Yann Lechelle

Yesterday I argued the only thing that matters for a startup is getting to product-market fit (PMF), quoting Marc Andreessen’s classic blog from 2007. This is part 2 of a mini series on PMF. Here Michael Siebel of Y Combinator explains his thinking on the real PMF. In this video, he explains: - It is often intellectually convenient to claim PMF without having to actually achieve it - founders often forget the real challenge is to solve a problem - PMF is misunderstood 98% of the time, like it’s undefined or a flexibly defined term - it’s often mistaken for something close but different; I built the thing that customers want - PMF is what happens after you have built the things that customers want - the only way you know you’ve built something that customers want is because they’re buying it in an explosive and destructive way - if you’re not getting explosive usage you do not have what customers want or there aren’t that many customers in which case you don’t have a big business - once you find PMF it’s almost like this is going to work unless you screw it up https://lnkd.in/efh6Fpt4

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💡 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐕𝐞𝐧𝐭𝐮𝐫𝐞 𝐂𝐚𝐩𝐢𝐭𝐚𝐥 𝐋𝐢𝐬𝐭 𝐨𝐟 𝐋𝐢𝐬𝐭𝐬 𝐈𝐬 𝐇𝐞𝐫𝐞! 🌍 Fundraising is hard, but finding the right investors doesn’t have to be. This guide is your shortcut to 5000+ VCs, angels, and family offices across:  • 𝗥𝗲𝗴𝗶𝗼𝗻𝘀: US, Europe, Asia-Pacific, Africa, and MENA.  • 𝗦𝗲𝗰𝘁𝗼𝗿𝘀: SaaS, Web3, ClimateTech, DeepTech, and more.  • 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀: Pre-seed angels, fund-of-funds, and diversity-focused investors. What you’ll get:  • Verified global VC lists, tailored by stage and geography.  • Specialized directories like AI angels, accelerators, and niche family offices.  • Tools to focus your outreach and scale smarter. Check it out here: https://lnkd.in/dtdyuUqP

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Principal, analyst, partners, associate, scout, director, LPs, GPs… 𝐑𝐚𝐢𝐬𝐢𝐧𝐠 𝐟𝐮𝐧𝐝𝐬 𝐟𝐫𝐨𝐦 𝐕𝐂 𝐟𝐢𝐫𝐦𝐬 𝐜𝐚𝐧 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐚 𝐦𝐚𝐳𝐞 𝐨𝐟 𝐭𝐢𝐭𝐥𝐞𝐬: As a startup founder, it’s sometimes hard to understand: - Who’s in charge of what? - Who makes the decisions? - Who should I contact? Let’s break it down into clear, functional categories to simplify your fundraising journey : 𝟏. 𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 (𝐋𝐏𝐬): 𝐭𝐡𝐞 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐕𝐂 They provide the capital that VCs invest in startups. It can include pension funds, university endowments, family offices, and high-net-worth individuals. LPs are not involved in the decision-making for individual startups, so founders typically don’t need to engage with them. 𝟐. 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 / 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐚𝐥𝐬 / 𝐆𝐏𝐬: 𝐭𝐡𝐞 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐞𝐫𝐬 They have the authority to approve investments. If your startup progresses through the funnel, you’ll pitch to them. - 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: The senior leaders who raise capital from LPs, manage the fund, and decide on investments.   - General Partners (GPs): The key decision-makers at a VC firm.   - Managing Partners: GPs who also oversee firm operations. - 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐚𝐥𝐬: One level below Partners, Principals evaluate startups and often play a significant role in recommending investments. They are senior enough to champion your case internally and influence final decisions. If you’re in the final stages of pitching, you’ll be engaging with Partners or Principals. 𝟑. 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬 / 𝐀𝐧𝐚𝐥𝐲𝐬𝐭𝐬: 𝐭𝐡𝐞 𝟏𝐬𝐭 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐩𝐨𝐢𝐧𝐭 These team members focus on identifying and evaluating startups, often becoming the first point of contact for founders. - 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞𝐬: Mid-level team members responsible for sourcing deals, building relationships, and conducting due diligence. They’re your main advocates within the firm. - 𝐀𝐧𝐚𝐥𝐲𝐬𝐭𝐬: Junior team members focused on research and initial evaluations. While they don’t have decision-making power, they’re often your first touchpoint and can influence whether your pitch moves forward. Partners and Analysts receive hundreds of pitch decks every week—many of which are out of scope and spammy. That’s why they value collaborating with Awake Partners. We know their investment criteria and bring them opportunities that align perfectly. When we present a startup, they know it’s worth their attention. Understanding this structure of VCs is key to making your pitch count. But above all, don't forget to Stay Awake! 🥱

