Etienne Alcouffe

WHO WANTS A McDonald's Big Mac Menu for 1 USD ? When you launch a #retail app such as KooulMaroc, and especially in the #food #delivery space, with the objective of promoting it, and getting #downloads and #orders, and you don’t have a deep pocket to lose #money for years .. you are facing this critical question : Where should I put my #marketing budget ? 4 options come to me : 1 - full budget on offline ads 2 - full budget on online ads 3 - mixed budget on both with nice promotions 4 - 0 budget on both and full budget on #promotions to propose the lowest products #prices possible and EVER to users Then I started to ask myself whether my marketing budget should go to Meta / TikTok / YouTube or benefit to my #customers 🤔🧐 USE CASE : Let’s say the first target for our startup would be to have 1% market share on food delivery in the 5 big Moroccan cities, that might actually do around 1,000,000 orders a month i.e very first target would be 10,000 orders a month for KooulMaroc. With only 50,000 usd monthly marketing budget, I can offer 10,000 McDonald's #bigmac menus or TACOS DE LYON #steakhouse menus at 1 usd each.. do you think I would need any #ads with this offer to get the needed virality ? It doesn’t change my 10% comission on the public price .. doesn’t change the restaurant agreed profitability on KooulMaroc orders, doesn’t change delivery cost for Kooul deliverers .. the only thing that changes is that my customer benefits from 100% of my #marketing budget .. I am not saying this is a sustainable solution but when you’re small, facing the big, how should you tackle your launch, from downloads to conversion, activation and retention without following the general & costly path of digital marketing …? PS : With only 35,000 usd monthly marketing budget, I can offer #for #free 10,000 menus of any Moroccan restaurant that has a Menu public price of 3.5 usd or less ….#Aladdin KFC #snackorange #burgerlesdaltons #latelierduboucher Burger King® Maroc - General First Food Services and many others … BELOW THE POTENTIAL MENU PRICES IF 100% OF MY MARKETING BUDGET GOES TO CUSTOMERS …FOOD FOR THOUGHT E-Morocco for everyone 🇲🇦🇲🇦 Support Moroccan Tech, Be & Download Kooul https://lnkd.in/eb9vu24g ORA TECHNOLOGIES

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💡 7,5€ Billion (with a B). That’s the annual amount the French state provides to innovative companies through just one program: the CIR (Crédit d'Impôt Recherche). As an entrepreneur, my companies have been fortunate beneficiaries! But did you know that beyond the CIR, there are also: CII, JEI, JEA, BPI, CIMA, CICE, ACCRE, ACRE, FSE, ANR, FUI, PGE, FSN, PIA, FISAC, PTZ, FCTVA, AIF, and 1,753 other official grants and subsidies available? Combined, they represent well over €20 billion annually in funding for businesses. 😢 The catch (number 1)? Accessing these funds is often a bureaucratic nightmare. This is where agencies step in—offering to handle the process but taking a significant cut in return. 🚀 Enter REKI. We’ve developed the first software platform designed to simplify access to these subsidies. With Reki, companies can: 🔍 Discover all eligible opportunities   📑 Automatically generate applications and required documents   💾 Manage and update key data for compliance REKI is led by a seasoned duo of non-dilutive funding experts: Cyril Fougères (ex-BPI and iii-financements) and Aurélien Sibiril (repeat CTO). If you are looking for non-dilutive fundings, simply complete for form on our website (link in comment) Go Meghan Regior Victor Gross Nic Touron Calliste Duru Quentin Le Gall Thibaud Elziere Amaury Sepulchre Quentin Nickmans 🥰 catch (number 2) France is not alone, most countries are doing the same and we are going after it too :)

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First snowy day in Paris = the perfect excuse for an early end-of-year recap❄️✨ 2024 𝒘𝒂𝒔 𝒂 𝒃𝒊𝒈 𝒐𝒏𝒆 𝒂𝒕 Defacto: 💶 €700M+ in financing 🏦 100,000+ loans granted 🌐 Embedded with 15 partners 👊 All achieved by our 24-person team But 2025 is going to be even bigger, and our team is growing! On the business-side we have 3 critical roles we're hiring now: - Field Marketing Manager - Partner Manager - Account Manager Want to shape strategy, embrace AI, and learn how to scale smart? DM me :) Plus, who doesn't love a good challenge to make lending sexy? #yearinreview #laas #embeddedfinance

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Transforming education into an interactive experience 🚀 Christophe Dané, Head of Digital Communication and Ebusiness at IIM Digital School, uses Wooclap to transform his courses into captivating interactive experiences. Find out through his testimonial: 🔵 How to create memorable learning experiences for students 🔵 How to generate a conversation from a Word Cloud 🔵 The crucial role of teachers in modern learning To discover the full story, click here 👇 🔗 https://lnkd.in/e8pYJdDT #Education #IIM #Wooclap

