Nicolas JAIMES

Investing in PR during a downturn is a classic example of going against the current 🌊 It might seem counter intuitive, but boosting rather than cutting out your PR efforts in a recession is a great investment of your time and resources. Your competitors are likely quiet, and your share of voice, media footprint and return on investment will naturally be higher for it. Your future self will thank you, trust me. Or just try it out and see for yourself! #mediarelations #PR #techpr #pressrelease #media #communicationstrategy #growthhacking #growthstrategy

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Demographic Change "Demography is destiny" Auguste Comte "Simple statistics of rising and falling population numbers do not capture the more intricate interplay of challenges and opportunities presented by the coexistence of powerful economies that are shrinking as they age, and fast-developing regions characterized by rising youthful populations striving for political empowerment and economic advancement. The stakes are high for our planet’s security and sustainability. Many of the risks are obvious, but opportunities to shape shakeups and use them as a springboard to a better planet for its people also abound." Wilson Quarterly- Summer 2024 Demographic change has a widespread impact, it is.... Concerning CEOs Transforming China Providing India and Africa with a huge opportunity Creating a more sober UK Turning pets into humans Putting 70-year-old models onto catwalks Giving rise to more singles and more single travelers Made it a boom time for Hawaiian-themed restaurants And much more in the latest issue of the Provoke newsletter #macroforces #forcesofchange #disruption #demographics #demographicchange #driversofchange

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🗳️This is a unique and historical election for France: not what was predicted and far from what France has ever known. The follow up will require analysis, understanding of key positions and reliable information. To catch up with what happened since the first results and the next steps POLITICO Europe Parisian newsroom makes it easy for all people interested in the new French political landscapes and its consequences, and updates the live blog in real time. - link in comment👇 #Frenchelections #frenchparliament

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Time to act ⏳ - The recent study from Arcom is a wake up call for the ad industry : "By 2030 almost 45% of all advertising budgets will be spend on the top 4 global Social media platforms"- none of them being European putting a big threat to our democracy. Thanks to Storylines- SeenThis allows publishers, brands and agencies to reallocate significant Social Media ad budgets back to traditional publishers O&O properties while replicating the same "InstaTikSnapTokTube" Social Vertical Video Reels/ experiences but available on the Open Web across the most prestigious publishers. In short: => Better Outcomes & video performances @ 3 or 6 sec vs Meta/ YT Short or Tik Tok 📈 => Better quality & contextual environment as Storylines only runs on trusted publishers 📰 => HD Video, Instant Loading & Immersive Full Screen vertical Video advertising experience with Sound "on" 🥇 => Maximise your Video performances while minimizing your data transfer & carbon emissions thanks to SeenThis cutting edge adaptive streaming technology 🍀 => Support quality journalism advertising business & Democracy 🎯 Let's do more with less and embrace the next generation Open Web experience with Storylines 🚀 We all deserve a faster, better and greener UX on the Open Web- come and join the Storylines revolution 🔥 #betterinternet #SeenThis #Storylines #reinventingvideoadvertising #democracy #betterworldfornextgenerations #gamechanger

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Ipsos Trustmedia - part of Mediafin study in Belgium 2023: In terms of #podcast listening, listeners to #B2Bpodcasts outperform general audiences by far, having listened to a podcast in the past month at a rate of 61% vs 38% for general, an increase of 15% in just one year. #brandedpodcasts #contentmarketing

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🔥 NEW STUDY RELEASE: How do Public Affairs Leaders profiles compare between Brussels, Paris and Berlin ? This is the question we have been digging on over the last few months at Mavence, auditing more than 300 PA Leaders profiles - in both corporates and trade associations - across our 3 offices. Gender, seniority, previous career path, industry experience, geographical presence, educational background - check our study to understand "who" run the show in Public Affairs in the 3 biggest PA markets in EU27. #Publicaffairs #publicpolicy #governmentaffairs #EUaffairs #affairespubliques

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🎥 Top Video Tips to stand out on LinkedIn's new video feed! I just came accross these 5 pro tips shared by Antonin Paoli-Vial, and they're absolute game-changers for anyone looking to up their content strategy! 💡 This new format is a golden opportunity for us to showcase our expertise and stand out from the crowd. Antonin shares key insights on how to optimize your videos, capture attention, and boost your visibility. 📈✨ Big thanks to Antonin for these valuable tips! 🙌 Don't wait to integrate video into your strategy and shine in your field. You've got everything you need to succeed. 🎬 #LinkedInVideo #PersonalBrand #ContentCreation #Innovation

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While I am not a fan of generative #AI use in PR and comms (people, I beg you, #ChatGPT texts are 100% recognizable as AI-generated from first glance), artificial intelligence has immense application potential in many other industries. No wonder there are hundreds of reporters in most respectable media focusing on this arm of IT alone. Governments, too, see what's coming and fuel this innovation. #Dubai, for instance, has announced it aims to generate 40% of its GDP with help of AI by 2031, and train 1 million prompt engineers in the process. Looking forward to seeing how this unfolds! https://lnkd.in/etA-ph8d