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The Venture market is very weird right now and it sometimes feels like we are in the hottest and coldest fundraising market ever at the same time. Time to invest or time to wait? I’ve tried to summarize my understanding of what’s happening in a blogpost. 

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🌠 Jury Reveal for our Consumer Edge AI Hackathon! 🌠 After taking Quack AI to YC and launching The Drop with Julia Denoly I'm thrilled to have joined the Entrepreneur First talent investing team — now on a mission to find Europe’s most ambitious tech founders and bring them together in our next programme in Paris & SF. Julia & I have teamed up again to launch the Spotlight Hackathons. Our first edition is next week in Paris! The challenge: bringing Gen AI from the cloud to the edge, for new & fun consumer use-cases. For this edition, we’re joining forces with Hugging Face, Meta & PyTorch, and Scaleway, in the fabulous Paris HQ of Ekimetrics. - Teams will not only be supported by exceptional mentors (we have the pleasure of hosting Ali Khosh and Mergen Nachin from the PyTorch team coming from the US) but also to be judged by SOTA entrepreneurs & AI researchers made in France. These include: - Laurent Mazare CTO of Kyutai- representing the best of Open Source research today - Eliot Andres, CTO of Photoroom - who else for a consumer AI hackathon than our French success story - Xavier Fischer from Datakalab - tackling edge way before Gen AI was a thing Spots are limited and applications are already overflowing, so we’ve moved the deadline up a couple of days. Submit yours by Friday, Nov 15th (EOD) for your chance to secure a last minute spot. Link is in description 💥

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🌍 𝑴𝒆𝒆𝒕 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒂𝒄𝒕𝒊𝒗𝒆 𝑯𝒆𝒂𝒍𝒕𝒉𝑻𝒆𝒄𝒉 𝒂𝒏𝒅 𝑩𝒊𝒐𝒕𝒆𝒄𝒉 𝒊𝒏𝒗𝒆𝒔𝒕𝒐𝒓𝒔 𝒐𝒇 2024 𝒈𝒍𝒐𝒃𝒂𝒍𝒍𝒚! 🌍 If you’re a startup in the #HealthTech or #Biotech industry, here are some of the top investors around the world actively funding innovative companies: 𝐄𝐮𝐫𝐨𝐩𝐞 • 𝐇𝐢𝐠𝐡𝐓𝐞𝐜𝐡 𝐆𝐫𝐮̈𝐧𝐝𝐞𝐫𝐟𝐨𝐧𝐝𝐬 (Germany): €100K - €3M, Seed Stage • Kurma Partners (France): €500K - €3M, Early Stage • Idinvest Capital Partners (France): €500K - €2M, Seed and Growth Stage • 𝐁𝐎𝐌 𝐁𝐫𝐚𝐛𝐚𝐧𝐭 𝐕𝐞𝐧𝐭𝐮𝐫𝐞𝐬 (Netherlands): €100K - €5M, Pre-seed to Early Stage • Verve Ventures (Switzerland): €500K - €3M, Seed to Series B 𝐀𝐬𝐢𝐚 • Shenzhen Capital Group Co., Ltd (China): $500K - $10M, Seed to Late Stage • Kalaari Capital (India): $500K - $5M, Seed and Early Stage • Chiratae Ventures (India): $100K - $10M, Pre-seed to Series A • @IDG Ventures (India): $500K - $5M, Seed to Early Stage • Antler (Singapore): $100K - $30M, Pre-seed to Series A 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 • Bessemer Venture Partners (USA): $100K - $1B, Seed to Growth Stage • General Catalyst (USA): $100K - $1B, Seed to Series C • 8VC (USA): $500K - $10M, Seed to Series C • Atlas Venture (USA): $100K - $5M, Seed and Early Stage • Lux Capital (USA): $100K - $25M, Seed and Early Stage 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭 • Walden Catalyst Ventures (Israel): $1M - $25M, Seed and Early Stage • Shorooq Partners (UAE): $500K - $5M, Seed and Series A • Crescent Enterprises Ventures (UAE): $500K - $10M, Seed to Growth Stage • Wamda Capital Capital (UAE): $100K - $5M, Seed to Series A • Middle East Venture Partners (MEVP) East Venture Partners (Lebanon/UAE): $100K - $3M, Seed and Early Stage Do you know people which may need this info? Share with them this post. 💼 Are you ready to secure your funding? Let Tech Add-Venture Accelerator help you scale and grow! 🏆 Early Applications are open until October 31! Link in the first comment! Fallow Andreea Marinescu for more insights about how you can secure your next round from investors! #HealthTech #Biotech #Startups #VentureCapital #TechAddventureAccelerator