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Malt has just released an analysis on the evolution of AI on the platform (skills, job titles, and job categories) from 2021 to 2024. With 800,000 freelance profiles and €800M worth of projects per year, there is plenty to say. For ex : 🧑‍⚖️ Demand for AI governance, safety, and ethics is up 366%, driven by new EU regulations. Thanks Thierry Breton 😉 Expertise in these areas has doubled but remains scarce. 🧑‍🏫 AI consulting and training demand has grown by 88%, outpacing supply (32%). ☁️ Cloud-related skills (Google Cloud, AWS, Microsoft Azure) are in high demand, with a 128% increase. 🤖 Chatbot demand has leveled off after a 2023 spike (+1.7%). Thanks Claire Lebarz and the whole team, super rich and interesting content. https://lnkd.in/efnAFxhg

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Which acquisition levers should you invest in first? Here are 4 very different (and very effective) approaches. They are presented by : - Hélène DRAOULEC - CMO iAdvize - David Remaud - CMO iBanFirst - Eugene Ernoult - CMO Weglot - Erwan Gauthier - Growth & GTM folk What questions should you ask before choosing your channels? How do you test them? How to measure the effectiveness of initiatives? etc. All the answers are here 👉 https://lnkd.in/dGFudMQW (English subtitle available here) Or on podcast platforms 👉 https://lnkd.in/dz_FBP42 Let's grow 👊

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🏆 Sales challenge: +10 experts have pooled their methods and advice! Spendesk, Doctolib, Glady, Partoo, Figaro Classifieds, Doctrine, Qonto, Groupe SeLoger, Mytraffic, Mooncard ... These companies have succeeded in turning sales challenges into a real sales performance lever! And they've decided to share their secrets with you. Highlights: 📚 The 13 steps to organising a successful sales challenge 🎮 The 7 steps to digitalising and gamifying your sales challenges 💡 +50 expert tips and best practices 📌 +20 sales challenge templates In total, +100 pages of methodology, best practices and concrete examples! Interested? Just click here 👉 https://bit.ly/4beXoH3 💜 A big thank you to all the experts who helped design the Ebook!

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Big update - We're joining STATION F! 🚀 I couldn't be prouder to announce that me and Alexis Hespelle are joining the Founders Program - their most selective track for early-stage startups that want to change the game. Here's the wild part: A year ago, we were just two guys obsessed with making online shopping feel human again. Today? We're building Humind alongside startups that are literally reshaping tech. Our mission hasn't changed - we're making e-commerce deeply personal using AI that actually understands what people want. But now we've got 50,000m² of pure innovation energy to make it happen faster! 💪 Massive thanks to Roxanne VARZA and the STATION F crew for believing in us. Thank you Marwan Elfitesse, Héloïse Nogues, Hafssa Maldji, Chloé LE COSSEC 🎈, and Louis Comte for your trust and support. 🙌 Watch this space - the future of shopping is about to get a lot more exciting! ✨ #StationF #EcommerceInnovation #StartupJourney #TechForGood #AIStartup #ParisTech

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"Expense management isn’t just about processing receipts. It’s become a complex workflow that needs to balance compliance, control, and transparency." – Thibaud De Keyzer, Mobilexpense. Every product and service is going through a transformation, but I find, that sometimes we apply new technology before looking at the whole workflow and understanding where we can streamline the whole process. In my experience, by reviewing the whole process we can simplify and solve more problems than we even planned for. I experienced this in one of my financial projects in the past, where we were able to leverage an existing platform and streamline the feedback delivery process across the frontline. The ultimate goal Thibaud and his team are after is touchless expense management. Here are some key takeaways: → Integration and Localization For international operations, integrating expense management with various financial and compliance systems is crucial, especially with different regulations across regions. → Implementing AI AI-driven workflows that provide real-time insights, improve compliance and enhance operational efficiency. Companies now expect expense tools to be proactive, offering predictive capabilities and automated compliance. → Automation and Visibility Moving towards full automation and enhanced visibility for error prevention, predictive insights, and compliance management will lead to significant ROI gain through streamlined processes and improved employee satisfaction. I also had the pleasure of having a discussion with Thibaud during the speaker dinner, where we had a terrific discussion about how he is driving an inclusive work environment, why it is important to him and how he puts trust in his team to deliver…and they do! Look forward to collaborating in the future. 🤝 The link to the presentation is in the comments. #ExpenseManagenent #automation #AI #transformation #finance #ROI #collaboration TinyBox Academy

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A recent report by Institut Montaigne highlights an important reality: despite France's strong technological position, we currently represent only 3% of the global quantum market... With just 5 startups in a world of 85, we are lagging in commercializing “end-to-end” quantum solutions. As we move into the next phase of our national quantum strategy, we must transform our technological advances into commercial successes. 🤝 At Pasqal, we believe in the potential of quantum computing to disrupt industries, from pharma and chemistry to manufacturing, energy, and finance. We are already building the quantum reality alongside key industry players EDF Thales CMA CGM Airbus BMW Group aramco This is a strategic turning point that could redefine the global competitive landscape. ⚛️ The report outlines key recommendations to bridge the gap, including strategic investments in quantum computing, sensors, and communications, which are critical for positioning France at the forefront of this emerging market. I encourage everyone in the quantum community and beyond to read this insightful analysis by Institut Montaigne. #QuantumComputing #Innovation #Technology #Deeptech #Business

