Simon Joseph

Malt has just released an analysis on the evolution of AI on the platform (skills, job titles, and job categories) from 2021 to 2024. With 800,000 freelance profiles and €800M worth of projects per year, there is plenty to say. For ex : 🧑‍⚖️ Demand for AI governance, safety, and ethics is up 366%, driven by new EU regulations. Thanks Thierry Breton 😉 Expertise in these areas has doubled but remains scarce. 🧑‍🏫 AI consulting and training demand has grown by 88%, outpacing supply (32%). ☁️ Cloud-related skills (Google Cloud, AWS, Microsoft Azure) are in high demand, with a 128% increase. 🤖 Chatbot demand has leveled off after a 2023 spike (+1.7%). Thanks Claire Lebarz and the whole team, super rich and interesting content. https://lnkd.in/efnAFxhg

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With #ecommerce growth rebounding in 2023 (+12.8% vs +5.7% in 2022), the online channel alongside the Discounters accounted for 31% of the #FMCG industry growth last year. Well above their combined share of trade which now stands at 21%. For the full break down of the latest industry trends, including an update of the top performing channels and growth of private label, watch our latest webinar from my colleague Thomas Smith. Click the link below 👇 https://lnkd.in/eG45ABaZ Worldpanel by Kantar #omnichannel

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They're talking about us on RTL! 📺 This report highlights the impact of digital loyalty cards: by combining better customer knowledge with optimised purchase paths, brands can not only boost customer satisfaction 😊 , but above all encourage more frequent and targeted purchases. 🔍 ‘𝘐𝘵 𝘨𝘪𝘷𝘦𝘴 𝘺𝘰𝘶 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦𝘴, 𝘪𝘵 𝘮𝘢𝘬𝘦𝘴 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘶𝘺 𝘦𝘷𝘦𝘯 𝘮𝘰𝘳𝘦’ says this customer. Numerous studies have shown that the cost of acquiring a new customer is 5 to 7 times higher than the cost of building loyalty ‘𝘈𝘤𝘲𝘶𝘪𝘳𝘪𝘯𝘨 𝘯𝘦𝘸 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴 [...] 𝘪𝘴 𝘯𝘰𝘵 𝘯𝘦𝘤𝘦𝘴𝘴𝘢𝘳𝘪𝘭𝘺 𝘦𝘢𝘴𝘺. 𝘞𝘩𝘦𝘳𝘦𝘢𝘴 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳 𝘸𝘩𝘰 𝘪𝘴 𝘳𝘦𝘭𝘢𝘵𝘪𝘷𝘦𝘭𝘺 𝘩𝘢𝘱𝘱𝘺 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘴𝘩𝘰𝘱, 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘵𝘳𝘺 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘣𝘶𝘺 𝘮𝘰𝘳𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶’ 🛒 , says Isabelle Schulling, Professor of Marketing at UCLouvain. And our CEO (Sebastien Buysse) explains the simplicity of using the identity card in the customer loyalty process (02'20").🆔 #Freedelity #Custocentrix #RetailInnovation #LoyaltyCards #CustomerSatisfaction #MarketingStrategy

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Here is an excellent Nielsen primer on Retail Media Networks(RMN). According to eMarketer, RMN spend will account for 20% of global digital media spend this year. Because it combines elements of media and trade, having the right sales and exposure data as well as the right approach is critical to measuring RMN spend as accurately as the rest of your marketing channels. Reach out if you want to find out if you are doing everything you can to optimize your RMN investment. #MMM #MarketingMixModeling #Optimize #ROI

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It's been an honor and an amazing experience to share a moment & some insights on Amazon with Daniel Torres Dwyer and Christine Nikolaou from The FMCG Guys. 🎙 Find the podcast here if you are interested in 🎧 : https://lnkd.in/dziS3NN3 Digital & eCommerce transformation is a long & exciting journey. Starting small, building the momentum with a vision and step by step bring rational, testing (and failing) & learning, unlock the blockers & keep moving on! I really think Christine wrap it up perfectly when it comes to Amazon challenges : "How to catch growth opportunities with Amazon, because the growth is there, but capturing it is not only about being there, but how you turn up. And how you do so profitably?" If you want to share more on this, let's connect and DM me. #eCommerce #DTC #Directtoconsumer #Amazon #Digitaltransformation #GroupeSEB