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Startups often dilute their messaging by talking to too many audiences at once. At Plug and Play Tech Center's Silicon Valley Summit, Jacques Benkoski compared this to turning on all the lights at the start of a show—no one knows where to look. Instead, use a single spotlight to direct attention. That was such a powerful analogy and so completely true. At RevUp, we specialize in founder-led #content strategies that spotlight your unique expertise and position the value of your technology to your MOST valuable customer. With clear, focused messaging, your #startup becomes the main event in your niche. No greater words to grow your business..."When you speak to everyone, you speak to no one," ~Seth Godin

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"Agentic AI" is the buzzword in VC. But can AI agents actually plan and act ? 💡 The idea is that AI systems can plan and execute workflows autonomously with goals inputs. Example: "book me a 7 day trip in France that costs no more than X to discover hidden cultural gems". Does it work with the current AI systems? 🙅‍♂️ According to DeepMind co-founder Demis Hassabis, current AI systems are not good at planning, they can't problem solve, they can't do actions in the world for you. They are "very much passive Q&A systems". However according to Demis, this might be the next era in AI. 👀 By combining the work done with AlphaGo in games (agent players that are very good at planning) with multi-modal "real world" learning (Gemini) and applying this to language and everyday workloads, he believes that we might get there. João Duarte Darko Butina Xavier Mesnier Pepijn Rot

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French AI startup H raises $220M seed round Paris-based startup H, formerly known as Holistic AI, secures an extraordinary $220 million #seed round shortly after its inception, a rarity in the #startup world. Led by a stellar founding team, including former researchers and employees of Google DeepMind, H focuses on developing #AI agents to automate tasks traditionally performed by humans. Co-founder and CEO Charles A. Kantor, a former #Stanford researcher, leads the team, which includes veterans of DeepMind such as Karl Tuyls, Laurent Sifre, @Daan Wierstra, and Julien Perolat. H aims to revolutionize productivity with its "frontier action models," targeting sectors where #automation can significantly enhance efficiency. Investors comprise a diverse group, including billionaires like Eric Schmidt and Bernard Arnault, VC funds like Accel and FirstMark Capital, and strategic backers like Amazon, Samsung Electronics, and UiPath. For more information: https://lnkd.in/dfMxMvJZ #AI #Startup #SeedRound #Innovation

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🌟 Seeking Recommendations: Who is the Best Venture Capital Investor in Europe for Health Tech? 🌟 Hello LinkedIn network, In the dynamic landscape of health technology, I'm eager to connect with top-tier venture capital investors driving innovation in Europe's health tech sector. Your insights and recommendations are crucial. Who, in your opinion, is the leading venture capital firm in health tech across Europe? Who are the key general partners (GPs) propelling their success? Share your valuable experiences and thoughts on the VCs and GPs shaping the future of health tech. Thank you for your suggestions! #startups #entrepreneurship #tech #europe #venturecapital

