Wandrille LEFEBVRE

These are the 37 most relevant European B2C marketplaces for PREMIUM & LUXURY FASHION & SHOES 2024 powered by Tradebyte! 🛍️👖👚 This is the first time we are posting a dedicated Deep-Dive Marketplace Quadrant in a category. We are happy to show you a marketplace quadrant special about Premium & Luxury Fashion B2C marketplaces in Europe. Together with our partner Tradebyte (and support of their great team Maximilian Rebensburg, Stefan Röttger, Alexander Otto) we created this special one for my most favourite category – Fashion and Shoes. The chart is this time a bit different divided from “everything marketplace” to “specialised marketplace”. ⬆️ and additionally from “offprice segment” to “fullprice segment”. ➡️ and we also adjusted the axes a bit. These are the key Marketplaces for Premium & Luxury Fashion: 👉 Supreme & Aspirational Luxury: FARFETCH: One of the largest luxury marketplaces undergoing restructuring, with significant changes in its management team. 24S: Hails as the pinnacle of luxury from France, offering an exclusive assortment from the world's top luxury brands. Galeries Lafayette: A prominent French marketplace known for a wide selection of luxury goods. 👉 Premium & Accessible Luxury: Zalando: The leading fashion marketplace in Europe, known for its profitability and expansive reach across 26 countries. Recently, Zalando has enhanced its brand by acquiring Highsnobiety. Breuninger: Offers a premium experience, transitioning smoothly from its roots as a brick-and-mortar retailer. GLOBUS: A Swiss marketplace renowned for blending premium and luxury offerings seamlessly. 👉 Spotlight on Newcomers and Innovators: fashionette: Recently ventured into the accessible luxury segment, quickly making its mark. TikTok Shop: Noteworthy for its expansion into the UK, with plans to roll out across Germany and other European nations in 2024. Mytheresa: Frequently inquired about in our discussions, currently not a marketplace but its potential evolution is closely watched. 👉 Offprice Marketplaces: These platforms like YOOX, BestSecret Group, Veepee, OUTLETCITY AG, Brandalley, secretsales, and showroomprive.com offer opportunities to purchase luxury and premium goods at reduced prices, appealing to the budget-conscious yet quality-focused shopper. The good thing is, Tradebyte has all the integration to these relevant marketplaces for premium & luxury brands looking to expand their online #marketplacebusiness. If you want to hear more about it, listen to our shared “Let´s talk marketplace”- Episode: https://lnkd.in/dEMpwBjP We’re eager to hear about your experiences! Which marketplaces have proven most relevant for your brand? How has your journey been with these platforms? Join us at ECD Munich on June 12th, 2024, at Wappenhalle for Europe's leading #marketplace event, hosted by Tradebyte. Don't miss out - secure your spot now at www.ecd-gate.com. Who will I see there?

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Welcome to the third episode of our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, your guide on this exciting journey. AnniQ is a customer-centric accelerator dedicated to helping businesses bridge the gap between their market and clients using data and artificial intelligence. In this episode, we’ll explore the key data sources that are vital for building a customer-centric fashion brand. In this video: 1. Introduction to Key Data Sources: Discover the fundamental data sources that every fashion brand should leverage to understand their customers better. From billing data to social media insights, we cover it all. 2. Billing Data and Customer Behavior: Learn how your billing data can be a goldmine for understanding customer behavior and predicting future trends. We'll discuss how to structure and analyze this data effectively. 3. Digital Footprints: Dive into the importance of data from your website, social media, and conversational channels. Understand how these sources provide a real-time glimpse into your customers' preferences and activities. 4. Integrating Data for Insights: See how combining different data sources can give you a comprehensive view of your customers, enabling you to make informed decisions that enhance their experience. 5. Real-World Applications: Get inspired by examples of successful fashion brands that have harnessed these data sources to build a robust customer-centric strategy. Why Watch? * Gain Comprehensive Knowledge: Understand the various data sources available and how to use them effectively. * Improve Customer Understanding: Leverage data to gain deeper insights into your customers' behavior and preferences. * Drive Strategic Decisions: Use integrated data to make strategic decisions that benefit your brand and your customers. Join the Journey This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episodes if you haven’t already, and stay tuned for the next video where we’ll discuss how to support a customer-centric approach with disruptive technologies. Subscribe and Stay Informed Don’t miss out on the rest of our series! Subscribe to our channel and hit the notification bell to get updates on new videos. Book a Session with Me If you’re ready to take your fashion brand to the next level by leveraging data effectively, book a session with me. Let’s discuss how we can tailor these strategies to fit your specific needs and goals. Book a Session with Jean Bernier #Ecommerce #Retail #Commerce #Fashion #Data #Strategy #Business #ArtificialIntelligence #AnniQ https://lnkd.in/ecbRW5KR