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Join our next 𝐖𝐞𝐛𝐢𝐧𝐚𝐫: 𝐓𝐡𝐞 𝐍𝐚𝐧𝐨 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 to learn more about this latest trend in #𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫M𝐚𝐫k𝐞𝐭𝐢𝐧g Join us on June 20th at 4 pm BST / 5 pm CET to learn more about: 🤳 Who are Nano #Influencers ? 💡 Why are normal people relevant for your #marketing strategy ? 🤔 How to build a campaign with unpaid nano #creators ? 🚀 What is their #ROI? Spoiler Alert - yes, it is measurable! If you want to learn how to get back on the authenticity highway and harness the power of unpaid nano-influencers, this #webinar is for you. My colleagues Pascale Vigener and Joshua Wood will share the latest insights and best practices to upgrade your #marketing strategy. Register today via the link below: https://hubs.la/Q02Bkcvm0

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What’s trending in France’s PR landscape in 2024? Here’s what every international brand needs to know. The PR landscape in France is constantly evolving, but a few trends are here to stay. 👉 First, local storytelling is key—the French audience values narratives that resonate culturally and emotionally. 👉 Second, media diversity is crucial, with a growing number of niche publications gaining influence in certain sectors. 👉 Finally, sustainability and corporate responsibility are more important than ever. French consumers want to engage with brands that align with their values, and the media reflects that demand. Understanding these trends can make all the difference when entering this market. Want to know more about how to align your PR strategy with the French market? Let’s set up a call. ----------------------------- Hi! I’m Julie, CEO and co-founder of Amen. We help foreigners brands and businesses to grow through a strategic and modern approach on the French Market through influencer marketing and PR.

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🗳️ How do French citizens feel about the economy ahead of snap elections next week? A majority believe inequality is a big problem and that immediate action is needed on climate, according to a new survey.👇 The Earth for All 2024 Survey conducted by Ipsos and commissioned by Earth4All and Global Commons Alliance reflects widespread public concern in France about inequality and climate action, and backing for tax reforms as well as broader political and economic reform. Here are the results at a glance: 🌎 It’s time for a Giant Leap: 73% of French citizens surveyed believe that the world needs to take immediate action, within the next decade, to reduce carbon emissions. Only a small minority believe slower, delayed action is required. 🗳️ People want political and economic reform: just 18% of those surveyed trust the government to make long-term decisions for the majority of people, and economic inequality is also seen as a big problem in France. 67% of those surveyed believe that the way the economy works should prioritize the health and wellbeing of people and nature – not just increase profits and wealth. ⚖️ Tax the rich: there is strong support for progressive taxation as a means of funding major changes to the economy and lifestyles. Around two-thirds (67%) of respondents back a wealth tax, while 62% support higher income taxes for high earners, and 63% favor increased corporation tax for big businesses. 👉 Learn more and explore the results in full: https://lnkd.in/dS89YTKE #SafeAndJust #GlobalCommons #PlanetaryEmergency #Earth4All #FrenchElections #Elections2024 #ClimateCrisis

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Nowadays, everyone can launch a brand... 💰 Creators, Musicians, Actors do ! 𝗜 𝗺𝗮𝗽𝗽𝗲𝗱 𝟭𝟵𝟬+ 𝘁𝗮𝗹𝗲𝗻𝘁 𝗹𝗲𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘄𝗶𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗮𝗽 𝗼𝘃𝗲𝗿 $𝟰𝟲𝗕 You'll discover massive success story (Huda Beauty - Rouje - PRIME - Feastables) and failures 👉 I've been dedicated to mapping the incredible efforts 180+ talents and their business partners (in the US and in FR) made to create astonishing brands, competing with leaders of their industry mainly CPG brands, in Fashion, Cosmetics, Food, Beverage & Spirits... 𝗜 𝗮𝗺 𝗲𝘅𝗰𝗶𝘁𝗲𝗱 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂 𝘁𝗼𝗱𝗮𝘆: 🗺 Mapping of 190+ initiatives 📊 Comprehensive spreadsheet (Description, Revenue, Valuation, stage etc.) 🧠 Analysis of the 7 categories of talents https://lnkd.in/eg62prJk I hope it can help ! 𝗦𝗵𝗮𝗿𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 !

