Nicolas JAIMES

Time to act ⏳ - The recent study from Arcom is a wake up call for the ad industry : "By 2030 almost 45% of all advertising budgets will be spend on the top 4 global Social media platforms"- none of them being European putting a big threat to our democracy. Thanks to Storylines- SeenThis allows publishers, brands and agencies to reallocate significant Social Media ad budgets back to traditional publishers O&O properties while replicating the same "InstaTikSnapTokTube" Social Vertical Video Reels/ experiences but available on the Open Web across the most prestigious publishers. In short: => Better Outcomes & video performances @ 3 or 6 sec vs Meta/ YT Short or Tik Tok 📈 => Better quality & contextual environment as Storylines only runs on trusted publishers 📰 => HD Video, Instant Loading & Immersive Full Screen vertical Video advertising experience with Sound "on" 🥇 => Maximise your Video performances while minimizing your data transfer & carbon emissions thanks to SeenThis cutting edge adaptive streaming technology 🍀 => Support quality journalism advertising business & Democracy 🎯 Let's do more with less and embrace the next generation Open Web experience with Storylines 🚀 We all deserve a faster, better and greener UX on the Open Web- come and join the Storylines revolution 🔥 #betterinternet #SeenThis #Storylines #reinventingvideoadvertising #democracy #betterworldfornextgenerations #gamechanger

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Ipsos Trustmedia - part of Mediafin study in Belgium 2023: In terms of #podcast listening, listeners to #B2Bpodcasts outperform general audiences by far, having listened to a podcast in the past month at a rate of 61% vs 38% for general, an increase of 15% in just one year. #brandedpodcasts #contentmarketing

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EN | Discover how "NViNiO • Creator AI™ ✨ (www.ai.nvinio.com/home/en)" can significantly boosts your productivity and put your content creation to the next level 🌍: • For Community Managers & Social Media Managers 📱 Create engaging posts for all platforms, including new social networks Threads and X (formerly Twitter), with our real-time editing space and the ability to save your work in Office Word and Text Document formats. • For Professionals 💼 Simplify and enhance the writing of your administrative documents, presentations, letters, emails, and more, with professional translations in over 20 languages tailored to your recipients. Use our intuitive dashboard to track your statistics. • For Entrepreneurs 🚀 Improve your content on professional social networks like LinkedIn and NViNiO. Save time and focus on growing your business with creative tools. Our Text and Code Generative AI platform helps you develop, enhance, and correct your digital projects. • For Businesses & NGO 🌐 Optimize your marketing strategy with impactful advertising content and automatically generated business plans. Use our professional translator to reach a broader audience or clientele. Enrich your professional vocabulary with our modern dictionary. • For Journalists, Students & Educators 🎓 Produce high-quality academic work with dedicated AI models. Convert your audio files to text easily with our "NViNiO Audio Transcript" AI. Improve your skills with our modern dictionary and quizzes, and create research documents, articles, or syllabi. Discover free Machine & Deep Learning courses through our AI Blog. • For Developers 💻 Speed up analysis, documentation, and technical content creation with NViNiO Dev./Code AI 2.0, which generates and corrects code. Use our technical assistant to enhance your projects. • Discover More 🚀 Explore all these features and much more on NViNiO • Creator AI™. Transform your creativity and productivity today with a tailored AI solution for every sector. Increase your productivity with NViNiO • Creator AI™ (www.ai.nvinio.com/home/en), because your creativity deserves excellence. 🌟 #nvinio #tech #ai #business #Communitymanager #smm #creator #technology

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🚀 Crafting impactful press releases: essential strategies for European associations A well-crafted press release is more than just a news delivery tool—it's a chance for European associations to reinforce their influence and credibility within a crowded media landscape. At #inextremis, we work with communication leaders to shape press releases that capture their organisation's essence and resonate with journalists. Are you looking to optimise your press release strategy? Discover how headlines, structured content, and targeted messaging can make all the difference. 📈 👉 Read the full article for insights on maximising press impact on our website: https://lnkd.in/egD2_PtN #MediaRelations #EUAssociations #Communications #MyPartnerAgency

