Stéphane Galienni

🌟 Vivatech ‘24: France flexes it's innovation muscle 🌟 The event was a hub of innovation, showcasing the rapid integration and diverse applications of #AI, across many varied sectors. The luxury and make-up brands truly shined this year. LVMH’s Dream Garden was a playground of emerging technologies, replete emerging tech being implemented. 🧪 Bvlgari: Unveiled an AI-powered mixology experience to create unique scents 🌸 Guerlain: Used VR to create a multisensory olfactory landscape 🧳 RIMOWA: Showcasing their products using Apple’s Vision Pro for spatial computing and AR 👕 Loro Piana: Introduced an interactive display for designing digital avatars in virtual garments 📊 Dior: Deployed generative AI with its platform Astra to gather customer insights. 🌟 LVMH: A virtual garden of new startups and budding innovation 🌿 L’OCCITANE Group: Launching a virtual shopping destination 💍 SYKY: Collaborated with Xtended Identity for a digital and physical jewelry collection. 👗 DRESSX: Taking digital fashion above and beyond AR and VR Tech giants like Google, Microsoft, and Amazon showcased AI advancements, while startups highlighting AI's transformative power in healthcare and industry. AI’s role in marketing, arts, and finance was evident, with discussions on ethical AI development taking center stage. I had the honor of moderating the panel on "How to Mix #Luxury and #Gaming", welcoming Sapna Shah Parikh from Kendo Brands, Inc., 范中流Michael (字孤舟) from Galaxy Interactive and Deborah Harpur of Build A Rocket Boy who is busy bridging the brand world with gaming in the platform called @Everywhere. The intersection of luxury and gaming is gaining traction, and I'm excited to see how this space evolves. 🚀🎮 Grateful for the opportunity to engage and share with so many brilliant minds! Please share what tech you saw that really piqued your interest. #Vivatech2024 #Innovation #Tech #Frenchtech #FutureOfTech

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Transforming education into an interactive experience 🚀 Christophe Dané, Head of Digital Communication and Ebusiness at IIM Digital School, uses Wooclap to transform his courses into captivating interactive experiences. Find out through his testimonial: 🔵 How to create memorable learning experiences for students 🔵 How to generate a conversation from a Word Cloud 🔵 The crucial role of teachers in modern learning To discover the full story, click here 👇 🔗 https://lnkd.in/e8pYJdDT #Education #IIM #Wooclap

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🎨 What Ribera’s Mastery of Light and Shadow Teaches Us About Brand Storytelling I recently visited the Petit Palais in Paris to explore the "Ribera: Shadows and Light" exhibition. 🌟 Jusepe de Ribera’s brilliant use of chiaroscuro is not only a masterclass in artistic expression but also a source of inspiration for brand marketing and consultancy. ✨ Key Takeaways for Your Brand Strategy: 1️⃣ Contrast Creates Focus: Ribera's interplay of light and shadow draws attention to what matters most. In branding, you can do the same by using contrasts in tone, visuals, or messaging to spotlight your unique value. 2️⃣ Emotion is Everything: His art moves people. 🎭 Brands that evoke genuine emotion through storytelling foster stronger, lasting connections with their audience. 3️⃣ Details Matter: Every brushstroke in Ribera's work serves a purpose. Similarly, every element in your branding—colors, fonts, messaging—must align with your values to build trust and recognition. 💡 Museums like Petit Palais aren’t just for art appreciation; they’re inspiration hubs for innovative thinkers. Ribera’s art proves that timeless principles can still shape modern branding. 📍 Have you ever drawn inspiration from art for your work? Let’s discuss how creativity and strategy can go hand-in-hand! #BrandStorytelling #MarketingTips #ArtInspires #PetitPalais #JusepeDeRibera #ParisCulture #AleksandarJosipovic #AleksandarJosipović #AJLofficiel

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Il📊 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐌𝐚𝐣𝐨𝐫 𝐄𝐯𝐞𝐧𝐭𝐬 🌟 𝐆𝐫𝐚𝐧𝐝 𝐏𝐫𝐢𝐱 𝐝𝐞 𝐌𝐨𝐧𝐚𝐜𝐨 𝐝𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐞 𝟏: an impressive €90M* in economic benefits for #Monaco, driving tourism and local business growth. 🎬 𝐂𝐚𝐧𝐧𝐞𝐬 𝐅𝐢𝐥𝐦 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 brings in €200M* to #Cannes, with visitors and events boosting hotel rates and local commerce. Amazing to see the significant economic impact figures of major events, highlighted by a digital media platform focused on investment. However, while the industry includes some publicly listed companies, official numbers are rarely recognized of the overall events industry. Stakeholders continuously try to emphasize and recognize the sector's importance. 🏢 𝐒𝐭𝐫𝐚𝐬𝐛𝐨𝐮𝐫𝐠'𝐬 𝐕𝐢𝐬𝐢𝐨𝐧: In our city, a clear vision has paid off. Investing €200M in the Palais des Congrès & Parc des Expositions Strasbourg Events which hosts 250 events annually, has not only boosted the economy but also enhanced our city's attractiveness. The impact of these events is estimated at over €130M per year, while also supporting hundreds of jobs and enriching #Strasbourg's intellectual capital. 🌍 𝐁𝐞𝐲𝐨𝐧𝐝 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭: Events at the Palais des Congrès & Parc des Expositions Strasbourg Events contribute significantly to Strasbourg's cultural and intellectual vibrancy, making it a dynamic and attractive city. Let's continue to recognize and invest in the power of events (not only major ones) to drive economic growth and enrich our communities! 🚀 *figures communicated by Oak Invest in May 24