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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It is shocking, and unfortunate, to see such level of cognition and judgement on China market and the approach to Chinese consumer behavior, now in 2024. If it were in 2000, maybe a piece of forward-looking insight. If it were in 2010, perhaps a good case study. But in 2024? When I worked and lived in a major Chinese city for a few decades before the pandemic, my family and myself shopped at Gap, and only because it was Gap. And we did too at Marks and Spencer, and UNIQLO, and ZARA SA, and H&M. Why？ Because we were looking for global and foreign brands. The point? Those who shop at Gap's or H&M's do so only because they want to shop genuine and authentic Gap or H&M. Those who buy local Chinese clothing will not do so, or even visit Gap or H&M. There is nothing to "compete" for global brands there. You just go there and provide the products that a segment of customers are looking for. You are there to fill a gap. Maybe you can call it "to complete." If to compete, they only compete with fellow global brands, in which case it is not about adaptation, but where you stand out globally. And, by the way, when it comes to clothing (let alone fashion), is there any local Chinese brand at all? Really? In that OEM country? And SHEIN? I bet only one out of a million has ever heard of it. SheIn is not for Chinese consumers. Maybe many of them are not doing well in the China market now. True. Uniqlo, for example, in its financial results disclosed that China was the only market where they closed some stores. Why? Sluggish economy. No job, no money, and fewer buyers. It makes perfect business sense. It has nothing to do with those brands. Nor localization. Nor adaptation. You heard a local Chinese coffee brand created a weird coffee blend with the flavour of one of the strongest "baijiu" (liquors)? You heard Pizza makers developed pizza flavors with the famous Peking roast duck? Yes indeed. Maybe you want to have a try, whoever you are, but just to try, once in a lifetime. Starbucks won't have that liquor coffee ever. Pizza Hut won't add anything that weird to their standard menu even in a lower-tier city. If you want to adapt Gap? It's fine. Maybe, produce something with the loong and panda, and call it Gvp. Happy weekend, everyone. #Chinamarket #Chineseconsumers #China Baozun Inc.

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I’m thrilled to share some exciting news Since my transition from TANK Worldwide following its acquisition by WPP/ Grey (with partners Marc Lanouette, Mathieu Cloutier, Christian Roy), I’ve taken the opportunity to dive even deeper into the world of growth strategy. Through extensive research and intensive courses in innovation, technology, neuroscience, and creativity, I’ve honed my approach to driving transformational change. Along the way, I’ve had the privilege of connecting with visionary founders, CEOs, and leadership teams to uncover what businesses truly need in today’s landscape. Now, I’m excited to take the leap and unveil what we’ve been building. Introducing Hidden Rabbit™ https://hiddenrabbit.com/ an independent strategy consultancy that delivers strategic breakthroughs for sustainable business growth. At the heart of Hidden Rabbit is our Leaps+Bounds™ methodology which creates immersive, collaborative experiences for senior leadership. It’s designed to unlock transformational breakthroughs that lead to lasting growth. Our ever-evolving approach draws on the latest insights from neuroscience, artificial intelligence, and creative thinking, ensuring we make a lasting impact at pivotal moments. I’m delighted to announce that Laura Kunzelmann has joined Hidden Rabbit as Partner, based in NYC. Our shared passion for driving growth and supporting leaders has brought us back together, and I couldn’t be more excited for what’s ahead. Together, we’re trusted advisors to the C-suite across a diverse range of industries and growth stages, and we’re eager to bring our expertise to the next wave of challenges and opportunities. We’re also thrilled to collaborate with Thomas Lecordier who leads our Collective of Experts. With his deep expertise and our shared commitment, we’re focused on finding the right solutions at just the right time. Having driven double-digit, year-over-year growth, we’re now turning our attention to helping executive teams overcome their toughest challenges and uncover new possibilities. We’d love to hear about the challenges your business is facing and explore how we can help you discover your next hidden rabbit. Learn more about how we’re turning strategic breakthroughs into sustainable business growth at https://hiddenrabbit.com/

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Francophone friends: Here is the latest article by Alexis Buisson about the US presedential election. This time it is about the choice of the Vice President. Always interesting! And you can subscribe to his free newsletter to get them each week :)

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So much goes into earning press coverage. Some tips from an expert.

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📺 The deployment of biometric technologies in airports is proving to be a major concern, while 9 billion passengers are expected by 2040, according to the International Air Transport Association (IATA). “The challenge is no longer technological, it's a question of updating regulations, integrating systems and establishing common standards”, explained yesterday Sergio Colella, President of SITA Europe, to Frédéric Simottel on the set of the Tech & Co program, on BFM Business. Watch the replay of this great interview below 👇 #AirTransport #Biometrics #Airports #AirTravel #Tourism

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B Lab’s decision to revoke B Corp status from all Havas agencies after one of them — Havas Media — signed Shell as a client feels like a potential inflection point for the professional services industry. The decision was driven — at least in part — by activism from within the industry itself and signals a shift in B Lab’s assessment of professional services firms. Client selection is now on the table in a way it wasn’t before. The B Corp designation carries significant weight in the US and the UK, but Havas’ choice to sacrifice it for the benefit of its revenue stream demonstrates that it either; 1️⃣ cares more about profit than the planet, or; 2️⃣ views B Corp status as an inferior measuring stick of sustainability (it smartly highlighted its ongoing engagement with EcoVadis and SBTi in its pitch-perfect response to B Lab’s decision) Or both. We’ve already seen capital markets quietly draw back enthusiasm for ESG. Perhaps Havas is simply following the trend. But sustainability is an increasingly important factor in procurement decisions for large organizations. Maybe all Havas is doing is selling the future to buy the present.

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