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Sign of the times in San Francisco, 7 of the 9 nominees in the startup category were in the AI field, at the excellent FABA night FACCSF | French American Chamber of Commerce of San Francisco presented by the excellent Anne-Emmanuelle de Boysson ! Electricity.AI their AI solution offers 24/7 strategic monitoring by curating essential industry news and generating actionable insights and reports everyone.AI the mission of this non-profit is to alert and educate about the risks and opportunities of AI for children and adolescents HelloBiome -> biotech startup that democratizes access to microbiome data and utilizes AI to develop targeted health solutions Humind -> the first human-like AI online shopping advisor, providing customers real personalized shopping experience Taltrics -> AI-driven platform that allocates the right employee and non-human capital to the right work at the right time Titan.ai -> developing RPG Games with AI Companions that respond dynamically to player actions Traversaero -> the first point-to-point aerial service for palletized cargo, with cargo drones using AI and ML to autonomously navigate in all environments Okomera -> their organoid screening tech that accelerates drug discovery from target to validation, and advances preclinical predictivity in oncology The wine marathon : inspired by the Marathon du Medoc, it’s a celebration of wine-making traditions and natural beauty of the Napa Valley, all while promoting health, fitness, and camaraderie 📣 Startup of the year : HelloBiome elected both by the public and the business jury ! Bravo Elsa Jungman, Ph.D. ! Very promising technology ! Spécial dédicace to Philippe Kahn serial entrepreneur @Borland made us the honor of his presence, and presented us his new (AI !) company Fullpower-AI the provider of a generative AI deep-learning biosensing platform. And a real pleasure to see again my ex colleague Jean-Claude Viollier of Capgemini :) #AI #IA #LLM #GenerativeAI #SanFrancisco #data

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𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝗪𝗶𝘀𝗱𝗼𝗺: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 As marketing and media professionals, we often focus on creating the perfect product or message. But what if I told you that the context in which we present that product or message is just as important? I love the late great Virgil Abloh ❤️, the renowned designer and founder of Off-White. In an interview he once said, "If the student is a candle, I could put this candle in an all-white gallery space and make it look like a piece of art. I could also put this candle in a garage and make it look like a piece of trash." This analogy highlights the importance of context in design, and the stories we tell around what we portray in itself 🧠 We have the power to not only design the product itself, but also the environment (or advertising context) in which it is presented. By considering the context in which our work will be consumed, we can elevate our message and create a more impactful experience for our audience. So, the next time you're working on a project, remember that the context is just as important as the content. Ask yourself: * 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢𝘯 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘦𝘯𝘩𝘢𝘯𝘤𝘦𝘴 𝘮𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦? * 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘴𝘶𝘳𝘳𝘰𝘶𝘯𝘥𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘮𝘢𝘬𝘦 𝘮𝘺 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘰𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘴𝘩𝘪𝘯𝘦? * 𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘶𝘴𝘦 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘢 𝘮𝘰𝘳𝘦 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘧𝘰𝘳 𝘮𝘺 audience? By considering these questions, we can create work that is not only visually stunning, but also thoughtfully designed to resonate with our audience…just like Virgil did 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: 𝗧𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝗻 𝘄𝗵𝗶𝗰𝗵 𝘄𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗼𝘂𝗿 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝘁𝘀𝗲𝗹𝗳. 𝗕𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗶𝗻 𝘄𝗵𝗶𝗰𝗵 𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗶𝘀 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗱, 𝘄𝗲 𝗰𝗮𝗻 𝗰𝗿𝗲𝗮𝘁𝗲 𝗮 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

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Very interesting and insightful conversation. We see that the challenges in the industry are very similar and relatable even across the boarders. But so are the solutions. Check my profile for an article I wrote on the same - particularly Zambia’s creative industry. #Film #ContentCreation #Media

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Thank you, Wizly and Dianah Z. for spreading the word. I do regard #communications as more #art than #science, despite the emergence of #metrics to gauge the effectiveness of the #PR person's value. No magic bullets and no mathematical formulas, but eminently learnable! Looking forward to sharing my #storytelling experiences. #businesscommunications #founderstories

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Make Smarter Marketing Decisions in Real-Time! 🚀 At AdsRank, transparency is key. That's why our clients targeting European and Francophone markets (France, Switzerland, Belgium, Luxembourg) can access their campaign performance anytime, anywhere via user-friendly Google Data Studio dashboards it's now : Looker studio. See the impact of your campaigns instantly and make data-driven decisions for maximum ROI. Learn more about our transparent reporting solutions! #DataDrivenDecisions #DigitalMarketing #EuropeExpansion #FrancophoneMarkets