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Want to know how GenAI will help you double your ROAS on Shopping Ads? 🚀

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[Case Study] How Salomon Harnessed Generative AI to Double Its Return on Ad Spend! We recently co-hosted an exclusive event with The Brandtech Group and Google: How Brands Are Already Using Gen AI & What You Need to Be Doing Now! This event took place at Google HQ in Paris and brought together industry leaders and experts to explore the transformative power of Generative AI for businesses. Discover our case study with Salomon in the video below, where Antonio Carriero and Thibault Cazenave share insights on how they leveraged Generative AI to achieve a remarkable doubling of Salomon's Return on Ad Spend with Shopping Ads. 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 Salomon wanted to enhance its Search Shopping campaigns, but manually optimizing product feed data was too time-consuming. They reached out to us to leverage Generative AI to automate this process.
 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 We implemented a Generative AI-powered approach to automatically optimize product feed data, specifically focusing on improving titles and descriptions for Search Shopping campaigns. This tailored solution was A/B tested using FeedX to ensure measurable impact on performance 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Salomon's GenAI-enhanced catalog delivered impressive results:  ▪️ x 2.4 ROAS ▪️ +83% Revenue ▪️ +43% CTR ▪️ for just +34% Spend To learn more about how our experts can help you elevate your business with Generative AI, contact us here: https://lnkd.in/es_EuMmJ Pierre Harand Tiyab K. Martin Bersagol Apolline J. Diane Wharton

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How did things get so bad at Nike 👟? The company saw a 20% drop in shares last quarter including the largest daily decline on record. This scathing post from Massimo Giunco, a former senior brand leader at the company offers a unique glimpse into the saga. There’s plenty of reasons why Nike has struggled but one that stands out more than others is their shift away from brand marketing to performance marketing. I have this conversation with a lot of marketers. Performance marketing can be a very addictive drug. It’s incredibly measurable and shows direct impact to ROI. But you can see strong results in a ROAS model while the broader iceberg continues to melt. At the end of the day Brand equity is the most important signal. Because if you lose your brand you lose relevance. And when you lose relevance there’s no amount of efficient programmatic buying that will save you. Airbnb made waves when they did the opposite of Nike and shifted away from performance marketing to brand marketing and it paid off for them in a big way. I love the line in the Nike post that talks about how the brand shifted from CREATING DEMAND to SERVING AND RETAINING DEMAND, meaning that most of their investments were directed to those who were already Nike consumers vs. attracting new consumers. It’s easy to critique from the sidelines but there’s a reality that all marketers face… big companies prioritize measureability over impact. Nike invested in something that was less effective but easier to measure. It’s that simple. And until we have better ways to measure what we know to be more effective, it’s going to keep happening. This is obviously why I went all in on influencer marketing years ago, and why I spend so much time and effort on advancing measurement in the industry. But the dirty truth is that there is nothing more measurable than direct response marketing, and that drug isn’t disappearing any time soon. Hopefully Nike serves as a lesson for marketers all over the world and the dichotomy between their strategy and Airbnbs shows what truly matters more than anything else… BRAND Here’s a link to Massimo’s post 👉 https://lnkd.in/g9gFfmM8 #influencermarketing #socialmedia #creatoreconomy