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#FOOH: Symptom of the Crisis of Reality or Sincere Pleasure of Virtual Magic? Well, I was wrong about FOOH 🥲 Last November, I told Mathieu Badier that the trend would fade, and that we would see a decline in FOOH, these videos adding surreal 3D elements to a video filmed on an iPhone, a cross between VFX and augmented reality with a touch of cute surrealism. In my opinion, these formats all rely on the same creative lever: the ability to make people "dream" at a low cost. This integration of the imaginary into reality plays on the suspension of disbelief, where the viewer accepts, for the duration of a video in their daily feed, not to question the veracity of the content and to let themselves be amazed. We remember the gigantism trend, like Sony's giant objects that invaded Paris 10 years ago (poke Thibault & Filipe), it is now commonplace to see these everyday objects invade our streets and free themselves from the constraints of reality, with a much easier production. Because this is the true power of the virtual, found in these ready-to-consume formats: a preview of what a truly immersive Augmented Reality experience could be, where the constraints of the physical world are abandoned in favor of unleashed creativity. However, we must not forget an inherent bias in our professions: we are aware of the fictional nature of these formats. This is not the case for all viewers, who are less accustomed to special effects when they are not on a theater screen. We only have to look at the comments asking if the event is real or if it is a "fake", on many posts, cf. this screenshot from a the one produced for NRJ, welcoming Taylor Swift in Paris. At a time when online content is increasingly questioned, notably due to the rise of #generativeAI, we can wonder if the lightness of these formats that make the majority smile might not, by a boomerang effect, contribute to the acceleration of a generalized crisis of confidence and provoke a search for authenticity, now more than ever a key in brands' communication approaches. The nuance is slight, and the generally positive, good-natured content so far has been rather favorable, but the line between playful illusion and promotional deception is thin. Despite everything, the trend does not seem to be disappearing, and impression figures are still as good, and at OK C'EST COOL, we are delighted to support several brands on these topics, even developing a real augmented reality experience associated with these 3D contents to make it a truly interactive experience. Feel free to contact us to discuss this, and find cool (and positive) ideas together 👾

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Amidst global uncertainty, the EU faces a productivity crisis. As Mario Draghi highlighted, US productivity is now 20% higher than the EU's, and our share of global GDP is shrinking. 📉 The new EU mandate has a crucial task: revitalize Europe's competitiveness. One promising path is AI-driven innovation. AI could add €1.2 trillion to our economy and bring widespread benefits, but we need to adapt. 💡 Let's not miss out on this opportunity. The EU has the potential to be a global leader in AI, driving competitiveness and creating a brighter future for all Europeans. 🚀 Read more about Google's approach to rebuild competitiveness in Europe, alongside innovation with AI in the op ed by Matt Brittin published in L'Echo.

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It‘s here; the start of a relentless revolution. In the midst of this digital uprising, the leader of all points tech, Google, is facing an unexpected challenger. The aggressor? It‘s not a new startup or a disruptive technology—it‘s AI itself. As the tide begins to turn, Google‘s search throne is being shaken to its very core. Are you prepared to navigate the seismic shift in search? Be on notice, we are in the „stay ahead or be left behind“ era and I‘ve written a short article about it here at Le Parisien Matin online magazine. (Translated into French 🇫🇷) (Special thank you to Commissioning Editor and translator, Suzanne Latre.) ✅ Google’s Market Share Drop: Google’s search engine market share decreased by 4.34% in April 2024, indicating a significant shift in the search engine landscape. ✅ The Code Yellow Alarm: In 2019, Google’s advertising team signaled a “code yellow” due to lagging search revenue growth, marking a critical moment in Google’s history. ✅ Leadership Changes: Prabhakar Raghavan took over as head of Google Search in 2020, following Ben Gomes, leading to notable changes in Google’s approach. ✅ Rise of AI Competitors: AI-driven platforms like ChatGPT are challenging Google’s traditional search model with conversational interfaces and personalized responses. ✅ User Experience Shift: Users are increasingly seeking understanding, interaction, and AI-powered personalization over simple link-based search results. ✅ AI Bias and Content Quality: Google’s efforts to address AI biases have led to debates over the absurdity and disconnection of AI responses from reality. ✅ The Raghavan Era: Under Raghavan’s leadership, Google’s search results quality has declined, with an increase in spammy content and ads. ✅ Controversial AI Initiatives: Google’s image-generating AI faced backlash for producing historically inaccurate images, affecting the company’s reputation. ✅ Internal Challenges: An internal report revealed Raghavan attributing Google’s difficulties to increased costs, competition, and regulation. ✅ The Conversational AI Trend: The shift towards conversational AI like ChatGPT is reshaping user expectations and may contribute to Google’s challenges. ✅ The Future of Search: The coexistence of traditional search engines and conversational AI assistants is likely, with the long-term impact on Google’s dominance yet to be determined. https://lnkd.in/d9ghvYn8 #seo #googlesearch #searchengineoptimization #googlevsai #technology #technews #technologynews #techtrends #technologytrends #chatgpt #ai #frenchnews