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What’s trending in France’s PR landscape in 2024? Here’s what every international brand needs to know. The PR landscape in France is constantly evolving, but a few trends are here to stay. 👉 First, local storytelling is key—the French audience values narratives that resonate culturally and emotionally. 👉 Second, media diversity is crucial, with a growing number of niche publications gaining influence in certain sectors. 👉 Finally, sustainability and corporate responsibility are more important than ever. French consumers want to engage with brands that align with their values, and the media reflects that demand. Understanding these trends can make all the difference when entering this market. Want to know more about how to align your PR strategy with the French market? Let’s set up a call. ----------------------------- Hi! I’m Julie, CEO and co-founder of Amen. We help foreigners brands and businesses to grow through a strategic and modern approach on the French Market through influencer marketing and PR.

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Already over 5% of emails at Orange contain expiration dates. (Version française dans le 1er commentaire) For nearly two years, Laposte.net has been monitoring the "Expires:" fields in emails received by the French webmail service. Now it's Orange's turn to launch this monitoring of expiration dates in its messaging system. As we aim to give a significant boost to the project in the coming months, this will be an opportunity to see these figures gradually evolve and to try to obtain data from other players. Our current priority objectives: - Advertisers: Help them implement expiration dates in their emails when their solutions allow it. - Email service providers: Lobby them to integrate the expiration functionality into their solutions. - Mailbox providers: Engage them to take an interest in the project and monitor the volumes of expiration dates already present in emails (obviously, the goal is for them to use the dates to enhance the cleaning functionalities of their solutions). What are the insights from the figures provided by Orange and Laposte.net? - Orange - Each day, about 6% of the emails received by Orange have an "Expires:" header. - Orange - This represents more than 10 million emails received per day that contain an expiration date. - Orange - About 20 TB would be saved per month if Orange deleted all expired emails. - Orange - Half of the emails have an expiration date set to 2 weeks after the sending date. - Laposte.net - In the first 5 months of 2024, 2.4% of emails contain an expiration date. Together, let's improve these figures to prove to the entire email ecosystem that it's worth it! Support the project! Implement, document, communicate! Thank you to Axelle Allouch from Orange, Ariane J. from La Poste Groupe, and Benjamin Billon for their involvement.

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[Attitudes to Retail Media with IAB Europe] This week, IAB Europe shared its first report about perception of retail media by brands, agencies and retailers. I am sharing below the 6 𝐦𝐚𝐢𝐧 𝐭𝐫𝐞𝐧𝐝𝐬 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞 and my vision : 1️⃣ Retail Media adoption is still nascent ↪️Developed first in 🇬🇧, 🇫🇷, RM is accelerating fast in some West EU countries and still emerging in multiple East EU countries 2️⃣ Spend is largely being diverted from other marketing budgets ↪️Especially coming from linear TV and performance budgets. Retail Media brings better targeting, better measurement, better performance. 3️⃣ On-site opportunities dominate current investment, ↪️And growth will come from off-site and in-store 4️⃣ Accessing retailer data and reaching shoppers at the point of sale (POS) drives investment  ↪️One of the key differiantors of retail media for brands comparing to traditional or classic digital channels. Used for insights, audience targeting and measurement. 5️⃣ Fragmentation and lack of standards hinder investment ↪️IAB and Alliance Digitale in France have published in 2024 1st documentations to help on this topic 6️⃣ Measurement options & audience reach are key RMN evaluation criteria. ↪️Self-service platforms and Scale are becoming more and more important for buyers. Thanks Marie-Clare, Jason, Maria, Laura and Samya from Unlimitail to have shared this insightful report ! 👏 #UnlimitailOpportunities #monetization #RetailData

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Some more examples of the work we do for brands and publishers!!