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🚀 Introducing new AI-Powered Innovations at Vestiaire Collective! Did you know that 40% of all orders on Vestiaire Collective are coming from text searches ? Following the recent launch of our AI powered languages, Vestiaire Collective continues to  strengthen its tech strategy by announcing new AI developments to elevate the customers shopping experience. 🎯 New AI driven Semantic Search 45% of customer searches go beyond a simple brand and category combination. Our upgraded search engine now translates keyword searches into image pattern recognition, delivering highly relevant and personalized results to our community of fashion lovers. 💡Coming Soon AI-powered price recommendations and image-based search, creating a more intuitive, tailored journey for Vestiaire Collective users.  This new feature, which will launch later this year, aims to deliver more precise price recommendations and showcases more relevant similar items for the sellers to find the right price range. Read more about our AI search launch in the exclusive story on Vogue Business #TechInnovation #AI #SustainableFashion #CircularEconomy #VestiaireCollective #FashionTech #LuxuryResale

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🤔 Wondering what we've been up to as part of La Maison des Startups - LVMH? Stop by the LVMH Stage at Viva Technology TODAY (May 22nd) at 15:30 to find out! Michel Tjoeng will be on stage with Olivier Reynaud ◢◣◥  ◢ and Rudy Lellouche to share about Collaboration for Business Impact 🚀 Or if you can't make it, check out this Q&A with Laetitia Roche-Grenet, VP of Open Innovation at LVMH 🤫 #AI #luxury #startups #vivatech2024

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🔥 Second-hand : "the cost per wear" or change of vision according to Vestiaire Collective. This year the French platform for second-hand fashion and luxury productsVestiaire Collective, raised €3.5 million through ag#crowdfunding campaign marking a key step towards its IPO in 2025. By 2024, the second-hand fashion market will be worth $200 billion, with meteoric annual growth of 15-20%,’ explains the platform. Today, Vestiaire Collective offers more than 5 million often rare and sought-after items and we collaborate with luxury brands such as Gucci or Chloé, highlighting the economic and ecological benefits of sustainable fashion." 🌱 Fighting fast fashion In its latest circularity report entitled "The world can no longer afford fast fashion" and published last April, the group reveals the ecological impacts of fast fashion and demonstrates that second-hand items are more profitable in the long term, with a 33% lower cost per use. While Vestiaire Collective is working to redefine fashion consumption for a wide audience, particularly Gen Z, it is continuing to expand in the US market, which currently accounts for 20% of its business. #crowdfunding #modedurable #secondhand #IPO2025 #vestiairecollective #sustainablefashion #innovation #pearlsmagazine https://lnkd.in/eUyTiQ64

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Tic-toc-tic-toc The #SecondhandLuxury retailers are living a bright momentum: from Vestiaire Collective to The RealReal, passing from Vinted and Depop (do you remember this app, purchased by Etsy in 2021?). But how many Luxury brands have started to manage their vintage / preowned items directly? From Cartier to Audemars Piguet: those companies manage their pre-loved pieces by themselves. And what about the projects in which luxury conglomerates are working on, about this market? It is true that Gucci, Burberry, Alexander McQueen, BALENCIAGA and Chloé embraced "Resale-as-a-Service" from Vestiaire Collective and other suppliers, since years. But if and when those companies will shift in managing directly the "second hand" market, we might expect the kind of "earthquake" that is reshaping the world of the #luxuryecommerce platforms, in between acquisitions and failures. #digitalcommunication #ecommerce #digitalmarketing

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How does your fashion influencer program stack up? The 2025 Fashion Influencer Engagement Rate Benchmark Report is here! Dive into creator tiers (nano to VIP) and categories to see how your program measures up. 📊 Key Insights: ⭐ France leads the way with the highest average engagement rates across all creator tiers. ⭐ Year-over-year growth? Only U.S. nano creators and France's mega/VIP creators saw a boost. ⭐ Nano, micro, and mid-tier creators are engagement powerhouses globally. Curious to see how your program compares? Download the full report for an in-depth look at fashion influencer trends: https://bit.ly/4eLhTMl

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#SocialMediaFestival for L’Occitane x CROING Agency See you at Cannes Lions International Festival of Creativity 2024 🏆📍 L'OCCITANE Group, a luxury beauty brand that creates beautiful TV commercials but hasn't been able to fully leverage TikTok yet. With our Gen Z team members at CROING and being their creative agency, we had to do something. 🎯 Insight + Idea They wanted to exploit the platform's resources without losing the brand's tone. So, we created a capsule of videos, all connected to target insights with TikTok language, and these are the results 🔥 Result +1M Views 100% organic in a single week +100K Daily Views #GenZCreativity #SocialMediaFestivalMindset #CannesLions2024 #Cannes #Content #FestivalVibes #Creative #Storytelling #FutureOfCreativity #GenZ #BrandPartnerships #EngagingContent #sony #tiktok #tiktokcampaign #viral #trend #trendy #successstory #viraltrend

