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Colorado Public Radio द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colorado Public Radio या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Player FM ऐप के साथ ऑफ़लाइन जाएं!
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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पसंद28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Colorado Matters
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 6437
Colorado Public Radio द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colorado Public Radio या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Hosted by Ryan Warner and Chandra Thomas Whitfield, CPR News' daily interview show focuses on the state's people, issues and ideas.
2671 एपिसोडस
सभी (नहीं) चलाए गए चिह्नित करें ...
Manage series 6437
Colorado Public Radio द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Colorado Public Radio या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Hosted by Ryan Warner and Chandra Thomas Whitfield, CPR News' daily interview show focuses on the state's people, issues and ideas.
2671 एपिसोडस
सभी एपिसोड
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Colorado Matters
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1 February 26, 2025: The search for water on the Moon; A Colorado teacher's poem is on the space station 30:00
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बाद में चलाएं
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The Colorado-built Lunar Trailblazer will try to find water on the Moon. Then, a sixth-grade science teacher in Longmont's poem is displayed on the International Space Station. Plus, students in a small school district explain why they think cell phones should not be banned from the classroom. And, as DIA marks its 30th anniversary, a chance to tour the old airport's air traffic control tower which still stands and is now home to a brewery and restaurant.…
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Colorado Matters
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1 February 25, 2025: What to do when aging in place is no longer possible; Elevating Colorado's Black history 28:22
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बाद में चलाएं
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पसंद
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Independent living, assisted living, memory care -- the terminology alone can be overwhelming. We wade through the many senior housing options when aging in place at home is no longer an option, with our conversation from January for Aging Matters on Colorado Matters. Then, for Black History Month, we revisit an exhibit at the Museum of Boulder that showcases Colorado's Black history. It runs through September.…
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Colorado Matters
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1 February 24, 2025: Vail Resorts grapples with changing market, labor, and expansion; Debating tipped wages 28:50
28:50
बाद में चलाएं
बाद में चलाएं
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पसंद
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Bumps for the ski industry. Or moguls as it were. Vail Resorts says for the first time, it sold fewer Epic passes than the year prior. Yet Vail's rapid expansion continues, as we'll hear from a Wall Street Journal travel reporter. Then, passionate testimony at the state legislature over what to pay people who get tips. And survivors, descendants and family of people incarcerated at Camp Amache in Colorado denounce denounce the Alien Enemies Act.…
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Colorado Matters
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1 Feb. 21, 2025: Brrr makes way for balmy; 'Yes in God's Backyard' a solution for affordable housing? 28:43
28:43
बाद में चलाएं
बाद में चलाएं
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Colorado is going from brrr to balmy. In our regular weather and climate chat with Denver7 Chief Meteorologist Lisa Hidalgo, we also check in on the snowpack and discuss how federal cuts might affect weather data. Then, are churches a solution to affordable housing in Colorado? And, how changing DEI policies are affecting scholarships, colleges, and universities.…
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Colorado Matters
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1 Feb. 20, 2025: Colorado students 'trash the runway' in the name of sustainability; Diversifying snow sports 28:19
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बाद में चलाएं
बाद में चलाएं
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पसंद
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Students across Colorado are getting ready to "Trash the Runway"... on purpose. They're learning about fashion and sustainability by using the stuff we throw out to create high-end design. They're also learning critical problem solving and confidence at the same time. Then, thousands of skiers and snowboarders of color are hitting the slopes of Keystone starting this weekend, to support diversity in snow sports and to support future Olympians.…
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Colorado Matters
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1 Feb. 19, 2025: United's Denver expansion; 10th Mountain Division marks historic battle 28:48
28:48
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बाद में चलाएं
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United Airlines has a huge presence in Denver. DIA is the carrier’s second-busiest hub behind Chicago. All its pilots train here. And United bought a chunk of land near the airport last year that it plans to develop. The question is: might its headquarters move to Denver? Then, 80 years ago, the 10th Mountain Division fought a battle that was pivotal to winning World War II. Colorado was the training ground for troops.…
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Colorado Matters
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1 Feb. 18, 2025: Colorado's billion dollar budget hole; Amphitheater CEO on success, noise complaints 40:59
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बाद में चलाएं
बाद में चलाएं