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Since activating DV Authentic Attention ®, Club Med drove a 19% higher top-of-mind awareness and 41% higher online ad awareness of their new brand identity. Download our case study to learn how Club Med optimized for attention and impression exposure: https://buff.ly/3K2KEXP

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Interesting insights on B2B marketing and sales in France at the B2B Summit in Parc des Princes - the home base of Paris Saint Germain - Starring Bert Paesbrugghe and other specialists sharing knowledge on new concepts in B2B sales and marketing. Quote of the day “La demi heure est la nouvelle heure” - Shorter, but more efficient sales conversations, better prepared, with more added value for the customer.

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Hello Dear Business Leader, DO YOU KNOW WHO YOUR NEXT #CUSTOMERS ARE ? And how to cater for what they want?  …   ✨ At the speed to which the market landscape is evolving (thanks to new technologies), it’s no longer safe to rely on yesterday Consumers’ insights to make the right business decisions today. ✨ To remain relevant, ambitious brands must ‘up’ their game to reach Customers’ expectations and accommodate their behavioural changes.   To achieve that, it’s essential to determine : 👉 WHO are the New Customers you want to serve 👉 WHAT exactly do they want 👉 WHERE do they want to buy ✨ According to a recent McKinsey study, there are 2 large audiences that are currently being overlooked: the young (15-34) people in Emerging Markets (Asia, Middle East, Latin America) and the (global) ageing / retired (>60) who are ready to spend (https://lnkd.in/dsnceNMu) ✨ Overall, it appears from research that: 👉 consumers are less loyal to big brands, seeking cheaper alternatives 👉 Sustainability still matters but not to be purchased at a premium 👉 Wellness products and services are in high demand, especially from Women ✨ How will you leverage these trends to trigger business growth ? 👉 Need help to find your 'WHO, WHAT & WHERE' ? Contact me ! 🤗 #business #brands #marketing #trends #diagnosis #userexperience

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Leading with conviction can transform your organization - in this article, Frédéric Oudéa, CEO of Société Générale, shares insights on driving change and fostering a resilient corporate culture. Discover strategies for effective leadership, managing crises, and aligning team efforts with organizational goals. Learn how conviction and strong values can lead to sustainable success #Leadership #OrganizationalCulture #ChangeManagement #Resilience https://lnkd.in/gNs4ysVT

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More reasons to invest in TV and TV data collaboration, highlighted by a great client in Yves Rocher. 1. You can provide causal evidence to your company that it drives sales 2. You can provide causal evidence to your company it drives the most profitable types of customers - new customers 3. You don’t have to worry about the effect of 3rd party cookies! As ever a shout out to great colleagues like Olivier Dansac Sylvain Dupuis and Stanislas Lajouanie who help their clients and partners execute and case study these stories to help more brands buy more efficient media and prove its efficacy via effectiveness studies.

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#Making #time. Today we expect a lot from our (marketing) people.  They are expected to be more strategic, forward-thinking, innovative, develop new products and campaigns, stay on top of the latest trends, develop teams, be the CEOs of their brands (my team knows that one is my favorite 😊). All the while, especially in small to medium sized companies, still managing a lot of the day to day operational tasks and without big support functions on the side. My aspiration for the team (and thankfully also their motivation) is high, but it is also our job as leaders to ensure that our team has the time and space to focus on the important aspects and not just pile things on top. That's why we've introduced two initiatives this year to #maketime in the marketing teams: ⌚ Workload & Pain Points analysis Beginning of the year we conducted a workload & pain point analysis to identify first the status quo and what percentage of their time they actually spend on which task (strategic planning, media planning, innovation, administration, meetings, etc) And we asked them some quite specific questions: - What do I do that is useful, but just takes too much time? - What do I do, that I have to do, but don’t see any added value in? - Name one meeting that you could skip immediately and it wouldn't make any difference to your work quality or speed - I wish I had more time to do… etc. Based on this, we went through the results and initiated some short and long term actions to address the issues and pain points: from cancelling meetings to searching for new tools or AI to facilitate basic tasks in the future.   ⌚ Upskilling Days Next to the regular trainings, we introduced a new 360° Upskilling programme with one dedicated upskilling day per quarter, that will be free of any meetings and only dedicated to learning. In the mornings we invest into speakers, workshops and trainers, while in the afternoon we encourage the team to spend their time on upskilling themselves, providing links to free learning platforms, interesting TED Talks etc Time is the most precious resource we have and we owe it to our teams to not always just expect more, but to also clearly create the time and space for them to develop. #makingtime #henkellfreixenet #upskilling #workload