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Are you ready to dive into the future of marketplaces and discover how they are revolutionizing the retail landscape? Look no further than the latest interview, featuring Adrien Nussenbaum, CEO and co-founder of Mirakl! In this must-listen conversation straight from the Mirakl Summit, Adrien shares his unparalleled insights on the power of the marketplace model and how it is enabling retailers to compete with e-commerce giants like Amazon. You'll learn: ✅ How marketplaces drive increased revenue, inventory efficiency, and high profit margins ✅ The critical role of AI in shaping personalized customer experiences and the importance of data ✅ Strategies for differentiation in a crowded marketplace ecosystem ✅ The symbiotic relationship between retail media and marketplaces, and how it benefits both retailers and suppliers Adrien also gives us a sneak peek into the future of marketplaces, discussing the impact of AI-powered catalog ingestion, unique customer displays, and the evolution of the backend engine. Whether you're a retail professional, an e-commerce specialist, or simply passionate about the future of shopping, this episode is packed with game-changing insights that you won't want to miss! Subscribe to Omni Talk on YouTube now and join the conversation around the future of marketplaces and the retail industry! 🎧👉 https://lnkd.in/gDEzZBVC #MiraklCEO #MarketplaceModel #AIinRetail #PersonalizedCustomerExperience #RetailMedia #OmniTalk #retail #onlineshopping #ecommerce Don't miss this opportunity to learn from one of the most influential voices in the world of marketplaces and e-commerce! https://lnkd.in/gDEzZBVC

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🔮 Retail Media in 2025: Instore, CTV, Incrementality, Consolidation and Inventory aggregation. [MasterClass 5 Dec in Paris] I am giving a masterclass on 5 Dec at the Alliance Digitale in Paris (and in French) via oreegami. We will talk about what happened in 2024 and some of the things we see coming in 2025: ❄ Unhype the numbers on growth and market sizes ❄ Value drivers and untapped opportunity for brands & retailers ❄ Challenges and big movements (adtech consolidation & inventory aggregation) ❄ Top of funnel adventures with CTV and Prime video ❄ Embedding Instore into the mix ❄ Incrementality eats ROAS for breakfast ❄ Vertical retail media strategies for brands Even throwing in a few case studies ❄ A real life Incrementality case study with The HEINEKEN Company and Datagram ❄ A real life Full funnel case study using Amazon DSP to reach New-to-brand and convert to sales in a 2 phase setup. I'll put a registration link in comments.

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Southern Europe’s beauty market starts with France Key Insights from Lawrence Taylor Retail 4 Brands: France remains the leading global market for premium beauty, often being the first distribution destination for luxury brands. However, selective distribution agreements and concerns over Amazon visibility can cause premium beauty brands to delay their Amazon launch in France. Premium beauty on Amazon France may appear limited due to these agreements, as brands prioritize traditional distribution. Despite the challenges, France serves as an important gateway for entry into Southern Europe for beauty brands, making it a crucial market. #Amazon #France #Distribution #SouthernEurope #Ecommerce #LuxuryBrands #Brand #Product #Retail

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Talk #3 : "WE NEED LESS OF THE SAME AND MORE OF THE SPECIAL !" Creativity was again a big focus of the discussion during our third talk in #NewYork 👇 💥 This introduction statement could actually be our tag line at Watchmakers United considering how we feel independent watchmakers are really driving creativity for the whole industry and major brands are simply reinterpreting their own designs over and over. But here again, creativity is seen differently whether you manage a design studio like Cedric Turk (Label Noir Genève) or own your small workshop like Bastien Vuilliomenet (Lundis Bleus). And they see their missions differently as well : 💙 Bastien : "The first mission of LUNDIS BLEUS was to make metiers d’art and other artistic techniques finally affordable. Bringing new customers into that field of watchmaking, and not reserving these crafts to the HNWI. I customize pieces based on the desire of the customers but I have to stay cohesive to my brand’s DNA. I have to look at the pieces I do for customers and be proud of them as if they were my own creations" 🖤 Cedric : "Our mission is to continue the story that the brands have written and most of the time, they use Label Noir as an excuse to do things they would love to do but cannot really do themselves because of their history. This way, they do not confuse their traditional customers and we bring them new ones." #creativity #design #bespoke #independentwatchmaking #watches Maison Jean Rousseau Maximilien ROUSSEL-GALLE Vincent Vuillaume