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I’m pleased to have contributed to Arianee’s position paper, "From A Production-Based to A Service-Based Economy: The Role of Tokenization in Decoupling Growth." This insightful paper tackles a topic close to my heart. This paper outlines numerous practical strategies for companies to progress on tackling overproduction while creating new economic opportunities. Thank you Arianee, Pierre-Nicolas Hurstel and of course my friend Francois Souchet for the opportunity to collaborate. #circulareconomy #technology #circularbusinessmodels #sustainability

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According to Harvard Business School, around 65% of promising startups fail due to co-founder disagreements. And yet the general thinking - according to YC - is that it’s still more advisable to look for a co-founder than to go solo. So if the pressure of finding your ideal co-founding team wasn’t enough, it becomes even more daunting when you’re aware of the risks. And yet, I find it interesting that some of the most successful partnerships arise more or less serendipitously. Take Dropbox as an example: initially a solo venture, Drew Houston was advised by Paul Graham to find a co-founder if he was serious about YC. Through friends of friends, he met his co-founder, Arash Ferdowsi, spent a grand total of 2 hours talking in a coffee house, and in his words, “got married on the first date”. Against all odds, the two had an incredibly successful collaboration that lasted 13 years. Embracing serendipity whilst actively seeking out compatible partners seems like a contradiction - but it’s often the case that when it does work, it’s really something to see. 🍀 Check out Drew's story below! #cofounders #founderstories #ycombinator #startups #founders

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🚀 Why Deep Tech Startups Need to Master Storytelling 🚀 If you're building a deep tech product or conducting scientific research, you might wonder — why is it so important to focus on your story? In our book "Innovate, Fund, Thrive", published by Taylor & Francis Group, Jean-François Denault and I emphasize storytelling as the central link between the pillars of a successful company: Customers, Capital, Talent, and Employees. And here's why that matters: 🔬 Simplify the Complex Your cutting-edge tech or research is brilliant—but it can be complex. A clear narrative breaks down these complexities, making your innovation accessible to investors, customers, and partners. 💡 Connect on an Emotional Level Data informs, but stories inspire. Investors, talent, and clients want to feel connected to your why—the deeper mission behind your product or service. ✨ Stand Out in a Crowded Market In the competitive world of startups, your story is what sets you apart. It’s how you show your uniqueness, your passion, and your vision for the future. 🤝 Build Trust and Credibility A well-crafted narrative shows that you understand your market and your solution’s potential impact. This builds the confidence investors need to back your journey. 🎯 Attract Talent and Customers The best people and customers aren’t just drawn to innovative products—they’re drawn to inspiring missions. Share your vision and you'll bring in those who believe in it, too. So, whether you're seeking funding, hiring top talent, or attracting customers, mastering storytelling is key. Let your story build the bridge between your innovation and the people you need to succeed. 🌉 📖https://lnkd.in/ec5V6xbz 📚https://lnkd.in/eksmdXG4 #startups #storytelling #deeptech #innovation #leadership #investors #entrepreneurship #fundraising #InnovatFundThrive Harvard University London Business School Stanford University Graduate School of Business University of Oxford University of Pennsylvania University of Cambridge Università Bocconi National University of Singapore HEC Paris University of California, Berkeley Nanyang Technological University Singapore New York University Copenhagen Business School Northwestern University - Kellogg School of Management Universitat Ramon Llull Indian Institute of Management Ahmedabad University of Toronto Imperial College London ESSEC Business School UCLA McGill University ESCP Business School ETH Zürich emlyon business school IAE Paris - Sorbonne Business School William Sahlman Josh Lerner Noam Wasserman Steve Blank Kathleen Eisenhardt Tom Byers Bill Aulet Fiona Murray Scott Stern Ethan Mollick Karl Ulrich Howard Stevenson Henning Piezunka

