly/3NhReLT (registration required but it's free).

30

2 Comments

Virtual assistants should resonate with your target audience, build trust, and deliver exceptional customer experiences. Check out highlights from a recent Ipsos study on AI vs human support in this @Retail Today article featuring @Stephanie Bannos-Ryback: https://lnkd.in/eWzqPArC #Ipsos #CustomerExperience #AI

4

Brands are still in the midst of figuring out how to best integrate #AI into their day to day business. In this @Business Reporter article, my colleague @Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gdDAVKW5

14

On CX day, let's acknowledge the impact of prioritizing customer experience on creating positive customer interactions, fueling business growth, and cultivating a vibrant work atmosphere. Share your strategies for enhancing CX within your organization and explore the Ipsos Global Trends to uncover the macro forces shaping our world today. https://lnkd.in/geHG_ERz #CXDay #CustomerExperience #Ipsos #Globaltrends

11

1 Comment

Start 2025 a step ahead by curating existing data into insights to guide your projects. Let us know if we can help! Robyn Clayton

7

Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

13

1 Comment

More from our series of analytic highlights of May! Let me know what you think!

4

🔈 Listen again - The WARC Podcast x Kantar 🔈 Want to learn more about the Blueprint for Brand Growth but don't know where to start? This episode of The WARC Podcast with Jane Ostler, Kantar's EVP, Global Thought Leadership, and David Tiltman, WARC's SVP of Content is a great primer! Jane and David cover the three growth accelerators and how and why the Blueprint came into being. It's a great starting point for understanding the principles of the Blueprint. You can listen to their conversation here: https://lnkd.in/effzTnRj

5

Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

1

Kantar Marketing Trends 2025 – Livestreaming: alive and kicking This week Chirantan Ray and Hannah Walley talk about how livestreaming in China has transformed commerce in the region and the benefit brands can see by leveraging this marketing platform. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/g8c4tTSe #MarketingTrends #Marketing #Marketing2025

3

Feeling uncertain about AI's role in marketing? Merkle's blog addresses common misconceptions and reveals how AI can enhance your strategies, helping you connect more effectively with your audience: https://bit.ly/48yaA9s

2

CX practitioners who are challenged to demonstrate how CX contributes to brand value... this one is for you. If you haven't already registered for tomorrow's webinar, there is still time! #ValueOfCX #CustomerExperience #KantarCX #MDX

8

Kantar Marketing Trends 2025 – Retail Media Networks are evolving This week Barry Thomas talks about Retail Media Networks as full-funnel marketing assets, and how leveraging RMNs can enhance your marketing strategy and reach targeted audiences. Discover this and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://lnkd.in/dJEp7pqb #MarketingTrends #Marketing #Marketing2025 #MarketingTrends2025 #Retail

2