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Announcing Style Arcade x Okendo ! 🎉 We’re thrilled to announce our new partnership with Okendo, bringing fashion retailers an integration to streamline product decision-making based on customer feedback. By pulling in data from Okendo, Style Arcade now enables brands to combine customer reviews, product ratings, and size/fit scores with key product data and business metrics, all in one place. With this innovative collaboration, brands can: 👩‍💻 Analyze customer reviews by category, size, price point and more ⭐ Visualize products by review rating to identify opportunities and risks. 👗 Review individual product reviews to inform product re-orders and markdowns 📈 Increase ROAS by optimizing product feeds based on customer feedback The partnership allows a holistic view of product performance, to help fashion teams enhance both in-season and post-season reporting. If you want to start honing in on customer feedback to increase LTV and customer satisfaction, chat to the Style Arcade team. #retailanalytics #ecommerce #okendo

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[Retail Media Networks] Most retailers start - or grow - a RMN by asking: "Which adtech partner do we need?" But this is putting the cart before the horse. You need to create your retail media proposition first, to differentiate your offering, to ensure suppliers will give you your fair share of media bookings. So a better question is: "What is our proposition?" and "What's our retail media ambition?" Next it's good to ask 'people' questions, such as: "Do we have the retail media capability we will need to grow? (in retail media sales, in data, in tech, in marketing...)" and "Do we want to bring more retail media sale capability in house, or do we want to work with an external sales partner?" and "What org structure do we need for our RMN?" Once you have an idea of these questions, choosing tech partners can be a useful next step. Without answering these Qs, you'll have more inventory, but without a clear pitch to your suppliers, and without a clear team structure/ways of working to allow you to grow....

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HiPay x L’Exception: a distinctive shopping journey for an augmented digital experience! 🤝 Recently nominated at the 9th edition of the Digital Experience Awards by Contentsquare for the redesign of its e-commerce funnel, L'Exception brilliantly demonstrated its digital innovation. 👏 We are proud to provide support and guidance to the company in the continuous optimization of its performance to always better satisfy its customers, particularly with the deployment of Apple Pay. 🙌 “HiPay offers all the necessary payment methods for our website. Everything works perfectly with a very good availability rate. What’s more, HiPay is a human-scale PSP that listens to its customers. We’re not just another anonymous site, there’s a real follow-up.” 💬 That’s what says Regis Pennel, CEO of L’Exception, the reference concept store in France for creative brands for women and men. 👗👔 Many thanks for this show of trust! 🙏 What about you, ready to innovate and take your payment strategy to the next level with HiPay? 🚀 #HiPay #Innovation #AugmentedPayments #CustomerSatisfaction #Ecommerce 

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Luxury & premium e-tailers: are you losing your customers after purchase? 💎 JACQUEMUS, Withings & Aspinal of London Limited are harnessing Shipup post-purchase– the stage from delivery to returns– as an innovative means to ensure a flawless customer experience throughout the 𝗲𝗻𝘁𝗶𝗿𝗲 customer journey - not just before purchase. Picture this: you invest masses into getting your customers to make a purchase on your e-commerce website. Yet, once customers click that ‘Pay’ button, this immaculate experience is all too often interrupted, with customer communication relayed to impersonal third-party carriers. After purchase, leverage your very own order tracking pages and notifications to include: ✨ Fully branded, immersive visuals, including video and social media 🛍️ Hyperpersonalized product recommendations 🎀 Bespoke product care tips And focusing on post-purchase pays: a 𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗰𝗮𝗻 𝗹𝗲𝗮𝗱 𝘁𝗼 𝗮 𝟮𝟱-𝟵𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗽𝗿𝗼𝗳𝗶𝘁𝘀 (source: Bain & Co). Do you know any luxury or premium retailers that have perfected the post-purchase experience? Comment below ⬇️ #YouNeedPostPurchase #CustomerRetention #LuxuryShopping

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