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Leader's Challenge: Embracing the improbable in creative leadership! I like that way of thinking 😉 ! When the expected falls short, how do we pave the way for the unexpected? An intriguing perspective on distinguishing between creativity and creation: The essence lies in the execution. Thanks to Sylvain Bureau for having shared these ideas in Xerfi Canal. #Leadership #Creativity #Innovation

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I encourage you to read this article. AI and Generative AI will enable an unprecedented level of hyper-personalization across various cultures, countries, and languages. This will allow companies to make their customers feel truly special and well understood. However, the most effective approach will be a combination of Human + AI. AI alone can create biased relationships that might harm companies and their brands. Please share your thoughts and perspectives on this. Thank you, Alexandre Crazover 柯胜愉, for sharing this article. #DigitalTransformation #AI #GenerativeAI #HyperPersonalization #Innovation #TechLeadership #CustomerExperience #BusinessTransformation #HumanAI #AIethics #FutureOfWork"

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2023 : 275M views/day of Roblox video on Youtube 𝟮𝟬𝟮𝟰 : 𝟭𝗕+ 𝘃𝗶𝗲𝘄𝘀/𝗱𝗮𝘆 𝗼𝗳 𝗥𝗼𝗯𝗹𝗼𝘅 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝗬𝗼𝘂𝘁𝘂𝗯𝗲 In just one year, the daily view count has quadrupled! There are more and more Roblox influencers on YouTube creating videos or streaming content. That's probably why Jean-Charles CAPELLI 🟢, the Chairman of Dubit, just released the beta waitlist for his project. Influnity 👉 Influnity.io • Influnity helps YouTubers engage and monetize their fans on autopilot, while boosting brand deal revenue with top-tier ROI analytics, the world’s most precise targeting data, and back catalog monetization. • For brands, Influnity enhances ROI and provides metrics to show the true value of integrations and sponsorships. They offer ROI prediction, track exposure effectiveness across multiple creator collaborations, and unlock lead generation with a custom loyalty program based on user engagement. If you’re a creator or a brand, join the waitlist now! 👇 https://tally.so/r/mJJeJY --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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I am grateful to Céline Leclercq and Prof. Isabelle Hansez for quoting the book ' Épuisement Professionnel: Approches Innovantes et Pluridisciplinaires" (Editions Armand Colin, now a brand of Dunod) I had edited, together with Prof. Franck Guarnieri, in 2013, in their brand new review "Temporal Stages of #Burnout: How to Design Prevention?", published in the 'International Journal of Environmental Research & Public Health'. In spite of its old age, I'm quite proud of this book, that was one of the first, in French at least, to sketch a scientific overview of what burnout is and is not, and to give a voice to junior researchers. More, this book has been a pivotal moment in my own scientific and intellectual maturation. https://lnkd.in/e3VA-T_B

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Olivier Marty, Managing Director Ogury France 🇫🇷, has shared his predictions in Stratégies about the key trends that will shape the advertising market in 2025. From the rapid rise of AI and developments around third-party cookies to growing investments in video and the urgent need for more responsible advertising, the coming year promises to be pivotal. Industry players will need to focus on innovation, agility, and transparency to meet evolving consumer expectations. #AdTech #DigitalAdvertising Ogury Ltd 🚀

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👩‍🏫 ℹ Do you need some tips to pitch your project ? To support our finalists on their journey to the EUSALP Pitch Your Project final stage, we've prepared a Pitching Tips Guide! This guide is packed with valuable insights and practical advice to help each team shine and make the most impactful presentation. Whether it's structuring your pitch, engaging your audience, or highlighting what makes your project unique, our guide has you covered! Ready to elevate your pitch? 📈 Let's make PYP 2024 a great success! #PYP2024 #PitchYourProject #EUSALP #YouthEmpowerment #Innovation

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🎂 𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 🎂 “𝘞𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘰𝘷𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 2 𝘺𝘦𝘢𝘳𝘴 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦 𝘵𝘩𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘰𝘤𝘤𝘶𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 10 𝘺𝘦𝘢𝘳𝘴” Thank you La Libre Eco & Pierre-François Lovens for the nice 𝘦𝘯𝘵𝘳𝘦𝘵𝘪𝘦𝘯. 🤖 GenAI is truly transformative for the marketing and creative industry, 🚀 Publicis Groupe is making significant investments to solidify its leadership position for GenAI in advertising, 😏 After 2 years, there is a normal stage of disillusionment and frustration, 📈 It's now perfect timing to invest AI strategically, planning with clear objectives, starting from the business need, not from the Tech, 🧠 That requires human brains, expertise, work, efforts, time, money, etc., 🤩 Not only looking for productivity, but also better adding value to the work/ better quality. -quote by Bill Gates.

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