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Time to step up Germany 🇩🇪 🇫🇷 Corporations have pledged to invest €15bn in France at the “Choose France” summit — an annual event held since 2018 to facilitate foreign investments in the country. A large chunk of the money will be dedicated to AI. Microsoft stole the show after announcing its largest investment in France to date, a €4bn cash envelope to build more data centres — and expand existing ones — across the country by the end of 2025. The focus is on increasing the capacity of GPUs, which are needed to run large AI models. Amazon also announced that it’ll invest €1.2bn to further develop its French cloud and AI infrastructure. Quantum computing was also on the agenda. IBM pledged to invest €45m to expand the company’s research efforts in France. Up to 50 quantum researchers and engineers will be recruited in the country in the next year.

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🤨 What do I look for in co-founders ? 🤨 This is the question I get asked the most often, and I (finally) have a good answer! At Hexa, I partner with entrepreneurs ~3x/year, a CEO and CTO for each project— essentially “marrying” 6x/year to build the best partnerships. I look for 4 key traits in my co-founders ⤵️ ⚡️ Energy booster Building and growing a company is about convincing people to follow you—investors, clients, team members—and the person’s natural energy is a key factor in achieving this. I call these people exothermic: they move things around them simply by the energy they exude. How do I test this? I need to feel more energized at the end of a meeting with them than I did at the start. ⏰ Sense of urgency The higher the velocity in a startup, the faster it will grow. Having a deep need to act and get things done sets the fast-paced tempo I’m looking for. 🧑‍🏫 Thirst for self-improvement Founders who are constantly looking to improve by proactively seeking feedback and showing vulnerability have an endless strength to overcome the (inevitable) challenges of entrepreneurship. 🏋️‍♀️ Commitment Being a founder means making your company part of your top priorities, it’s a journey that’s all-consuming. If you believe you embody these traits and are ready to build a transformative company, let’s connect!

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How is AI changing the way founders solve problems? Next Monday I will be chatting with superstar guests Gabriel Hubert, co-founder of Dust, Victoire Mine (Goebel), Startup/VC head at Meta, and Yoach Lacombe, ML Research Engineer at Hugging Face, at the HEC Alumni House at an AI Conference on the topic "Building startups in the AI Era". I'm super excited to be moderating such a high-quality panel :) Co-organized by HEC Alumni , Hook, and 42Entrepreneurs, this event is a must for AI enthusiasts and founders looking to harness the power of AI to supercharge their startup growth. 👉Link in the comments to register.

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The most important fundraising KPI: 1st pitch → 2nd meeting conversion rate Is yours low? (< 30-50%) Something is wrong. Here's how to diagnose your issue and fix it: There are two types of potential problems... 1️⃣ Investor targeting 2️⃣ Pitching 𝐈𝐍𝐕𝐄𝐒𝐓𝐎𝐑 𝐓𝐀𝐑𝐆𝐄𝐓𝐈𝐍𝐆: The most common issue is targeting the wrong investors. Usually you're reaching out to investors that focus on a different stage or industry. Do some research on the investors that didn't convert to a second meeting. The most important resource: their portfolio page. Ignore the "about" section, or their blog. That's mostly about marketing to potential investors in their fund. Instead, look at what they've actually invested in and the stage at which they invested (Pre-Seed, Seed, Series A, etc.) Remember: trust the portfolio, not the thesis. __ The other main issue is unclear outbound messaging. Investors think you do one thing (industry, business model, tech, etc.) but you actually do something else. I recommend sending your outbound email template to 5+ friends that don't know anything about your startup. Ask them: • What kinds of customers do you think we serve? • What benefits do you think we provide for them? • What product features do you think we have? • What technologies do you think we use? If more 20% of your friends answer these questions incorrectly, you need to write new outreach emails. 𝐏𝐈𝐓𝐂𝐇𝐈𝐍𝐆: The most common issue is just that your pitch is weak. Usually because you aren't telling a story. You're just sharing disconnected data. The best pitches are stories that foreshadow the only possible outcome: your startup's tremendous success. It feels inevitable. The easiest test to figure out if you're telling a story: try connecting the main idea of each of your slides with "but," "so" or one of their synonyms. If the natural link between slides is "and" or if you can move the order around, you don't have a story. Chronology matters in storytelling. Go back to the drawing board and try to write your inevitable success story. __ Maybe your overall pitch isn't weak. But VCs may still be spotting a red flag when you pitch. It turns them off right away. If you think this might be your issue, it's important to start asking questions. Most pitches have time for you to ask questions at the end. Here's my go-to to diagnose this issue: "What would you need to see in order to get excited about investing in <<STARTUP>>?" If they tell you a primary KPI that you need to improve, then you've probably identified the issue. The other possibility: They try to avoid giving you a specific answer. If they're evading your question, you NEED to dig in to get to the bottom of it. Your fundraising success may depend on it. —— Was this helpful? 👍 like and ♻️ repost it to help other founders!

