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AWS Live with the PGA TOUR®

Join us from the TOUR Championship for conversations on golf, technology, and AI. Thursday, August 21 & Friday, August 22 at 11:00AM PT / 2:00PM ET.

Join The Livestream

Learn how AWS AI powers the PGA TOUR

TOURCAST: Enhancing the game for fans & players

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TOURCAST Challenge: Today’s top use TOURCAST data to compare themselves to the pros

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Learn how generative AI is changing the fan experience for the PGA TOUR.

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Meet the PGA TOUR's generative AI virtual assistant

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PGA TOUR uses Amazon Bedrock to automate play-by-play commentary

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Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI
on AWS to enhance customer experiences, workforce productivity and
process optimization. Leverage these real-world use cases to advance
your gen AI journey.

Learn more
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Generative AI is transforming the PGA TOUR

Discover how PGA TOUR provides fans with insights, predictive analytics, and immersive experiences.

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AWS and The First Tee

Learn more about AWS's role with as a trustee of The First Tee and our mission support their national initiatives and local chapters on teen retention, recruitment, STEM education and exploration.

Learn more from an Alumni of the First Tee