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State lawmakers have to close a potentially billion dollar budget gap; Purplish explores how Colorado got here and possible solutions. Then, the CEO of VENU, which built the Ford Amphitheater in Colorado Springs, answers questions about its success, and the noise complaints it's generated. Plus, we salute a 101-year-old Tuskegee airman in Colorado for Black History Month.…
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Colorado Matters
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1 Feb. 17, 2025: 'Give Her Credit' is the story behind The Women's Bank of Denver 49:12
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Not that long ago, women seeking a loan or line of credit faced invasive questions from bankers. "Are you planning on having children?" "What type of birth control are you using?" "Where's your husband?" Against that backdrop, in the 1970s, The Women's Bank of Denver was founded--changing financial lives for generations. Sr. Host Ryan Warner speaks with financial journalist Grace L. Williams, author of "Give Her Credit," at History Colorado Center.…
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Colorado Matters
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1 February 14, 2025: 'Aha Moments' for treating alcohol use disorder; 'Sustained' empowers Indigenous culture, art 49:23
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बाद में चलाएं
बाद में चलाएं
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Weight-loss drugs like Ozempic could reduce the urge to drink. It’s one of several novel approaches Colorado researchers are studying for alcohol use disorder. Then, Colorado firefighters return home after helping in California. Also, if today's world feels more anxious, a doctor has ways to decompress. Plus, a new exhibit at the Denver Art Museum elevates the Indigenous viewpoint. And for Valentine's Day, "Pitch a Friend."…
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Colorado Matters
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1 February 13, 2025: Help for sex trafficking survivors; Colorado Wonders about potholes 48:30
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Sex trafficking is a growing problem in Colorado -- the state now ranks 10th for the most reported cases. We hear from a survivor who shares how she took back control of her life. Then, imagine driving along a rough road when two of your tires pop. It happened to one Colorado driver -- and he wanted the state to pay for the damage. Also, her mother marched on Washington more than 60 years ago with Dr. Martin Luther King Jr. We'll re-share her daughter's journey back to D.C. And History COLORADO incorporates works by living artists -- to connect past and present.…
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Colorado Matters
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1 February 12, 2025: Where are we with wolves? 49:09
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बाद में चलाएं
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White settlers wiped out Colorado's wolf population. In 2010, voters required them to be reintroduced. There are now 29 wolves here. Ranchers -- worried about their livestock and livelihoods -- must adapt. CPR Climate and Environment Reporter Sam Brasch hosts a discussion at Loveland's Rialto Theater about the past, present, and future of wolf restoration.…
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Colorado Matters
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1 February 11, 2025: Dean says she was fired for objecting to book ban; A history of pennies 48:56
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A Black middle school dean says she was fired by a school district in Colorado for objecting to a book ban. Now she's filed a civil rights complaint. Then, President Trump has told the Treasury Department to stop making pennies. They're minted in Denver. We'll talk about the history and cost of the one cent coin. Plus, Chandra tries to up her "Colorado street cred" by taking on skiing thanks the BIPoC Mountain Collective. And author Laura Krantz asks, "Do you believe in magic?"…
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Colorado Matters
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1 February 10, 2025: State lawmakers change approach on guns; A 'community' newsletter generated by A.I.? 49:11
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High-capacity magazines are banned in Colorado. And Democratic lawmakers say they're serious about enforcement. ut might their solution go too far? We take a closer look with Purplish. Then, in Pueblo and Fort Collins, a locally-reported newsletter lands in people's inboxes. Except it's neither local, nor reported. Plus, how a small town school district got students engaged again in learning. And how climate change is affecting beer.…
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Colorado Matters
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1 Feb. 7, 2025: Assessing the ICE raids and resistance; Colorado sues over Musk access to US Treasury 49:20
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ICE enforcement this week tested the resilience of migrant communities in Colorado. How they're peacefully resisting , and the many unanswered questions about the actual raids. Then, Colorado joins eleven states in suing the Trump Administration over Elon Musk's and DOGE's access to the U.S. Treasury. Plus, the new species of mammal discovered on Colorado's western slope. And how delicate art became a sanctuary for a Ukrainian couple now in Colorado.…
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Colorado Matters
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1 Feb. 6, 2025: ICE roundups in Denver; Studying psilocybin's effect on depression 48:16
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पसंद
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Early Wednesday morning, immigration agents, along with local and federal law enforcement officers, descended on an apartment complex in Aurora. We look at what happened -- and what happens next. Then, researchers in Colorado want to know if psilocybin – also known as psychedelic mushrooms – can help people process past trauma. And, with a pair of Black quarterbacks facing off in Sunday's Super Bowl, we revisit a book focused on African-Americans and their evolution at the position.…
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