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Everyone loves to talk about 8 and 9-figure acquisitions. But no one talks about founders who sold at the wrong time. This is the untold story of Le Labo, one of the most popular fragrance brands in history—that was bought for a steal: 1. 𝐇𝐢𝐬𝐭𝐨𝐫𝐲: In 2006, Fabrice Penot and Eddie Roschi started Le Labo as a fragrance lab in NYC. It started as a boutique operation with interesting scents found on Elizabeth Street. They became known for a signature sandalwood candle scent. People loved it so much in 2011 they launched it as a wearable fragrance called Santal 33. It was an immediate hit. Le Labo opened stores in London, Paris, SF, Hong Kong, and more. By 2014, they reported revenues of $20-$30M when they sold to Estee Lauder for ~$60M (implying a 2-3x revenue multiple). 2. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Le Labo is a case study in the power of fragrance IP. The Santal 33 scent helped them: - Create word-of-mouth marketing with 0 advertising (you smell it, you talk about it) - Command luxury prices ($235 for a 30 cl bottle) - & expand margins to over 90% 3. 𝐃𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 The Estee Lauder acquisition unlocked big distribution: - EL pushed Le Labo into 40+ markets - EL leveraged the Le Labo signature scents, expanding product into hand soap, body wash, shampoo, and more. That's the power of EL's distribution/commercialization at scale. I read through EL's financial reports. It's pretty clear Le Labo is doing ~100s of millions in revenue annually. “Net sales rose strong double digits globally… driven by Santal 33” 2014 Rev: $25M ~25% conservative CAGR over 10 year period = 2024 Rev: ~$232M This may be conservative. 4. 𝐇𝐨𝐰 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐖𝐚𝐬 𝐓𝐡𝐞 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧? Le Labo represents probably ~8-10% of EL's fragrance revenue. But the bigger impact is in growth rate. Check this out. EL reported that “fragrance net sales grew 1%” last quarter—meaning that  holdings like Le Labo with consistent “strong double-digit” growth offset declining revenue in other core fragrances holdings. Le Labo was a perfectly executed acquisition And from the Le Labo founder's perspective? Yes, the founders got rich—but looking back 10 years later, it seems they discounted their once-in-a-lifetime asset: the Santal 33 scent IP. 5. 𝐈𝐜𝐨𝐧𝐢𝐜 𝐒𝐜𝐞𝐧𝐭 𝐚𝐬 𝐚 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 Smart investors look for iconic assets. Bernard Arnault based his entire acquisition strategy on buying iconic brands. Santal 33 may be just that. WWD ranked it the 2 greatest fragrance ever, second only to Chanel No. 5, released over 100 years ago. Coco Chanel fought over that IP for years (for good reason -- No. 5 sells 10m bottles annually) EL's John Demsey said it best: “Santal 33 is the icon fragrance of an entire generation, male and female.” The value of that alone could be worth a lot more than $60M. Le Labo founders may have sold something priceless — a once-in-a-lifetime signature scent… #lelabo #fragrance #acquisition

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Best #dmexco24 #retailmedia Panel and Outcome to me: RM boosts, when Cross-Plattform Self Bookings, and Third-Party-Measurements are eventually established. #retailmedia #must