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Honoured to be hosting a roundtable at the Sifted Summit on 3rd Oct on Diversifying #deeptech: where are we going wrong for female founders? 🙄 Right now, only 15% of European deeptech startups are led by women. Compound that with the mere 2% of VC funding heading towards female founders in general to see that, consciously or not, investors are seriously limiting their access to outstanding #techentrepreneurs. 🏈 So what are the steps to plugging this gap? Which ideas have legs to get the ball rolling for female founders in deeptech and beyond? EURO_GENDEX #EIC Justyna Tisserand Martina Longo Stephanie von Behr Sophie Webber Andrea Siviero Brendan Rowan Isis Diaz IoT Tribe 👉 More details and registration here: https://lnkd.in/gmWfPvMv

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Is Blockchain Losing to AI? During my podcast with Pierre Samaties, I asked a provocative question: 👉 “How much are you using crypto apps daily compared to generative AI?” Pierre’s answer was brutally honest: 👉 “Close to zero.” Here’s why this matters👇 Blockchain Adoption Problem Despite the hype, real-world blockchain apps that people use daily are still extremely limited. Pierre pointed out that his own daily crypto use boils down to: 1️⃣ OpenChat – A fully decentralized WhatsApp/Telegram alternative on Internet Computer (ICP), where you can even send Bitcoin. 2️⃣ DEXs – For trading. 3️⃣ ICP Wallet – A next-gen wallet offering network custody. But beyond these? Not much else. Compare this to generative AI, where Pierre says: 👉 “I use AI as a copilot - it’s better than an analyst. Once you know how to structure tasks and review output, it becomes an indispensable tool.” Why This Gap Exists: 1️⃣ Limited Real-World Applications While AI offers immediate, tangible use cases (e.g., content generation, task automation), blockchain is still struggling to build apps with mass-market appeal. 2️⃣ Complexity vs. Usability AI tools have become intuitive and user-friendly. Blockchain apps? Often too complex for mainstream users. What Needs to Change? 1️⃣ Focus on Utility The industry needs apps that solve real-world problems—not just speculative trading platforms. 2️⃣ Seamless User Experience Blockchain apps must reach the same level of usability as AI tools like ChatGPT. 3️⃣ Education and Awareness The average user doesn’t understand blockchain’s potential beyond crypto. That must change. Projects like OpenChat on ICP show what’s possible - a decentralized app competing with centralized giants like WhatsApp. But the gap between blockchain and AI adoption is undeniable. The question is: 👉 Can blockchain catch up, or will AI leave it in the dust? 📹 Watch the clip where Pierre shares his perspective on this critical issue. Big thanks to Pierre Samaties for joining me and my colleague Demetrios Zamboglou Zamboglou on the podcast! 🔗 Full podcast link is in comments! 👉 What do you think? Can blockchain achieve the same mass adoption as AI? Let’s discuss in the comments👇 Follow 👉 Anton Golub & share ♻️ with your network to spark the conversation!

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