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One year ago, we launched a 3-year strategic plan named LAUNCHPAD, to reflect our ambition to reach a billion euros in revenue by 2026, including 100m dedicated to our creative and design agency. I was not anticipating that we would acquire a digital agency named Ready Set Rocket! The move enables Sia Partners to enhance digital and creative strategy assignments across the entire sales funnel by scaling RSR’s capabilities and reaching critical mass on the East Coast. Founded in 2009, Ready Set Rocket is a full-service digital agency integrating data, design, and media with conceptual and emotional storytelling. Known for consistently driving digital transformation on behalf of major US brands such as BlackRock, Condé Nast, Sweetgreen, Kenvue, and Michael Kors, the agency’s people-first values and culture in the workplace have been recognized for awards such as Ad Age’s Small Agency of the Year and Crain’s New York’s Best Places to Work. Led by Lauren Nutt Bello, CEO, and Kitty Tsang, partner and chief strategy officer - who will both join our US leadership team, Ready Set Rocket’s team of 30 talented professionals will consolidate SiaXperience position in the U.S. and will enable us to multiply synergies and grow our nextgen capabilities, combining strategy consulting with creativity/ design and AI. We are still on track to grow put U.S. headcount to over 2,000 consultants by 2027! Sia Partners’ rocket is taking off from our New York Launchpad! Sandrine Carreau Raazi I. Charles Denis Richard Colbourne France-Gabrielle Hayard Hend NAMET

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Demographic Change "Demography is destiny" Auguste Comte "Simple statistics of rising and falling population numbers do not capture the more intricate interplay of challenges and opportunities presented by the coexistence of powerful economies that are shrinking as they age, and fast-developing regions characterized by rising youthful populations striving for political empowerment and economic advancement. The stakes are high for our planet’s security and sustainability. Many of the risks are obvious, but opportunities to shape shakeups and use them as a springboard to a better planet for its people also abound." Wilson Quarterly- Summer 2024 Demographic change has a widespread impact, it is.... Concerning CEOs Transforming China Providing India and Africa with a huge opportunity Creating a more sober UK Turning pets into humans Putting 70-year-old models onto catwalks Giving rise to more singles and more single travelers Made it a boom time for Hawaiian-themed restaurants And much more in the latest issue of the Provoke newsletter #macroforces #forcesofchange #disruption #demographics #demographicchange #driversofchange

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Adapting to the ever-evolving marketing landscape is essential, especially when it comes to influencer marketing. For studios and publishers, finding the right strategies can be the key to maximizing their ROI. In our latest episode, Antoine Bordeleau and Xavier Constantin of Streamforge discuss how studios and publishers can shift from traditional PR to influencer-driven strategies. So today, we'll explore: - The latest tools and strategies reshaping influencer marketing. - How to approach influencer partnerships for greater audience impact. - Mindsets that empower brands to stay agile and thrive. Listen now! https://lnkd.in/ecxxrM2q #gamedev #gameindustry #influencermarketing #indiedev #marketing #PR

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🗳️This is a unique and historical election for France: not what was predicted and far from what France has ever known. The follow up will require analysis, understanding of key positions and reliable information. To catch up with what happened since the first results and the next steps POLITICO Europe Parisian newsroom makes it easy for all people interested in the new French political landscapes and its consequences, and updates the live blog in real time. - link in comment👇 #Frenchelections #frenchparliament

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🌍 Exciting times ahead for the digital advertising landscape! Utiq, a fresh player in the adtech arena, is gearing up to make waves in the Americas after establishing its roots in Belgium just this year. In a recent interview, Utiq’s leadership shed light on their innovative approach to digital marketing, positioning it as a dynamic marketplace where selective bidders can engage efficiently. This perspective can reshape how businesses connect with their audiences. Key takeaways: 1. **Market Expansion**: Utiq's foray into the Americas could lead to new standards in digital advertising. 2. **Bidding Strategies**: Understanding digital advertising as a competitive exchange is crucial for businesses to maximise their ROI. 3. **Innovation in Focus**: As the adtech landscape evolves, staying updated on trends is essential for marketers. For those in the digital marketing sphere, it’s essential to keep your eyes peeled on emerging players like Utiq, as they could redefine practices and methodologies. ➡️ What are your thoughts on the future of digital advertising? Let’s discuss in the comments! If you're passionate about digital marketing insights and strategies, don't forget to connect with me for more content! #DigitalMarketing #AdTech #Utiq #MarketingInnovation #BusinessGrowth #DigitalAdvertising #AdStrategies #LinkedInCommunity

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