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𝗟𝗔𝗖𝗢𝗦𝗧𝗘 𝗘𝗺𝗯𝗿𝗮𝗰𝗲𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗣𝗟𝗠 𝗮𝗻𝗱 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗕𝗼𝗮𝗿𝗱 We're thrilled to announce that the iconic French brand LACOSTE has chosen to partner with Centric Software, selecting our 𝗰𝘂𝘁𝘁𝗶𝗻𝗴-𝗲𝗱𝗴𝗲 𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗣𝗟𝗠 𝗮𝗻𝗱 𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗩𝗶𝘀𝘂𝗮𝗹 𝗔𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗕𝗼𝗮𝗿𝗱 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀. As a globally renowned name in fashion, luxury, and sportswear, LACOSTE's decision to adopt our next-generation PLM and assortment planning tools is a testament to their commitment to innovation and digital excellence. By implementing Centric PLM, LACOSTE will streamline their product development processes, fostering seamless collaboration, accelerating time-to-market, and ensuring consistent brand integrity across their product lines. Additionally, the Centric Visual Assortment Board will empower LACOSTE's merchandising teams with advanced visualization and planning capabilities, enabling them to create compelling assortments tailored to their diverse customer base. We're honored to welcome LACOSTE to the Centric Software family and look forward to supporting their digital transformation journey. Together, we'll unlock new levels of efficiency, creativity, and customer-centric experiences that solidify LACOSTE's position as a trailblazer in the fashion industry. Join us in congratulating LACOSTE on this exciting partnership and stay tuned for more updates on their digital evolution with Centric Software. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗻𝗲𝘄 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻? We should speak - we are on a run - Watch out! We are happy to lift your Planning to the next Level. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗽𝗿𝗲𝗱𝗶𝗰𝘁 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗶𝘀 𝘁𝗼 (𝗰𝗼)-𝗰𝗿𝗲𝗮𝘁𝗲 𝗶𝘁. 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝘁𝗵𝗲 𝗕𝗲𝗹𝗹 𝘁𝗼 𝗻𝗼𝘁 𝗺𝗶𝘀𝘀 𝗮𝗻𝘆 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🔔 #CentricPLM #VisualAssortmentBoard #DigitalTransformation #FashionTech #LuxuryBrands #ProductLifecycleMangement #AssortmentPlanning

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For once, I’m not gonna talk about Matrix, but about a personal point of interest for me : the launch of the latest Zelda game on Switch 🎮. My wife bought it to me last week, and beyond the great gesture to please me, I understand now she very likely wanted to pass me on a message... Because indeed, the new Zelda has a very unique specificity from a cultural point of view, beyond video games. Let me start with the non-event or semi-non event: #1 - Non-event: My little rascal of a son is already ahead of me on the game (I’m still not recovering from the moment he candidly showed he finished the previous one, when I’m still struggling to do so…) 🙄 #2 – Half-event: Like the previous game, Creativity is at the core of the gameplay, i.e. you need to be extra creative to solve puzzles, instead of having a thumb-throat trying to maniacally use your sword to kill as many enemies as possible. There is actually several/many ways to solve each puzzle, which is a great ode to creativity as a solution, in many different/diverse ways. And loads of fun.💡 #3 – THE real event: The hero in Zelda is… Zelda. I must confess, (and I’m sure I’m not the only one), I’ve always thought that the little guy in green who’s always been the hero of each episode was Zelda. Then I realized pretty late (yeah I know, I’m not a real Zelda geek, then) that the guy’s name is Link, and that Zelda is the name of the princess being rescued. So every single game (29) has been called Zelda (to be fair, with some subtitles mentioning Link), when actually the hero was not Zelda. 🙈 It’s a bit as if the Mario Bros games were called Peach (name of the princess being rescued by the Italian plumber). At least Disney gave credit to the female heroin right from the beginning, and in 1937 entitled their 1st movie Snow White (vs Prince Charming), and in 1959 Sleeping Beauty (vs Prince Philip [I had to google this one, which is a sign he really has a marginal role]) 👸 🤴 Anyway, back to Zelda, it's great to finally be able to play with princess Zelda as the hero of the game, to use ingenuity and creativity as a way to solve puzzles, and for once to save… the guy who used to be the hero and is now a secondary character : Link So that’s the real event, for me, beyond video games, but in culture in general. Finally a story of a princess saving the prince, with her name still in the title, but this time reflecting her as the hero/lead character. 🏋‍♀️ <= (Woman lifting weights icon). Thank you Jennifer for your gift and feminist message 😀 PS : the game is great fun!

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