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Société Générale to sell its freelancer challenger bank Shine to Ageras Four years aft acquiring Shine, a French fintech startup that offers slope accounts to freelancers and precise tiny companies, Société Générale has announced plans to merchantability Shine to Ageras. In 2020, TechCrunch reported that Société Générale spent astir €100 cardinal to get Shine. It wasn’t a immense acquisition but it attracted rather a spot of sum astatine the clip arsenic it was much than conscionable a technological oregon endowment deal. Société Générale isn’t a sanction that comes up precise often successful tech startup acquisition news. In short, the fiscal instauration wanted to replicate BoursoBank’s occurrence successful online banking — but this clip with freelancer and concern banking. With today’s news, the French banking elephantine admits that it ne'er truly figured retired what to bash with Shine. As for Ageras, you mightiness not beryllium acquainted with the institution but it has been a consolidator successful the fintech and accounting abstraction for the past fewer years. The Danish institution was founded successful 2012 arsenic an online marketplace that matches tiny businesses with accountants and bookkeepers. More recently, the startup repositioned its offering. It present wants to supply an all-in-one fintech level for tiny businesses that covers banking, accounting, taxation filing, etc. The institution besides raised $73 cardinal successful 2021 and different $88 cardinal successful April 2024 (€82 million), meaning that it has a ton of currency for acquisitions. Ageras acquired Billy and Salary successful Denmark, Tellow successful the Netherlands, Zervant, a pan-European invoicing merchandise and Kontist, a German challenger slope for freelancers. It has besides developed Meneto, an accounting merchandise for freelancers that reminds maine of Indy successful France. As you tin see, Ageras is gathering a portfolio of companies that connection adjacent products. In immoderate ways, Kontist, Tellow and present Shine much oregon little connection the aforesaid product. When you make an account, you get an IBAN and a card. You tin make invoices, person wealth from your clients, get reminders erstwhile it’s clip to wage your taxes and make accounting exports. This M&A strategy is simply a mode to diversify the company’s footprint successful Europe arsenic fintech inactive remains a fragmented marketplace — determination are immoderate outliers that negociate to successfully pull customers successful aggregate countries but those are exceptions. Shine presently has much than 100,000 customers portion Ageras serves 300,000 customers successful Denmark, France, Germany and the Netherlands. In 2023, Ageras reported €31.7 cardinal successful gross ($34 cardinal astatine today’s speech rate). Ageras...

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Currently I only really see 8 use cases of AI in marketing: 1️⃣ Produce more content 2️⃣ Send more outbound 3️⃣ Respond to leads faster (within 5-15mins) 4️⃣ Qualify leads through enriching and data scraping - Scraping the data  - Enriching the data in the leads list - Get better quality leads for outbound 5️⃣ Follow up with leads more reliably 6️⃣ Unify your data and have better data visibility 7️⃣ Market research (collecting data, analysing and AI personas) 8️⃣ Personalising content at scale (this works really well in email) Is there anything else you think I missed?

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Ever wondered how global companies like AXA manage to streamline communication across their diverse teams? 🌍🤔 They leverage the power of AI and solutions like Sociabble. Audrey Brahim, Head of Corporate Communication & Engagement at AXA, shares how Sociabble's AI boosts her team's productivity daily. She particularly highlights our automated translation feature, a game-changer for multinational companies. 🚀💡 Technology is transforming the way we work. But it's not just about productivity - it's about creating a more inclusive, connected, and engaged workforce. Read more about Audrey's experience here ➡️ https://lnkd.in/eU3Pb7YM #Sociabble #AXA #LesEchosStart #AI #ArtificialIntelligence #LesEchos

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4 VALUABLE ressources for SaaS founders: → SaaS Landing Page: For landing page, website & design inspiration → Mobbin: To see other companies user flows, onboarding processes & interface design → Openview : A blog with ideas & inspiration for SaaS leaders → Baremetrics : To see other tech companies metrics & revenues

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Achieved a 35% conversion boost in 3 months for my Client with CRO He’s facing : Low Conversions: The client invested heavily but saw minimal returns. Weak Sales Funnel: Key conversion points were missing. High Bounce Rates: Visitors left without engaging The solution we implemented : 1. Landing Page Optimization A/B tested headlines and CTAs for maximum impact. Refined visuals to align with the brand’s identity. Simplified language to speak to visitor needs. 2. Optimized Conversion Funnel We mapped the customer journey to spot friction. We minimized drop-offs at critical funnel stages. Re-engaged leads with targeted follow-ups. 3. Data-Driven Changes Analyzed visitor behavior through heatmaps. Used insights to keep visitors on the page. Identified and removed roadblocks. Results 35% Increase in Conversions with CRO – Optimized landing pages drove action. Higher-Quality Leads Attracted audience aligned with client goals. Bounce Rate Down by 20% Visitors engaged with more content. Your site should convert visitors into customers.  With a targeted CRO strategy, every visitor is an opportunity to grow your business. Hi, I’m Andy.  I write about and implement B2B leads generation campaigns.   DM me to discuss implementation strategies.

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